Herold Advisors, Inc. Top Holdings and 13F Report (2025)

About Herold Advisors, Inc.

Investment Activity

Herold Advisors, Inc. has $458.90 million in total holdings as of December 31, 2024.
Herold Advisors, Inc. owns shares of 275 different stocks, but just 103 companies or ETFs make up 80% of its holdings.
Approximately 4.66% of the portfolio was purchased this quarter.
About 3.89% of the portfolio was sold this quarter.
This quarter, Herold Advisors, Inc. has purchased 272 new stocks and bought additional shares in 115 stocks.
Herold Advisors, Inc. sold shares of 97 stocks and completely divested from 11 stocks this quarter.

Largest Holdings

Apple: $23,940,580
NVIDIA: $16,096,953
Microsoft: $16,064,350
Avantis U.S. Equity ETF: $14,237,261
Eli Lilly and Company: $8,894,487

Largest New Holdings this Quarter

BLACKROCK INC: $1,357,787 Holding
FlexShares Credit-Scored US Corporate Bond Index Fund: $1,187,015 Holding
LAM RESEARCH CORP: $795,469 Holding
BROOKFIELD INFRASTRUCTURE CO: $453,052 Holding
J P MORGAN EXCHANGE TRADED F: $315,685 Holding

Largest Purchases this Quarter

Exxon Mobil: 22,628 shares (about $2.43M)
Schwab U.S. Large-Cap Growth ETF: 49,904 shares (about $1.39M)
BLACKROCK INC: 1,324 shares (about $1.36M)
Schwab Short-Term U.S. Treasury ETF: 52,329 shares (about $1.26M)
AMERICAN CENTY ETF TR: 18,285 shares (about $1.24M)

Largest Sales this Quarter

Avantis U.S. Equity ETF: 8,087 shares (about $783.88K)
Invesco Russell 1000 Dynamic Multifactor ETF: 12,640 shares (about $685.47K)
Microchip Technology: 7,631 shares (about $437.64K)
Invesco S&P 500 Equal Weight ETF: 2,395 shares (about $419.68K)
UnitedHealth Group: 718 shares (about $363.28K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
AAPL Apple	$23,940,580	$333,586 ▼	-1.4%	95,594	5.2%	Computer and Technology
NVDA NVIDIA	$16,096,953	$134,694 ▼	-0.8%	119,866	3.5%	Computer and Technology
MSFT Microsoft	$16,064,350	$19,393 ▲	0.1%	38,104	3.5%	Computer and Technology
AVUS Avantis U.S. Equity ETF	$14,237,261	$783,878 ▼	-5.2%	146,881	3.1%	ETF
LLY Eli Lilly and Company	$8,894,487	$121,990 ▲	1.4%	11,520	1.9%	Medical
MA Mastercard	$8,792,475	$308,600 ▼	-3.4%	16,696	1.9%	Business Services
V Visa	$8,461,653	$314,471 ▼	-3.6%	26,773	1.8%	Business Services
JPM JPMorgan Chase & Co.	$7,248,686	$285,527 ▼	-3.8%	30,236	1.6%	Finance
WMT Walmart	$7,170,087	$195,974 ▼	-2.7%	79,357	1.6%	Retail/Wholesale
AVUV Avantis U.S. Small Cap Value ETF	$7,100,726	$237,801 ▼	-3.2%	73,545	1.5%	ETF
ABBV AbbVie	$6,707,141	$178,066 ▼	-2.6%	37,742	1.5%	Medical
RSP Invesco S&P 500 Equal Weight ETF	$6,699,268	$419,679 ▼	-5.9%	38,231	1.5%	ETF
XOM Exxon Mobil	$6,691,688	$2,434,241 ▲	57.2%	62,204	1.5%	Oils/Energy
AMZN Amazon.com	$6,088,783	$128,125 ▼	-2.1%	27,753	1.3%	Retail/Wholesale
META Meta Platforms	$5,988,771	$198,513 ▼	-3.2%	10,227	1.3%	Computer and Technology
GOOGL Alphabet	$5,978,179	$126,084 ▼	-2.1%	31,578	1.3%	Computer and Technology
AVIG Avantis Core Fixed Income ETF	$5,894,684	$356,087 ▲	6.4%	145,295	1.3%	ETF
DFCF Dimensional Core Fixed Income ETF	$5,594,268	$560,372 ▲	11.1%	135,551	1.2%	ETF
DSTL Distillate U.S. Fundamental Stability & Value ETF	$5,515,268	$122,975 ▼	-2.2%	100,416	1.2%	ETF
HD Home Depot	$5,110,987	$179,340 ▼	-3.4%	13,138	1.1%	Retail/Wholesale
TSLA Tesla	$4,846,482	$59,773 ▼	-1.2%	12,000	1.1%	Auto/Tires/Trucks
DFUS Dimensional U.S. Equity ETF	$4,780,655	$434,970 ▲	10.0%	74,990	1.0%	ETF
IBM International Business Machines	$4,523,703	$29,460 ▼	-0.6%	20,576	1.0%	Computer and Technology
JPST JPMorgan Ultra-Short Income ETF	$4,273,910	$330,688 ▲	8.4%	84,848	0.9%	ETF
BND Vanguard Total Bond Market ETF	$4,159,556	$280,597 ▲	7.2%	57,843	0.9%	ETF
DGRO iShares Core Dividend Growth ETF	$3,992,038	$221,194 ▼	-5.2%	65,080	0.9%	ETF
PG Procter & Gamble	$3,823,070	$52,984 ▲	1.4%	22,801	0.8%	Consumer Staples
CVX Chevron	$3,779,047	$56,492 ▲	1.5%	26,089	0.8%	Oils/Energy
BRK.B Berkshire Hathaway	$3,610,178	$398,915 ▲	12.4%	7,964	0.8%	Finance
MRK Merck & Co., Inc.	$3,606,380	$102,678 ▼	-2.8%	36,247	0.8%	Medical
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF	$3,524,011	$225,326 ▲	6.8%	32,984	0.8%	Finance
CTAS Cintas	$3,428,436	$167,357 ▼	-4.7%	18,765	0.7%	Business Services
ISRG Intuitive Surgical	$3,366,642		0.0%	6,450	0.7%	Medical
BIP Brookfield Infrastructure Partners	$3,224,392	$29,787 ▼	-0.9%	101,427	0.7%	Finance
AVGO Broadcom	$3,114,941	$233,261 ▼	-7.0%	13,434	0.7%	Computer and Technology
DFAX Dimensional World ex U.S. Core Equity 2 ETF	$3,058,799	$19,888 ▲	0.7%	123,041	0.7%	ETF
OKE ONEOK	$3,050,835	$94,579 ▼	-3.0%	30,386	0.7%	Oils/Energy
JEPI JPMorgan Equity Premium Income ETF	$3,046,125	$68,234 ▲	2.3%	52,946	0.7%	ETF
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$3,023,088	$193,425 ▲	6.8%	37,354	0.7%	Manufacturing
ETN Eaton	$3,007,695	$126,455 ▼	-4.0%	9,062	0.7%	Industrial Products
GOOG Alphabet	$2,958,287	$92,369 ▼	-3.0%	15,533	0.6%	Computer and Technology
INTU Intuit	$2,923,872	$152,102 ▼	-4.9%	4,652	0.6%	Computer and Technology
VZ Verizon Communications	$2,912,726	$87,112 ▲	3.1%	72,825	0.6%	Computer and Technology
XLE Energy Select Sector SPDR Fund	$2,815,633	$290,593 ▼	-9.4%	32,866	0.6%	ETF
USFR WisdomTree Bloomberg Floating Rate Treasury Fund	$2,796,120	$79,407 ▲	2.9%	55,565	0.6%	Finance
PSX Phillips 66	$2,793,698	$115,526 ▼	-4.0%	24,521	0.6%	Oils/Energy
BN Brookfield	$2,716,692	$114,852 ▼	-4.1%	47,284	0.6%	Finance
APH Amphenol	$2,707,161		0.0%	38,980	0.6%	Computer and Technology
SPGI S&P Global	$2,681,892	$199,212 ▼	-6.9%	5,385	0.6%	Business Services
JNJ Johnson & Johnson	$2,639,243	$1,302 ▼	0.0%	18,248	0.6%	Medical
IQLT iShares MSCI Intl Quality Factor ETF	$2,485,985	$31,738 ▲	1.3%	66,971	0.5%	ETF
QLC FlexShares US Quality Large Cap Index Fund	$2,461,751	$125,743 ▲	5.4%	37,080	0.5%	ETF
AVDE Avantis International Equity ETF	$2,323,838	$112,187 ▲	5.1%	37,865	0.5%	ETF
AMERICAN CENTY ETF TR	$2,297,330	$1,235,164 ▲	116.3%	34,009	0.5%	AVANTIS US LARG
SCHO Schwab Short-Term U.S. Treasury ETF	$2,242,849	$1,259,036 ▲	128.0%	93,219	0.5%	ETF
GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF	$2,064,717	$106,311 ▼	-4.9%	17,926	0.4%	ETF
AVLV Avantis U.S. Large Cap Value ETF	$2,054,798	$45,137 ▲	2.2%	30,774	0.4%	ETF
CB Chubb	$2,040,802	$5,250 ▲	0.3%	7,386	0.4%	Finance
QGRW WisdomTree U.S. Quality Growth Fund	$2,039,610	$327,875 ▲	19.2%	41,405	0.4%	ETF
QCOM QUALCOMM	$2,020,381	$33,952 ▲	1.7%	13,151	0.4%	Computer and Technology
T AT&T	$1,986,579	$97,240 ▲	5.1%	87,235	0.4%	Computer and Technology
BMY Bristol-Myers Squibb	$1,979,323	$79,709 ▼	-3.9%	34,988	0.4%	Medical
BAC Bank of America	$1,969,535	$33,009 ▲	1.7%	44,810	0.4%	Finance
JPIE JPMorgan Income ETF	$1,936,878	$21,305 ▲	1.1%	42,456	0.4%	ETF
COWZ Pacer US Cash Cows 100 ETF	$1,869,499	$5,253 ▲	0.3%	33,100	0.4%	ETF
PFE Pfizer	$1,845,687	$34,599 ▲	1.9%	69,562	0.4%	Medical
SCHG Schwab U.S. Large-Cap Growth ETF	$1,833,846	$1,390,824 ▲	313.9%	65,800	0.4%	ETF
NKE NIKE	$1,829,150	$173,517 ▼	-8.7%	24,172	0.4%	Consumer Discretionary
CMCSA Comcast	$1,812,211	$177,967 ▼	-8.9%	48,287	0.4%	Consumer Discretionary
DFIV Dimensional International Value ETF	$1,804,580	$150,970 ▲	9.1%	50,861	0.4%	ETF
IQDY FlexShares International Quality Dividend Dynamic Index Fund	$1,710,539	$130,215 ▲	8.2%	61,872	0.4%	ETF
UNH UnitedHealth Group	$1,687,384	$363,281 ▼	-17.7%	3,335	0.4%	Medical
BKLC BNY Mellon US Large Cap Core Equity ETF	$1,669,358	$210,785 ▲	14.5%	14,897	0.4%	ETF
COST Costco Wholesale	$1,657,136	$197,976 ▼	-10.7%	1,808	0.4%	Retail/Wholesale
NEE NextEra Energy	$1,651,021	$13,549 ▲	0.8%	23,030	0.4%	Utilities
JQUA JPMorgan US Quality Factor ETF	$1,641,300	$36,998 ▲	2.3%	28,658	0.4%	ETF
STPZ PIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund	$1,628,231	$234,510 ▲	16.8%	31,133	0.4%	ETF
GLD SPDR Gold Shares	$1,613,554	$77,724 ▼	-4.6%	6,664	0.4%	Finance
LMT Lockheed Martin	$1,603,602	$8,261 ▼	-0.5%	3,300	0.3%	Aerospace
ED Consolidated Edison	$1,600,294	$54,173 ▲	3.5%	17,931	0.3%	Utilities
DIS Walt Disney	$1,539,761	$32,410 ▲	2.2%	13,825	0.3%	Consumer Discretionary
MCD McDonald's	$1,527,141	$75,661 ▲	5.2%	5,268	0.3%	Retail/Wholesale
DFAU Dimensional US Core Equity Market ETF	$1,491,090	$124,183 ▲	9.1%	36,826	0.3%	ETF
PLD Prologis	$1,475,783	$4,439 ▲	0.3%	13,962	0.3%	Finance
SPHY SPDR Portfolio High Yield Bond ETF	$1,449,296	$26,216 ▼	-1.8%	61,751	0.3%	ETF
ABT Abbott Laboratories	$1,395,777	$11,311 ▲	0.8%	12,340	0.3%	Medical
JEPQ JPMorgan Nasdaq Equity Premium Income ETF	$1,385,042	$121,787 ▲	9.6%	24,565	0.3%	ETF
APD Air Products and Chemicals	$1,381,461	$22,043 ▲	1.6%	4,763	0.3%	Basic Materials
BRK.A Berkshire Hathaway	$1,361,840		0.0%	2	0.3%	Finance
BLACKROCK INC	$1,357,787	$1,357,787 ▲	New Holding	1,324	0.3%	COM
RDVY First Trust NASDAQ Rising Dividend Achievers	$1,357,342	$14,491 ▼	-1.1%	22,948	0.3%	Manufacturing
CSCO Cisco Systems	$1,352,090	$154,218 ▼	-10.2%	22,839	0.3%	Computer and Technology
RDVI FT Vest Rising Dividend Achievers Target Income ETF	$1,322,738	$14,060 ▲	1.1%	54,564	0.3%	ETF
SHEL Shell	$1,311,384	$5,701 ▼	-0.4%	20,931	0.3%	Oils/Energy
HSY Hershey	$1,305,893	$39,290 ▲	3.1%	7,711	0.3%	Consumer Staples
AMGN Amgen	$1,303,827	$77,171 ▼	-5.6%	5,001	0.3%	Medical
NUE Nucor	$1,270,972		0.0%	10,890	0.3%	Basic Materials
AMT American Tower	$1,267,180	$6,419 ▲	0.5%	6,909	0.3%	Finance
TMUS T-Mobile US	$1,261,089	$235,751 ▼	-15.7%	5,713	0.3%	Computer and Technology
NTSX WisdomTree U.S. Efficient Core Fund	$1,260,630		0.0%	27,000	0.3%	Finance

Showing largest 100 holdings. View all holdings.

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Herold Advisors, Inc. Top Holdings and 13F Report (2025)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Herold Advisors, Inc. Top Holdings and 13F Report (2025)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHerold Advisors, Inc.

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools