Capital Investment Counsel, LLC Top Holdings and 13F Report (2025) About Capital Investment Counsel, LLCInvestment ActivityCapital Investment Counsel, LLC has $599.10 million in total holdings as of December 31, 2024.Capital Investment Counsel, LLC owns shares of 118 different stocks, but just 53 companies or ETFs make up 80% of its holdings.Approximately 9.51% of the portfolio was purchased this quarter.About 4.02% of the portfolio was sold this quarter.This quarter, Capital Investment Counsel, LLC has purchased 125 new stocks and bought additional shares in 60 stocks.Capital Investment Counsel, LLC sold shares of 39 stocks and completely divested from 14 stocks this quarter.Largest Holdings Broadcom $23,276,351Invesco BulletShares 2031 Corporate Bond ETF $19,537,440Invesco BulletShares 2029 Corporate Bond ETF $19,527,405Apple $18,200,943Microsoft $16,063,992 Largest New Holdings this Quarter Adobe $4,939,505 HoldingMorgan Stanley $4,379,205 HoldingPublic Storage $3,154,301 HoldingInvesco BulletShares 2030 Corporate Bond ETF $2,075,339 HoldingInvesco BulletShares 2032 Corporate Bond ETF $1,032,488 Holding Largest Purchases this Quarter Invesco BulletShares 2029 Corporate Bond ETF 377,912 shares (about $6.93M)Invesco BulletShares 2031 Corporate Bond ETF 411,880 shares (about $6.61M)First Trust Senior Loan ETF 133,813 shares (about $6.19M)iShares High Yield Bond Factor ETF 107,011 shares (about $5.03M)Adobe 11,108 shares (about $4.94M) Largest Sales this Quarter Invesco High Yield Equity Dividend Achievers ETF 340,525 shares (about $7.24M)Merck & Co., Inc. 49,309 shares (about $4.91M)Vanguard S&P 500 ETF 1,606 shares (about $865.33K)Broadcom 3,227 shares (about $741.05K)iShares 1-5 Year Investment Grade Corporate Bond ETF 13,059 shares (about $675.15K) Sector Allocation Over TimeMap of 500 Largest Holdings ofCapital Investment Counsel, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorAVGOBroadcom$23,276,351$741,050 ▼-3.1%101,3603.9%Computer and TechnologyBSCVInvesco BulletShares 2031 Corporate Bond ETF$19,537,440$6,610,674 ▲51.1%1,217,2863.3%ETFBSCTInvesco BulletShares 2029 Corporate Bond ETF$19,527,405$6,930,906 ▲55.0%1,064,7443.3%ETFAAPLApple$18,200,943$221,621 ▼-1.2%72,6823.0%Computer and TechnologyMSFTMicrosoft$16,063,992$93,996 ▼-0.6%38,1112.7%Computer and TechnologyCOSTCostco Wholesale$12,897,995$263,879 ▼-2.0%14,0772.2%Retail/WholesaleFTSLFirst Trust Senior Loan ETF$12,679,840$6,187,513 ▲95.3%274,2182.1%ManufacturingIJHiShares Core S&P Mid-Cap ETF$12,530,267$168,735 ▼-1.3%201,0962.1%ETFGOOGLAlphabet$12,425,841$23,095 ▼-0.2%65,6412.1%Computer and TechnologyTAPMolson Coors Beverage$12,311,9350.0%214,7932.1%Consumer StaplesARESAres Management$12,178,541$314,758 ▼-2.5%68,7942.0%FinanceHYDBiShares High Yield Bond Factor ETF$11,740,042$5,030,587 ▲75.0%249,7352.0%ETFCVXChevron$10,940,994$149,186 ▲1.4%75,5381.8%Oils/EnergyQQQInvesco QQQ$10,365,066$25,561 ▼-0.2%20,2751.7%FinancePWBInvesco Large Cap Growth ETF$9,853,204$229,622 ▼-2.3%96,8491.6%ETFTRIThomson Reuters$9,804,671$126,379 ▼-1.3%61,1341.6%Business ServicesSOXXiShares Semiconductor ETF$9,625,789$180,797 ▼-1.8%44,6691.6%ETFABBVAbbVie$9,364,856$40,694 ▲0.4%52,7001.6%MedicalJPMJPMorgan Chase & Co.$9,109,740$140,471 ▲1.6%38,0031.5%FinanceAMZNAmazon.com$9,099,639$96,532 ▲1.1%41,4771.5%Retail/WholesaleWMTWalmart$9,007,172$267,255 ▼-2.9%99,6921.5%Retail/WholesaleDLRDigital Realty Trust$8,239,641$16,137 ▲0.2%46,4651.4%FinanceCATCaterpillar$8,231,464$106,290 ▼-1.3%22,6911.4%Industrial ProductsNOCNorthrop Grumman$8,049,221$84,472 ▼-1.0%17,1521.3%AerospaceSCHFSchwab International Equity ETF$7,789,657$3,804,262 ▲95.5%421,0631.3%ETFMAMastercard$7,630,526$709,290 ▲10.2%14,4911.3%Business ServicesSDVYFirst Trust SMID Cap Rising Dividend Archievers ETF$7,602,423$19,682 ▲0.3%212,0621.3%ETFUNHUnitedHealth Group$7,323,841$165,416 ▲2.3%14,4781.2%MedicalLAMRLamar Advertising$7,072,034$6,452 ▲0.1%58,0911.2%FinanceHDHome Depot$7,045,793$120,976 ▲1.7%18,1131.2%Retail/WholesaleDGROiShares Core Dividend Growth ETF$6,861,390$123,416 ▼-1.8%111,8581.1%ETFDEDeere & Company$6,837,247$81,350 ▲1.2%16,1371.1%Industrial ProductsXOMExxon Mobil$6,756,094$77,021 ▲1.2%62,8061.1%Oils/EnergyDONWisdomTree U.S. MidCap Dividend Fund$6,698,049$113,714 ▲1.7%131,4121.1%FinanceROPRoper Technologies$6,598,976$197,543 ▲3.1%12,6941.1%Computer and TechnologyVTIVanguard Total Stock Market ETF$6,575,972$479,918 ▲7.9%22,6911.1%ETFIQLTiShares MSCI Intl Quality Factor ETF$6,457,284$3,564 ▼-0.1%173,9571.1%ETFIBMInternational Business Machines$6,356,824$335,461 ▲5.6%28,9171.1%Computer and TechnologyDHID.R. Horton$6,328,393$51,034 ▲0.8%45,2611.1%ConstructionACNAccenture$6,256,233$94,280 ▲1.5%17,7841.0%Computer and TechnologyEMREmerson Electric$6,050,139$67,914 ▲1.1%48,8191.0%Industrial ProductsGISGeneral Mills$6,014,007$180,788 ▲3.1%94,3081.0%Consumer StaplesSOSouthern$5,964,210$53,425 ▼-0.9%72,4521.0%UtilitiesIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$5,841,997$675,150 ▼-10.4%112,9981.0%ManufacturingUNPUnion Pacific$5,822,641$76,851 ▼-1.3%25,5331.0%TransportationPEGPublic Service Enterprise Group$5,765,091$24,164 ▲0.4%68,2341.0%UtilitiesORLYO'Reilly Automotive$5,755,873$62,847 ▲1.1%4,8541.0%Retail/WholesaleVPLVanguard FTSE Pacific ETF$5,694,551$76,226 ▼-1.3%80,1601.0%ETFWATWaters$5,601,056$3,710 ▲0.1%15,0980.9%MedicalTXNTexas Instruments$5,576,208$25,314 ▲0.5%29,7380.9%Computer and TechnologyPEPPepsiCo$5,393,054$210,601 ▲4.1%35,4670.9%Consumer StaplesEOGEOG Resources$5,309,675$78,206 ▲1.5%43,3160.9%Oils/EnergySPGIS&P Global$5,263,679$1,494 ▼0.0%10,5690.9%Business ServicesPAYXPaychex$5,204,573$86,096 ▲1.7%37,1170.9%Business ServicesGILDGilead Sciences$5,158,124$21,153 ▼-0.4%55,8420.9%MedicalADBEAdobe$4,939,505$4,939,505 ▲New Holding11,1080.8%Computer and TechnologyAMGNAmgen$4,852,687$112,338 ▲2.4%18,6180.8%MedicalSDOGALPS Sector Dividend Dogs ETF$4,726,081$45,605 ▲1.0%83,6300.8%ETFINGING Groep$4,629,717$61,849 ▲1.4%295,4510.8%FinanceXLKTechnology Select Sector SPDR Fund$4,497,634$635,942 ▲16.5%19,3430.8%ETFULUnilever$4,398,063$227 ▲0.0%77,5670.7%Consumer StaplesMSMorgan Stanley$4,379,205$4,379,205 ▲New Holding34,8330.7%FinanceOEFiShares S&P 100 ETF$4,301,843$561,524 ▲15.0%14,8930.7%ETFFNFFidelity National Financial$4,243,742$67,424 ▼-1.6%75,5920.7%FinanceGOVTiShares U.S. Treasury Bond ETF$3,761,688$117,106 ▲3.2%163,6940.6%ETFVGSHVanguard Short-Term Treasury Index ETF$3,628,163$246,334 ▲7.3%62,3610.6%ETFBRK.BBerkshire Hathaway$3,465,779$138,704 ▼-3.8%7,6460.6%FinanceSCHDSchwab US Dividend Equity ETF$3,315,436$2,328,231 ▲235.8%121,3560.6%ETFSNYSanofi$3,277,614$70,946 ▲2.2%67,9580.5%MedicalPSAPublic Storage$3,154,301$3,154,301 ▲New Holding10,5340.5%FinanceIEFAiShares Core MSCI EAFE ETF$2,863,993$14,197 ▼-0.5%40,7510.5%ETFIWPiShares Russell Mid-Cap Growth ETF$2,844,925$281,514 ▲11.0%22,4450.5%ETFIEIiShares 3-7 Year Treasury Bond ETF$2,376,517$99,951 ▲4.4%20,5670.4%ETFLLYEli Lilly and Company$2,261,297$5,404 ▼-0.2%2,9290.4%MedicalETNEaton$2,183,3730.0%6,5790.4%Industrial ProductsBSCUInvesco BulletShares 2030 Corporate Bond ETF$2,075,339$2,075,339 ▲New Holding126,7770.3%ManufacturingXLCCommunication Services Select Sector SPDR Fund$1,837,841$814,947 ▲79.7%18,9840.3%ETFIVViShares Core S&P 500 ETF$1,798,613$390,337 ▼-17.8%3,0550.3%ETFLMTLockheed Martin$1,790,6890.0%3,6850.3%AerospaceSPYSPDR S&P 500 ETF Trust$1,777,296$165,248 ▲10.3%3,0330.3%FinanceXLFFinancial Select Sector SPDR Fund$1,777,046$100,478 ▲6.0%36,7690.3%ETFNVDANVIDIA$1,726,836$476,998 ▲38.2%12,8590.3%Computer and TechnologyXLYConsumer Discretionary Select Sector SPDR Fund$1,492,825$346,396 ▲30.2%6,6540.2%FinanceIGIBiShares 5-10 Year Investment Grade Corporate Bond ETF$1,414,568$172,662 ▲13.9%27,4620.2%ManufacturingGOOGAlphabet$1,346,030$570,368 ▲73.5%7,0680.2%Computer and TechnologyXLEEnergy Select Sector SPDR Fund$1,235,988$461,707 ▲59.6%14,4290.2%ETFXLIIndustrial Select Sector SPDR Fund$1,182,810$393,963 ▼-25.0%8,9770.2%ETFSUSAiShares MSCI USA ESG Select ETF$1,162,4000.0%9,5600.2%ETFFDNFirst Trust Dow Jones Internet Index Fund$1,135,6040.0%4,6700.2%ETFSPMBSPDR Portfolio Mortgage Backed Bond ETF$1,126,483$611,460 ▼-35.2%52,2730.2%ETFBSCWInvesco BulletShares 2032 Corporate Bond ETF$1,032,488$1,032,488 ▲New Holding51,3420.2%ETFEPIWisdomTree India Earnings Fund$983,219$256,455 ▲35.3%21,7190.2%FinanceWMWaste Management$884,6470.0%4,3840.1%Business ServicesFTSMFirst Trust Enhanced Short Maturity ETF$763,263$477,204 ▼-38.5%12,7700.1%ManufacturingABTAbbott Laboratories$632,624$21,491 ▲3.5%5,5930.1%MedicalMRKMerck & Co., Inc.$531,349$4,905,502 ▼-90.2%5,3410.1%MedicalVVisa$514,829$28,444 ▲5.8%1,6290.1%Business ServicesPGProcter & Gamble$509,3210.0%3,0380.1%Consumer StaplesSCHXSchwab US Large-Cap ETF$438,519$223,849 ▲104.3%18,9180.1%ETFAFLAflac$404,436$76,646 ▼-15.9%3,9100.1%FinanceShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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