Transat A.T. Inc. is a Canada-based integrated holiday travel group operating both as a tour operator and as an airline. Headquartered in Montreal, the company combines its airline subsidiary with retail and wholesale travel services to deliver packaged vacations, charter flights, and specialized travel solutions. Transat’s business model is built on vertical integration, allowing it to control key elements of the customer experience from booking to in-flight service.
Through its airline subsidiary, Air Transat, the company operates scheduled passenger flights between Canada and destinations in Europe, the Caribbean, Mexico and the United States. Transat’s tour operating division offers comprehensive vacation packages that typically include airfare, accommodations, transfers, guided excursions and optional cruise add-ons. The group also provides tailored travel services for corporate clients, student groups and incentive travel programs.
Distribution channels at Transat span a network of travel agencies, tour operators, retail outlets and online platforms. The company markets its offerings directly to consumers via its website and call centres, while also supplying inventory to third-party travel agents. In addition to traditional package holidays, Transat distributes hotel-only bookings, car rentals and travel insurance under its own brand, leveraging digital tools to enhance customer engagement and streamline booking processes.
Founded in 1986 by Jean-Marc Eustache and José Marcoux, Transat has grown from a regional tour operator into one of Canada’s leading holiday travel providers. The company serves over 60 destinations in more than 30 countries, with key markets in Canada, Western Europe and the Caribbean. Its executive team and board of directors remain based in Montreal, overseeing ongoing network expansion and service enhancements aimed at leveraging seasonal demand and emerging travel trends.
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