So, you know, we sat down and we started thinking about, you know, what is the issue? There's a couple of issues in retail options. Trading one is just simply, you know, people dive in and the things they understand very quickly are, you know, I think a stock's gonna go higher, so I'll buy a call or I think a stock's going to go lower and I'll buy a put. And that's, you know, one of the main entres into like, you know, for most people experiencing options on the retail level, but, you know, we looked at the products themselves and that it was actually, you know, nothing, there's been small innovation around the edges in the business, in this space and options are a massive part of retail brokerage. Like it's a, a lot of people, you know, have experience opening up a, you know, a brokerage account and then, you know, dabbling in options and what we were looking at, the products themselves and thinking, you know, there's problems in the products themselves that are pushing people into these low probability trades. And, you know, an example would be, you know, here's an expensive stock, like a Tesla or Amazon, I'm going to scroll the options chain to see a call that I can afford. right. I've