Hf Advisory Group, LLC Top Holdings and 13F Report (2024)

About Hf Advisory Group, LLC

Investment Activity

Hf Advisory Group, LLC has $215.23 million in total holdings as of September 30, 2024.
Hf Advisory Group, LLC owns shares of 164 different stocks, but just 83 companies or ETFs make up 80% of its holdings.
Approximately 6.83% of the portfolio was purchased this quarter.
About 2.48% of the portfolio was sold this quarter.
This quarter, Hf Advisory Group, LLC has purchased 164 new stocks and bought additional shares in 98 stocks.
Hf Advisory Group, LLC sold shares of 62 stocks and completely divested from 3 stocks this quarter.

Largest Holdings

iShares Core Dividend Growth ETF: $6,179,276
Microsoft: $5,114,932
SPDR SSGA US Large Cap Low Volatility Index ETF: $4,885,425
Alphabet: $4,686,349
Meta Platforms: $4,387,206

Largest New Holdings this Quarter

Kilroy Realty: $1,085,845 Holding
PepsiCo: $403,285 Holding
BlackRock MuniYield Quality Fund II: $108,556 Holding

Largest Purchases this Quarter

Kilroy Realty: 28,058 shares (about $1.09M)
Taiwan Semiconductor Manufacturing: 4,907 shares (about $852.20K)
Meta Platforms: 1,299 shares (about $743.70K)
Starbucks: 6,856 shares (about $668.37K)
Invesco QQQ: 1,134 shares (about $553.41K)

Largest Sales this Quarter

Amplify YieldShares CWP Dividend & Option Income ETF: 21,401 shares (about $881.51K)
Intel: 29,958 shares (about $702.81K)
Autodesk: 1,346 shares (about $370.80K)
Vanguard Mega Cap ETF: 1,144 shares (about $236.39K)
QUALCOMM: 1,309 shares (about $222.62K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
DGRO iShares Core Dividend Growth ETF	$6,179,276	$101,996 ▲	1.7%	98,569	2.9%	ETF
MSFT Microsoft	$5,114,932	$535,719 ▲	11.7%	11,887	2.4%	Computer and Technology
LGLV SPDR SSGA US Large Cap Low Volatility Index ETF	$4,885,425	$8,969 ▲	0.2%	28,869	2.3%	ETF
GOOG Alphabet	$4,686,349	$316,480 ▲	7.2%	28,031	2.2%	Computer and Technology
META Meta Platforms	$4,387,206	$743,701 ▲	20.4%	7,663	2.0%	Computer and Technology
FALN iShares Fallen Angels USD Bond ETF	$4,349,516	$201,003 ▲	4.8%	159,090	2.0%	Manufacturing
BRK.B Berkshire Hathaway	$3,808,191	$19,791 ▲	0.5%	8,274	1.8%	Finance
AMZN Amazon.com	$3,798,709	$152,604 ▲	4.2%	20,387	1.8%	Retail/Wholesale
BKNG Booking	$3,791,200	$383,332 ▲	11.2%	900	1.8%	Retail/Wholesale
SPLG SPDR Portfolio S&P 500 ETF	$3,446,179	$52,388 ▲	1.5%	51,047	1.6%	ETF
CAPE Shiller CAPE U.S. Equities ETF	$3,121,187	$45,865 ▲	1.5%	105,481	1.5%	Finance
V Visa	$3,032,511	$397,314 ▲	15.1%	11,029	1.4%	Business Services
MGC Vanguard Mega Cap ETF	$2,872,250	$236,392 ▼	-7.6%	13,900	1.3%	ETF
SPHY SPDR Portfolio High Yield Bond ETF	$2,822,941	$166,931 ▲	6.3%	117,378	1.3%	ETF
QQQ Invesco QQQ	$2,726,544	$553,410 ▲	25.5%	5,587	1.3%	Finance
VZ Verizon Communications	$2,698,601	$131,944 ▲	5.1%	60,090	1.3%	Computer and Technology
JPM JPMorgan Chase & Co.	$2,655,731	$152,883 ▲	6.1%	12,594	1.2%	Finance
GD General Dynamics	$2,636,450	$156,241 ▲	6.3%	8,724	1.2%	Aerospace
TRP TC Energy	$2,597,337	$15,596 ▼	-0.6%	54,623	1.2%	Oils/Energy
PFE Pfizer	$2,560,767	$41,037 ▼	-1.6%	88,486	1.2%	Medical
KVUE Kenvue	$2,549,055	$339,689 ▲	15.4%	110,205	1.2%	Consumer Staples
AAPL Apple	$2,532,197	$255,829 ▲	11.2%	10,868	1.2%	Computer and Technology
QYLD Global X Nasdaq 100 Covered Call ETF	$2,521,544	$70,338 ▲	2.9%	139,775	1.2%	Manufacturing
ORCL Oracle	$2,507,868	$82,130 ▲	3.4%	14,718	1.2%	Computer and Technology
SCHW Charles Schwab	$2,422,430	$476,229 ▲	24.5%	37,377	1.1%	Finance
ESGU iShares ESG Aware MSCI USA ETF	$2,392,110	$883 ▲	0.0%	18,958	1.1%	Manufacturing
TSM Taiwan Semiconductor Manufacturing	$2,388,844	$852,203 ▲	55.5%	13,755	1.1%	Computer and Technology
WFC Wells Fargo & Company	$2,197,106	$205,458 ▲	10.3%	38,893	1.0%	Finance
T AT&T	$2,172,769	$48,466 ▼	-2.2%	98,762	1.0%	Computer and Technology
XOM Exxon Mobil	$2,139,940	$167,505 ▲	8.5%	18,256	1.0%	Oils/Energy
CWB SPDR Bloomberg Convertible Securities ETF	$2,090,174	$83,711 ▼	-3.9%	27,291	1.0%	ETF
NI NiSource	$2,070,242	$18,572 ▲	0.9%	59,747	1.0%	Utilities
SO Southern	$2,064,939	$36,793 ▲	1.8%	22,898	1.0%	Utilities
LLY Eli Lilly and Company	$2,045,898	$42,531 ▼	-2.0%	2,309	1.0%	Medical
NVDA NVIDIA	$2,041,014	$1,943 ▲	0.1%	16,807	0.9%	Computer and Technology
KMX CarMax	$1,978,683	$57,184 ▲	3.0%	25,571	0.9%	Retail/Wholesale
PAGP Plains GP	$1,949,282	$53,761 ▲	2.8%	105,367	0.9%	Oils/Energy
ELV Elevance Health	$1,939,561	$215,738 ▲	12.5%	3,731	0.9%	Medical
DON WisdomTree U.S. MidCap Dividend Fund	$1,852,981	$164,688 ▼	-8.2%	36,241	0.9%	Finance
RTX RTX	$1,825,109	$9,209 ▼	-0.5%	15,063	0.8%	Aerospace
VGT Vanguard Information Technology ETF	$1,813,682	$151,922 ▲	9.1%	3,092	0.8%	ETF
IQV IQVIA	$1,770,877	$122,040 ▼	-6.4%	7,473	0.8%	Medical
TXN Texas Instruments	$1,754,178	$47,511 ▼	-2.6%	8,492	0.8%	Computer and Technology
PM Philip Morris International	$1,752,659	$86,194 ▲	5.2%	14,437	0.8%	Consumer Staples
SHEL Shell	$1,683,829	$131,438 ▲	8.5%	25,532	0.8%	Oils/Energy
MA Mastercard	$1,666,147	$10,867 ▼	-0.6%	3,373	0.8%	Business Services
SNY Sanofi	$1,657,606	$85,696 ▲	5.5%	28,763	0.8%	Medical
MAR Marriott International	$1,574,927	$3,978 ▲	0.3%	6,335	0.7%	Consumer Discretionary
ONEV SPDR Russell 1000 Low Volatility Focus ETF	$1,555,126	$6,750 ▲	0.4%	11,981	0.7%	ETF
VOD Vodafone Group Public	$1,539,928	$84,990 ▲	5.8%	153,685	0.7%	Computer and Technology
COP ConocoPhillips	$1,526,918	$468,687 ▲	44.3%	14,504	0.7%	Oils/Energy
GILD Gilead Sciences	$1,501,790	$23,223 ▼	-1.5%	17,913	0.7%	Medical
CRM Salesforce	$1,481,018	$498,509 ▲	50.7%	5,410	0.7%	Computer and Technology
MO Altria Group	$1,475,976	$74,419 ▼	-4.8%	28,917	0.7%	Consumer Staples
BTI British American Tobacco	$1,465,494	$47,847 ▼	-3.2%	40,062	0.7%	Consumer Staples
ADBE Adobe	$1,447,713	$39,351 ▲	2.8%	2,796	0.7%	Computer and Technology
SPHQ Invesco S&P 500 Quality ETF	$1,416,460	$37,872 ▲	2.7%	21,057	0.7%	ETF
SBUX Starbucks	$1,409,468	$668,371 ▲	90.2%	14,458	0.7%	Retail/Wholesale
TSLA Tesla	$1,363,092	$19,622 ▼	-1.4%	5,210	0.6%	Auto/Tires/Trucks
SPY SPDR S&P 500 ETF Trust	$1,338,461	$473,883 ▲	54.8%	2,333	0.6%	Finance
COWZ Pacer US Cash Cows 100 ETF	$1,335,073	$33,542 ▲	2.6%	23,086	0.6%	ETF
DIS Walt Disney	$1,288,041	$256,050 ▲	24.8%	13,391	0.6%	Consumer Discretionary
SILA REALTY TRUST INC	$1,246,367	$424,493 ▲	51.6%	49,283	0.6%	COMMON STOCK
VTI Vanguard Total Stock Market ETF	$1,238,974	$1,982 ▼	-0.2%	4,375	0.6%	ETF
ENB Enbridge	$1,230,842	$29,686 ▼	-2.4%	30,309	0.6%	Oils/Energy
CMCSA Comcast	$1,181,178	$82,660 ▼	-6.5%	28,279	0.5%	Consumer Discretionary
VUG Vanguard Growth ETF	$1,180,602	$17,661 ▼	-1.5%	3,075	0.5%	ETF
USFR WisdomTree Bloomberg Floating Rate Treasury Fund	$1,179,781	$78,896 ▲	7.2%	23,492	0.5%	Finance
SMMD iShares Russell 2500 ETF	$1,175,157	$28,514 ▲	2.5%	17,351	0.5%	ETF
CHKP Check Point Software Technologies	$1,168,621	$14,075 ▲	1.2%	6,061	0.5%	Computer and Technology
FIS Fidelity National Information Services	$1,167,005	$61,051 ▼	-5.0%	13,935	0.5%	Business Services
SPAB SPDR Portfolio Aggregate Bond ETF	$1,157,142	$48,830 ▲	4.4%	44,267	0.5%	ETF
FREL Fidelity MSCI Real Estate Index ETF	$1,123,659	$12,882 ▲	1.2%	38,117	0.5%	ETF
UL Unilever	$1,093,321	$61,841 ▲	6.0%	16,831	0.5%	Consumer Staples
KRC Kilroy Realty	$1,085,845	$1,085,845 ▲	New Holding	28,058	0.5%	Finance
DEO Diageo	$1,080,090	$158,589 ▲	17.2%	7,696	0.5%	Consumer Staples
PDI PIMCO Dynamic Income Fund	$1,069,181	$20,655 ▲	2.0%	52,747	0.5%	Financial Services
DIVO Amplify YieldShares CWP Dividend & Option Income ETF	$1,046,928	$881,509 ▼	-45.7%	25,417	0.5%	ETF
LYG Lloyds Banking Group	$1,032,004	$151,376 ▲	17.2%	330,770	0.5%	Finance
MDYV SPDR S&P 400 Mid Cap Value ETF	$1,019,795	$26,697 ▲	2.7%	12,835	0.5%	ETF
ADI Analog Devices	$1,019,744	$100,363 ▲	10.9%	4,430	0.5%	Computer and Technology
LMT Lockheed Martin	$1,011,704	$105,203 ▼	-9.4%	1,731	0.5%	Aerospace
COR Cencora	$1,000,048	$92,735 ▲	10.2%	4,443	0.5%	Medical
TFC Truist Financial	$997,717	$164,190 ▲	19.7%	23,328	0.5%	Finance
NVS Novartis	$967,212	$86,381 ▲	9.8%	8,409	0.4%	Medical
CAH Cardinal Health	$950,227	$73,281 ▲	8.4%	8,597	0.4%	Medical
BDX Becton, Dickinson and Company	$936,783	$106,338 ▲	12.8%	3,885	0.4%	Medical
SMLV SPDR SSGA US Small Cap Low Volatility Index ETF	$924,487	$17,888 ▼	-1.9%	7,442	0.4%	ETF
IMCG iShares Morningstar Mid-Cap Growth ETF	$922,141	$203,210 ▲	28.3%	12,638	0.4%	ETF
CVS CVS Health	$894,618	$212,729 ▼	-19.2%	14,227	0.4%	Retail/Wholesale
SHAG WisdomTree Yield Enhanced U.S. Short-Term Aggregate Bond Fund	$873,573	$35,311 ▲	4.2%	18,208	0.4%	Finance
DDWM WisdomTree Dynamic Currency Hedged International Equity Fund	$867,950	$37,007 ▲	4.5%	24,204	0.4%	Finance
ESGD iShares ESG Aware MSCI EAFE ETF	$865,842	$29,291 ▲	3.5%	10,287	0.4%	Manufacturing
ECL Ecolab	$850,512	$10,724 ▼	-1.2%	3,331	0.4%	Basic Materials
APD Air Products and Chemicals	$826,702	$53,307 ▲	6.9%	2,776	0.4%	Basic Materials
JNJ Johnson & Johnson	$814,189	$25,443 ▼	-3.0%	5,024	0.4%	Medical
WM Waste Management	$804,092	$8,512 ▼	-1.0%	3,873	0.4%	Business Services
ADP Automatic Data Processing	$799,998	$4,704 ▲	0.6%	2,891	0.4%	Business Services
FI Fiserv	$793,694	$48,506 ▲	6.5%	4,418	0.4%	Business Services
EBAY eBay	$780,067	$65,369 ▲	9.1%	11,981	0.4%	Retail/Wholesale

Showing largest 100 holdings. View all holdings.

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Hf Advisory Group, LLC Top Holdings and 13F Report (2024)

About Hf Advisory Group, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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Hf Advisory Group, LLC Top Holdings and 13F Report (2024)

About Hf Advisory Group, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofHf Advisory Group, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools