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Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$198.70 -4.19 (-2.07%)
(As of 11/21/2024 ET)

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
2
Buy
41

Based on 43 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 43 analysts, 2 have given a hold rating, 40 have given a buy rating, and 1 has given a strong buy rating for AMZN.

Consensus Price Target

$235.77
18.66% Upside
According to the 43 analysts' twelve-month price targets for Amazon.com, the average price target is $235.77. The highest price target for AMZN is $285.00, while the lowest price target for AMZN is $186.00. The average price target represents a forecasted upside of 18.66% from the current price of $198.70.
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AMZN Analyst Ratings Over Time

TypeCurrent Forecast
11/23/23 to 11/22/24
1 Month Ago
10/24/23 to 10/23/24
3 Months Ago
8/25/23 to 8/24/24
1 Year Ago
11/23/22 to 11/23/23
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
40 Buy rating(s)
41 Buy rating(s)
39 Buy rating(s)
43 Buy rating(s)
Hold
2 Hold rating(s)
2 Hold rating(s)
1 Hold rating(s)
1 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$235.77$236.78$221.69$168.93
Forecasted Upside18.66% Upside28.19% Upside25.22% Upside15.15% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Buy
Moderate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Amazon.com Stock vs. The Competition

TypeAmazon.comRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.98
2.51
2.50
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside18.66% Upside28.50% Upside8.51% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
11/20/2024Wells Fargo & Company
3 of 5 stars
K. Gawrelski
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Reiterated RatingEqual Weight ➝ Equal Weight$197.00-2.06%
11/14/2024Needham & Company LLC
3 of 5 stars
 Boost TargetBuy ➝ Buy$210.00 ➝ $250.00+16.77%
11/6/2024Loop Capital
2 of 5 stars
 Boost TargetBuy ➝ Buy$225.00 ➝ $275.00+33.71%
11/4/2024Morgan Stanley
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 Boost TargetOverweight ➝ Overweight$210.00 ➝ $230.00+16.20%
11/1/2024Wedbush
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 Boost TargetOutperform ➝ Outperform$225.00 ➝ $250.00+26.19%
11/1/2024Sanford C. Bernstein
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 Boost TargetOutperform ➝ Outperform$225.00 ➝ $235.00+18.45%
11/1/2024Deutsche Bank Aktiengesellschaft
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 Boost TargetBuy ➝ Buy$225.00 ➝ $232.00+17.20%
11/1/2024Maxim Group
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 Boost TargetBuy ➝ Buy$251.00 ➝ $260.00+31.34%
11/1/2024Royal Bank of Canada
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 Boost TargetOutperform ➝ Outperform$215.00 ➝ $225.00+12.69%
11/1/2024BMO Capital Markets
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 Reiterated RatingOutperform ➝ Outperform$230.00 ➝ $236.00+18.17%
11/1/2024Susquehanna
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 Boost TargetPositive ➝ Positive$220.00 ➝ $230.00+15.35%
11/1/2024Benchmark
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 Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+7.60%
11/1/2024Truist Financial
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 Boost TargetBuy ➝ Buy$265.00 ➝ $270.00+35.13%
11/1/2024Scotiabank
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N. Schindler
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Boost TargetSector Outperform ➝ Sector Outperform$245.00 ➝ $246.00+23.12%
11/1/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$213.00 ➝ $220.00+10.39%
11/1/2024Jefferies Financial Group
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 Boost TargetBuy ➝ Buy$225.00 ➝ $235.00+17.92%
11/1/2024JPMorgan Chase & Co.
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 Boost TargetOverweight ➝ Overweight$230.00 ➝ $250.00+25.45%
11/1/2024Oppenheimer
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 Boost TargetOutperform ➝ Outperform$220.00 ➝ $230.00+15.41%
11/1/2024Monness Crespi & Hardt
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 Boost TargetBuy$225.00 ➝ $245.00+31.44%
11/1/2024JMP Securities
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 Boost TargetMarket Outperform ➝ Market Outperform$265.00 ➝ $285.00+52.90%
11/1/2024Stifel Nicolaus
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 Boost TargetBuy ➝ Buy$224.00 ➝ $245.00+31.44%
11/1/2024The Goldman Sachs Group
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 Boost TargetBuy ➝ Buy$230.00 ➝ $240.00+28.76%
11/1/2024Bank of America
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 Boost TargetBuy ➝ Buy$210.00 ➝ $230.00+23.39%
11/1/2024Evercore ISI
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 Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+39.48%
11/1/2024Rosenblatt Securities
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 Boost TargetBuy ➝ Buy$221.00 ➝ $236.00+26.61%
11/1/2024Telsey Advisory Group
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 Boost TargetOutperform ➝ Outperform$215.00 ➝ $235.00+26.07%
11/1/2024Piper Sandler
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 Boost TargetOverweight ➝ Overweight$215.00 ➝ $225.00+20.71%
11/1/2024TD Cowen
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 Boost TargetBuy ➝ Buy$230.00 ➝ $240.00+28.76%
10/28/2024UBS Group
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 Boost TargetBuy ➝ Buy$220.00 ➝ $223.00+17.80%
10/11/2024Pivotal Research
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J. Wlodarczak
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Initiated CoverageBuy$260.00+39.30%
10/10/2024DA Davidson
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 Reiterated RatingBuy ➝ Buy$235.00 ➝ $235.00+25.92%
10/7/2024Cantor Fitzgerald
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D. Mathivanan
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Reiterated RatingOverweight ➝ Overweight$230.00 ➝ $230.00+26.45%
8/2/2024Roth Mkm
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 Boost TargetBuy ➝ Buy$210.00 ➝ $215.00+29.03%
8/2/2024Barclays
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 Boost TargetOverweight ➝ Overweight$220.00 ➝ $235.00+45.47%
8/2/2024Itau BBA Securities
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 DowngradeOutperform ➝ Market Perform$186.00+1.05%
7/16/2024Wolfe Research
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S. Khajuria
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Initiated CoverageOutperform$250.00+29.72%
7/10/2024TD Securities
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 Boost Target$225.00 ➝ $245.00+22.91%
5/30/2024Tigress Financial
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 Boost TargetBuy ➝ Buy$210.00 ➝ $245.00+36.63%
5/2/2024Argus
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 Boost TargetBuy ➝ Buy$185.00 ➝ $205.00+12.76%
5/1/2024Citigroup
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 Boost TargetBuy ➝ Buy$235.00 ➝ $245.00+40.00%
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5/1/2024Mizuho
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 Boost TargetBuy ➝ Buy$230.00 ➝ $240.00+37.14%
5/1/2024Raymond James
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 Boost TargetStrong-Buy ➝ Strong-Buy$200.00 ➝ $205.00+17.14%
4/11/2024Moffett Nathanson
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 Reiterated RatingBuy ➝ Buy$228.00+21.82%
2/2/2024Canaccord Genuity Group
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 Boost TargetBuy$185.00 ➝ $200.00+25.57%
11/2/2023HSBC
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 Initiated CoverageBuy$160.00+16.79%
8/11/2023Redburn Partners
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 Boost TargetBuy ➝ Buy$220.00 ➝ $230.00+65.99%
8/4/2023Credit Suisse Group
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 Boost TargetOutperform$176.00 ➝ $189.00+32.89%
8/4/2023BNP Paribas
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 UpgradeUnderperform ➝ Neutral$140.00-0.60%
7/9/2023CICC Research
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 Initiated CoverageOutperform
6/7/2023Piper Sandler Companies
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 Boost TargetOverweight$130.00 ➝ $150.00+18.47%
2/3/2023Roth Capital
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R. Kulkarni
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Reiterated RatingBuy
2/3/2023Cowen
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 Boost TargetOutperform$140.00 ➝ $150.00+32.85%
1/18/2023MKM Partners
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Rohit Kulkarni
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Lower TargetBuy$145.00 ➝ $125.00+28.64%
1/4/2023New Street Research
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 Initiated CoverageBuy$130.00+51.48%
12/1/2022Cowen
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 Boost TargetOutperform$150.00 ➝ $160.00+65.73%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:53 AM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 6, 2024. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • Amazon's consistent revenue growth and strong financial performance, with a net margin of 7.35% and a return on equity of 21.39%, indicate a stable and profitable business model.
  • Positive analyst ratings and price targets from reputable firms like Morgan Stanley, Cantor Fitzgerald, and Evercore ISI suggest confidence in Amazon's future growth potential.
  • Insider selling activity, while significant, can sometimes be a normal part of executives diversifying their portfolios and may not necessarily indicate negative sentiment towards the company.
  • Amazon's diversified business segments, including North America, International, and Amazon Web Services (AWS), provide exposure to various markets and opportunities for growth.
  • Despite recent insider selling, Amazon's stock price remains resilient, indicating continued investor interest and confidence in the company's long-term prospects.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • Recent insider selling activity, totaling 54,355 shares in the last three months, may raise concerns about executive sentiment towards the company's future performance.
  • Analyst price target adjustments, such as those by Piper Sandler and The Goldman Sachs Group, lowering their targets, could indicate potential headwinds or challenges ahead for Amazon.
  • High insider ownership of 10.80% of the company's stock may lead to conflicts of interest or governance issues that could impact decision-making and shareholder value.
  • Competition in the e-commerce and cloud services industries is intense, with rivals constantly innovating and challenging Amazon's market position, potentially affecting its growth trajectory.
  • While Amazon has a strong track record, macroeconomic factors, regulatory changes, or unforeseen events could impact the company's performance and stock price in the future.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 43 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $235.77, with a high forecast of $285.00 and a low forecast of $186.00.

43 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last twelve months. There are currently 2 hold ratings, 40 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 18.66% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 1 upgrade and 1 downgrade by analysts.

Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating score for Amazon.com is 2.98 while the average consensus rating score for "retail/wholesale" companies is 2.51. Learn more on how AMZN compares to other companies.


This page (NASDAQ:AMZN) was last updated on 11/22/2024 by MarketBeat.com Staff
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