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Sun Life Financial (SLF) Competitors

Sun Life Financial logo
C$77.72 -0.47 (-0.60%)
As of 02/21/2025 04:15 PM Eastern

SLF vs. MFC, L, GWO, PRU, CIA, ALS, STC, CNC, PIH, and ROOT

Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Manulife Financial (MFC), Loblaw Companies (L), Great-West Lifeco (GWO), Perseus Mining (PRU), Champion Iron (CIA), Altius Minerals (ALS), Sangoma Technologies (STC), Canada Nickel (CNC), 8002 (PIH.TO) (PIH), and Roots (ROOT). These companies are all part of the "insurance" industry.

Sun Life Financial vs.

Sun Life Financial (TSE:SLF) and Manulife Financial (TSE:MFC) are both large-cap financial services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, community ranking, valuation, media sentiment, profitability and risk.

Sun Life Financial pays an annual dividend of C$3.24 per share and has a dividend yield of 4.2%. Manulife Financial pays an annual dividend of C$1.60 per share and has a dividend yield of 3.7%. Sun Life Financial pays out 48.9% of its earnings in the form of a dividend. Manulife Financial pays out 49.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sun Life Financial is clearly the better dividend stock, given its higher yield and lower payout ratio.

Manulife Financial has lower revenue, but higher earnings than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sun Life FinancialC$49.53B0.90C$3.76BC$6.6311.72
Manulife FinancialC$45.06B1.68C$5.64BC$3.2113.43

Manulife Financial has a net margin of 12.52% compared to Sun Life Financial's net margin of 7.58%. Sun Life Financial's return on equity of 15.69% beat Manulife Financial's return on equity.

Company Net Margins Return on Equity Return on Assets
Sun Life Financial7.58% 15.69% 0.81%
Manulife Financial 12.52%11.75%0.55%

Sun Life Financial received 81 more outperform votes than Manulife Financial when rated by MarketBeat users. However, 65.82% of users gave Manulife Financial an outperform vote while only 61.94% of users gave Sun Life Financial an outperform vote.

CompanyUnderperformOutperform
Sun Life FinancialOutperform Votes
651
61.94%
Underperform Votes
400
38.06%
Manulife FinancialOutperform Votes
570
65.82%
Underperform Votes
296
34.18%

Sun Life Financial has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500. Comparatively, Manulife Financial has a beta of 1.06, indicating that its stock price is 6% more volatile than the S&P 500.

In the previous week, Sun Life Financial had 10 more articles in the media than Manulife Financial. MarketBeat recorded 28 mentions for Sun Life Financial and 18 mentions for Manulife Financial. Manulife Financial's average media sentiment score of 0.84 beat Sun Life Financial's score of 0.16 indicating that Manulife Financial is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sun Life Financial
4 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
5 Negative mention(s)
1 Very Negative mention(s)
Neutral
Manulife Financial
5 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

56.5% of Sun Life Financial shares are owned by institutional investors. Comparatively, 60.2% of Manulife Financial shares are owned by institutional investors. 0.0% of Sun Life Financial shares are owned by company insiders. Comparatively, 0.0% of Manulife Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Sun Life Financial currently has a consensus price target of C$87.10, indicating a potential upside of 12.07%. Manulife Financial has a consensus price target of C$45.60, indicating a potential upside of 5.65%. Given Sun Life Financial's stronger consensus rating and higher probable upside, research analysts plainly believe Sun Life Financial is more favorable than Manulife Financial.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sun Life Financial
0 Sell rating(s)
2 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.90
Manulife Financial
0 Sell rating(s)
2 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
2.86

Summary

Sun Life Financial beats Manulife Financial on 11 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SLF vs. The Competition

MetricSun Life FinancialInsurance IndustryFinancial SectorTSE Exchange
Market CapC$44.39BC$18.36BC$4.22BC$5.69B
Dividend Yield4.20%5.17%4.29%6.47%
P/E Ratio11.7210.8716.0530.21
Price / Sales0.9011.801,758.14478.37
Price / Cash0.441.8448.6082.56
Price / Book1.731.493.393.83
Net IncomeC$3.76BC$1.57BC$1.26BC$297.76M
7 Day Performance-0.61%-0.25%-0.24%-1.07%
1 Month Performance-7.55%-0.48%1.79%1.41%
1 Year Performance5.27%18.37%14.50%38.28%

Sun Life Financial Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SLF
Sun Life Financial
2.0475 of 5 stars
C$77.72
-0.6%
C$87.10
+12.1%
+7.2%C$44.39BC$49.53B11.7229,200Dividend Announcement
High Trading Volume
MFC
Manulife Financial
2.496 of 5 stars
C$42.74
-0.7%
C$44.55
+4.2%
+33.2%C$75.65BC$28.48B18.1940,000Dividend Increase
Analyst Forecast
Analyst Revision
News Coverage
High Trading Volume
L
Loblaw Companies
1.6374 of 5 stars
C$178.15
-0.2%
C$201.88
+13.3%
+27.4%C$54.41BC$60.32B26.9912,000Analyst Forecast
News Coverage
GWO
Great-West Lifeco
2.7903 of 5 stars
C$51.35
-0.7%
C$52.22
+1.7%
+22.6%C$47.87BC$33.04B12.9033,500Insider Trade
High Trading Volume
PRU
Perseus Mining
0.426 of 5 stars
C$2.60
+2.0%
C$2.70
+3.8%
+76.2%C$3.59BC$1.03B8.1339,900
CIA
Champion Iron
3.5943 of 5 stars
C$5.21
+3.2%
C$7.44
+42.8%
-21.4%C$2.70BC$1.69B9.14220Gap Up
ALS
Altius Minerals
0.3576 of 5 stars
C$27.39
-0.3%
C$28.61
+4.4%
+56.0%C$1.27BC$62.38M88.3519
STC
Sangoma Technologies
1.3986 of 5 stars
C$8.93
-1.4%
C$12.50
+40.0%
+105.0%C$299.51MC$247.28M-24.811,342
CNC
Canada Nickel
N/AC$0.80
-1.2%
N/A-43.3%C$144.97MN/A-13.3374,300
PIH
8002 (PIH.TO)
N/AN/AN/AN/AC$127.03MN/A0.009
ROOT
Roots
0.9958 of 5 stars
C$2.52
+3.3%
C$3.25
+29.0%
+11.1%C$101.43MC$256.98M252.00760

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This page (TSE:SLF) was last updated on 2/22/2025 by MarketBeat.com Staff
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