Alphabet (GOOG) Stock Forecast & Price Target

$187.13 +1.33 (+0.72%)

Closing price 04:00 PM Eastern

Extended Trading

$187.01 -0.12 (-0.06%)

As of 07:45 PM Eastern

Alphabet - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 21 Analyst Ratings

Sell
0

Hold
6

Buy
15

Based on 21 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 21 analysts, 6 have given a hold rating, 12 have given a buy rating, and 3 have given a strong buy rating for GOOG.

Consensus Price Target

$209.13
11.76% Upside

According to the 21 analysts' twelve-month price targets for Alphabet, the average price target is $209.13. The highest price target for GOOG is $240.00, while the lowest price target for GOOG is $165.00. The average price target represents a forecasted upside of 11.76% from the current price of $187.13.

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GOOG Analyst Ratings Over Time

Type	Current Forecast 2/20/24 to 2/19/25	1 Month Ago 1/21/24 to 1/20/25	3 Months Ago 11/22/23 to 11/21/24	1 Year Ago 2/20/23 to 2/20/24
Strong Buy	3 Strong Buy rating(s)	3 Strong Buy rating(s)	3 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	12 Buy rating(s)	13 Buy rating(s)	13 Buy rating(s)	5 Buy rating(s)
Hold	6 Hold rating(s)	6 Hold rating(s)	5 Hold rating(s)	0 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$209.13	$200.56	$200.56	$146.33
Forecasted Upside	11.76% Upside	1.52% Upside	18.33% Upside	2.91% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

GOOG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

GOOG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Alphabet Stock vs. The Competition

Type	Alphabet	Computer and Technology Companies	S&P 500
Consensus Rating Score	2.86	2.68	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	11.76% Upside	50.22% Upside	12.69% Upside
News Sentiment Rating	Positive News See Recent GOOG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/30/2025	Wedbush 4 of 5 stars		Reiterated Rating	Outperform	$220.00	+8.57%
1/30/2025	Oppenheimer 3 of 5 stars	Jason Helfstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Outperform ➝ Outperform	$215.00 ➝ $225.00	+11.72%
1/24/2025	Scotiabank 5 of 5 stars	N. Schindler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Sector Outperform ➝ Sector Outperform	$212.00 ➝ $240.00	+18.87%
1/2/2025	Citizens Jmp Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Boone Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
11/1/2024	Phillip Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Woo Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
10/30/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$208.00 ➝ $212.00	+23.88%
10/30/2024	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Overweight ➝ Overweight	$200.00 ➝ $220.00	+28.55%
10/30/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$212.00 ➝ $216.00	+26.21%
10/30/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Equal Weight ➝ Equal Weight	$182.00 ➝ $187.00	+9.27%
10/30/2024	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $225.00	+31.47%
Get the Latest News and Ratings for GOOG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Alphabet and its competitors with MarketBeat's FREE daily newsletter.
10/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral ➝ Neutral	$187.00 ➝ $192.00	+12.19%
10/30/2024	Pivotal Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Wlodarczak Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Buy ➝ Buy	$215.00 ➝ $225.00	+31.47%
10/30/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$220.00 ➝ $235.00	+37.31%
10/29/2024	Seaport Res Ptn Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Kessler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
9/10/2024	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Luria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
9/5/2024	Cantor Fitzgerald Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Mathivanan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold
7/16/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Khajuria Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
7/10/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$200.00 ➝ $220.00	+14.83%
6/28/2024	Rosenblatt Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Crockett Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$181.00	-3.14%
4/16/2024	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$154.00 ➝ $174.00	+11.30%
4/11/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Overweight ➝ Overweight	$165.00	+4.02%
1/31/2024	Susquehanna Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Positive ➝ Positive	$150.00 ➝ $170.00	+11.07%
1/24/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$150.00 ➝ $160.00	+6.32%
7/26/2023	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$123.00 ➝ $140.00	+7.83%
4/26/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target		$120.00 ➝ $125.00	+18.83%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 07:45 PM ET.

Should I Buy Alphabet Stock? GOOG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, February 17, 2025. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

Here are some ways that investors could benefit from investing in Google:

Google's diverse product offerings, including popular services like YouTube and Google Cloud, provide multiple revenue streams, reducing dependency on any single source of income.
The company's strong position in the digital advertising market continues to drive significant revenue growth, making it a key player in the industry.
Recent legal developments, such as Anthropic's efforts to allow Google to continue investing in AI startups, indicate a supportive environment for innovation and growth in artificial intelligence, a sector with high potential returns.
As of now, Google's stock price is competitive, reflecting its strong market position and growth potential, which can attract investors looking for solid returns.
Google's commitment to expanding its cloud services and AI capabilities positions it well for future growth, as businesses increasingly rely on digital solutions.

Alphabet
Bear Case

Investors should be bearish about investing in Google for these reasons:

Regulatory scrutiny is increasing, with government proposals that could limit Google's ability to invest in AI firms, potentially stifling innovation and growth.
Competition in the cloud services market is intensifying, with other tech giants aggressively expanding their offerings, which could impact Google's market share.
Dependence on advertising revenue makes Google vulnerable to economic downturns, as businesses may cut back on ad spending during tough times.
Concerns about data privacy and security could lead to reputational damage and regulatory fines, affecting investor confidence.
Market volatility can impact stock performance, and external factors such as economic conditions or geopolitical tensions may pose risks to Google's growth trajectory.

GOOG Forecast - Frequently Asked Questions

: According to the research reports of 21 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $209.13, with a high forecast of $240.00 and a low forecast of $165.00.
: 21 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last year. There are currently 6 hold ratings, 12 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" GOOG shares.
: According to analysts, Alphabet's stock has a predicted upside of 11.76% based on their 12-month stock forecasts.
: Over the previous 90 days, Alphabet's stock had 1 downgrade by analysts.
: Alphabet has been rated by research analysts at Citizens Jmp, Oppenheimer, Scotiabank, and Wedbush in the past 90 days.
: Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.86 while the average consensus rating score for "computer and technology" companies is 2.68. Learn more on how GOOG compares to other companies.

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This page (NASDAQ:GOOG) was last updated on 2/19/2025 by MarketBeat.com Staff

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Alphabet (GOOG) Stock Forecast & Price Target