Hf Advisory Group, LLC Top Holdings and 13F Report (2024) About Hf Advisory Group, LLCInvestment ActivityHf Advisory Group, LLC has $217.55 million in total holdings as of September 30, 2024.Hf Advisory Group, LLC owns shares of 159 different stocks, but just 78 companies or ETFs make up 80% of its holdings.Approximately 5.97% of the portfolio was purchased this quarter.About 5.13% of the portfolio was sold this quarter.This quarter, Hf Advisory Group, LLC has purchased 164 new stocks and bought additional shares in 102 stocks.Hf Advisory Group, LLC sold shares of 55 stocks and completely divested from 6 stocks this quarter.Largest Holdings iShares Core Dividend Growth ETF $6,168,172Alphabet $5,413,659Microsoft $5,067,171SPDR SSGA US Large Cap Low Volatility Index ETF $4,719,013Amazon.com $4,598,853 Largest New Holdings this Quarter United Parcel Service $1,305,139 Holding Largest Purchases this Quarter PepsiCo 9,956 shares (about $1.51M)United Parcel Service 10,350 shares (about $1.31M)Plains GP 32,691 shares (about $600.86K)Verizon Communications 13,013 shares (about $520.39K)Truist Financial 11,789 shares (about $511.40K) Largest Sales this Quarter Global X Nasdaq 100 Covered Call ETF 72,207 shares (about $1.32M)General Dynamics 3,954 shares (about $1.04M)Eli Lilly and Company 1,088 shares (about $840.21K)NiSource 14,225 shares (about $522.91K)Cardinal Health 4,151 shares (about $490.94K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHf Advisory Group, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorDGROiShares Core Dividend Growth ETF$6,168,172$121,944 ▲2.0%100,5572.8%ETFGOOGAlphabet$5,413,659$75,602 ▲1.4%28,4282.5%Computer and TechnologyMSFTMicrosoft$5,067,171$56,901 ▲1.1%12,0222.3%Computer and TechnologyLGLVSPDR SSGA US Large Cap Low Volatility Index ETF$4,719,013$50,389 ▼-1.1%28,5642.2%ETFAMZNAmazon.com$4,598,853$126,149 ▲2.8%20,9622.1%Retail/WholesaleFALNiShares Fallen Angels USD Bond ETF$4,397,991$148,695 ▲3.5%164,6572.0%ManufacturingMETAMeta Platforms$4,271,118$215,459 ▼-4.8%7,2952.0%Computer and TechnologyBKNGBooking$4,185,312$288,299 ▼-6.4%8421.9%Retail/WholesaleBRK.BBerkshire Hathaway$4,035,098$284,660 ▲7.6%8,9021.9%FinanceVVisa$3,553,838$68,264 ▲2.0%11,2451.6%Business ServicesSPLGSPDR Portfolio S&P 500 ETF$3,517,828$1,379 ▼0.0%51,0271.6%ETFJPMJPMorgan Chase & Co.$3,278,579$259,611 ▲8.6%13,6771.5%FinanceCAPEShiller CAPE U.S. Equities ETF$3,257,369$96,404 ▲3.0%108,6981.5%FinanceAAPLApple$2,996,721$274,979 ▲10.1%11,9661.4%Computer and TechnologyMGCVanguard Mega Cap ETF$2,957,058$1,063 ▲0.0%13,9051.4%ETFQQQInvesco QQQ$2,947,628$91,506 ▲3.2%5,7661.4%FinanceVZVerizon Communications$2,923,390$520,390 ▲21.7%73,1031.3%Computer and TechnologySPHYSPDR Portfolio High Yield Bond ETF$2,895,422$140,562 ▲5.1%123,3671.3%ETFTSMTaiwan Semiconductor Manufacturing$2,890,281$173,792 ▲6.4%14,6351.3%Computer and TechnologySCHWCharles Schwab$2,802,720$36,413 ▲1.3%37,8691.3%FinanceWFCWells Fargo & Company$2,665,368$66,518 ▼-2.4%37,9461.2%FinanceESGUiShares ESG Aware MSCI USA ETF$2,559,525$117,355 ▲4.8%19,8691.2%ManufacturingPAGPPlains GP$2,537,504$600,860 ▲31.0%138,0581.2%EnergyORCLOracle$2,516,844$64,321 ▲2.6%15,1041.2%Computer and TechnologyTRPTC Energy$2,431,546$110,043 ▼-4.3%52,2581.1%EnergyKVUEKenvue$2,428,316$75,430 ▲3.2%113,7381.1%Consumer StaplesPFEPfizer$2,424,891$77,361 ▲3.3%91,4021.1%MedicalKMXCarMax$2,354,115$263,431 ▲12.6%28,7931.1%Retail/WholesaleNVDANVIDIA$2,206,359$50,627 ▼-2.2%16,4301.0%Computer and TechnologyTSLATesla$2,104,0060.0%5,2101.0%Auto/Tires/TrucksCRMSalesforce$2,100,307$291,542 ▲16.1%6,2821.0%Computer and TechnologyXOMExxon Mobil$2,090,348$126,505 ▲6.4%19,4321.0%EnergyCWBSPDR Bloomberg Convertible Securities ETF$2,050,078$75,632 ▼-3.6%26,3200.9%ETFTAT&T$2,039,812$208,981 ▼-9.3%89,5840.9%Computer and TechnologyMAMastercard$1,959,963$183,779 ▲10.3%3,7220.9%Business ServicesVGTVanguard Information Technology ETF$1,955,490$32,954 ▲1.7%3,1450.9%ETFIQVIQVIA$1,943,877$475,358 ▲32.4%9,8920.9%MedicalDONWisdomTree U.S. MidCap Dividend Fund$1,894,091$46,892 ▲2.5%37,1610.9%FinancePEPPepsiCo$1,874,500$1,513,832 ▲419.7%12,3280.9%Consumer StaplesELVElevance Health$1,870,155$493,913 ▲35.9%5,0700.9%MedicalSHELShell$1,851,962$252,358 ▲15.8%29,5600.9%EnergySOSouthern$1,825,446$59,517 ▼-3.2%22,1750.8%UtilitiesPMPhilip Morris International$1,805,101$67,520 ▲3.9%14,9980.8%Consumer StaplesRTXRTX$1,703,599$39,460 ▼-2.3%14,7220.8%AerospaceNINiSource$1,673,397$522,914 ▼-23.8%45,5220.8%UtilitiesCOPConocoPhillips$1,618,027$179,693 ▲12.5%16,3160.7%EnergyTXNTexas Instruments$1,602,025$9,750 ▲0.6%8,5440.7%Computer and TechnologyKRCKilroy Realty$1,579,252$444,333 ▲39.2%39,0430.7%FinanceONEVSPDR Russell 1000 Low Volatility Focus ETF$1,576,015$72,772 ▲4.8%12,5610.7%ETFTFCTruist Financial$1,523,361$511,402 ▲50.5%35,1170.7%FinanceMARMarriott International$1,518,583$248,541 ▼-14.1%5,4440.7%Consumer DiscretionarySBUXStarbucks$1,508,696$189,431 ▲14.4%16,5340.7%Retail/WholesaleDISWalt Disney$1,498,077$7,015 ▲0.5%13,4540.7%Consumer DiscretionarySPHQInvesco S&P 500 Quality ETF$1,494,474$83,049 ▲5.9%22,2960.7%ETFGILDGilead Sciences$1,494,176$160,447 ▼-9.7%16,1760.7%MedicalMOAltria Group$1,489,554$22,537 ▼-1.5%28,4860.7%Consumer StaplesSNYSanofi$1,486,058$98,823 ▲7.1%30,8120.7%MedicalBTIBritish American Tobacco$1,445,023$10,024 ▼-0.7%39,7860.7%Consumer StaplesCHKPCheck Point Software Technologies$1,430,869$299,280 ▲26.4%7,6640.7%Computer and TechnologyCOWZPacer US Cash Cows 100 ETF$1,391,888$87,943 ▲6.7%24,6430.6%ETFADBEAdobe$1,377,619$134,293 ▲10.8%3,0980.6%Computer and TechnologySPYSPDR S&P 500 ETF Trust$1,374,828$7,035 ▲0.5%2,3450.6%FinanceVODVodafone Group Public$1,337,271$32,491 ▲2.5%157,5120.6%Computer and TechnologyUSFRWisdomTree Bloomberg Floating Rate Treasury Fund$1,319,318$137,220 ▲11.6%26,2190.6%FinanceUPSUnited Parcel Service$1,305,139$1,305,139 ▲New Holding10,3500.6%TransportationENBEnbridge$1,286,216$212 ▲0.0%30,3140.6%EnergyVTIVanguard Total Stock Market ETF$1,274,314$6,376 ▲0.5%4,3970.6%ETFGDGeneral Dynamics$1,256,722$1,041,736 ▼-45.3%4,7700.6%AerospaceSMMDiShares Russell 2500 ETF$1,242,749$62,899 ▲5.3%18,2760.6%ETFSPABSPDR Portfolio Aggregate Bond ETF$1,235,094$128,850 ▲11.6%49,4230.6%ETFQYLDGlobal X Nasdaq 100 Covered Call ETF$1,231,095$1,315,618 ▼-51.7%67,5680.6%ManufacturingVUGVanguard Growth ETF$1,150,658$111,659 ▼-8.8%2,8030.5%ETFMDYVSPDR S&P 400 Mid Cap Value ETF$1,121,388$92,066 ▲8.9%13,9830.5%ETFCMCSAComcast$1,114,638$53,330 ▲5.0%29,7000.5%Consumer DiscretionaryFRELFidelity MSCI Real Estate Index ETF$1,110,010$80,087 ▲7.8%41,0810.5%ETFDEODiageo$1,076,990$98,532 ▲10.1%8,4710.5%Consumer StaplesQCOMQUALCOMM$1,063,231$391,587 ▲58.3%6,9210.5%Computer and TechnologyCORCencora$1,039,239$40,895 ▲4.1%4,6250.5%MedicalULUnilever$1,016,035$61,745 ▲6.5%17,9200.5%Consumer StaplesADIAnalog Devices$1,002,071$60,970 ▲6.5%4,7170.5%Computer and TechnologySMLVSPDR SSGA US Small Cap Low Volatility Index ETF$991,313$41,480 ▲4.4%7,7670.5%ETFPDIPIMCO Dynamic Income Fund$973,231$5,850 ▲0.6%53,0660.4%Financial ServicesIMCGiShares Morningstar Mid-Cap Growth ETF$960,073$5,589 ▲0.6%12,7120.4%ETFSILA REALTY TRUST INC$946,447$252,128 ▼-21.0%38,9160.4%COMMON STOCKLLYEli Lilly and Company$942,919$840,210 ▼-47.1%1,2210.4%MedicalSHAGWisdomTree Yield Enhanced U.S. Short-Term Aggregate Bond Fund$942,422$82,937 ▲9.6%19,9650.4%FinanceLYGLloyds Banking Group$933,036$33,342 ▲3.7%343,0280.4%FinanceDDWMWisdomTree Dynamic Currency Hedged International Equity Fund$922,310$90,179 ▲10.8%26,8270.4%FinanceESGDiShares ESG Aware MSCI EAFE ETF$883,104$99,891 ▲12.8%11,5990.4%ManufacturingNVSNovartis$880,178$61,890 ▲7.6%9,0450.4%MedicalADPAutomatic Data Processing$850,520$4,099 ▲0.5%2,9050.4%Business ServicesBACBank of America$839,144$33,095 ▲4.1%19,0930.4%FinanceADSKAutodesk$815,774$15,074 ▼-1.8%2,7600.4%Computer and TechnologyFIFiserv$807,712$99,834 ▼-11.0%3,9320.4%Business ServicesECLEcolab$787,781$7,264 ▲0.9%3,3620.4%Basic MaterialsWMWaste Management$780,346$1,211 ▼-0.2%3,8670.4%Business ServicesLMTLockheed Martin$773,495$67,535 ▼-8.0%1,5920.4%AerospaceWMBWilliams Companies$759,246$139,088 ▼-15.5%14,0290.3%EnergyMCKMcKesson$754,274$122,484 ▲19.4%1,3240.3%MedicalBKBank of New York Mellon$733,124$62,995 ▼-7.9%9,5430.3%FinanceShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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