Financial Planning & Information Services, Inc. Top Holdings and 13F Report (2023) About Financial Planning & Information Services, Inc.Investment ActivityFinancial Planning & Information Services, Inc. has $725.67 million in total holdings as of December 31, 2022.Financial Planning & Information Services, Inc. owns shares of 88 different stocks, but just 19 companies or ETFs make up 80% of its holdings.Approximately 8.19% of the portfolio was purchased this quarter.About 4.09% of the portfolio was sold this quarter.This quarter, Financial Planning & Information Services, Inc. has purchased 83 new stocks and bought additional shares in 42 stocks.Financial Planning & Information Services, Inc. sold shares of 30 stocks and completely divested from 1 stock this quarter.Largest Holdings JPMorgan Core Plus Bond ETF $60,180,124SPDR Portfolio S&P 500 Growth ETF $53,896,256Hartford Total Return Bond ETF $51,007,628SPDR S&P 600 Small CapValue ETF $50,611,436WisdomTree U.S. MidCap Dividend Fund $44,377,936 Largest New Holdings this Quarter Dimensional International Small Cap Value ETF $370,922 HoldingPackaging Co. of America $368,980 HoldingVanguard Large-Cap ETF $289,619 HoldingJefferies Financial Group $227,920 HoldingVanguard Total Bond Market ETF $224,048 Holding Largest Purchases this Quarter JPMorgan Core Plus Bond ETF 255,700 shares (about $12.33M)Hartford Total Return Bond ETF 242,065 shares (about $8.46M)SPDR Portfolio S&P 500 Growth ETF 47,144 shares (about $3.91M)Schwab U.S. Large-Cap Growth ETF 37,326 shares (about $3.89M)Vanguard High Dividend Yield ETF 29,550 shares (about $3.79M) Largest Sales this Quarter JPMorgan Ultra-Short Income ETF 170,861 shares (about $8.67M)SPDR S&P 600 Small CapValue ETF 69,049 shares (about $5.99M)WisdomTree U.S. MidCap Dividend Fund 109,971 shares (about $5.62M)Vanguard Short-Term Bond ETF 44,635 shares (about $3.51M)First Trust Low Duration Opportunities ETF 26,020 shares (about $1.29M) Sector Allocation Over TimeMap of 500 Largest Holdings ofFinancial Planning & Information Services, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorJCPBJPMorgan Core Plus Bond ETF$60,180,124$12,334,968 ▲25.8%1,247,5158.3%ETFSPYGSPDR Portfolio S&P 500 Growth ETF$53,896,256$3,910,125 ▲7.8%649,8227.4%ETFHTRBHartford Total Return Bond ETF$51,007,628$8,462,594 ▲19.9%1,459,0287.0%ETFSLYVSPDR S&P 600 Small CapValue ETF$50,611,436$5,994,832 ▼-10.6%582,9477.0%ETFDONWisdomTree U.S. MidCap Dividend Fund$44,377,936$5,622,819 ▼-11.2%867,9436.1%FinanceVTVVanguard Value ETF$40,607,807$2,997,020 ▲8.0%232,6165.6%ETFDFAIDimensional International Core Equity Market ETF$39,704,483$3,348,882 ▲9.2%1,249,3545.5%ETFVUGVanguard Growth ETF$30,580,022$2,543,536 ▲9.1%79,6504.2%ETFVYMVanguard High Dividend Yield ETF$27,507,691$3,788,302 ▲16.0%214,5693.8%ETFBSVVanguard Short-Term Bond ETF$24,583,640$3,512,331 ▼-12.5%312,4113.4%ETFJPSTJPMorgan Ultra-Short Income ETF$23,344,402$8,669,485 ▼-27.1%460,0793.2%ETFDFAEDimensional Emerging Core Equity Market ETF$22,959,227$984,403 ▲4.5%837,6223.2%ETFSLYGSPDR S&P 600 Small Cap Growth ETF$22,202,838$899,071 ▲4.2%238,4583.1%ETFSCHGSchwab U.S. Large-Cap Growth ETF$20,812,227$3,888,619 ▲23.0%199,7722.9%ETFDGSWisdomTree Emerging Markets SmallCap Dividend Fund$19,499,590$661,208 ▼-3.3%363,1212.7%FinanceSCHDSchwab US Dividend Equity ETF$17,163,746$3,757,277 ▲28.0%203,0492.4%ETFCOWZPacer US Cash Cows 100 ETF$14,027,585$419,036 ▲3.1%242,5661.9%ETFVBRVanguard Small-Cap Value ETF$13,126,519$1,572,701 ▲13.6%65,3781.8%ETFLMBSFirst Trust Low Duration Opportunities ETF$12,201,108$1,285,648 ▼-9.5%246,9361.7%ManufacturingCALFPacer US Small Cap Cash Cows 100 ETF$11,996,950$1,332,147 ▲12.5%257,8881.7%ETFSPYVSPDR Portfolio S&P 500 Value ETF$10,303,164$1,347,138 ▲15.0%194,9141.4%ETFVBKVanguard Small-Cap Growth ETF$8,574,289$221,382 ▲2.7%32,0691.2%ETFIWSiShares Russell Mid-Cap Value ETF$8,250,945$282,486 ▼-3.3%62,3891.1%ETFWECWEC Energy Group$7,800,783$98,008 ▲1.3%81,1061.1%UtilitiesVOEVanguard Mid-Cap Value ETF$7,345,342$239,770 ▲3.4%43,8081.0%ETFFMBFirst Trust Managed Municipal ETF$6,227,302$831,360 ▼-11.8%119,8480.9%ManufacturingBIVVanguard Intermediate-Term Bond ETF$6,157,237$750,630 ▲13.9%78,5660.8%ETFPGProcter & Gamble$5,196,687$598,925 ▲13.0%30,0040.7%Consumer StaplesVOVanguard Mid-Cap ETF$4,796,134$228,211 ▲5.0%18,1790.7%ETFIUSViShares Core S&P U.S. Value ETF$4,224,955$12,127 ▲0.3%44,2450.6%ManufacturingVCSHVanguard Short-Term Corporate Bond ETF$3,963,915$1,159,765 ▼-22.6%49,9110.5%ETFQQQInvesco QQQ$3,863,675$1,717,080 ▲80.0%7,9160.5%FinanceHMOPHartford Municipal Opportunities ETF$3,648,598$315,161 ▼-8.0%92,6040.5%ETFVEAVanguard FTSE Developed Markets ETF$3,561,437$494,088 ▲16.1%67,4390.5%ETFSPDWSPDR Portfolio Developed World ex-US ETF$3,486,093$367,036 ▲11.8%92,8140.5%ETFAAPLApple$2,651,588$699 ▼0.0%11,3800.4%Computer and TechnologyAGGYWisdomTree Yield Enhanced U.S. Aggregate Bond Fund$2,637,890$81,953 ▲3.2%59,0000.4%FinanceIJSiShares S&P Small-Cap 600 Value ETF$2,546,144$102,815 ▼-3.9%23,6500.4%ETFVTEBVanguard Tax-Exempt Bond ETF$2,004,466$72,590 ▼-3.5%39,2110.3%ETFVWOVanguard FTSE Emerging Markets ETF$1,785,640$395,676 ▲28.5%37,3170.2%ETFIJJiShares S&P Mid-Cap 400 Value ETF$1,565,276$39,064 ▼-2.4%12,6620.2%ETFVBVanguard Small-Cap ETF$1,445,386$14,470 ▼-1.0%6,0930.2%ETFDESWisdomTree U.S. SmallCap Dividend Fund$1,422,816$372,630 ▼-20.8%41,2530.2%FinanceIWNiShares Russell 2000 Value ETF$1,371,928$59,555 ▲4.5%8,2240.2%ETFMSFTMicrosoft$1,122,6550.0%2,6090.2%Computer and TechnologyVAWVanguard Materials ETF$1,110,640$87,971 ▼-7.3%5,2520.2%ETFLMTLockheed Martin$1,020,0570.0%1,7450.1%AerospaceNEENextEra Energy$963,388$79,374 ▲9.0%11,3970.1%UtilitiesEFAiShares MSCI EAFE ETF$792,1430.0%9,4720.1%FinanceSHWSherwin-Williams$778,225$155,721 ▼-16.7%2,0390.1%Basic MaterialsWMTWalmart$777,383$13,808 ▼-1.7%9,6270.1%Retail/WholesaleDFEWisdomTree Europe SmallCap Dividend Fund$771,144$13,399 ▲1.8%12,1440.1%FinanceEEMiShares MSCI Emerging Markets ETF$753,938$45,860 ▲6.5%16,4400.1%FinanceBFCBank First$666,3730.0%7,3470.1%FinanceFIFiserv$637,3980.0%3,5480.1%Business ServicesSPEMSPDR Portfolio Emerging Markets ETF$555,753$4,871 ▼-0.9%13,4630.1%ETFJPMJPMorgan Chase & Co.$537,448$192,503 ▲55.8%2,5490.1%FinanceTSLATesla$526,923$2,616 ▼-0.5%2,0140.1%Auto/Tires/TrucksGOOGLAlphabet$508,164$58,047 ▼-10.3%3,0640.1%Computer and TechnologyIVWiShares S&P 500 Growth ETF$472,909$1,532 ▼-0.3%4,9390.1%ETFVOTVanguard Mid-Cap Growth ETF$471,601$122,952 ▲35.3%1,9370.1%ETFXOMExxon Mobil$445,905$5,158 ▲1.2%3,8040.1%Oils/EnergySPYSPDR S&P 500 ETF Trust$428,599$208,275 ▲94.5%7470.1%FinanceUNHUnitedHealth Group$408,828$22,810 ▼-5.3%6990.1%MedicalNICNicolet Bankshares$402,029$101,368 ▲33.7%4,2040.1%FinanceDISVDimensional International Small Cap Value ETF$370,922$370,922 ▲New Holding12,7640.1%ETFPKGPackaging Co. of America$368,980$368,980 ▲New Holding1,7130.1%Industrial ProductsKMBKimberly-Clark$361,239$996 ▲0.3%2,5390.0%Consumer StaplesABBVAbbVie$359,832$790 ▲0.2%1,8220.0%MedicalAMZNAmazon.com$340,984$22,173 ▼-6.1%1,8300.0%Retail/WholesaleMCDMcDonald's$335,570$22,534 ▼-6.3%1,1020.0%Retail/WholesaleJNJJohnson & Johnson$329,954$40,515 ▼-10.9%2,0360.0%MedicalNVDANVIDIA$314,773$37,889 ▲13.7%2,5920.0%Computer and TechnologyPEPPepsiCo$312,2120.0%1,8360.0%Consumer StaplesDFSVDimensional US Small Cap Value ETF$305,413$27,843 ▼-8.4%9,9160.0%ETFVVVanguard Large-Cap ETF$289,619$289,619 ▲New Holding1,1000.0%ETFHDHome Depot$280,398$41,330 ▲17.3%6920.0%Retail/WholesaleVEUVanguard FTSE All-World ex-US ETF$262,455$18,837 ▲7.7%4,1660.0%ETFHTABHartford Schroders Tax-Aware Bond ETF$258,679$54,577 ▲26.7%13,0580.0%ETFIVViShares Core S&P 500 ETF$249,7630.0%4330.0%ETFJEFJefferies Financial Group$227,920$227,920 ▲New Holding3,7030.0%FinanceWWDWoodward$224,6780.0%1,3100.0%AerospaceBNDVanguard Total Bond Market ETF$224,048$224,048 ▲New Holding2,9830.0%ETFASBAssociated Banc$218,2990.0%10,1350.0%FinanceVDCVanguard Consumer Staples ETF$213,018$8,958 ▼-4.0%9750.0%ETFCVXChevron$209,712$11,340 ▼-5.1%1,4240.0%Oils/EnergyFASTFastenal$208,975$208,975 ▲New Holding2,9260.0%Retail/WholesaleTGBTaseko Mines$28,0980.0%11,1500.0%Basic MaterialsUSFRWisdomTree Bloomberg Floating Rate Treasury Fund$0$253,613 ▼-100.0%00.0%FinanceShowing largest 100 holdings. 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