Asset Advisors Investment Management, LLC Top Holdings and 13F Report (2025) About Asset Advisors Investment Management, LLCInvestment ActivityAsset Advisors Investment Management, LLC has $956.03 million in total holdings as of December 31, 2024.Asset Advisors Investment Management, LLC owns shares of 107 different stocks, but just 29 companies or ETFs make up 80% of its holdings.Approximately 12.42% of the portfolio was purchased this quarter.About 2.32% of the portfolio was sold this quarter.This quarter, Asset Advisors Investment Management, LLC has purchased 106 new stocks and bought additional shares in 28 stocks.Asset Advisors Investment Management, LLC sold shares of 43 stocks and completely divested from 4 stocks this quarter.Largest Holdings Schwab US Dividend Equity ETF $77,494,149Microsoft $75,978,747Schwab US Broad Market ETF $65,127,889Costco Wholesale $48,785,880Intuit $39,346,614 Largest New Holdings this Quarter BLACKROCK INC $6,134,258 HoldingNetflix $3,670,456 HoldingiShares iBonds Dec 2028 Term Treasury ETF $1,370,180 HoldingFortinet $651,440 HoldingAmerican Airlines Group $540,905 Holding Largest Purchases this Quarter Schwab US Dividend Equity ETF 1,850,417 shares (about $50.55M)Schwab US Broad Market ETF 1,903,978 shares (about $43.22M)BLACKROCK INC 5,984 shares (about $6.13M)Netflix 4,118 shares (about $3.67M)iShares iBonds Dec 2027 Term Treasury ETF 99,740 shares (about $2.21M) Largest Sales this Quarter Costco Wholesale 2,934 shares (about $2.69M)Microsoft 3,523 shares (about $1.48M)Walmart 9,653 shares (about $872.15K)Merck & Co., Inc. 8,269 shares (about $822.60K)Cintas 4,412 shares (about $806.07K) Sector Allocation Over TimeMap of 500 Largest Holdings ofAsset Advisors Investment Management, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorSCHDSchwab US Dividend Equity ETF$77,494,149$50,553,401 ▲187.6%2,836,5358.1%ETFMSFTMicrosoft$75,978,747$1,484,945 ▼-1.9%180,2587.9%Computer and TechnologySCHBSchwab US Broad Market ETF$65,127,889$43,220,301 ▲197.3%2,869,0706.8%ETFCOSTCostco Wholesale$48,785,880$2,688,336 ▼-5.2%53,2445.1%Retail/WholesaleINTUIntuit$39,346,614$362,645 ▼-0.9%62,6044.1%Computer and TechnologyXLKTechnology Select Sector SPDR Fund$33,362,667$195,317 ▼-0.6%143,4833.5%ETFCTASCintas$30,937,687$806,072 ▼-2.5%169,3363.2%Business ServicesMARMarriott International$29,260,527$147,838 ▼-0.5%104,8993.1%Consumer DiscretionaryWMTWalmart$27,673,663$872,149 ▼-3.1%306,2942.9%Retail/WholesaleACNAccenture$25,569,504$408,076 ▼-1.6%72,6842.7%Computer and TechnologyAMZNAmazon.com$25,331,647$308,243 ▼-1.2%115,4642.6%Retail/WholesaleGOOGLAlphabet$24,231,157$321,431 ▲1.3%128,0042.5%Computer and TechnologyXLCCommunication Services Select Sector SPDR Fund$21,599,763$1,190,763 ▲5.8%223,1152.3%ETFPAYXPaychex$19,736,105$24,538 ▼-0.1%140,7512.1%Business ServicesXLFFinancial Select Sector SPDR Fund$19,545,425$1,020,971 ▲5.5%404,4162.0%ETFCHDChurch & Dwight$19,520,038$679,777 ▼-3.4%186,4202.0%Consumer StaplesDOVDover$18,786,264$199,044 ▲1.1%100,1402.0%Industrial ProductsCBChubb$17,398,335$279,063 ▼-1.6%62,9691.8%FinanceABBVAbbVie$16,895,361$398,937 ▼-2.3%95,0781.8%MedicalJNJJohnson & Johnson$15,355,462$542,903 ▼-3.4%106,1781.6%MedicalKOCoca-Cola$15,312,598$97,001 ▼-0.6%245,9461.6%Consumer StaplesXLVHealth Care Select Sector SPDR Fund$13,840,092$753,884 ▲5.8%100,6041.4%ETFUSMViShares MSCI USA Min Vol Factor ETF$13,608,133$633,517 ▲4.9%153,2621.4%ETFAMPAmeriprise Financial$12,603,683$157,067 ▲1.3%23,6721.3%FinanceSCHWCharles Schwab$12,300,9800.0%166,2071.3%FinanceAWKAmerican Water Works$12,223,300$93,368 ▼-0.8%98,1871.3%UtilitiesABTAbbott Laboratories$12,163,284$108,020 ▼-0.9%107,5351.3%MedicalNVDANVIDIA$10,938,3230.0%81,4531.1%Computer and TechnologyBRK.BBerkshire Hathaway$10,628,509$68,899 ▼-0.6%23,4481.1%FinanceSHWSherwin-Williams$9,541,155$71,385 ▼-0.7%28,0681.0%Basic MaterialsDVYiShares Select Dividend ETF$9,425,703$461,484 ▼-4.7%71,7931.0%ETFAMGNAmgen$9,152,895$212,943 ▼-2.3%35,1171.0%MedicalAAPLApple$8,952,0140.0%35,7480.9%Computer and TechnologyQUALiShares MSCI USA Quality Factor ETF$8,876,932$359,900 ▲4.2%49,8480.9%ETFPGProcter & Gamble$8,474,199$57,001 ▼-0.7%50,5470.9%Consumer StaplesHDHome Depot$7,454,993$457,063 ▲6.5%19,1650.8%Retail/WholesaleXLYConsumer Discretionary Select Sector SPDR Fund$7,087,217$819,326 ▲13.1%31,5900.7%FinanceWMWaste Management$6,659,272$57,510 ▲0.9%33,0010.7%Business ServicesBLACKROCK INC$6,134,258$6,134,258 ▲New Holding5,9840.6%COMAZOAutoZone$5,926,902$553,946 ▲10.3%1,8510.6%Retail/WholesaleTMOThermo Fisher Scientific$5,810,969$721,039 ▼-11.0%11,1700.6%MedicalSCHYSchwab International Dividend Equity ETF$5,639,454$134,397 ▼-2.3%243,9210.6%ETFMRKMerck & Co., Inc.$5,628,280$822,600 ▼-12.8%56,5770.6%MedicalTROWT. Rowe Price Group$5,510,876$140,797 ▼-2.5%48,7300.6%FinanceDEDeere & Company$4,674,258$116,094 ▼-2.4%11,0320.5%Industrial ProductsIBTHiShares iBonds Dec 2027 Term Treasury ETF$4,166,099$2,213,899 ▲113.4%187,6900.4%ManufacturingIBTGiShares iBonds Dec 2026 Term Treasury ETF$3,960,569$501,592 ▲14.5%173,6330.4%ManufacturingNFLXNetflix$3,670,456$3,670,456 ▲New Holding4,1180.4%Consumer DiscretionaryIYYiShares Dow Jones U.S. ETF$3,381,074$36,488 ▼-1.1%23,6290.4%ETFIBTFiShares iBonds Dec 2025 Term Treasury ETF$2,876,079$114,968 ▲4.2%123,3310.3%ManufacturingTJXTJX Companies$2,854,7400.0%23,6300.3%Retail/WholesaleNEENextEra Energy$2,840,860$34,053 ▲1.2%39,6270.3%UtilitiesSCHMSchwab U.S. Mid-Cap ETF$2,795,385$1,796,855 ▲180.0%100,8800.3%ETFVOOVanguard S&P 500 ETF$2,419,938$6,466 ▲0.3%4,4910.3%ETFXLPConsumer Staples Select Sector SPDR Fund$2,336,918$3,773 ▲0.2%29,7280.2%ETFMCDMcDonald's$2,101,123$36,236 ▼-1.7%7,2480.2%Retail/WholesaleXYLXylem$2,093,001$48,148 ▼-2.2%18,0400.2%Business ServicesDISWalt Disney$2,063,872$77,945 ▼-3.6%18,5350.2%Consumer DiscretionaryMAAMid-America Apartment Communities$2,055,008$360,148 ▼-14.9%13,2950.2%FinanceKMBKimberly-Clark$2,051,431$32,760 ▼-1.6%15,6550.2%Consumer StaplesSPYSPDR S&P 500 ETF Trust$2,003,221$199,267 ▼-9.0%3,4180.2%FinanceJPMJPMorgan Chase & Co.$1,825,392$37,874 ▲2.1%7,6150.2%FinanceADPAutomatic Data Processing$1,512,5360.0%5,1670.2%Business ServicesATOAtmos Energy$1,501,748$181,329 ▲13.7%10,7830.2%UtilitiesVTIVanguard Total Stock Market ETF$1,500,118$28,113 ▲1.9%5,1760.2%ETFPEPPepsiCo$1,399,712$38,015 ▼-2.6%9,2050.1%Consumer StaplesIBTIiShares iBonds Dec 2028 Term Treasury ETF$1,370,180$1,370,180 ▲New Holding62,5550.1%ManufacturingXLUUtilities Select Sector SPDR Fund$1,369,838$41,402 ▲3.1%18,0980.1%ETFSOSouthern$1,317,285$62,810 ▲5.0%16,0020.1%UtilitiesHSYHershey$1,219,3200.0%7,2000.1%Consumer StaplesEMREmerson Electric$1,115,3700.0%9,0000.1%Industrial ProductsFDXFedEx$1,054,9880.0%3,7500.1%TransportationVZVerizon Communications$1,029,743$229,663 ▲28.7%25,7500.1%Computer and TechnologyPMPhilip Morris International$998,9050.0%8,3000.1%Consumer StaplesROLRollins$996,201$787,162 ▲376.6%21,4930.1%ConstructionFCCOFirst Community$959,6280.0%39,9850.1%FinanceUNHUnitedHealth Group$942,4170.0%1,8630.1%MedicalBF.BBrown-Forman$763,398$247,326 ▼-24.5%20,1000.1%Consumer StaplesGOOGAlphabet$732,623$22,853 ▼-3.0%3,8470.1%Computer and TechnologyFTNTFortinet$651,440$651,440 ▲New Holding6,8950.1%Computer and TechnologyVISVanguard Industrials ETF$597,8180.0%2,3500.1%ETFIBMInternational Business Machines$545,838$87,932 ▼-13.9%2,4830.1%Computer and TechnologyAALAmerican Airlines Group$540,905$540,905 ▲New Holding31,0330.1%TransportationNOWServiceNow$519,4590.0%4900.1%Computer and TechnologyDUKDuke Energy$503,469$39,972 ▼-7.4%4,6730.1%UtilitiesAXPAmerican Express$445,1850.0%1,5000.0%FinanceADBEAdobe$444,6800.0%1,0000.0%Computer and TechnologyMMM3M$438,9060.0%3,4000.0%Multi-Sector ConglomeratesCVXChevron$405,4070.0%2,7990.0%Oils/EnergyXOMExxon Mobil$398,009$10,757 ▼-2.6%3,7000.0%Oils/EnergyHONHoneywell International$394,1780.0%1,7450.0%Multi-Sector ConglomeratesSGOLabrdn Physical Gold Shares ETF$390,1540.0%15,5750.0%ETFSHELShell$375,9000.0%6,0000.0%Oils/EnergyGPCGenuine Parts$350,2800.0%3,0000.0%Retail/WholesaleRGLDRoyal Gold$329,6250.0%2,5000.0%Basic MaterialsGLDSPDR Gold Shares$314,7690.0%1,3000.0%FinanceCTVACorteva$303,255$7,063 ▼-2.3%5,3240.0%Consumer StaplesIVViShares Core S&P 500 ETF$288,4530.0%4900.0%ETFBXBlackstone$270,6990.0%1,5700.0%FinanceTXNTexas Instruments$264,389$9,375 ▼-3.4%1,4100.0%Computer and TechnologyShowing largest 100 holdings. 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