Amazon.com (AMZN) Stock Forecast & Price Target $190.26 -2.46 (-1.28%) Closing price 03/31/2025 04:00 PM EasternExtended Trading$189.18 -1.08 (-0.57%) As of 03/31/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Analyst Forecasts Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock Amazon.com - Analysts' Recommendations and Stock Price Forecast (2025) How MarketBeat Calculates Price Target and Consensus Rating MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data. Consensus Rating Moderate BuyBased on 45 Analyst RatingsSell0Hold2Buy43 Based on 45 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 45 analysts, 2 have given a hold rating, 42 have given a buy rating, and 1 has given a strong buy rating for AMZN. Consensus Price Target $260.1136.71% Upside According to the 45 analysts' twelve-month price targets for Amazon.com, the average price target is $260.11. The highest price target for AMZN is $306.00, while the lowest price target for AMZN is $186.00. The average price target represents a forecasted upside of 36.71% from the current price of $190.26. Get the Latest News and Ratings for AMZN and Related Stocks Enter your email address to receive the latest news and analysts' ratings for Amazon.com and its competitors. Enter your email to sign up for newsletter Sign Up AMZN Analyst Ratings Over TimeTypeCurrent Forecast4/1/24 to 4/1/251 Month Ago3/2/24 to 3/2/253 Months Ago1/2/24 to 1/1/251 Year Ago4/2/23 to 4/1/24Strong Buy1 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)1 Strong Buy rating(s)Buy42 Buy rating(s)42 Buy rating(s)41 Buy rating(s)42 Buy rating(s)Hold2 Hold rating(s)2 Hold rating(s)2 Hold rating(s)1 Hold rating(s)Sell0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)0 Sell rating(s)Consensus Price Target$260.11$260.65$243.00$198.09Forecasted Upside36.71% Upside22.76% Upside10.76% Upside9.46% UpsideConsensus RatingModerate BuyModerate BuyModerate BuyBuy Remove Ads AMZN Analyst Recommendations By MonthAnalyst Ratings Chart DescriptionThe chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.Skip Chart & View Analyst Rating History AMZN Price Targets by MonthAverage Share Price and Price Target by Month Chart DescriptionThe chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table Amazon.com Stock vs. The CompetitionTypeAmazon.comRetail/Wholesale CompaniesS&P 500Consensus Rating Score 2.98 2.54 2.54Consensus RatingModerate BuyModerate BuyModerate BuyPredicted Upside36.71% Upside57.14% Upside19.03% UpsideNews Sentiment RatingPositive NewsSee Recent AMZN NewsPositive NewsPositive News Remove Ads Recent Analyst Forecasts and Stock Ratings All Ratings Strong Buy Buy Hold Sell Rating Show All Upside > 100% Upside 50% - 100% Upside 20% - 50% Upside 10% - 20% Upside 0% - 10% Downside 0% - 10% Downside 10% - 20% Downside 20% - 50% Downside 50% - 100% Downside > 100% Upside/Downside All Actions Upgrades Downgrades Initiates Coverage Raises Target Lowers Target Reiterates Rating Action Custom Range 1 Month 3 Months 6 Months Year-to-Date 1 Year 3 Years 5 Years Time Frame Start Date End Date Most Recent from Each Brokerage All Show Export to Excel DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails3/31/2025Jefferies Financial Group2 of 5 starsBrent ThillSubscribe to MarketBeat All Access for the recommendation accuracy ratingLower TargetBuy ➝ Buy$275.00 ➝ $250.00+29.72%2/25/2025Wells Fargo & Company3 of 5 starsK. GawrelskiSubscribe to MarketBeat All Access for the recommendation accuracy ratingLower TargetEqual Weight ➝ Equal Weight$207.00 ➝ $203.00-3.23%2/13/2025Citigroup3 of 5 stars Reiterated RatingBuy ➝ Buy2/13/2025Canaccord Genuity GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingBuy ➝ Buy2/12/2025Loop CapitalSubscribe to MarketBeat All Access for the recommendation accuracy ratingRob SandersonSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$275.00 ➝ $285.00+23.46%2/10/2025Phillip SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy ratingH. WangSubscribe to MarketBeat All Access for the recommendation accuracy ratingDowngradeStrong-Buy ➝ Moderate Buy2/10/2025Raymond JamesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost Target$260.00 ➝ $275.00+18.14%2/7/2025Maxim GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingTom ForteSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$260.00 ➝ $280.00+22.19%2/7/2025BarclaysSubscribe to MarketBeat All Access for the recommendation accuracy ratingRoss SandlerSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetOverweight ➝ Overweight$235.00 ➝ $265.00+15.64%2/7/2025DA DavidsonSubscribe to MarketBeat All Access for the recommendation accuracy ratingGil LuriaSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$235.00 ➝ $280.00+22.19% Get the Latest News and Ratings for AMZN and Related StocksEnter your email address below to receive the latest news and analysts' ratings for Amazon.com and its competitors with MarketBeat's FREE daily newsletter. 2/7/2025Royal Bank of CanadaSubscribe to MarketBeat All Access for the recommendation accuracy ratingBrad EricksonSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetOutperform ➝ Outperform$255.00 ➝ $265.00+15.71%2/7/2025Cantor FitzgeraldSubscribe to MarketBeat All Access for the recommendation accuracy ratingD. MathivananSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOverweight ➝ Overweight$270.00 ➝ $270.00+17.61%2/7/2025OppenheimerSubscribe to MarketBeat All Access for the recommendation accuracy ratingJason HelfsteinSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetOutperform ➝ Outperform$230.00 ➝ $260.00+13.00%2/7/2025JMP SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy ratingNicholas JonesSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingMarket Outperform ➝ Market Outperform$285.00 ➝ $285.00+24.29%2/7/2025Stifel NicolausSubscribe to MarketBeat All Access for the recommendation accuracy ratingMark KelleySubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$245.00 ➝ $275.00+19.54%2/7/2025WedbushSubscribe to MarketBeat All Access for the recommendation accuracy ratingScott DevittSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOutperform ➝ Outperform$280.00 ➝ $280.00+21.74%2/7/2025Piper SandlerSubscribe to MarketBeat All Access for the recommendation accuracy ratingThomas ChampionSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOverweight ➝ Overweight$225.00 ➝ $265.00+13.74%2/7/2025The Goldman Sachs GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingEric SheridanSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$240.00 ➝ $255.00+6.77%2/7/2025Telsey Advisory GroupSubscribe to MarketBeat All Access for the recommendation accuracy ratingJoseph FeldmanSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingOutperform ➝ Outperform$275.00 ➝ $275.00+15.14%2/7/2025Needham & Company LLCSubscribe to MarketBeat All Access for the recommendation accuracy ratingLaura MartinSubscribe to MarketBeat All Access for the recommendation accuracy ratingReiterated RatingBuy ➝ Buy$250.00 ➝ $250.00+4.68%2/7/2025Rosenblatt SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy ratingBarton CrockettSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$236.00 ➝ $287.00+20.17%2/4/2025BenchmarkSubscribe to MarketBeat All Access for the recommendation accuracy ratingDaniel KurnosSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$215.00 ➝ $265.00+10.65%1/24/2025ScotiabankSubscribe to MarketBeat All Access for the recommendation accuracy ratingN. SchindlerSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetSector Outperform ➝ Sector Outperform$246.00 ➝ $306.00+30.30%1/13/2025HSBCSubscribe to MarketBeat All Access for the recommendation accuracy ratingChristopher JohnenSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetBuy ➝ Buy$225.00 ➝ $270.00+24.21%1/13/2025Morgan StanleySubscribe to MarketBeat All Access for the recommendation accuracy ratingBrian NowakSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetOverweight ➝ Overweight$230.00 ➝ $280.00+28.97%1/3/2025Wolfe ResearchSubscribe to MarketBeat All Access for the recommendation accuracy ratingS. KhajuriaSubscribe to MarketBeat All Access for the recommendation accuracy ratingBoost TargetOutperform ➝ Outperform$250.00 ➝ $270.00+22.60%12/20/2024Tigress FinancialSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$245.00 ➝ $290.00+31.21%12/18/2024Sanford C. BernsteinSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$235.00 ➝ $265.00+15.12%12/18/2024JPMorgan Chase & Co.Subscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOverweight ➝ Overweight$250.00 ➝ $280.00+21.13%12/16/2024UBS GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy$230.00 ➝ $264.00+15.00%12/13/2024Robert W. BairdSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$220.00 ➝ $260.00+13.55%12/12/2024TD CowenSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$240.00 ➝ $265.00+15.18%12/10/2024MizuhoSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+15.00%12/9/2024Roth MkmSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$220.00 ➝ $250.00+10.12%12/3/2024BMO Capital MarketsSubscribe to MarketBeat All Access for the recommendation accuracy rating Reiterated RatingOutperform ➝ Outperform$236.00 ➝ $236.00+12.00%11/26/2024Moffett NathansonSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$235.00 ➝ $248.00+23.11%11/26/2024Redburn AtlanticSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$225.00 ➝ $235.00+16.65%11/1/2024Deutsche Bank AktiengesellschaftSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$225.00 ➝ $232.00+17.20%11/1/2024SusquehannaSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetPositive ➝ Positive$220.00 ➝ $230.00+15.35%11/1/2024Truist FinancialSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$265.00 ➝ $270.00+35.13%Elon Set to Shock the World by May 1st ? (Ad)Tech legend Jeff Brown recently traveled to the industrial zone of South Memphis to investigate what he believes will be Elon’s greatest invention ever… Yes, even bigger than Tesla or SpaceX. Click here now because after May 1st, it could be too late.11/1/2024Monness Crespi & HardtSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy$225.00 ➝ $245.00+31.44%11/1/2024Bank of AmericaSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$210.00 ➝ $230.00+23.39%11/1/2024Evercore ISISubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform ➝ Outperform$240.00 ➝ $260.00+39.48%10/11/2024Pivotal ResearchSubscribe to MarketBeat All Access for the recommendation accuracy ratingJ. WlodarczakSubscribe to MarketBeat All Access for the recommendation accuracy ratingInitiated CoverageBuy$260.00+39.30%8/2/2024Itau BBA SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy rating DowngradeOutperform ➝ Market Perform$186.00+1.05%7/10/2024TD SecuritiesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost Target$225.00 ➝ $245.00+22.91%5/2/2024ArgusSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$185.00 ➝ $205.00+12.76%8/11/2023Redburn PartnersSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetBuy ➝ Buy$220.00 ➝ $230.00+65.99%8/4/2023Credit Suisse GroupSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOutperform$176.00 ➝ $189.00+32.89%8/4/2023BNP ParibasSubscribe to MarketBeat All Access for the recommendation accuracy rating UpgradeUnderperform ➝ Neutral$140.00-0.60%7/9/2023CICC ResearchSubscribe to MarketBeat All Access for the recommendation accuracy rating Initiated CoverageOutperform6/7/2023Piper Sandler CompaniesSubscribe to MarketBeat All Access for the recommendation accuracy rating Boost TargetOverweight$130.00 ➝ $150.00+18.47%Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 05:43 AM ET. Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, March 30, 2025. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com. Amazon.com Bull Case Here are some ways that investors could benefit from investing in Amazon: Amazon has a consensus rating of "Moderate Buy" with a target price of $260.65, indicating strong potential for price appreciation. The company reported earnings per share (EPS) of $1.86, exceeding analysts' expectations of $1.52, showcasing its strong financial performance. With a market capitalization of $2.04 trillion, Amazon is a dominant player in the e-commerce sector, providing stability and growth potential. Recent insider transactions show confidence from executives, with significant shareholdings remaining after sales, indicating their belief in the company's future. The current stock price is $192.72, which may present a buying opportunity for investors looking to enter at a lower price point compared to its 52-week high of $242.52. Amazon.com Bear Case Investors should be bearish about investing in Amazon for these reasons: Insider selling has been notable, with executives selling over 102,000 shares recently, which could signal a lack of confidence in short-term performance. The stock has recently declined by 4.3%, which may indicate volatility and potential challenges in maintaining its market position. Amazon's P/E ratio of 34.85 suggests that the stock may be overvalued compared to its earnings, which could deter value-focused investors. The company has a relatively low quick ratio of 0.87, indicating potential liquidity issues that could affect its ability to meet short-term obligations. With a beta of 1.19, Amazon's stock is more volatile than the market, which could lead to larger price swings and increased risk for investors. AMZN Forecast - Frequently Asked Questions What is Amazon.com's forecast for 2025? According to the research reports of 45 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $260.11, with a high forecast of $306.00 and a low forecast of $186.00. Should I buy or sell Amazon.com stock right now? 45 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 2 hold ratings, 42 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" AMZN shares. Does Amazon.com's stock price have much upside? According to analysts, Amazon.com's stock has a predicted upside of 36.71% based on their 12-month stock forecasts. Has Amazon.com been downgraded by Wall Street analysts recently? Over the previous 90 days, Amazon.com's stock had 1 downgrade by analysts. What analysts cover Amazon.com? Amazon.com has been rated by research analysts at Barclays, Benchmark, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, DA Davidson, HSBC, Jefferies Financial Group, JMP Securities, Loop Capital, Maxim Group, Morgan Stanley, Needham & Company LLC, Oppenheimer, Phillip Securities, Piper Sandler, Raymond James, Rosenblatt Securities, Royal Bank of Canada, Scotiabank, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, Wedbush, Wells Fargo & Company, and Wolfe Research in the past 90 days. Do Wall Street analysts like Amazon.com more than its competitors? Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating score for Amazon.com is 2.98 while the average consensus rating score for "retail/wholesale" companies is 2.54. Learn more on how AMZN compares to other companies. Stock Forecasts and Research Tools Related Companies Netflix Stock Forecast Booking Stock Forecast Expedia Group Stock Forecast Tripadvisor Stock Forecast Groupon Stock Forecast 1-800-FLOWERS.COM Stock Forecast PetMed Express Stock Forecast CarParts.com Stock Forecast Coupang Stock Forecast CDW Stock Forecast Today's Ratings U.S. Ratings U.K. Ratings Canadian Ratings All Upgrades All Downgrades All Initiations All Price Target Changes Top-Rated Stocks Top Rated Stocks Top-Rated Dividend Stocks Top-Rated Small-Cap Stocks Top-Rated Tech Stocks Most-Upgraded Stocks Most-Downgraded Stocks Lowest-Rated Stocks More Ratings Tools Stock Ratings by Issuer Top-Rated Analysts Top-Rated Brokerages Stock Ratings Screener Free Ratings Newsletter This page (NASDAQ:AMZN) was last updated on 4/1/2025 by MarketBeat.com Staff From Our PartnersNow I look stupid. Real stupid... I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. 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