Embracer Group AB (publ) is a global video game and entertainment holding company based in Karlstad, Sweden. The company’s core business activities encompass the development, publishing and distribution of interactive entertainment across a variety of platforms, including console, PC and mobile. Through its decentralized operating model, Embracer Group partners with internal and externally acquired studios to manage a broad portfolio of game titles and intellectual property.
Embracer Group’s expansive network of subsidiaries and labels includes prominent names such as THQ Nordic, Koch Media, Coffee Stain and Gearbox Entertainment, among others. These operating groups retain creative autonomy while benefiting from shared resources in marketing, distribution and technology infrastructure. The company’s catalog features a mix of original franchises and established legacy brands, spanning genres from action-adventure and role-playing games to strategy and simulation.
Founded in 2011 by Lars Wingefors under the original name Nordic Games, the organization rebranded as Embracer Group in 2019 to reflect its enlarged global footprint and diversified entertainment ambitions. Since inception, Embracer has pursued an acquisition-led growth strategy, integrating more than 100 development studios and support teams worldwide. Leadership is spearheaded by CEO Lars Wingefors, whose vision has driven the company’s expansion into new markets and emerging technologies.
Embracer Group serves players and partners across Europe, North America, Asia Pacific and beyond, leveraging digital distribution channels, retail partnerships and cloud gaming platforms. The company continues to invest in original IP creation, franchise revitalization and cross-media opportunities, aiming to foster long-term engagement and sustainable growth in the competitive interactive entertainment industry.
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