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Apple (AAPL) Stock Forecast & Price Target

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$230.33 +1.81 (+0.79%)
(As of 01:21 PM ET)

Apple - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
2
Hold
11
Buy
23

Based on 36 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 36 analysts, 2 have given a sell rating, 11 have given a hold rating, 22 have given a buy rating, and 1 has given a strong buy rating for AAPL.

Consensus Price Target

$235.25
2.14% Upside
According to the 36 analysts' twelve-month price targets for Apple, the average price target is $235.25. The highest price target for AAPL is $295.00, while the lowest price target for AAPL is $180.00. The average price target represents a forecasted upside of 2.14% from the current price of $230.33.
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AAPL Analyst Ratings Over Time

TypeCurrent Forecast
11/23/23 to 11/22/24
1 Month Ago
10/24/23 to 10/23/24
3 Months Ago
8/25/23 to 8/24/24
1 Year Ago
11/23/22 to 11/23/23
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
22 Buy rating(s)
22 Buy rating(s)
24 Buy rating(s)
25 Buy rating(s)
Hold
11 Hold rating(s)
12 Hold rating(s)
10 Hold rating(s)
9 Hold rating(s)
Sell
2 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$235.25$237.27$233.63$198.25
Forecasted Upside2.14% Upside2.82% Upside2.99% Upside3.63% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Apple Stock vs. The Competition

TypeAppleComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.61
2.68
2.50
Consensus RatingModerate BuyModerate BuyHold
Predicted Upside2.62% Upside543.06% Upside7.76% Upside
News Sentiment Rating
Positive News

See Recent AAPL News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
11/19/2024Moffett Nathanson
2 of 5 stars
C. Moffett
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Lower TargetNeutral$211.00 ➝ $202.00-11.90%
11/12/2024UBS Group
4 of 5 stars
 Boost TargetHold$236.00+5.27%
11/4/2024Loop Capital
2 of 5 stars
A. Baruah
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Lower TargetBuy$300.00 ➝ $275.00+24.28%
11/1/2024Barclays
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 Lower TargetUnderweight ➝ Underweight$186.00 ➝ $184.00-17.49%
11/1/2024Maxim Group
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 Boost TargetHold ➝ Hold$203.00 ➝ $215.00-4.83%
11/1/2024Needham & Company LLC
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 Reiterated RatingBuy ➝ Buy$260.00 ➝ $260.00+15.09%
11/1/2024Rosenblatt Securities
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B. Crockett
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Boost TargetBuy ➝ Buy$261.00 ➝ $262.00+15.98%
10/25/2024KeyCorp
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B. Nispel
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DowngradeSector Weight ➝ Underweight$200.00-13.26%
10/23/2024Citigroup
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 Boost TargetBuy$185.00-19.23%
10/9/2024Piper Sandler
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 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.34%
10/7/2024Jefferies Financial Group
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 DowngradeBuy ➝ Hold$205.00 ➝ $212.92-6.12%
10/3/2024Bank of America
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 Reiterated RatingBuy ➝ Buy$256.00 ➝ $256.00+14.20%
10/1/2024Oppenheimer
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 Reiterated RatingBuy$250.00+7.30%
9/26/2024Evercore ISI
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 Reiterated RatingBuy$250.00+10.07%
9/25/2024New Street Research
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 Reiterated RatingNeutral ➝ Neutral$225.00 ➝ $225.00-0.61%
9/10/2024JPMorgan Chase & Co.
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 Reiterated RatingOverweight ➝ Overweight$265.00 ➝ $265.00+20.48%
9/10/2024Morgan Stanley
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 Reiterated RatingOverweight ➝ Overweight$273.00 ➝ $273.00+23.58%
9/9/2024Monness Crespi & Hardt
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 Reiterated RatingBuy$245.00+12.27%
9/9/2024Wedbush
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 Reiterated RatingOutperform ➝ Outperform$285.00 ➝ $285.00+29.06%
8/28/2024Tigress Financial
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I. Feinseth
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Boost TargetStrong-Buy ➝ Strong-Buy$245.00 ➝ $295.00+29.66%
8/27/2024Melius Research
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B. Reitzes
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Reiterated RatingBuy ➝ Buy$265.00 ➝ $265.00+16.65%
8/2/2024The Goldman Sachs Group
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 Boost TargetBuy ➝ Buy$265.00 ➝ $275.00+25.94%
7/29/2024TD Cowen
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 Boost TargetBuy ➝ Buy$220.00 ➝ $250.00+14.88%
7/26/2024Raymond James
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 Boost TargetOutperform ➝ Outperform$200.00 ➝ $250.00+14.11%
7/25/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$200.00 ➝ $240.00+9.82%
7/17/2024Cfra
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 Boost TargetBuy ➝ Buy$240.00 ➝ $260.00+13.72%
7/9/2024Piper Sandler Companies
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 Reiterated RatingNeutral$190.00 ➝ $225.00-1.24%
6/21/2024Sanford C. Bernstein
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 Boost TargetOutperform ➝ Outperform$195.00 ➝ $240.00+14.46%
6/14/2024Erste Group Bank
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 UpgradeHold ➝ Buy
6/11/2024DA Davidson
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G. Luria
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UpgradeNeutral ➝ Buy$200.00 ➝ $230.00+19.10%
5/4/2024Canaccord Genuity Group
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 Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+17.24%
5/3/2024Itau BBA Securities
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 UpgradeUnderperform ➝ Market Perform$162.00 ➝ $188.00+1.76%
3/28/2024DZ Bank
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 Reiterated RatingBuy ➝ Hold$180.00+3.86%
1/10/2024Redburn Partners
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 DowngradeNeutral$200.00+8.36%
1/10/2024Redburn Atlantic
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 DowngradeBuy ➝ Neutral$200.00+8.03%
9/15/2023Credit Suisse Group
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 Reiterated RatingOutperform ➝ Outperform$220.00+26.34%
7/24/2023Wells Fargo & Company
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 Boost TargetOverweight$210.00 ➝ $225.00+17.22%
7/24/2023Deutsche Bank Aktiengesellschaft
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 Boost TargetBuy$180.00 ➝ $210.00+9.41%
6/5/202358.com
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 Reiterated RatingMaintains
6/2/202351job
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 Reiterated RatingMaintains
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5/17/2023Fundamental Research
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 Set TargetBuy$183.86+6.81%
5/5/2023Atlantic Securities
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 Boost TargetOverweight$180.00 ➝ $200.00+20.63%
2/3/2023Cowen
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 Lower TargetOutperform$200.00 ➝ $195.00+29.29%
1/20/2023National Bank Financial
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 Lower TargetOutperform$54.00-60.51%
1/3/2023BNP Paribas
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 DowngradeOutperform ➝ Neutral$140.00+7.75%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 01:29 PM ET.


Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, November 21, 2024. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Apple:

  • Apple has received multiple "buy" ratings from analysts, with target prices reaching as high as $275.00, indicating strong potential for price appreciation.
  • The current stock price is $227.01, which is near its 12-month high of $237.49, suggesting that the stock is performing well and may continue to rise.
  • Apple's market capitalization stands at approximately $3.43 trillion, reflecting its strong position in the market and ability to generate substantial revenue.
  • Recent insider transactions show that executives, including the CEO and CFO, are actively managing their holdings, which can indicate confidence in the company's future performance.
  • Apple's diverse product lineup, including the latest iPhone 15, continues to attract consumers, driving sales and revenue growth.

Apple
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Apple for these reasons:

  • Despite strong ratings, there are still two analysts who have issued sell ratings, indicating some skepticism about the stock's future performance.
  • Apple's stock has experienced fluctuations, with a recent decline of 0.6%, which may concern investors about short-term volatility.
  • The company's debt-to-equity ratio is 1.51, suggesting that Apple has a significant amount of debt compared to its equity, which could pose risks if not managed properly.
  • Insider selling has been notable, with the CEO selling over $50 million worth of shares, which might raise questions about the company's outlook from those within.
  • Analysts have varying opinions on the stock, with some lowering their price targets, which could indicate uncertainty in the market regarding Apple's growth trajectory.

AAPL Forecast - Frequently Asked Questions

According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $235.25, with a high forecast of $295.00 and a low forecast of $180.00.

36 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 2 sell ratings, 11 hold ratings, 22 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" AAPL shares.

According to analysts, Apple's stock has a predicted upside of 2.14% based on their 12-month stock forecasts.

Over the previous 90 days, Apple's stock had 2 downgrades by analysts.

Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.61 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how AAPL compares to other companies.


This page (NASDAQ:AAPL) was last updated on 11/22/2024 by MarketBeat.com Staff
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