Sun Life Financial (SLF) Stock Forecast & Price Target

C$77.72 -0.47 (-0.60%)

As of 04:15 PM Eastern

Sun Life Financial - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 10 Analyst Ratings

Sell
0

Hold
2

Buy
8

Based on 10 Wall Street analysts who have issued ratings for Sun Life Financial in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 10 analysts, 2 have given a hold rating, 7 have given a buy rating, and 1 has given a strong buy rating for SLF.

Consensus Price Target

C$87.10
12.07% Upside

According to the 10 analysts' twelve-month price targets for Sun Life Financial, the average price target is C$87.10. The highest price target for SLF is C$95.00, while the lowest price target for SLF is C$75.00. The average price target represents a forecasted upside of 12.07% from the current price of C$77.72.

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SLF Analyst Ratings Over Time

Type	Current Forecast 2/22/24 to 2/21/25	1 Month Ago 1/23/24 to 1/22/25	3 Months Ago 11/24/23 to 11/23/24	1 Year Ago 2/22/23 to 2/22/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	7 Buy rating(s)	8 Buy rating(s)	7 Buy rating(s)	5 Buy rating(s)
Hold	2 Hold rating(s)	2 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	C$87.10	C$86.64	C$84.18	C$75.91
Forecasted Upside	12.07% Upside	3.05% Upside	-1.58% Downside	2.82% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

SLF Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SLF Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Sun Life Financial Stock vs. The Competition

Type	Sun Life Financial	Financial Services Companies
Consensus Rating Score	2.90	2.67
Consensus Rating	Moderate Buy	Moderate Buy
News Sentiment Rating	Neutral News See Recent SLF News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
2/14/2025	CIBC 3 of 5 stars		Lower Target		C$97.00 ➝ C$95.00	+21.51%
2/14/2025	Scotiabank 5 of 5 stars		Lower Target		C$98.00 ➝ C$94.00	+20.24%
2/13/2025	Cormark 3 of 5 stars	L. Persaud Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Moderate Buy
2/13/2025	National Bankshares Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	C$95.00 ➝ C$93.00	+19.09%
1/14/2025	National Bank Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Dechaine Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
1/6/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Scott Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target		C$82.00 ➝ C$87.00	+2.15%
11/14/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$90.00 ➝ C$94.00	+9.58%
11/14/2024	TD Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold	C$81.00 ➝ C$87.00	+1.42%
11/6/2024	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		C$78.00 ➝ C$82.00	+0.74%
7/11/2024	Evercore Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		C$76.00 ➝ C$75.00	+9.92%
Get the Latest News and Ratings for SLF and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Sun Life Financial and its competitors with MarketBeat's FREE daily newsletter.
5/13/2024	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	C$80.00 ➝ C$79.00	+13.93%
2/9/2024	Desjardins Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	C$75.00 ➝ C$77.00	+8.16%
8/10/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		C$79.00 ➝ C$77.00	+13.45%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 11:03 PM ET.

Should I Buy Sun Life Financial Stock? SLF Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, February 20, 2025. Please send any questions or comments about these Sun Life Financial pros and cons to contact@marketbeat.com.

Sun Life Financial
Bull Case

Here are some ways that investors could benefit from investing in Sun Life Financial Inc.:

Recent price target upgrades from multiple analysts indicate strong confidence in the stock's potential, with a consensus target price of C$87.10 suggesting significant upside from current levels.
The stock is currently trading at C$78.81, which is below several analysts' target prices, presenting a potential buying opportunity for investors looking for value.
Sun Life Financial Inc. has received a "strong-buy" rating from National Bank Financial, reflecting positive sentiment and potential for growth in the financial services sector.
The company has a solid market capitalization of C$45.02 billion, indicating stability and the ability to weather market fluctuations.
With a P/E ratio of 11.89, the stock appears to be reasonably valued compared to industry peers, making it an attractive option for value-focused investors.

Sun Life Financial
Bear Case

Investors should be bearish about investing in Sun Life Financial Inc. for these reasons:

Recent price target cuts by CIBC and National Bankshares suggest that some analysts are cautious about the stock's near-term performance, which could indicate underlying challenges.
The stock has experienced volatility, with a 52-week range between C$64.38 and C$88.54, indicating potential risks for investors who may be sensitive to price fluctuations.
Despite positive ratings, two analysts have assigned a hold rating, suggesting that not all market participants are convinced of the stock's immediate upside.
The company's high debt-to-equity ratio of 26.00 may raise concerns about financial leverage and the ability to manage debt effectively in a changing economic environment.
Market conditions and economic uncertainties could impact the performance of financial services companies like Sun Life Financial Inc., making it a riskier investment in the current climate.

SLF Forecast - Frequently Asked Questions

: According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Sun Life Financial is C$87.10, with a high forecast of C$95.00 and a low forecast of C$75.00.
: 10 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Sun Life Financial in the last twelve months. There are currently 2 hold ratings, 7 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" SLF shares.
: According to analysts, Sun Life Financial's stock has a predicted upside of 12.07% based on their 12-month stock forecasts.
: Over the previous 90 days, Sun Life Financial's stock had 3 upgrades by analysts.
: Sun Life Financial has been rated by research analysts at Barclays, CIBC, Cormark, National Bank Financial, National Bankshares, and Scotiabank in the past 90 days.
: Analysts like Sun Life Financial more than other "financial services" companies. The consensus rating score for Sun Life Financial is 2.90 while the average consensus rating score for "financial services" companies is 2.67. Learn more on how SLF compares to other companies.

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This page (TSE:SLF) was last updated on 2/21/2025 by MarketBeat.com Staff

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Sun Life Financial (SLF) Stock Forecast & Price Target