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British American Tobacco (BTI) Stock Forecast & Price Target

British American Tobacco logo
$41.14 +0.32 (+0.77%)
Closing price 03:59 PM Eastern
Extended Trading
$41.24 +0.10 (+0.24%)
As of 07:48 PM Eastern
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British American Tobacco - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
1
Hold
0
Buy
2

Based on 3 Wall Street analysts who have issued ratings for British American Tobacco in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 3 analysts, 1 has given a sell rating, 1 has given a buy rating, and 1 has given a strong buy rating for BTI.

Consensus Price Target

$33.00
-19.78% Downside
According to the 3 analysts' twelve-month price targets for British American Tobacco, the average price target is $33.00. The highest price target for BTI is $33.00, while the lowest price target for BTI is $33.00. The average price target represents a forecasted downside of -19.78% from the current price of $41.14.
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BTI Analyst Ratings Over Time

TypeCurrent Forecast
3/27/24 to 3/27/25
1 Month Ago
2/26/24 to 2/25/25
3 Months Ago
12/28/23 to 12/27/24
1 Year Ago
3/28/23 to 3/27/24
Strong Buy
1 Strong Buy rating(s)
1 Strong Buy rating(s)
1 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
1 Buy rating(s)
1 Buy rating(s)
0 Buy rating(s)
2 Buy rating(s)
Hold
0 Hold rating(s)
0 Hold rating(s)
0 Hold rating(s)
1 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$33.00$33.00$33.00N/A
Forecasted Upside-19.78% Downside-14.52% Downside-9.12% DownsideN/A
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy
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BTI Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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BTI Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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British American Tobacco Stock vs. The Competition

TypeBritish American TobaccoConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.67
2.50
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside-19.85% Downside43.06% Upside17.99% Upside
News Sentiment Rating
Positive News

See Recent BTI News
Positive News
Positive News
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DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
1/27/2025UBS Group
4 of 5 stars
Faham Baig
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UpgradeNeutral ➝ Buy
10/17/2024Barclays
3 of 5 stars
G. Jain
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UpgradeStrong-Buy
10/3/2024Morgan Stanley
3 of 5 stars
 DowngradeOverweight ➝ Underweight$33.00-8.24%
9/25/2023Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Initiated CoverageBuy
9/1/2023Argus
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 DowngradeBuy ➝ Hold

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 12:00 AM ET.


Should I Buy British American Tobacco Stock? BTI Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, March 25, 2025. Please send any questions or comments about these British American Tobacco pros and cons to contact@marketbeat.com.

British American Tobacco
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in British American Tobacco p.l.c.:

  • The company has recently received upgrades from analysts, with UBS Group raising its rating from "neutral" to "buy," indicating positive market sentiment and potential for stock price appreciation.
  • British American Tobacco p.l.c. has a solid dividend payout ratio of 60.57%, which suggests a commitment to returning value to shareholders through regular dividend payments. The upcoming dividend of $0.7491 per share is a positive sign for income-focused investors.
  • The stock is currently trading at a 50-day moving average of $39.36, which may indicate a bullish trend if the price remains above this level, suggesting potential for further gains.
  • The company is diversifying its product offerings with modern oral nicotine products and vapour products, which may attract a broader consumer base and drive future growth.
  • With a manageable debt-to-equity ratio of 0.65, British American Tobacco p.l.c. demonstrates a balanced approach to leveraging, which can be appealing to investors concerned about financial stability.

British American Tobacco
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in British American Tobacco p.l.c. for these reasons:

  • The company operates in a highly regulated industry, which can lead to increased compliance costs and potential restrictions on product sales, impacting profitability.
  • Despite recent upgrades, the stock may still face volatility due to market perceptions of the tobacco industry, which can be influenced by health trends and changing consumer preferences.
  • The current quick ratio of 0.58 indicates that the company may have liquidity concerns, as it suggests that current assets may not fully cover current liabilities, which could pose risks in times of financial strain.
  • As the market shifts towards reduced-risk products, traditional tobacco sales may decline, potentially affecting revenue streams and overall growth prospects.
  • Investors may be wary of the company's exposure to litigation risks associated with the tobacco industry, which can lead to significant financial liabilities and impact stock performance.

BTI Forecast - Frequently Asked Questions

According to the research reports of 3 Wall Street equities research analysts, the average twelve-month stock price forecast for British American Tobacco is $33.00, with a high forecast of $33.00 and a low forecast of $33.00.

3 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for British American Tobacco in the last year. There is currently 1 sell rating, 1 buy rating and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" BTI shares.

According to analysts, British American Tobacco's stock has a predicted downside of -19.78% based on their 12-month stock forecasts.

Over the previous 90 days, British American Tobacco's stock had 1 upgrade by analysts.

British American Tobacco has been rated by research analysts at UBS Group in the past 90 days.

Analysts like British American Tobacco more than other "consumer staples" companies. The consensus rating score for British American Tobacco is 2.67 while the average consensus rating score for "consumer staples" companies is 2.50. Learn more on how BTI compares to other companies.


This page (NYSE:BTI) was last updated on 3/27/2025 by MarketBeat.com Staff
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