Sun Life Financial (SLF) Competitors C$85.11 -0.87 (-1.01%) As of 07/15/2025 04:15 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsHeadlinesInsider TradesBuy This Stock SLF vs. MFC, L, GWO, PRU, CIA, ALS, STC, CNC, PIH, and ROOTShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Manulife Financial (MFC), Loblaw Companies (L), Great-West Lifeco (GWO), Perseus Mining (PRU), Champion Iron (CIA), Altius Minerals (ALS), Sangoma Technologies (STC), Canada Nickel (CNC), 8002 (PIH.TO) (PIH), and Roots (ROOT). These companies are all part of the "insurance" industry. Sun Life Financial vs. Its Competitors Manulife Financial Loblaw Companies Great-West Lifeco Perseus Mining Champion Iron Altius Minerals Sangoma Technologies Canada Nickel 8002 (PIH.TO) Roots Sun Life Financial (TSE:SLF) and Manulife Financial (TSE:MFC) are both large-cap financial services companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, media sentiment, profitability, analyst recommendations, risk and valuation. Do analysts recommend SLF or MFC? Sun Life Financial currently has a consensus target price of C$88.38, indicating a potential upside of 3.84%. Manulife Financial has a consensus target price of C$47.88, indicating a potential upside of 15.39%. Given Manulife Financial's stronger consensus rating and higher possible upside, analysts plainly believe Manulife Financial is more favorable than Sun Life Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sun Life Financial 1 Sell rating(s) 1 Hold rating(s) 5 Buy rating(s) 1 Strong Buy rating(s) 2.75Manulife Financial 0 Sell rating(s) 2 Hold rating(s) 5 Buy rating(s) 1 Strong Buy rating(s) 2.88 Does the media prefer SLF or MFC? In the previous week, Sun Life Financial had 1 more articles in the media than Manulife Financial. MarketBeat recorded 11 mentions for Sun Life Financial and 10 mentions for Manulife Financial. Sun Life Financial's average media sentiment score of 0.66 beat Manulife Financial's score of -0.20 indicating that Sun Life Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 2 Very Positive mention(s) 3 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Manulife Financial 1 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more volatility and risk, SLF or MFC? Sun Life Financial has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Comparatively, Manulife Financial has a beta of 1.06, indicating that its share price is 6% more volatile than the S&P 500. Is SLF or MFC more profitable? Manulife Financial has a net margin of 12.52% compared to Sun Life Financial's net margin of 7.58%. Sun Life Financial's return on equity of 15.69% beat Manulife Financial's return on equity.Company Net Margins Return on Equity Return on Assets Sun Life Financial7.58% 15.69% 0.81% Manulife Financial 12.52%11.75%0.55% Is SLF or MFC a better dividend stock? Sun Life Financial pays an annual dividend of C$3.24 per share and has a dividend yield of 3.8%. Manulife Financial pays an annual dividend of C$1.60 per share and has a dividend yield of 3.9%. Sun Life Financial pays out 48.9% of its earnings in the form of a dividend. Manulife Financial pays out 49.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Which has stronger earnings & valuation, SLF or MFC? Manulife Financial has lower revenue, but higher earnings than Sun Life Financial. Sun Life Financial is trading at a lower price-to-earnings ratio than Manulife Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSun Life FinancialC$49.53B0.98C$3.76BC$6.6312.84Manulife FinancialC$45.06B1.62C$5.64BC$3.2112.91 Do institutionals & insiders hold more shares of SLF or MFC? 56.5% of Sun Life Financial shares are held by institutional investors. Comparatively, 60.2% of Manulife Financial shares are held by institutional investors. 0.0% of Sun Life Financial shares are held by insiders. Comparatively, 0.0% of Manulife Financial shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. SummaryManulife Financial beats Sun Life Financial on 9 of the 16 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of TSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialInsurance IndustryFinancial SectorTSE ExchangeMarket CapC$48.61BC$187.00BC$6.30BC$6.20BDividend Yield4.20%5.17%4.19%6.72%P/E Ratio12.8416.2113.9354.33Price / Sales0.9813.481,727.551,145.76Price / Cash0.441.84128.5583.29Price / Book1.901.841.944.86Net IncomeC$3.76BC$1.57BC$1.24BC$301.20M7 Day Performance0.96%-0.06%7.70%0.54%1 Month Performance-3.11%1.40%3.72%3.39%1 Year Performance22.60%38.20%18.41%23.34% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial1.7753 of 5 starsC$85.11-1.0%C$88.38+3.8%+23.3%C$48.61BC$49.53B12.8429,200Analyst RevisionMFCManulife Financial3.3045 of 5 starsC$41.85-2.2%C$48.00+14.7%+12.0%C$73.41BC$45.06B13.0240,000Analyst RevisionLLoblaw Companies1.5554 of 5 starsC$224.20+0.0%C$236.88+5.7%+32.7%C$67.79BC$60.23B30.4312,000GWOGreat-West Lifeco1.5307 of 5 starsC$51.79+3.1%C$55.56+7.3%+29.3%C$48.22BC$25.31B11.8533,500Analyst RevisionPRUPerseus Mining0.1525 of 5 starsC$3.10+1.3%C$2.70-12.9%+25.8%C$4.74BC$1.73B9.6739,900CIAChampion Iron3.2469 of 5 starsC$3.88-2.0%C$7.06+82.0%-32.9%C$2.01BC$1.51B15.52220ALSAltius Minerals1.3952 of 5 starsC$27.74+2.8%C$30.75+10.9%+31.5%C$1.28BC$43.80M93.8919STCSangoma Technologies1.6489 of 5 starsC$8.74flatC$11.50+31.6%+103.5%C$209.71MC$174.58M-30.591,342CNCCanada NickelN/AC$0.88-1.1%N/A-26.5%C$159.16MN/A-17.9274,300News CoveragePIH8002 (PIH.TO)N/AN/AN/AN/AC$127.03MN/A0.009ROOTRoots1.2466 of 5 starsC$2.99-2.6%C$3.75+25.4%+48.1%C$120.94MC$261.62M41.79760 Related Companies and Tools Related Companies MFC Alternatives L Alternatives GWO Alternatives PRU Alternatives CIA Alternatives ALS Alternatives STC Alternatives CNC Alternatives PIH Alternatives ROOT Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (TSE:SLF) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredWhy Elon is funding the “Quantum Power Grid”Elon knows the future isn’t about smarter AI — it’s about powering it. 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