Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

Herold Advisors, Inc. has $460.53 million in total holdings as of September 30, 2024.
Herold Advisors, Inc. owns shares of 272 different stocks, but just 106 companies or ETFs make up 80% of its holdings.
Approximately 4.09% of the portfolio was purchased this quarter.
About 2.41% of the portfolio was sold this quarter.
This quarter, Herold Advisors, Inc. has purchased 263 new stocks and bought additional shares in 112 stocks.
Herold Advisors, Inc. sold shares of 89 stocks and completely divested from 7 stocks this quarter.

Largest Holdings

Apple: $22,585,635
Microsoft: $16,378,918
Avantis U.S. Equity ETF: $14,745,264
NVIDIA: $14,678,387
Eli Lilly and Company: $10,066,935

Largest New Holdings this Quarter

Dimensional US High Profitability ETF: $687,124 Holding
iShares MSCI EAFE Value ETF: $494,758 Holding
iShares MSCI EAFE Growth ETF: $447,297 Holding
Vanguard S&P 500 ETF: $377,045 Holding
iShares MSCI Emerging Markets ex China ETF: $286,606 Holding

Largest Purchases this Quarter

Cintas: 14,652 shares (about $3.02M)
Broadcom: 12,940 shares (about $2.23M)
AMERICAN CENTY ETF TR: 12,520 shares (about $826.59K)
FlexShares US Quality Large Cap Index Fund: 11,362 shares (about $738.99K)
Avantis Core Fixed Income ETF: 16,988 shares (about $722.17K)

Largest Sales this Quarter

Invesco Russell 1000 Dynamic Multifactor ETF: 26,417 shares (about $1.40M)
Invesco S&P 500 GARP ETF: 8,146 shares (about $852.65K)
Distillate U.S. Fundamental Stability & Value ETF: 9,525 shares (about $540.36K)
iShares Core S&P 500 ETF: 876 shares (about $505.42K)
Meta Platforms: 802 shares (about $459.14K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
AAPL Apple	$22,585,635	$150,997 ▼	-0.7%	96,926	4.9%	Computer and Technology
MSFT Microsoft	$16,378,918	$52,935 ▼	-0.3%	38,058	3.6%	Computer and Technology
AVUS Avantis U.S. Equity ETF	$14,745,264	$82,115 ▲	0.6%	154,968	3.2%	ETF
NVDA NVIDIA	$14,678,387	$72,136 ▲	0.5%	120,869	3.2%	Computer and Technology
LLY Eli Lilly and Company	$10,066,935	$260,489 ▼	-2.5%	11,362	2.2%	Medical
MA Mastercard	$8,534,145	$47,900 ▼	-0.6%	17,282	1.9%	Business Services
ABBV AbbVie	$7,651,644	$79,984 ▼	-1.0%	38,744	1.7%	Medical
V Visa	$7,635,160	$55,817 ▼	-0.7%	27,768	1.7%	Business Services
AVUV Avantis U.S. Small Cap Value ETF	$7,294,277	$296,251 ▲	4.2%	76,008	1.6%	ETF
RSP Invesco S&P 500 Equal Weight ETF	$7,278,554	$14,333 ▲	0.2%	40,626	1.6%	ETF
JPM JPMorgan Chase & Co.	$6,627,721	$115,358 ▼	-1.7%	31,427	1.4%	Finance
WMT Walmart	$6,583,333	$94,964 ▼	-1.4%	81,526	1.4%	Retail/Wholesale
META Meta Platforms	$6,048,978	$459,141 ▼	-7.1%	10,566	1.3%	Computer and Technology
DSTL Distillate U.S. Fundamental Stability & Value ETF	$5,823,653	$540,356 ▼	-8.5%	102,655	1.3%	ETF
AVIG Avantis Core Fixed Income ETF	$5,803,444	$722,168 ▲	14.2%	136,518	1.3%	ETF
HD Home Depot	$5,510,802	$26,746 ▼	-0.5%	13,599	1.2%	Retail/Wholesale
GOOGL Alphabet	$5,347,964	$32,508 ▼	-0.6%	32,244	1.2%	Computer and Technology
AMZN Amazon.com	$5,280,033	$42,111 ▼	-0.8%	28,337	1.1%	Retail/Wholesale
DFCF Dimensional Core Fixed Income ETF	$5,268,078	$395,496 ▲	8.1%	121,973	1.1%	ETF
XOM Exxon Mobil	$4,639,378	$116,524 ▲	2.6%	39,576	1.0%	Oils/Energy
IBM International Business Machines	$4,579,193	$10,613 ▲	0.2%	20,710	1.0%	Computer and Technology
DGRO iShares Core Dividend Growth ETF	$4,305,935	$4,200 ▲	0.1%	68,686	0.9%	ETF
DFUS Dimensional U.S. Equity ETF	$4,240,045	$380,794 ▲	9.9%	68,167	0.9%	ETF
MRK Merck & Co., Inc.	$4,233,737	$7,950 ▲	0.2%	37,279	0.9%	Medical
CTAS Cintas	$4,051,924	$3,016,554 ▲	291.4%	19,681	0.9%	Industrial Products
BND Vanguard Total Bond Market ETF	$4,051,561	$34,251 ▲	0.9%	53,941	0.9%	ETF
JPST JPMorgan Ultra-Short Income ETF	$3,972,172	$118,430 ▲	3.1%	78,283	0.9%	ETF
PG Procter & Gamble	$3,895,125	$35,166 ▲	0.9%	22,485	0.8%	Consumer Staples
CVX Chevron	$3,784,977	$131,522 ▲	3.6%	25,699	0.8%	Oils/Energy
BIP Brookfield Infrastructure Partners	$3,586,849	$8,585 ▼	-0.2%	102,364	0.8%	Finance
LQD iShares iBoxx $ Investment Grade Corporate Bond ETF	$3,488,258	$14,687 ▲	0.4%	30,875	0.8%	Finance
PSX Phillips 66	$3,356,701	$58,366 ▲	1.8%	25,535	0.7%	Oils/Energy
DFAX Dimensional World ex U.S. Core Equity 2 ETF	$3,301,729	$14,315 ▲	0.4%	122,241	0.7%	ETF
BRK.B Berkshire Hathaway	$3,260,482	$320,341 ▲	10.9%	7,084	0.7%	Finance
XLE Energy Select Sector SPDR Fund	$3,183,694	$10,800 ▼	-0.3%	36,258	0.7%	ETF
TSLA Tesla	$3,178,281	$221,077 ▲	7.5%	12,148	0.7%	Auto/Tires/Trucks
VZ Verizon Communications	$3,173,214	$215,689 ▲	7.3%	70,647	0.7%	Computer and Technology
ISRG Intuitive Surgical	$3,168,692		0.0%	6,450	0.7%	Medical
ETN Eaton	$3,129,829	$4,972 ▲	0.2%	9,443	0.7%	Industrial Products
JEPI JPMorgan Equity Premium Income ETF	$3,080,463	$221,036 ▲	7.7%	51,760	0.7%	ETF
INTU Intuit	$3,039,174	$21,114 ▼	-0.7%	4,894	0.7%	Computer and Technology
SPGI S&P Global	$2,988,647	$154,986 ▼	-4.9%	5,785	0.6%	Business Services
JNJ Johnson & Johnson	$2,959,039	$40,357 ▼	-1.3%	18,257	0.6%	Medical
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$2,909,471	$58,582 ▲	2.1%	34,964	0.6%	Manufacturing
OKE ONEOK	$2,854,946	$45,292 ▼	-1.6%	31,328	0.6%	Oils/Energy
IQLT iShares MSCI Intl Quality Factor ETF	$2,743,175	$10,787 ▲	0.4%	66,116	0.6%	ETF
USFR WisdomTree Bloomberg Floating Rate Treasury Fund	$2,711,287	$53,887 ▲	2.0%	53,987	0.6%	Finance
GOOG Alphabet	$2,678,196	$33,105 ▼	-1.2%	16,018	0.6%	Computer and Technology
BN Brookfield	$2,620,667	$9,944 ▼	-0.4%	49,283	0.6%	Finance
APH Amphenol	$2,539,937		0.0%	38,980	0.6%	Computer and Technology
AVGO Broadcom	$2,491,034	$2,232,270 ▲	862.7%	14,440	0.5%	Computer and Technology
AVDE Avantis International Equity ETF	$2,415,642	$27,885 ▲	1.2%	36,037	0.5%	ETF
UNH UnitedHealth Group	$2,370,034	$64,908 ▼	-2.7%	4,053	0.5%	Medical
NKE NIKE	$2,339,623	$61,706 ▼	-2.6%	26,465	0.5%	Consumer Discretionary
QLC FlexShares US Quality Large Cap Index Fund	$2,288,524	$738,993 ▲	47.7%	35,186	0.5%	ETF
CMCSA Comcast	$2,215,050	$77,651 ▲	3.6%	53,029	0.5%	Consumer Discretionary
QCOM QUALCOMM	$2,198,857	$11,224 ▲	0.5%	12,930	0.5%	Computer and Technology
GSLC Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF	$2,128,806	$185,222 ▼	-8.0%	18,849	0.5%	ETF
CB Chubb	$2,124,835		0.0%	7,367	0.5%	Finance
SCHO Schwab Short-Term U.S. Treasury ETF	$2,002,792	$105,797 ▲	5.6%	40,890	0.4%	ETF
AVLV Avantis U.S. Large Cap Value ETF	$1,981,391	$15,800 ▼	-0.8%	30,098	0.4%	ETF
PFE Pfizer	$1,975,574	$178,924 ▲	10.0%	68,258	0.4%	Medical
JPIE JPMorgan Income ETF	$1,947,884	$13,036 ▲	0.7%	41,989	0.4%	ETF
LMT Lockheed Martin	$1,938,986		0.0%	3,317	0.4%	Aerospace
NEE NextEra Energy	$1,930,750	$16,906 ▼	-0.9%	22,841	0.4%	Utilities
COWZ Pacer US Cash Cows 100 ETF	$1,908,839	$33,195 ▼	-1.7%	33,007	0.4%	ETF
BMY Bristol-Myers Squibb	$1,883,493	$101,168 ▲	5.7%	36,397	0.4%	Medical
T AT&T	$1,825,436	$147,417 ▲	8.8%	82,965	0.4%	Computer and Technology
ED Consolidated Edison	$1,804,286	$32,703 ▲	1.8%	17,324	0.4%	Utilities
COST Costco Wholesale	$1,794,316	$76,241 ▼	-4.1%	2,024	0.4%	Retail/Wholesale
IQDY FlexShares International Quality Dividend Dynamic Index Fund	$1,782,332	$69,220 ▲	4.0%	57,162	0.4%	ETF
DFIV Dimensional International Value ETF	$1,774,799	$66,261 ▲	3.9%	46,606	0.4%	ETF
PLD Prologis	$1,757,818	$9,471 ▲	0.5%	13,920	0.4%	Finance
BAC Bank of America	$1,748,388	$25,953 ▼	-1.5%	44,059	0.4%	Finance
AMGN Amgen	$1,706,843	$2,256 ▼	-0.1%	5,297	0.4%	Medical
GLD SPDR Gold Shares	$1,697,774	$250,352 ▲	17.3%	6,985	0.4%	Finance
SCHG Schwab U.S. Large-Cap Growth ETF	$1,656,045	$59,383 ▲	3.7%	15,896	0.4%	ETF
NUE Nucor	$1,637,203	$12,027 ▼	-0.7%	10,890	0.4%	Basic Materials
AMT American Tower	$1,598,617	$29,070 ▲	1.9%	6,874	0.3%	Finance
QGRW WisdomTree U.S. Quality Growth Fund	$1,585,423	$251,713 ▲	18.9%	34,749	0.3%	ETF
JQUA JPMorgan US Quality Factor ETF	$1,584,653	$26,362 ▲	1.7%	28,012	0.3%	ETF
MCD McDonald's	$1,524,682	$10,658 ▲	0.7%	5,007	0.3%	Retail/Wholesale
SPHY SPDR Portfolio High Yield Bond ETF	$1,511,975	$78,162 ▲	5.5%	62,868	0.3%	ETF
BLK BlackRock	$1,445,154	$77,860 ▼	-5.1%	1,522	0.3%	Finance
HSY Hershey	$1,434,538	$308,620 ▼	-17.7%	7,479	0.3%	Consumer Staples
BKLC BNY Mellon US Large Cap Core Equity ETF	$1,426,033	$127,199 ▲	9.8%	13,016	0.3%	ETF
STPZ PIMCO 1-5 Year U.S. TIPS Index Exchange-Traded Fund	$1,407,731	$114,630 ▲	8.9%	26,649	0.3%	ETF
TMUS T-Mobile US	$1,399,327	$80,274 ▼	-5.4%	6,781	0.3%	Computer and Technology
APD Air Products and Chemicals	$1,395,507	$6,848 ▲	0.5%	4,687	0.3%	Basic Materials
ABT Abbott Laboratories	$1,395,482	$4,560 ▼	-0.3%	12,240	0.3%	Medical
ICE Intercontinental Exchange	$1,390,821	$85,942 ▼	-5.8%	8,658	0.3%	Finance
SHEL Shell	$1,386,453	$528 ▲	0.0%	21,022	0.3%	Oils/Energy
BRK.A Berkshire Hathaway	$1,382,360		0.0%	2	0.3%	Finance
RDVY First Trust NASDAQ Rising Dividend Achievers	$1,373,451	$41,394 ▲	3.1%	23,193	0.3%	Manufacturing
CSCO Cisco Systems	$1,354,149	$6,120 ▲	0.5%	25,444	0.3%	Computer and Technology
DFAU Dimensional US Core Equity Market ETF	$1,339,931	$11,352 ▲	0.9%	33,759	0.3%	ETF
OMFL Invesco Russell 1000 Dynamic Multifactor ETF	$1,331,654	$1,399,853 ▼	-51.2%	25,130	0.3%	ETF
PH Parker-Hannifin	$1,330,613	$67,605 ▼	-4.8%	2,106	0.3%	Industrial Products
RDVI FT Vest Rising Dividend Achievers Target Income ETF	$1,330,297	$6,678 ▲	0.5%	53,984	0.3%	ETF
MLM Martin Marietta Materials	$1,310,639	$129,180 ▲	10.9%	2,435	0.3%	Construction

Showing largest 100 holdings. View all holdings.

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Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

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Herold Advisors, Inc. Top Holdings and 13F Report (2024)

About Herold Advisors, Inc.

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHerold Advisors, Inc.

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools