Definity Financial (DFY) Competitors C$61.09 +0.95 (+1.58%) As of 12:24 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesBuy This Stock DFY vs. KFS, IFC, FFH, X, IAG, IGM, CWB, ONEX, ELF, and CIXShould you be buying Definity Financial stock or one of its competitors? The main competitors of Definity Financial include Kingsway Financial Services Inc. (KFS.TO) (KFS), Intact Financial (IFC), Fairfax Financial (FFH), TMX Group (X), iA Financial (IAG), IGM Financial (IGM), Canadian Western Bank (CWB), Onex (ONEX), E-L Financial (ELF), and CI Financial (CIX). Definity Financial vs. Kingsway Financial Services Inc. (KFS.TO) Intact Financial Fairfax Financial TMX Group iA Financial IGM Financial Canadian Western Bank Onex E-L Financial CI Financial Definity Financial (TSE:DFY) and Kingsway Financial Services Inc. (KFS.TO) (TSE:KFS) are both financial services companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, analyst recommendations, valuation, institutional ownership, media sentiment, community ranking, dividends, risk and profitability. Does the MarketBeat Community favor DFY or KFS? Kingsway Financial Services Inc. (KFS.TO) received 64 more outperform votes than Definity Financial when rated by MarketBeat users. Likewise, 70.55% of users gave Kingsway Financial Services Inc. (KFS.TO) an outperform vote while only 37.14% of users gave Definity Financial an outperform vote. CompanyUnderperformOutperformDefinity FinancialOutperform Votes3937.14% Underperform Votes6662.86% Kingsway Financial Services Inc. (KFS.TO)Outperform Votes10370.55% Underperform Votes4329.45% Which has stronger earnings & valuation, DFY or KFS? Definity Financial has higher revenue and earnings than Kingsway Financial Services Inc. (KFS.TO). Kingsway Financial Services Inc. (KFS.TO) is trading at a lower price-to-earnings ratio than Definity Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDefinity FinancialC$4.40B1.60C$542.33MC$4.7212.93Kingsway Financial Services Inc. (KFS.TO)C$53.38M0.00-C$20.50M-C$0.92N/A Do institutionals & insiders believe in DFY or KFS? 61.2% of Definity Financial shares are owned by institutional investors. 0.5% of Definity Financial shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Does the media refer more to DFY or KFS? In the previous week, Definity Financial had 3 more articles in the media than Kingsway Financial Services Inc. (KFS.TO). MarketBeat recorded 3 mentions for Definity Financial and 0 mentions for Kingsway Financial Services Inc. (KFS.TO). Definity Financial's average media sentiment score of 0.00 equaled Kingsway Financial Services Inc. (KFS.TO)'saverage media sentiment score. Company Overall Sentiment Definity Financial Neutral Kingsway Financial Services Inc. (KFS.TO) Neutral Do analysts rate DFY or KFS? Definity Financial presently has a consensus target price of C$59.27, suggesting a potential downside of 2.91%. Given Kingsway Financial Services Inc. (KFS.TO)'s higher probable upside, analysts clearly believe Kingsway Financial Services Inc. (KFS.TO) is more favorable than Definity Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Definity Financial 0 Sell rating(s) 9 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.18Kingsway Financial Services Inc. (KFS.TO) 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Is DFY or KFS more profitable? Definity Financial has a net margin of 12.32% compared to Kingsway Financial Services Inc. (KFS.TO)'s net margin of 0.00%. Definity Financial's return on equity of 18.19% beat Kingsway Financial Services Inc. (KFS.TO)'s return on equity.Company Net Margins Return on Equity Return on Assets Definity Financial12.32% 18.19% 4.81% Kingsway Financial Services Inc. (KFS.TO) N/A N/A N/A SummaryDefinity Financial beats Kingsway Financial Services Inc. (KFS.TO) on 12 of the 15 factors compared between the two stocks. Remove Ads Get Definity Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for DFY and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DFY vs. The Competition Export to ExcelMetricDefinity FinancialInsurance IndustryFinancial SectorTSE ExchangeMarket CapC$7.04BC$13.47BC$4.29BC$5.73BDividend Yield1.03%4.41%4.18%6.83%P/E Ratio12.9311.6916.0130.33Price / Sales1.6088.201,692.53495.69Price / Cash12.315.1449.0783.07Price / Book2.152.613.373.66Net IncomeC$542.33MC$914.48MC$1.28BC$299.79M7 Day Performance3.95%0.43%0.42%0.43%1 Month Performance-0.02%1.63%6.66%0.89%1 Year Performance37.13%16.81%10.77%30.36% Definity Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DFYDefinity Financial0.6729 of 5 starsC$61.09+1.6%C$59.27-3.0%+37.9%C$7.05BC$4.40B12.933,442KFSKingsway Financial Services Inc. (KFS.TO)N/AN/AN/AN/AC$61.55MC$53.38M-3.00280IFCIntact Financial1.2945 of 5 starsC$283.80+0.5%C$292.64+3.1%+30.1%C$50.48BC$26.64B21.9730,000FFHFairfax Financial1.9235 of 5 starsC$2,006.74+1.5%C$2,129.17+6.1%+35.7%C$32.19BC$21.14B7.6819,300XTMX Group0.4291 of 5 starsC$50.50+0.6%C$47.19-6.6%+47.2%C$14.04BC$1.87B29.1522,700IAGiA Financial1.9674 of 5 starsC$129.92+1.2%C$140.75+8.3%+62.7%C$12.19BC$14.46B12.385,360Insider TradeIGMIGM Financial1.5375 of 5 starsC$44.43+1.0%C$50.29+13.2%+30.8%C$10.59BC$3.35B11.383,300CWBCanadian Western Bank1.3161 of 5 starsN/AC$54.83+∞N/AC$5.48BC$1.99B18.452,454ONEXOnex3.1046 of 5 starsC$98.97+0.6%C$129.50+30.8%-0.3%C$4.96BC$645.09M7.86492ELFE-L FinancialN/AC$1,330.00+2.6%N/A+28.3%C$4.60BC$5.55B2.50300Dividend AnnouncementGap UpCIXCI Financial0.3806 of 5 starsC$31.20+0.2%C$27.94-10.5%+81.8%C$4.50BC$3.57B-65.04610Dividend CutNews Coverage Remove Ads Related Companies and Tools Related Companies Kingsway Financial Services Inc. (KFS.TO) Alternatives Intact Financial Alternatives Fairfax Financial Alternatives TMX Group Alternatives iA Financial Alternatives IGM Financial Alternatives Canadian Western Bank Alternatives Onex Alternatives E-L Financial Alternatives CI Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (TSE:DFY) was last updated on 3/26/2025 by MarketBeat.com Staff From Our PartnersElon Musk Confirms: Tesla’s Optimus is Replacing Workers… and Heading to MarsMusk confirmed that SpaceX's Starship will carry Optimus to Mars in 2026 as part of an autonomous mission to h...InvestorPlace | SponsoredAI Boom Takes a Shocking Turn…AI is Creating Fortunes… (but not where you think!) 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