Dollar General (DG) Stock Forecast & Price Target

$69.52 +0.14 (+0.20%)

As of 10:28 AM Eastern

Dollar General - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 23 Analyst Ratings

Sell
1

Hold
13

Buy
9

Based on 23 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 23 analysts, 1 has given a sell rating, 13 have given a hold rating, 8 have given a buy rating, and 1 has given a strong buy rating for DG.

Consensus Price Target

$98.18
41.23% Upside

According to the 23 analysts' twelve-month price targets for Dollar General, the average price target is $98.18. The highest price target for DG is $170.00, while the lowest price target for DG is $73.00. The average price target represents a forecasted upside of 41.23% from the current price of $69.52.

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DG Analyst Ratings Over Time

Type	Current Forecast 1/16/24 to 1/15/25	1 Month Ago 12/17/23 to 12/16/24	3 Months Ago 10/18/23 to 10/17/24	1 Year Ago 1/16/23 to 1/16/24
Strong Buy	1 Strong Buy rating(s)	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	8 Buy rating(s)	8 Buy rating(s)	5 Buy rating(s)	9 Buy rating(s)
Hold	13 Hold rating(s)	13 Hold rating(s)	13 Hold rating(s)	14 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$98.18	$98.27	$108.11	$145.84
Forecasted Upside	41.23% Upside	30.42% Upside	32.07% Upside	5.81% Upside
Consensus Rating	Hold	Hold	Hold	Hold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Dollar General Stock vs. The Competition

Type	Dollar General	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.39	2.50	2.52
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	41.37% Upside	30.90% Upside	14.85% Upside
News Sentiment Rating	Neutral News See Recent DG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
1/9/2025	Barclays 3 of 5 stars		Lower Target	Overweight ➝ Overweight	$102.00 ➝ $100.00	+39.61%
12/6/2024	BMO Capital Markets 4 of 5 stars		Boost Target	Market Perform ➝ Market Perform	$80.00 ➝ $84.00	+3.38%
12/6/2024	The Goldman Sachs Group 3 of 5 stars		Lower Target	Buy ➝ Buy	$122.00 ➝ $104.00	+27.02%
12/6/2024	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$94.00 ➝ $83.00	+4.23%
12/6/2024	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Underperform ➝ Buy	$95.00 ➝ $95.00	+19.30%
12/5/2024	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Equal Weight ➝ Equal Weight	$90.00 ➝ $80.00	+0.46%
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12/3/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	In-Line ➝ In-Line	$97.00 ➝ $95.00	+21.03%
12/2/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Feldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Perform ➝ Market Perform	$103.00 ➝ $90.00	+16.47%
11/15/2024	Bernstein Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$98.00 ➝ $94.00	+24.04%
11/15/2024	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$100.00 ➝ $88.00	+16.13%
11/15/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$110.00 ➝ $90.00	+18.56%
11/8/2024	Gordon Haskett Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Grom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
11/5/2024	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$97.00 ➝ $82.00	+0.95%
10/22/2024	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Fletcher Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$98.00	+20.78%
9/27/2024	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	P. Lejuez Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Neutral ➝ Sell	$91.00 ➝ $73.00	-16.03%
9/23/2024	Melius Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Short Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Hold	$85.00	-1.94%
9/4/2024	Daiwa America Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Tamada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Moderate Buy ➝ Hold
8/30/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$155.00 ➝ $108.00	+25.48%
8/30/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$150.00 ➝ $120.00	+42.52%
8/30/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$130.00 ➝ $90.00	+6.89%
8/30/2024	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Equal Weight	$170.00 ➝ $100.00	+18.76%
8/26/2024	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Market Perform ➝ Market Perform
7/15/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$175.00 ➝ $170.00	+32.81%
5/31/2024	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Neutral ➝ Neutral	$147.00 ➝ $141.00	+10.19%
10/10/2023	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$116.00	+13.73%
9/1/2023	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$199.00 ➝ $157.00	+13.36%
8/23/2023	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy
6/6/2023	Daiwa Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$172.00	+8.25%
6/2/2023	VNET Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Maintains
6/2/2023	Credit Suisse Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target		$220.00 ➝ $170.00	+5.03%
6/2/2023	Atlantic Securities Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral	$170.00	+5.03%
6/2/2023	Piper Sandler Companies Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Overweight ➝ Neutral
5/26/2023	OTR Global Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Positive

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 10:44 AM ET.

Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, January 12, 2025. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

Here are some ways that investors could benefit from investing in Dollar General Co.:

The stock is currently trading at approximately $78.39, which is significantly lower than its 52-week high of $168.07, indicating potential for price recovery and capital appreciation.
Dollar General Co. has demonstrated a solid revenue growth of 5.0% year-over-year, reflecting its ability to increase sales even in a competitive retail environment.
The company has a relatively low debt-to-equity ratio of 0.78, suggesting a manageable level of debt compared to its equity, which can be a positive indicator of financial stability.
With a dividend yield of 3.09% and a payout ratio of 38.88%, Dollar General Co. provides a steady income stream for investors, making it attractive for those seeking dividends.
Analysts have a consensus rating of "Hold" with a target price of $98.27, indicating that there is room for growth and that the stock is viewed positively by market experts.

Dollar General
Bear Case

Investors should be bearish about investing in Dollar General Co. for these reasons:

The company reported earnings per share of $0.89, which missed analysts' expectations of $0.97, indicating potential challenges in meeting market expectations.
Dollar General Co. has a quick ratio of 0.15, which is below 1, suggesting potential liquidity issues in covering short-term liabilities without selling inventory.
Recent analyst downgrades have seen price targets reduced significantly, with some analysts lowering their expectations from as high as $170.00 to around $82.00, reflecting a more cautious outlook.
The stock has a beta of 0.44, indicating lower volatility compared to the market, which may limit potential high returns for aggressive investors.
With a PEG ratio of 2.37, the stock may be considered overvalued relative to its earnings growth, suggesting that investors might not be getting a good value for their investment.

DG Forecast - Frequently Asked Questions

: According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $98.18, with a high forecast of $170.00 and a low forecast of $73.00.
: 23 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There is currently 1 sell rating, 13 hold ratings, 8 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.
: According to analysts, Dollar General's stock has a predicted upside of 41.23% based on their 12-month stock forecasts.
: Over the previous 90 days, Dollar General's stock had 2 upgrades by analysts.
: Dollar General has been rated by research analysts at Bank of America, Barclays, Bernstein Bank, BMO Capital Markets, Evercore ISI, Gordon Haskett, HSBC, Jefferies Financial Group, JPMorgan Chase & Co., Sanford C. Bernstein, Telsey Advisory Group, The Goldman Sachs Group, Truist Financial, and Wells Fargo & Company in the past 90 days.
: Analysts like Dollar General less than other "retail/wholesale" companies. The consensus rating for Dollar General is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how DG compares to other companies.

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This page (NYSE:DG) was last updated on 1/15/2025 by MarketBeat.com Staff

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Dollar General (DG) Stock Forecast & Price Target