Alphabet (GOOG) Stock Forecast & Price Target

$153.36 -2.14 (-1.38%)

Closing price 04/17/2025 04:00 PM Eastern

Extended Trading

$153.28 -0.08 (-0.05%)

As of 04/17/2025 06:24 PM Eastern

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 25 Analyst Ratings

Sell
1

Hold
6

Buy
18

Based on 25 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 25 analysts, 1 has given a sell rating, 6 have given a hold rating, 15 have given a buy rating, and 3 have given a strong buy rating for GOOG.

Consensus Price Target

$210.88
37.50% Upside

According to the 25 analysts' twelve-month price targets for Alphabet, the average price target is $210.88. The highest price target for GOOG is $240.00, while the lowest price target for GOOG is $173.00. The average price target represents a forecasted upside of 37.50% from the current price of $153.36.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 4/19/24 to 4/19/25	1 Month Ago 3/20/24 to 3/20/25	3 Months Ago 1/20/24 to 1/19/25	1 Year Ago 4/20/23 to 4/19/24
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	3 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	15 Buy rating(s)	14 Buy rating(s)	13 Buy rating(s)	6 Buy rating(s)
Hold	6 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)	0 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$210.88	$208.56	$200.56	$159.86
Forecasted Upside	37.50% Upside	26.36% Upside	1.52% Upside	2.66% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.80	2.66	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	37.50% Upside	146.33% Upside	26.47% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/11/2025	UBS Group 3 of 5 stars	Lloyd Walmsley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$209.00 ➝ $173.00	+9.67%
4/9/2025	KeyCorp 3 of 5 stars	Justin Patterson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$202.00 ➝ $185.00	+25.69%
4/1/2025	Westpark Capital 1 of 5 stars	Curtis Shauger Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$210.00	+34.42%
3/19/2025	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	Deepak Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Neutral ➝ Neutral	$200.00	+21.02%
3/19/2025	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Neutral ➝ Neutral
2/5/2025	Needham & Company LLC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
2/5/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight
2/5/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
2/5/2025	Benchmark Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Negative ➝ Negative
1/30/2025	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Outperform	$220.00	+8.57%
Get the Latest News and Ratings for GOOG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.
1/30/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Jason Helfstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$215.00 ➝ $225.00	+11.72%
1/24/2025	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Outperform ➝ Sector Outperform	$212.00 ➝ $240.00	+18.87%
1/2/2025	Citizens Jmp Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
11/1/2024	Phillip Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Woo Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/30/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$208.00 ➝ $212.00	+23.88%
10/30/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$200.00 ➝ $220.00	+28.55%
10/30/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$212.00 ➝ $216.00	+26.21%
10/30/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$182.00 ➝ $187.00	+9.27%
10/30/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $225.00	+31.47%
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+31.47%
10/30/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $235.00	+37.31%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $220.00	+14.83%
4/16/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$154.00 ➝ $174.00	+11.30%
1/31/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$150.00 ➝ $170.00	+11.07%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$150.00 ➝ $160.00	+6.32%
7/26/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$123.00 ➝ $140.00	+7.83%
4/26/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$120.00 ➝ $125.00	+18.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:08 PM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, April 15, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Strong Earnings Performance: Google recently reported an earnings per share (EPS) of $2.15, exceeding analysts' expectations of $2.12, indicating robust financial health and effective management.
High Net Margin: With a net margin of 28.60%, Google demonstrates its ability to convert revenue into profit efficiently, which is attractive for investors seeking profitable companies.
Low Debt-to-Equity Ratio: Google has a debt-to-equity ratio of 0.03, suggesting that it is not heavily reliant on debt for financing, which reduces financial risk and enhances stability.
Quarterly Dividend: Google announced a quarterly dividend of $0.20 per share, translating to an annualized yield of 0.50%. This provides a return to shareholders and reflects the company's commitment to returning value to investors.
Current Stock Price: As of now, Google's stock price is around $170.50, which may present a buying opportunity for investors looking to enter at a favorable price point.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Market Competition: Google faces intense competition in various sectors, particularly in advertising and cloud services, which could impact its market share and profitability.
Regulatory Scrutiny: Increasing regulatory scrutiny in multiple regions could lead to potential fines or operational restrictions, affecting Google's business model and growth prospects.
Dependence on Advertising Revenue: A significant portion of Google's revenue comes from advertising, making it vulnerable to fluctuations in advertising spending, especially during economic downturns.
Slower Growth in Key Segments: While Google Cloud is growing, it may not be enough to offset slower growth in its core advertising business, which could lead to overall revenue stagnation.
Stock Volatility: The stock market can be unpredictable, and Google's stock may experience volatility, which could pose risks for short-term investors.

GOOG Forecast - Frequently Asked Questions

: According to the research reports of 25 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $210.88, with a high forecast of $240.00 and a low forecast of $173.00.
: 25 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There is currently 1 sell rating, 6 hold ratings, 15 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOG shares.
: According to analysts, Alphabet's stock has a predicted upside of 37.50% based on their 12-month stock forecasts.
: Alphabet has been rated by research analysts at Benchmark, Cantor Fitzgerald, KeyCorp, Morgan Stanley, Needham & Company LLC, Oppenheimer, Rosenblatt Securities, Scotiabank, The Goldman Sachs Group, UBS Group, Wedbush, and Westpark Capital in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.80 while the average consensus rating score for "computer and technology" companies is 2.66. Learn more on how GOOG compares to other companies.

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This page (NASDAQ:GOOG) was last updated on 4/19/2025 by MarketBeat.com Staff

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Alphabet (GOOG) Stock Forecast & Price Target