Fortune Financial Advisors, LLC Top Holdings and 13F Report (2024) About Fortune Financial Advisors, LLCInvestment ActivityFortune Financial Advisors, LLC has $110.39 million in total holdings as of September 30, 2024.Fortune Financial Advisors, LLC owns shares of 88 different stocks, but just 40 companies or ETFs make up 80% of its holdings.Approximately 1.46% of the portfolio was purchased this quarter.About 53.72% of the portfolio was sold this quarter.This quarter, Fortune Financial Advisors, LLC has purchased 122 new stocks and bought additional shares in 27 stocks.Fortune Financial Advisors, LLC sold shares of 48 stocks and completely divested from 37 stocks this quarter.Largest Holdings iShares MSCI USA Min Vol Factor ETF $10,762,760VanEck Morningstar Wide Moat ETF $4,556,490Vanguard Short-Term Treasury Index ETF $4,080,920Apple $3,332,240Alphabet $3,240,363 Largest New Holdings this Quarter American Tower $233,856 HoldingMurphy USA $205,262 HoldingAbbVie $205,128 Holding Largest Purchases this Quarter Broadcom 2,617 shares (about $451.48K)American Tower 1,006 shares (about $233.86K)Murphy USA 416 shares (about $205.26K)AbbVie 1,039 shares (about $205.13K)Vanguard Short-Term Inflation-Protected Securities ETF 2,654 shares (about $130.87K) Largest Sales this Quarter Procter & Gamble 38,871 shares (about $6.73M)Microsoft 12,514 shares (about $5.38M)Apple 9,720 shares (about $2.26M)JPMorgan Chase & Co. 5,244 shares (about $1.11M)Meta Platforms 1,757 shares (about $1.01M) Sector Allocation Over TimeMap of 500 Largest Holdings ofFortune Financial Advisors, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorUSMViShares MSCI USA Min Vol Factor ETF$10,762,760$822 ▼0.0%117,8719.7%ETFMOATVanEck Morningstar Wide Moat ETF$4,556,490$126,036 ▲2.8%46,9984.1%ETFVGSHVanguard Short-Term Treasury Index ETF$4,080,920$115,088 ▲2.9%69,1453.7%ETFAAPLApple$3,332,240$2,264,833 ▼-40.5%14,3013.0%Computer and TechnologyGOOGLAlphabet$3,240,363$594,072 ▼-15.5%19,5382.9%Computer and TechnologyNVONovo Nordisk A/S$3,193,219$4,048 ▲0.1%26,8182.9%MedicalMAMastercard$3,073,581$710,124 ▼-18.8%6,2242.8%Business ServicesIEIiShares 3-7 Year Treasury Bond ETF$2,958,774$41,383 ▲1.4%24,7382.7%ETFORLYO'Reilly Automotive$2,790,327$5,758 ▼-0.2%2,4232.5%Retail/WholesaleRSPInvesco S&P 500 Equal Weight ETF$2,736,606$11,824 ▼-0.4%15,2752.5%ETFMSFTMicrosoft$2,720,695$5,384,592 ▼-66.4%6,3232.5%Computer and TechnologyNOCNorthrop Grumman$2,442,370$5,281 ▼-0.2%4,6252.2%AerospaceAMATApplied Materials$2,397,768$5,051 ▲0.2%11,8672.2%Computer and TechnologyJPMJPMorgan Chase & Co.$2,267,455$1,105,788 ▼-32.8%10,7532.1%FinanceTIPiShares TIPS Bond ETF$2,165,251$1,547 ▼-0.1%19,6002.0%ETFVTIPVanguard Short-Term Inflation-Protected Securities ETF$2,158,916$130,867 ▲6.5%43,7832.0%ManufacturingBILSPDR Bloomberg Barclays 1-3 Month T-Bill ETF$2,128,864$19,004 ▼-0.9%23,1881.9%ETFAMZNAmazon.com$2,074,598$818,920 ▼-28.3%11,1341.9%Retail/WholesaleMOAltria Group$2,050,141$16,282 ▼-0.8%40,1671.9%Consumer StaplesSTESTERIS$1,796,251$1,698 ▲0.1%7,4061.6%MedicalLMTLockheed Martin$1,780,260$1,169 ▼-0.1%3,0451.6%AerospaceEFAViShares MSCI EAFE Min Vol Factor ETF$1,667,340$26,462 ▼-1.6%21,7381.5%ETFVVisa$1,588,178$517,203 ▼-24.6%5,7761.4%Business ServicesPMPhilip Morris International$1,530,833$6,556 ▲0.4%12,6101.4%Consumer StaplesGRMNGarmin$1,483,757$5,105 ▼-0.3%8,4291.3%Computer and TechnologyAPHAmphenol$1,421,415$4,757 ▲0.3%21,8141.3%Computer and TechnologyDIASPDR Dow Jones Industrial Average ETF Trust$1,347,654$4,231 ▼-0.3%3,1851.2%FinanceASRGrupo Aeroportuario del Sureste, S. A. B. de C. V.$1,336,607$3,959 ▲0.3%4,7271.2%TransportationMNSTMonster Beverage$1,287,764$7,043 ▲0.5%24,6841.2%Consumer StaplesTSCOTractor Supply$1,286,673$9,309 ▲0.7%4,4231.2%Retail/WholesaleABTAbbott Laboratories$1,236,760$5,130 ▲0.4%10,8481.1%MedicalSPYSPDR S&P 500 ETF Trust$1,225,201$19,511 ▼-1.6%2,1351.1%FinanceIJHiShares Core S&P Mid-Cap ETF$1,192,708$103,952 ▼-8.0%19,1381.1%ETFMETAMeta Platforms$1,186,298$1,005,949 ▼-45.9%2,0721.1%Computer and TechnologyADBEAdobe$1,172,254$557,131 ▼-32.2%2,2641.1%Computer and TechnologyTJXTJX Companies$1,091,558$5,407 ▲0.5%9,2871.0%Retail/WholesaleIEFiShares 7-10 Year Treasury Bond ETF$1,001,950$589 ▲0.1%10,2110.9%ETFMCDMcDonald's$995,340$13,702 ▼-1.4%3,2690.9%Retail/WholesaleCPCanadian Pacific Kansas City$976,439$12,403 ▼-1.3%11,4150.9%TransportationIJRiShares Core S&P Small-Cap ETF$956,051$58,598 ▼-5.8%8,1740.9%ETFCVXChevron$913,080$905,569 ▼-49.8%6,2000.8%Oils/EnergyCRLCharles River Laboratories International$853,2740.0%4,3320.8%MedicalTTETotalEnergies$835,860$3,877 ▼-0.5%12,9350.8%Oils/EnergyUNPUnion Pacific$778,144$490,253 ▼-38.7%3,1570.7%TransportationDPZDomino's Pizza$745,592$8,174 ▲1.1%1,7330.7%Retail/WholesalePEPPepsiCo$723,657$60,191 ▼-7.7%4,2560.7%Consumer StaplesAXPAmerican Express$709,215$38,241 ▼-5.1%2,6150.6%FinanceFNVFranco-Nevada$657,655$28,329 ▲4.5%5,2930.6%Basic MaterialsCOPConocoPhillips$656,423$421 ▲0.1%6,2350.6%Oils/EnergyVBRVanguard Small-Cap Value ETF$635,226$2,208 ▼-0.3%3,1640.6%ETFBKNGBooking$627,6060.0%1490.6%Retail/WholesaleGOOGAlphabet$597,064$334 ▲0.1%3,5710.5%Computer and TechnologyOLEDUniversal Display$555,711$2,728 ▲0.5%2,6480.5%Computer and TechnologyCLXClorox$552,414$5,376 ▲1.0%3,3910.5%Consumer StaplesQUALiShares MSCI USA Quality Factor ETF$548,736$3,407 ▼-0.6%3,0600.5%ETFSMMViShares MSCI USA Small-Cap Min Vol Factor ETF$543,395$10,689 ▼-1.9%13,3190.5%ETFCARRCarrier Global$542,570$644 ▲0.1%6,7410.5%Computer and TechnologyBAHBooz Allen Hamilton$531,162$201,526 ▼-27.5%3,2630.5%Business ServicesPGProcter & Gamble$522,049$6,732,769 ▼-92.8%3,0140.5%Consumer StaplesAVGOBroadcom$502,196$451,476 ▲890.1%2,9110.5%Computer and TechnologyJNJJohnson & Johnson$471,057$106,300 ▼-18.4%2,9070.4%MedicalINTUIntuit$469,3750.0%7560.4%Computer and TechnologySBACSBA Communications$432,017$26,234 ▼-5.7%1,7950.4%FinanceETNEaton$423,696$6,631 ▼-1.5%1,2780.4%Industrial ProductsANGLVanEck Fallen Angel High Yield Bond ETF$415,534$1,676 ▲0.4%14,1290.4%ManufacturingQQQInvesco QQQ$371,319$4,879 ▼-1.3%7610.3%FinanceOTISOtis Worldwide$370,957$208 ▲0.1%3,5690.3%ConstructionIVViShares Core S&P 500 ETF$355,3210.0%6160.3%ETFISRGIntuitive Surgical$352,732$3,930 ▲1.1%7180.3%MedicalRTXRTX$338,1780.0%2,7910.3%AerospaceIBMInternational Business Machines$331,620$11,938 ▼-3.5%1,5000.3%Computer and TechnologyREYNReynolds Consumer Products$321,512$1,866 ▼-0.6%10,3380.3%Consumer DiscretionaryAMGNAmgen$298,5450.0%9270.3%MedicalCMICummins$290,3040.0%8970.3%Auto/Tires/TrucksSDYSPDR S&P Dividend ETF$289,939$289,797 ▼-50.0%2,0410.3%ETFRSPSInvesco S&P 500 Equal Weight Consumer Staples ETF$286,413$36,449 ▼-11.3%8,8480.3%ETFHONHoneywell International$283,099$152,502 ▼-35.0%1,3700.3%Multi-Sector ConglomeratesMTUMiShares MSCI USA Momentum Factor ETF$280,801$30,209 ▼-9.7%1,3850.3%ETFWMWaste Management$280,0560.0%1,3490.3%Business ServicesQLTAiShares Aaa - A Rated Corporate Bond ETF$277,928$246 ▲0.1%5,6550.3%ETFNVDANVIDIA$277,078$141,453 ▼-33.8%2,2820.3%Computer and TechnologyPSXPhillips 66$270,7920.0%2,0600.2%Oils/EnergyRSPHInvesco S&P 500 Equal Weight Health Care ETF$261,128$7,703 ▼-2.9%8,1020.2%ETFAMTAmerican Tower$233,856$233,856 ▲New Holding1,0060.2%FinanceKOCoca-Cola$232,8340.0%3,2400.2%Consumer StaplesMUSAMurphy USA$205,262$205,262 ▲New Holding4160.2%Oils/EnergyABBVAbbVie$205,128$205,128 ▲New Holding1,0390.2%MedicalBBBlackBerry$42,968$14,410 ▼-25.1%16,4000.0%Computer and TechnologyAPOApollo Global Management$0$3,326,760 ▼-100.0%00.0%FinanceFTNTFortinet$0$3,228,784 ▼-100.0%00.0%Computer and TechnologyBXBlackstone$0$2,830,520 ▼-100.0%00.0%FinanceCHENIERE ENERGY INC$0$2,450,954 ▼-100.0%00.0%COM NEWJPSTJPMorgan Ultra-Short Income ETF$0$1,511,675 ▼-100.0%00.0%ETFXLVHealth Care Select Sector SPDR Fund$0$1,424,658 ▼-100.0%00.0%ETFPANWPalo Alto Networks$0$1,379,454 ▼-100.0%00.0%Computer and TechnologyCRH PLC$0$1,359,762 ▼-100.0%00.0%ORDJJacobs Solutions$0$1,316,415 ▼-100.0%00.0%Business ServicesAVIVAvantis International Large Cap Value ETF$0$1,267,926 ▼-100.0%00.0%ETFXLKTechnology Select Sector SPDR Fund$0$1,209,234 ▼-100.0%00.0%ETFSCHGSchwab U.S. Large-Cap Growth ETF$0$1,097,838 ▼-100.0%00.0%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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