Free Trial

Amazon.com (AMZN) Stock Forecast & Price Target

Amazon.com logo
$186.40
-6.33 (-3.28%)
(As of 10/31/2024 ET)

Amazon.com - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
2
Buy
42

Based on 44 Wall Street analysts who have issued ratings for Amazon.com in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 44 analysts, 2 have given a hold rating, 41 have given a buy rating, and 1 has given a strong buy rating for AMZN.

Consensus Price Target

$236.76
27.01% Upside
According to the 44 analysts' twelve-month price targets for Amazon.com, the average price target is $236.76. The highest price target for AMZN is $800.00, while the lowest price target for AMZN is $160.00. The average price target represents a forecasted upside of 27.01% from the current price of $186.40.
Get the Latest News and Ratings for AMZN and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Amazon.com and its competitors.

Sign Up

AMZN Analyst Ratings Over Time

TypeCurrent Forecast
11/1/23 to 10/31/24
1 Month Ago
10/2/23 to 10/1/24
3 Months Ago
8/3/23 to 8/2/24
1 Year Ago
11/1/22 to 11/1/23
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
41 Buy rating(s)
40 Buy rating(s)
42 Buy rating(s)
42 Buy rating(s)
Hold
2 Hold rating(s)
1 Hold rating(s)
2 Hold rating(s)
2 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$236.76$223.65$218.91$169.00
Forecasted Upside27.01% Upside20.81% Upside30.38% Upside23.36% Upside
Consensus Rating
Moderate Buy
Buy
Moderate Buy
Moderate Buy

AMZN Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

AMZN Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Amazon.com Stock vs. The Competition

TypeAmazon.comRetail/Wholesale CompaniesS&P 500
Consensus Rating Score
2.98
2.50
2.50
Consensus RatingModerate BuyHoldHold
Predicted Upside27.01% Upside40.03% Upside10.63% Upside
News Sentiment Rating
Positive News

See Recent AMZN News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
10/28/2024UBS Group
4 of 5 stars
 Boost TargetBuy ➝ Buy$220.00 ➝ $223.00+17.80%
10/24/2024Needham & Company LLC
2 of 5 stars
 Reiterated RatingBuy ➝ Buy$210.00 ➝ $210.00+13.69%
10/16/2024Loop Capital
2 of 5 stars
 Boost TargetBuy$750.00 ➝ $800.00+326.23%
10/15/2024JMP Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingMarket Outperform ➝ Market Outperform$265.00 ➝ $265.00+42.98%
10/11/2024Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOutperform ➝ Outperform$240.00 ➝ $240.00+27.03%
10/11/2024Scotiabank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
N. Schindler
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageSector Outperform$245.00+31.26%
10/11/2024Pivotal Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
J. Wlodarczak
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageBuy$260.00+39.30%
10/10/2024DA Davidson
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingBuy ➝ Buy$235.00 ➝ $235.00+25.92%
10/10/2024Telsey Advisory Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOutperform ➝ Outperform$215.00 ➝ $215.00+16.11%
10/7/2024Cantor Fitzgerald
Subscribe to MarketBeat All Access for the recommendation accuracy rating
D. Mathivanan
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingOverweight ➝ Overweight$230.00 ➝ $230.00+26.45%
10/7/2024Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
K. Gawrelski
Subscribe to MarketBeat All Access for the recommendation accuracy rating
DowngradeOverweight ➝ Equal Weight$225.00 ➝ $183.00-1.88%
10/3/2024Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOverweight ➝ Overweight$210.00 ➝ $210.00+13.66%
9/30/2024Truist Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$230.00 ➝ $265.00+41.30%
9/19/2024BMO Capital Markets
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOutperform ➝ Outperform$230.00 ➝ $230.00+21.26%
8/2/2024Rosenblatt Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$220.00 ➝ $221.00+31.63%
8/2/2024Royal Bank of Canada
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOutperform ➝ Outperform$215.00 ➝ $215.00+28.73%
8/2/2024Roth Mkm
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$210.00 ➝ $215.00+29.03%
8/2/2024Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$220.00 ➝ $210.00+26.03%
8/2/2024Benchmark
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingBuy ➝ Buy$200.00 ➝ $200.00+19.13%
8/2/2024Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOverweight ➝ Overweight$220.00 ➝ $235.00+45.47%
8/2/2024Wedbush
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingOutperform ➝ Outperform$225.00 ➝ $225.00+34.81%
8/2/2024The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$250.00 ➝ $230.00+24.95%
8/2/2024JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetOverweight ➝ Overweight$240.00 ➝ $230.00+24.95%
8/2/2024Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetOverweight ➝ Overweight$220.00 ➝ $215.00+16.80%
8/2/2024Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$228.00 ➝ $224.00+21.69%
8/2/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetBuy ➝ Buy$235.00 ➝ $225.00+22.24%
8/2/2024Maxim Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$238.00 ➝ $251.00+36.36%
8/2/2024Itau BBA Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 DowngradeOutperform ➝ Market Perform$186.00+1.05%
7/22/2024Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform ➝ Outperform$210.00 ➝ $215.00+16.59%
7/16/2024Wolfe Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
S. Khajuria
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageOutperform$250.00+29.72%
7/10/2024TD Securities
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost Target$225.00 ➝ $245.00+22.91%
7/10/2024TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$225.00 ➝ $245.00+23.18%
6/21/2024Robert W. Baird
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform ➝ Outperform$210.00 ➝ $213.00+14.45%
5/30/2024Tigress Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$210.00 ➝ $245.00+36.63%
5/2/2024Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$185.00 ➝ $205.00+12.76%
5/1/2024Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$235.00 ➝ $245.00+40.00%
5/1/2024Oppenheimer
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform ➝ Outperform$210.00 ➝ $220.00+25.71%
5/1/2024Monness Crespi & Hardt
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy$215.00 ➝ $225.00+28.57%
5/1/2024Mizuho
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$230.00 ➝ $240.00+37.14%
5/1/2024Raymond James
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetStrong-Buy ➝ Strong-Buy$200.00 ➝ $205.00+17.14%
Banking failure dead ahead (Ad)

If you missed it, my emergency election broadcast is now available - but will be removed soon

4/11/2024Moffett Nathanson
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingBuy ➝ Buy$228.00+21.82%
2/2/2024Canaccord Genuity Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy$185.00 ➝ $200.00+25.57%
2/2/2024Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy$175.00 ➝ $200.00+25.57%
2/2/2024Susquehanna
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetPositive ➝ Positive$185.00 ➝ $220.00+38.12%
11/2/2023HSBC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Initiated CoverageBuy$160.00+16.79%
8/11/2023Redburn Partners
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$220.00 ➝ $230.00+65.99%
8/4/2023Credit Suisse Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform$176.00 ➝ $189.00+32.89%
8/4/2023BNP Paribas
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 UpgradeUnderperform ➝ Neutral$140.00-0.60%
7/9/2023CICC Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Initiated CoverageOutperform
6/7/2023Piper Sandler Companies
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOverweight$130.00 ➝ $150.00+18.47%
2/3/2023Roth Capital
Subscribe to MarketBeat All Access for the recommendation accuracy rating
R. Kulkarni
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy
2/3/2023Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform$140.00 ➝ $150.00+32.85%
1/18/2023MKM Partners
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Rohit Kulkarni
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetBuy$145.00 ➝ $125.00+28.64%
1/4/2023New Street Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Initiated CoverageBuy$130.00+51.48%
12/1/2022Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform$150.00 ➝ $160.00+65.73%
11/18/2022Erste Group Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Hans Engel
Subscribe to MarketBeat All Access for the recommendation accuracy rating
DowngradeBuy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:30 PM ET.


Should I Buy Amazon.com Stock? AMZN Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 23, 2024. Please send any questions or comments about these Amazon.com pros and cons to contact@marketbeat.com.

Amazon.com
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Amazon:

  • Amazon's consistent revenue growth and strong financial performance, with a net margin of 7.35% and a return on equity of 21.39%, indicate a stable and profitable business model.
  • Positive analyst ratings and price targets from reputable firms like Morgan Stanley, Cantor Fitzgerald, and Evercore ISI suggest confidence in Amazon's future growth potential.
  • Insider selling activity, while significant, can sometimes be a normal part of executives diversifying their portfolios and may not necessarily indicate negative sentiment towards the company.
  • Amazon's diversified business segments, including North America, International, and Amazon Web Services (AWS), provide exposure to various markets and opportunities for growth.
  • Despite recent insider selling, Amazon's stock price remains resilient, indicating continued investor interest and confidence in the company's long-term prospects.

Amazon.com
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Amazon for these reasons:

  • Recent insider selling activity, totaling 54,355 shares in the last three months, may raise concerns about executive sentiment towards the company's future performance.
  • Analyst price target adjustments, such as those by Piper Sandler and The Goldman Sachs Group, lowering their targets, could indicate potential headwinds or challenges ahead for Amazon.
  • High insider ownership of 10.80% of the company's stock may lead to conflicts of interest or governance issues that could impact decision-making and shareholder value.
  • Competition in the e-commerce and cloud services industries is intense, with rivals constantly innovating and challenging Amazon's market position, potentially affecting its growth trajectory.
  • While Amazon has a strong track record, macroeconomic factors, regulatory changes, or unforeseen events could impact the company's performance and stock price in the future.

AMZN Forecast - Frequently Asked Questions

According to the research reports of 44 Wall Street equities research analysts, the average twelve-month stock price forecast for Amazon.com is $236.76, with a high forecast of $800.00 and a low forecast of $160.00.

44 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Amazon.com in the last year. There are currently 2 hold ratings, 41 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" AMZN shares.

According to analysts, Amazon.com's stock has a predicted upside of 27.01% based on their 12-month stock forecasts.

Over the previous 90 days, Amazon.com's stock had 2 downgrades and 1 upgrade by analysts.

Analysts like Amazon.com more than other "retail/wholesale" companies. The consensus rating for Amazon.com is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how AMZN compares to other companies.


This page (NASDAQ:AMZN) was last updated on 10/31/2024 by MarketBeat.com Staff
From Our Partners