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Alphabet (GOOGL) Stock Forecast & Price Target

Alphabet logo
$169.74
+0.50 (+0.30%)
(As of 11/5/2024 ET)

Alphabet - Analysts' Recommendations and Stock Price Forecast (2024)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
0
Hold
7
Buy
35

Based on 42 Wall Street analysts who have issued ratings for Alphabet in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 42 analysts, 7 have given a hold rating, 31 have given a buy rating, and 4 have given a strong buy rating for GOOGL.

Consensus Price Target

$205.51
21.08% Upside
According to the 42 analysts' twelve-month price targets for Alphabet, the average price target is $205.51. The highest price target for GOOGL is $240.00, while the lowest price target for GOOGL is $165.00. The average price target represents a forecasted upside of 21.08% from the current price of $169.74.
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GOOGL Analyst Ratings Over Time

TypeCurrent Forecast
11/6/23 to 11/5/24
1 Month Ago
10/7/23 to 10/6/24
3 Months Ago
8/8/23 to 8/7/24
1 Year Ago
11/6/22 to 11/6/23
Strong Buy
4 Strong Buy rating(s)
2 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
Buy
31 Buy rating(s)
28 Buy rating(s)
28 Buy rating(s)
28 Buy rating(s)
Hold
7 Hold rating(s)
8 Hold rating(s)
6 Hold rating(s)
5 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$205.51$201.14$203.74$146.91
Forecasted Upside21.08% Upside20.40% Upside28.19% Upside12.79% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

GOOGL Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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GOOGL Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Alphabet Stock vs. The Competition

TypeAlphabetComputer and Technology CompaniesS&P 500
Consensus Rating Score
2.93
2.68
2.50
Consensus RatingModerate BuyModerate BuyHold
Predicted Upside21.06% Upside322.07% Upside10.59% Upside
News Sentiment Rating
Positive News

See Recent GOOGL News
Neutral News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
11/1/2024Phillip Securities
0 of 5 stars
J. Woo
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UpgradeStrong-Buy
10/31/2024China Renaissance
0 of 5 stars
 UpgradeHold ➝ Buy
10/30/2024Pivotal Research
4 of 5 stars
J. Wlodarczak
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Boost TargetBuy ➝ Buy$215.00 ➝ $225.00+28.15%
10/30/2024Sanford C. Bernstein
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 Boost TargetMarket Perform ➝ Market Perform$180.00 ➝ $185.00+4.67%
10/30/2024Roth Mkm
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 Boost TargetBuy ➝ Buy$206.00 ➝ $212.00+20.40%
10/30/2024Cantor Fitzgerald
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D. Mathivanan
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Reiterated RatingNeutral ➝ Neutral$190.00 ➝ $190.00+7.91%
10/30/2024JMP Securities
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 Boost TargetMarket Outperform ➝ Market Outperform$200.00 ➝ $220.00+24.94%
10/30/2024KeyCorp
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 Boost TargetOverweight ➝ Overweight$200.00 ➝ $215.00+20.33%
10/30/2024Piper Sandler
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 Reiterated RatingOverweight ➝ Overweight$200.00 ➝ $210.00+16.97%
10/30/2024Evercore ISI
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 Boost TargetOutperform ➝ Outperform$200.00 ➝ $205.00+14.60%
10/30/2024Wells Fargo & Company
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 Boost TargetEqual Weight ➝ Equal Weight$182.00 ➝ $187.00+4.54%
10/30/2024Truist Financial
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 Boost TargetBuy ➝ Buy$220.00 ➝ $225.00+25.78%
10/30/2024Royal Bank of Canada
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 Boost TargetOutperform ➝ Outperform$204.00 ➝ $210.00+17.40%
10/30/2024BMO Capital Markets
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 Reiterated RatingOutperform ➝ Outperform$215.00 ➝ $217.00+21.34%
10/30/2024Bank of America
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 Boost TargetBuy ➝ Buy$206.00 ➝ $210.00+23.76%
10/30/2024Morgan Stanley
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 Boost TargetOverweight ➝ Overweight$190.00 ➝ $205.00+20.82%
10/30/2024Needham & Company LLC
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 Reiterated RatingBuy ➝ Buy$210.00 ➝ $210.00+23.76%
10/29/2024Seaport Res Ptn
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A. Kessler
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UpgradeHold ➝ Strong-Buy
10/24/2024Wedbush
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 Reiterated RatingOutperform ➝ Outperform$205.00 ➝ $205.00+27.12%
10/14/2024The Goldman Sachs Group
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 Lower TargetBuy$217.00 ➝ $208.00+27.01%
10/11/2024Scotiabank
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N. Schindler
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UpgradeStrong-Buy
9/26/2024Tigress Financial
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 Boost TargetStrong-Buy ➝ Strong-Buy$210.00 ➝ $220.00+35.05%
9/10/2024DA Davidson
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G. Luria
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Initiated CoverageNeutral$170.00+14.32%
7/24/2024Citigroup
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 Boost TargetBuy ➝ Buy$190.00 ➝ $212.00+22.82%
7/24/2024UBS Group
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 Boost TargetNeutral ➝ Neutral$200.00 ➝ $204.00+17.31%
7/24/2024Mizuho
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 Boost TargetOutperform$205.00 ➝ $210.00+20.76%
7/24/2024Guggenheim
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 Boost TargetBuy ➝ Buy$195.00 ➝ $205.00+17.88%
7/24/2024JPMorgan Chase & Co.
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 Boost TargetOverweight ➝ Overweight$200.00 ➝ $208.00+14.42%
7/24/2024Rosenblatt Securities
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B. Crockett
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Reiterated RatingNeutral ➝ Neutral$181.00 ➝ $181.00-0.43%
7/16/2024Argus
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 Boost TargetBuy ➝ Buy$200.00 ➝ $215.00+15.47%
7/16/2024Wolfe Research
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S. Khajuria
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Initiated CoverageOutperform$240.00+28.67%
7/10/2024TD Securities
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 Boost Target$200.00 ➝ $220.00+15.15%
7/9/2024Jefferies Financial Group
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 Boost Target$215.00 ➝ $220.00+15.64%
7/3/2024Loop Capital
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 Reiterated RatingHold ➝ Hold$170.00 ➝ $170.00-8.23%
5/15/2024Stifel Nicolaus
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 Reiterated RatingBuy ➝ Buy$196.00 ➝ $196.00+15.06%
4/29/2024Susquehanna
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 Boost TargetPositive ➝ Positive$170.00 ➝ $225.00+32.55%
4/26/2024Oppenheimer
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 Boost TargetOutperform ➝ Outperform$185.00 ➝ $205.00+19.65%
4/26/2024TD Cowen
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 Boost TargetBuy ➝ Buy$170.00 ➝ $200.00+16.10%
4/26/2024Raymond James
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 Boost TargetOutperform ➝ Outperform$160.00 ➝ $200.00+16.10%
4/26/2024Canaccord Genuity Group
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 Boost TargetBuy ➝ Buy$190.00 ➝ $210.00+34.62%
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4/26/2024Robert W. Baird
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 Boost TargetOutperform ➝ Outperform$160.00 ➝ $200.00+28.21%
4/26/2024Barclays
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 Boost TargetOverweight ➝ Overweight$173.00 ➝ $200.00+28.21%
1/31/2024Redburn Atlantic
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 Boost TargetBuy ➝ Buy$150.00 ➝ $165.00+8.94%
10/25/2023Monness Crespi & Hardt
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 DowngradeBuy ➝ Neutral
7/17/2023Credit Suisse Group
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 Boost TargetOutperform$135.00 ➝ $150.00+19.60%
6/27/202351job
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 Reiterated RatingDowngrade
6/26/2023888
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 Reiterated RatingDowngrade
3/17/2023BNP Paribas
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 UpgradeNeutral ➝ Outperform$123.00+22.61%
2/3/2023Roth Capital
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R. Kulkarni
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Reiterated RatingBuy
2/3/2023MKM Partners
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Rohit Kulkarni
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Boost Target$120.00 ➝ $126.00+16.95%
1/4/2023New Street Research
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 Initiated CoverageBuy$118.00+32.41%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 07:38 PM ET.


Should I Buy Alphabet Stock? GOOGL Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, October 24, 2024. Please send any questions or comments about these Alphabet pros and cons to contact@marketbeat.com.

Alphabet
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Google:

  • Google's dominance in online advertising, particularly through its search engine and YouTube platform, continues to generate significant revenue streams.
  • Google Cloud's growth in providing infrastructure, cybersecurity, and AI services to enterprises presents a promising revenue opportunity.
  • Google's expansion into healthcare-related services under the Other Bets segment could diversify its revenue sources and tap into a growing market.
  • Recent positive market sentiment towards tech stocks, including Google, has contributed to a favorable investment environment.
  • Google's current stock price of $2000 per share offers potential for capital appreciation based on market trends and performance.

Alphabet
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Google for these reasons:

  • Increased regulatory scrutiny on tech giants like Google may lead to potential legal challenges and fines, impacting the company's operations and profitability.
  • Competition in the cloud services market from established players like Amazon Web Services and Microsoft Azure could limit Google Cloud's market share and revenue growth.
  • Google's dependence on advertising revenue makes it vulnerable to fluctuations in the digital advertising landscape and changes in consumer behavior.
  • Concerns about data privacy and security could lead to user trust issues, affecting Google's ability to attract and retain customers across its platforms.
  • Market volatility and macroeconomic factors could impact Google's stock performance, requiring investors to carefully assess risk exposure and market conditions.

GOOGL Forecast - Frequently Asked Questions

According to the research reports of 42 Wall Street equities research analysts, the average twelve-month stock price forecast for Alphabet is $205.51, with a high forecast of $240.00 and a low forecast of $165.00.

42 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Alphabet in the last twelve months. There are currently 7 hold ratings, 31 buy ratings and 4 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" GOOGL shares.

According to analysts, Alphabet's stock has a predicted upside of 21.08% based on their 12-month stock forecasts.

Over the previous 90 days, Alphabet's stock had 5 upgrades by analysts.

Analysts like Alphabet more than other "computer and technology" companies. The consensus rating score for Alphabet is 2.93 while the average consensus rating score for "computer and technology" companies is 2.67. Learn more on how GOOGL compares to other companies.


This page (NASDAQ:GOOGL) was last updated on 11/5/2024 by MarketBeat.com Staff
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