Elser Financial Planning, Inc Top Holdings and 13F Report (2025) About Elser Financial Planning, IncInvestment ActivityElser Financial Planning, Inc has $72.25 million in total holdings as of March 31, 2025.Elser Financial Planning, Inc owns shares of 66 different stocks, but just 24 companies or ETFs make up 80% of its holdings.Approximately 6.37% of the portfolio was purchased this quarter.About 202,272.62% of the portfolio was sold this quarter.This quarter, Elser Financial Planning, Inc has purchased 110 new stocks and bought additional shares in 28 stocks.Elser Financial Planning, Inc sold shares of 23 stocks and completely divested from 48 stocks this quarter.Largest Holdings Eli Lilly and Company $17,104,752Apple $5,762,850Vanguard S&P 500 ETF $3,845,106Brown & Brown $3,677,264Schwab US Large-Cap ETF $2,904,838 Largest New Holdings this Quarter 922908744 - Vanguard Value ETF $308,805 Holding461202103 - Intuit $264,276 Holding922042676 - Vanguard Global ex-U.S. Real Estate ETF $215,342 Holding539830109 - Lockheed Martin $205,178 Holding Largest Purchases this Quarter Eli Lilly and Company 1,165 shares (about $962.19K)Vanguard S&P 500 ETF 1,301 shares (about $668.60K)Johnson & Johnson 2,498 shares (about $414.28K)Procter & Gamble 2,022 shares (about $344.58K)Vanguard Value ETF 1,788 shares (about $308.81K) Largest Sales this Quarter Dimensional Core Fixed Income ETF 3,439,882,859 shares (about $144.68B)Dimensional U.S. Equity ETF 960,357 shares (about $58.08M)Dimensional U.S. Small Cap ETF 713,608 shares (about $42.64M)Dimensional US Marketwide Value ETF 978,212 shares (about $40.31M)Dimensional World ex U.S. Core Equity 2 ETF 536,860 shares (about $14.07M) Sector Allocation Over TimeMap of 500 Largest Holdings ofElser Financial Planning, Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorLLYEli Lilly and Company$17,104,752$962,194 ▲6.0%20,71023.7%MedicalAAPLApple$5,762,850$222,349 ▲4.0%25,9448.0%Computer and TechnologyVOOVanguard S&P 500 ETF$3,845,106$668,602 ▲21.0%7,4825.3%ETFBROBrown & Brown$3,677,264$780,610 ▼-17.5%29,5605.1%FinanceSCHXSchwab US Large-Cap ETF$2,904,838$85,030 ▼-2.8%131,5604.0%ETFSCHASchwab US Small-Cap ETF$2,698,846$87,417 ▼-3.1%115,1883.7%ETFDFUSDimensional U.S. Equity ETF$2,586,488$58,082,399 ▼-95.7%42,7663.6%ETFSCHBSchwab US Broad Market ETF$2,252,610$5,813 ▼-0.3%104,6273.1%ETFSCHFSchwab International Equity ETF$2,065,157$33,270 ▼-1.6%104,4062.9%ETFMSFTMicrosoft$1,771,617$40,921 ▲2.4%4,7192.5%Computer and TechnologyJNJJohnson & Johnson$1,429,737$414,277 ▲40.8%8,6212.0%MedicalDFCFDimensional Core Fixed Income ETF$1,281,544$144,683,489,404 ▼-100.0%30,4691.8%ETFDFASDimensional U.S. Small Cap ETF$1,163,153$42,638,069 ▼-97.3%19,4671.6%ETFAMZNAmazon.com$1,136,994$172,946 ▲17.9%5,9761.6%Retail/WholesaleVBVanguard Small-Cap ETF$1,109,4150.0%5,0031.5%ETFQTECFirst Trust NASDAQ 100 Technology Index Fund$1,003,6970.0%5,7831.4%ManufacturingVIGVanguard Dividend Appreciation ETF$983,335$45,394 ▼-4.4%5,0691.4%ETFVANGUARD MUN BD FDS$933,341$36,069 ▼-3.7%9,4451.3%INTERMEDIATE TRMUNPUnion Pacific$886,029$121,176 ▲15.8%3,7511.2%TransportationSCHESchwab Emerging Markets Equity ETF$797,331$13,758 ▼-1.7%28,9201.1%ETFVEAVanguard FTSE Developed Markets ETF$774,488$254 ▲0.0%15,2371.1%ETFPGProcter & Gamble$767,204$344,577 ▲81.5%4,5021.1%Consumer StaplesAPDAir Products and Chemicals$681,560$29,787 ▼-4.2%2,3110.9%Basic MaterialsDFAXDimensional World ex U.S. Core Equity 2 ETF$584,339$14,065,742 ▼-96.0%22,3030.8%ETFPEPPepsiCo$562,994$287,419 ▲104.3%3,7550.8%Consumer StaplesNSCNorfolk Southern$558,492$474 ▲0.1%2,3580.8%TransportationKRKroger$536,751$2,978 ▲0.6%7,9300.7%Retail/WholesaleSCHGSchwab U.S. Large-Cap Growth ETF$530,4540.0%21,1840.7%ETFVTIVanguard Total Stock Market ETF$516,974$26,934 ▲5.5%1,8810.7%ETFSCHHSchwab U.S. REIT ETF$496,741$1,291 ▼-0.3%23,0930.7%ETFSYKStryker$469,407$3,350 ▲0.7%1,2610.6%MedicalCATCaterpillar$437,315$2,638 ▼-0.6%1,3260.6%IndustrialsCLColgate-Palmolive$433,7370.0%4,6290.6%Consumer StaplesLOWLowe's Companies$427,977$7,697 ▲1.8%1,8350.6%Retail/WholesaleCVXChevron$412,895$13,719 ▲3.4%2,4680.6%EnergyAPHAmphenol$411,053$197 ▲0.0%6,2670.6%Computer and TechnologyIVViShares Core S&P 500 ETF$388,273$178,684 ▲85.3%6910.5%ETFELVElevance Health$383,635$11,309 ▲3.0%8820.5%MedicalMCDMcDonald's$360,608$12,499 ▼-3.4%1,1540.5%Retail/WholesaleVEUVanguard FTSE All-World ex-US ETF$351,449$30,875 ▲9.6%5,7940.5%ETFVXUSVanguard Total International Stock ETF$335,961$38,005 ▲12.8%5,4100.5%ETFCSXCSX$334,943$5,121 ▼-1.5%11,3810.5%TransportationALLAllstate$319,410$3,519 ▲1.1%1,5430.4%FinanceVTVVanguard Value ETF$308,805$308,805 ▲New Holding1,7880.4%ETFDFIVDimensional International Value ETF$306,575$539,626 ▼-63.8%7,7890.4%ETFDFUVDimensional US Marketwide Value ETF$301,928$40,309,757 ▼-99.3%7,3270.4%ETFVWOVanguard FTSE Emerging Markets ETF$292,007$10,998 ▼-3.6%6,4520.4%ETFABTAbbott Laboratories$286,524$12,602 ▲4.6%2,1600.4%MedicalEFAiShares MSCI EAFE ETF$274,5310.0%3,3590.4%FinanceCBSHCommerce Bancshares$268,958$249 ▲0.1%4,3220.4%FinanceINTUIntuit$264,276$264,276 ▲New Holding4300.4%Computer and TechnologyHDHome Depot$263,140$29,686 ▲12.7%7180.4%Retail/WholesaleQCOMQUALCOMM$261,751$5,684 ▼-2.1%1,7040.4%Computer and TechnologyDISWalt Disney$258,795$3,356 ▼-1.3%2,6220.4%Consumer DiscretionaryNVONovo Nordisk A/S$257,9000.0%3,7140.4%MedicalEPDEnterprise Products Partners$255,6400.0%7,4880.4%EnergyTJXTJX Companies$248,716$2,436 ▲1.0%2,0420.3%Retail/WholesaleQQQInvesco QQQ$242,0020.0%5160.3%FinanceVTIPVanguard Short-Term Inflation-Protected Securities ETF$233,1330.0%4,6720.3%ManufacturingMARMarriott International$219,382$10,719 ▼-4.7%9210.3%Consumer DiscretionaryTXNTexas Instruments$218,156$10,243 ▲4.9%1,2140.3%Computer and TechnologyRRyder System$217,8720.0%1,5150.3%TransportationVNQIVanguard Global ex-U.S. Real Estate ETF$215,342$215,342 ▲New Holding5,3220.3%ETFWMTWalmart$209,730$351 ▲0.2%2,3890.3%Retail/WholesaleLMTLockheed Martin$205,178$205,178 ▲New Holding4590.3%AerospaceHBNCHorizon Bancorp$167,5240.0%11,1090.2%FinanceMBINMerchants Bancorp$0$994,206,847 ▼-100.0%00.0%FinanceDFAUDimensional US Core Equity Market ETF$0$80,290,453 ▼-100.0%00.0%ETFDFICDimensional International Core Equity 2 ETF$0$52,298,037 ▼-100.0%00.0%ETFDFATDimensional U.S. Targeted Value ETF$0$39,303,987 ▼-100.0%00.0%ETFDFSDDimensional Short-Duration Fixed Income ETF$0$33,271,517 ▼-100.0%00.0%ETFDFEMDimensional Emerging Markets Core Equity 2 ETF$0$26,691,351 ▼-100.0%00.0%ETFDFGRDimensional Global Real Estate ETF$0$10,772,183 ▼-100.0%00.0%ETFDFSUDimensional US Sustainability Core 1 ETF$0$8,376,052 ▼-100.0%00.0%ETFDFSIDimensional International Sustainability Core 1 ETF$0$7,309,289 ▼-100.0%00.0%ETFVCITVanguard Intermediate-Term Corporate Bond ETF$0$6,702,538 ▼-100.0%00.0%ETFSUSBiShares ESG Aware 1-5 Year USD Corporate Bond ETF$0$6,534,212 ▼-100.0%00.0%ManufacturingDFAIDimensional International Core Equity Market ETF$0$4,648,837 ▼-100.0%00.0%ETFDFSEDimensional Emerging Markets Sustainability Core 1 ETF$0$3,923,541 ▼-100.0%00.0%ETFVCSHVanguard Short-Term Corporate Bond ETF$0$3,089,086 ▼-100.0%00.0%ETFVUSBVanguard Ultra-Short Bond ETF$0$2,730,737 ▼-100.0%00.0%ETFDFAEDimensional Emerging Core Equity Market ETF$0$1,785,964 ▼-100.0%00.0%ETFNVDANVIDIA$0$1,634,455 ▼-100.0%00.0%Computer and TechnologyJPMJPMorgan Chase & Co.$0$1,340,485 ▼-100.0%00.0%FinanceFORAForian$0$1,150,751 ▼-100.0%00.0%MedicalFXLFirst Trust Technology AlphaDEX Fund$0$1,052,774 ▼-100.0%00.0%ETFNVSNovartis$0$873,649 ▼-100.0%00.0%MedicalGOOGLAlphabet$0$837,312 ▼-100.0%00.0%Computer and TechnologyDFACDimensional U.S. Core Equity 2 ETF$0$786,239 ▼-100.0%00.0%ETFORCLOracle$0$756,046 ▼-100.0%00.0%Computer and TechnologySPYSPDR S&P 500 ETF Trust$0$750,768 ▼-100.0%00.0%FinanceXLEEnergy Select Sector SPDR Fund$0$603,903 ▼-100.0%00.0%ETFUNHUnitedHealth Group$0$523,565 ▼-100.0%00.0%MedicalFXDFirst Trust Consumer Discretionary AlphaDEX Fund$0$517,040 ▼-100.0%00.0%ETFEMXCiShares MSCI Emerging Markets ex China ETF$0$515,472 ▼-100.0%00.0%ManufacturingABBVAbbVie$0$464,152 ▼-100.0%00.0%MedicalTSLATesla$0$435,743 ▼-100.0%00.0%Auto/Tires/TrucksVGTVanguard Information Technology ETF$0$427,177 ▼-100.0%00.0%ETFCOSTCostco Wholesale$0$422,400 ▼-100.0%00.0%Retail/WholesaleVTEBVanguard Tax-Exempt Bond ETF$0$418,435 ▼-100.0%00.0%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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