Alphabet (GOOG) Stock Forecast & Price Target

$169.49 -7.84 (-4.42%)

(As of 11/21/2024 ET)

Alphabet - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 21 Analyst Ratings

Sell
0

Hold
5

Buy
16

Based on 21 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 21 analysts, 5 have given a hold rating, 13 have given a buy rating, and 3 have given a strong buy rating for GOOG.

Consensus Price Target

$200.56
18.33% Upside

According to the 21 analysts' twelve-month price targets for Alphabet, the average price target is $200.56. The highest price target for GOOG is $235.00, while the lowest price target for GOOG is $160.00. The average price target represents a forecasted upside of 18.33% from the current price of $169.49.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 11/23/23 to 11/22/24	1 Month Ago 10/24/23 to 10/23/24	3 Months Ago 8/25/23 to 8/24/24	1 Year Ago 11/23/22 to 11/23/23
Strong Buy	3 Strong Buy rating(s)	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	8 Buy rating(s)	6 Buy rating(s)	10 Buy rating(s)
Hold	5 Hold rating(s)	4 Hold rating(s)	1 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$200.56	$186.90	$182.86	$130.69
Forecasted Upside	18.33% Upside	13.63% Upside	9.21% Upside	-6.67% Downside
Consensus Rating	Moderate Buy	Moderate Buy	Buy	Buy

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GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.90	2.68	2.50
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	18.33% Upside	546.88% Upside	8.51% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
11/1/2024	Phillip Securities 0 of 5 stars	J. Woo Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/30/2024	Oppenheimer 3 of 5 stars		Boost Target	Outperform ➝ Outperform	$185.00 ➝ $215.00	+18.50%
10/30/2024	JPMorgan Chase & Co. 3 of 5 stars		Boost Target	Overweight ➝ Overweight	$208.00 ➝ $212.00	+23.88%
10/30/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$200.00 ➝ $220.00	+28.55%
10/30/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$212.00 ➝ $216.00	+26.21%
10/30/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$182.00 ➝ $187.00	+9.27%
Get the Latest News and Ratings for GOOG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.
10/30/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $225.00	+31.47%
10/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$187.00 ➝ $192.00	+12.19%
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+31.47%
10/30/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $235.00	+37.31%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
10/11/2024	Scotiabank Subscribe to MarketBeat All Access for the recommendation accuracy rating	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Sector Outperform	$212.00	+29.92%
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
9/5/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $220.00	+14.83%
6/28/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$181.00	-3.14%
4/16/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$154.00 ➝ $174.00	+11.30%
4/11/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$165.00	+4.02%
1/31/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$150.00 ➝ $170.00	+11.07%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$150.00 ➝ $160.00	+6.32%
8/21/2023	Wedbush Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Outperform
7/26/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$123.00 ➝ $140.00	+7.83%
4/26/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$120.00 ➝ $125.00	+18.83%
2/6/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Shmulik Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$130.00	+25.29%
2/3/2023	Roth Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Kulkarni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy
2/3/2023	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Eric Sheridan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$128.00	+17.65%
2/3/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Stephen Ju Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$136.00	+25.00%
2/3/2023	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Brad Erickson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$130.00	+19.49%
2/3/2023	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Overweight	$122.00 ➝ $120.00	+10.29%
1/31/2023	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy	$116.00 ➝ $119.00	+20.96%
1/11/2023	Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform	$135.00 ➝ $125.00	+40.07%
11/30/2022	Societe Generale Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy	$147.00 ➝ $132.00	+38.31%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:59 AM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, November 6, 2024. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google's diversified revenue streams through Google Services, Google Cloud, and Other Bets segments provide stability and potential for growth.
Google's focus on AI, cybersecurity, and cloud services positions it well in the rapidly evolving tech industry.
Recent reports indicate that Google's share of the search ad market could drop below 50%, potentially leading to increased competition and innovation within the company.
Google's strong presence in various regions globally offers geographic diversification and market penetration opportunities.
Investors may find Google's current stock price attractive for potential long-term gains, considering the company's historical performance and market position.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Increased competition in the advertising market, particularly in search ads, could impact Google's market share and revenue growth.
Regulatory challenges and antitrust scrutiny may pose risks to Google's business operations and future strategies.
Fluctuations in tech industry trends and consumer preferences could affect Google's product adoption and revenue streams.
Investors should carefully monitor Google's investments in Other Bets segments, as these ventures may carry higher risks and uncertainties compared to core business operations.
Market volatility and macroeconomic factors could influence Google's stock performance, requiring a cautious approach to investment decisions.

GOOG Forecast - Frequently Asked Questions

: According to the research reports of 21 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $200.56, with a high forecast of $235.00 and a low forecast of $160.00.
: 21 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 5 hold ratings, 13 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" GOOG shares.
: According to analysts, Alphabet's stock has a predicted upside of 18.33% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 4 upgrades by analysts.
: Alphabet has been rated by research analysts at Barclays, Canaccord Genuity Group, Cantor Fitzgerald, Citigroup, DA Davidson, Jefferies Financial Group, JPMorgan Chase & Co., Oppenheimer, Phillip Securities, Pivotal Research, Scotiabank, Seaport Res Ptn, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.90 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how GOOG compares to other companies.

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This page (NASDAQ:GOOG) was last updated on 11/22/2024 by MarketBeat.com Staff

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Alphabet (GOOG) Stock Forecast & Price Target