Apple (AAPL) Stock Forecast & Price Target

$244.87 +0.40 (+0.16%)

Closing price 02/19/2025 04:00 PM Eastern

Extended Trading

$244.67 -0.20 (-0.08%)

As of 02/19/2025 07:59 PM Eastern

Apple - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 36 Analyst Ratings

Sell
4

Hold
9

Buy
23

Based on 36 Wall Street analysts who have issued ratings for Apple in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 36 analysts, 4 have given a sell rating, 9 have given a hold rating, 21 have given a buy rating, and 2 have given a strong buy rating for AAPL.

Consensus Price Target

$242.52
-0.96% Downside

According to the 36 analysts' twelve-month price targets for Apple, the average price target is $242.52. The highest price target for AAPL is $325.00, while the lowest price target for AAPL is $180.00. The average price target represents a forecasted downside of -0.96% from the current price of $244.87.

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AAPL Analyst Ratings Over Time

Type	Current Forecast 2/21/24 to 2/20/25	1 Month Ago 1/22/24 to 1/21/25	3 Months Ago 11/23/23 to 11/22/24	1 Year Ago 2/21/23 to 2/21/24
Strong Buy	2 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	21 Buy rating(s)	22 Buy rating(s)	22 Buy rating(s)	21 Buy rating(s)
Hold	9 Hold rating(s)	8 Hold rating(s)	11 Hold rating(s)	10 Hold rating(s)
Sell	4 Sell rating(s)	4 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$242.52	$238.02	$235.25	$205.27
Forecasted Upside	-0.96% Downside	6.91% Upside	2.34% Upside	12.59% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

AAPL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

AAPL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Apple Stock vs. The Competition

Type	Apple	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.58	2.68	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	-0.96% Downside	50.22% Upside	12.69% Upside
News Sentiment Rating	Positive News See Recent AAPL News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/31/2025	Argus 2 of 5 stars	J. Kelleher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
1/31/2025	Citigroup 3 of 5 stars	Atif Malik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$255.00 ➝ $275.00	+17.52%
1/31/2025	KeyCorp 3 of 5 stars	B. Nispel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Underweight	$200.00	-15.83%
1/31/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Ng Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$280.00 ➝ $294.00	+23.73%
1/31/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Samik Chatterjee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$260.00 ➝ $270.00	+13.63%
1/31/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Tim Long Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$183.00 ➝ $197.00	-17.09%
1/31/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Wamsi Mohan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$253.00 ➝ $265.00	+11.52%
1/31/2025	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating	Amit Daryanani Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$250.00 ➝ $260.00	+9.42%
1/31/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Erik Woodring Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$273.00 ➝ $275.00	+15.73%
1/31/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating	Laura Martin Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$260.00 ➝ $260.00	+9.42%
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1/30/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Edison Lee Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Hold ➝ Underperform	$211.84 ➝ $200.75	-15.76%
1/29/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Martin Yang Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
1/28/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy
1/27/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	Barton Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$262.00 ➝ $262.00	+17.60%
1/23/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating	Daniel Ives Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$325.00 ➝ $325.00	+44.87%
1/22/2025	Monness Crespi & Hardt Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$245.00	+10.42%
1/21/2025	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ananda Baruah Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold	$230.00	+0.01%
1/20/2025	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$250.00	+8.71%
1/7/2025	Moffett Nathanson Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Moffett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Sell	$202.00 ➝ $188.00	-23.27%
1/3/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$240.00 ➝ $260.00	+6.62%
12/9/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$275.00	+13.24%
12/2/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral	$236.00	-0.56%
11/1/2024	Maxim Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Hold ➝ Hold	$203.00 ➝ $215.00	-4.83%
10/9/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.34%
9/25/2024	New Street Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral	$225.00 ➝ $225.00	-0.61%
8/28/2024	Tigress Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	I. Feinseth Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Strong-Buy ➝ Strong-Buy	$245.00 ➝ $295.00	+29.66%
8/27/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Reitzes Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$265.00 ➝ $265.00	+16.65%
7/25/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$200.00 ➝ $240.00	+9.82%
7/17/2024	Cfra Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$240.00 ➝ $260.00	+13.72%
7/9/2024	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral	$190.00 ➝ $225.00	-1.24%
6/14/2024	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
6/11/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$200.00 ➝ $230.00	+19.10%
5/4/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $215.00	+17.24%
5/3/2024	Itau BBA Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Market Perform	$162.00 ➝ $188.00	+1.76%
3/28/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold	$180.00	+3.86%
1/10/2024	Redburn Partners Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Neutral	$200.00	+8.36%
1/10/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$200.00	+8.03%
9/15/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform ➝ Outperform	$220.00	+26.34%
7/24/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$180.00 ➝ $210.00	+9.41%
6/5/2023	58.com Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
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6/2/2023	51job Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
5/17/2023	Fundamental Research Subscribe to MarketBeat All Access for the recommendation accuracy rating		Set Target	Buy	$183.86	+6.81%
5/5/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight	$180.00 ➝ $200.00	+20.63%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 02:38 AM ET.

Should I Buy Apple Stock? AAPL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, February 16, 2025. Please send any questions or comments about these Apple pros and cons to contact@marketbeat.com.

Apple
Bull Case

Here are some ways that investors could benefit from investing in Apple:

Apple's stock is currently trading at $244.60, which is near its 12-month high of $260.10, indicating strong market performance and potential for further growth.
Recent analyst upgrades, including a price target increase from Morgan Stanley to $275.00 and from Goldman Sachs to $294.00, suggest positive sentiment and confidence in Apple's future performance.
The company has a robust market capitalization of $3.67 trillion, reflecting its strong position in the technology sector and its ability to generate significant revenue.
Apple's diverse product lineup, including the latest iPhone 15, continues to attract consumers, driving sales and enhancing brand loyalty.
With a consensus rating of "Moderate Buy" from analysts, there is a general belief that Apple is a solid investment opportunity, supported by a favorable average price target of $242.52.

Apple
Bear Case

Investors should be bearish about investing in Apple for these reasons:

Despite positive ratings, four analysts have issued sell ratings, indicating some skepticism about the stock's future performance.
The company's debt-to-equity ratio of 1.26 suggests that Apple has a relatively high level of debt compared to its equity, which could pose risks in times of economic downturn.
Insider selling activity, such as the COO selling 100,000 shares, may raise concerns about the company's future prospects and could signal a lack of confidence from those within the organization.
Apple's current quick ratio of 0.88 indicates that the company may have difficulty meeting its short-term liabilities, which could affect its financial stability.
Market volatility and competition in the tech sector could impact Apple's stock performance, making it a riskier investment in the current economic climate.

AAPL Forecast - Frequently Asked Questions

: According to the research reports of 36 Wall Street equities research analysts, the average twelve-month stock price forecast for Apple is $242.52, with a high forecast of $325.00 and a low forecast of $180.00.
: 36 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Apple in the last year. There are currently 4 sell ratings, 9 hold ratings, 21 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AAPL shares.
: According to analysts, Apple's stock has a predicted downside of -0.96% based on their 12-month stock forecasts.
: Over the previous 90 days, Apple's stock had 4 downgrades and 1 upgrade by analysts.
: Apple has been rated by research analysts at Argus, Bank of America, Barclays, Citigroup, Evercore ISI, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Loop Capital, Moffett Nathanson, Monness Crespi & Hardt, Morgan Stanley, Needham & Company LLC, Oppenheimer, Raymond James, Rosenblatt Securities, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Wedbush, and Wells Fargo & Company in the past 90 days.
: Analysts like Apple less than other "computer and technology" companies. The consensus rating score for Apple is 2.58 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how AAPL compares to other companies.

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This page (NASDAQ:AAPL) was last updated on 2/20/2025 by MarketBeat.com Staff

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Apple (AAPL) Stock Forecast & Price Target