Hf Advisory Group, LLC Top Holdings and 13F Report (2024) About Hf Advisory Group, LLCInvestment ActivityHf Advisory Group, LLC has $215.23 million in total holdings as of September 30, 2024.Hf Advisory Group, LLC owns shares of 164 different stocks, but just 83 companies or ETFs make up 80% of its holdings.Approximately 6.83% of the portfolio was purchased this quarter.About 2.48% of the portfolio was sold this quarter.This quarter, Hf Advisory Group, LLC has purchased 164 new stocks and bought additional shares in 98 stocks.Hf Advisory Group, LLC sold shares of 62 stocks and completely divested from 3 stocks this quarter.Largest Holdings iShares Core Dividend Growth ETF $6,179,276Microsoft $5,114,932SPDR SSGA US Large Cap Low Volatility Index ETF $4,885,425Alphabet $4,686,349Meta Platforms $4,387,206 Largest New Holdings this Quarter Kilroy Realty $1,085,845 HoldingPepsiCo $403,285 HoldingBlackRock MuniYield Quality Fund II $108,556 Holding Largest Purchases this Quarter Kilroy Realty 28,058 shares (about $1.09M)Taiwan Semiconductor Manufacturing 4,907 shares (about $852.20K)Meta Platforms 1,299 shares (about $743.70K)Starbucks 6,856 shares (about $668.37K)Invesco QQQ 1,134 shares (about $553.41K) Largest Sales this Quarter Amplify YieldShares CWP Dividend & Option Income ETF 21,401 shares (about $881.51K)Intel 29,958 shares (about $702.81K)Autodesk 1,346 shares (about $370.80K)Vanguard Mega Cap ETF 1,144 shares (about $236.39K)QUALCOMM 1,309 shares (about $222.62K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHf Advisory Group, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorDGROiShares Core Dividend Growth ETF$6,179,276$101,996 ▲1.7%98,5692.9%ETFMSFTMicrosoft$5,114,932$535,719 ▲11.7%11,8872.4%Computer and TechnologyLGLVSPDR SSGA US Large Cap Low Volatility Index ETF$4,885,425$8,969 ▲0.2%28,8692.3%ETFGOOGAlphabet$4,686,349$316,480 ▲7.2%28,0312.2%Computer and TechnologyMETAMeta Platforms$4,387,206$743,701 ▲20.4%7,6632.0%Computer and TechnologyFALNiShares Fallen Angels USD Bond ETF$4,349,516$201,003 ▲4.8%159,0902.0%ManufacturingBRK.BBerkshire Hathaway$3,808,191$19,791 ▲0.5%8,2741.8%FinanceAMZNAmazon.com$3,798,709$152,604 ▲4.2%20,3871.8%Retail/WholesaleBKNGBooking$3,791,200$383,332 ▲11.2%9001.8%Retail/WholesaleSPLGSPDR Portfolio S&P 500 ETF$3,446,179$52,388 ▲1.5%51,0471.6%ETFCAPEShiller CAPE U.S. Equities ETF$3,121,187$45,865 ▲1.5%105,4811.5%FinanceVVisa$3,032,511$397,314 ▲15.1%11,0291.4%Business ServicesMGCVanguard Mega Cap ETF$2,872,250$236,392 ▼-7.6%13,9001.3%ETFSPHYSPDR Portfolio High Yield Bond ETF$2,822,941$166,931 ▲6.3%117,3781.3%ETFQQQInvesco QQQ$2,726,544$553,410 ▲25.5%5,5871.3%FinanceVZVerizon Communications$2,698,601$131,944 ▲5.1%60,0901.3%Computer and TechnologyJPMJPMorgan Chase & Co.$2,655,731$152,883 ▲6.1%12,5941.2%FinanceGDGeneral Dynamics$2,636,450$156,241 ▲6.3%8,7241.2%AerospaceTRPTC Energy$2,597,337$15,596 ▼-0.6%54,6231.2%Oils/EnergyPFEPfizer$2,560,767$41,037 ▼-1.6%88,4861.2%MedicalKVUEKenvue$2,549,055$339,689 ▲15.4%110,2051.2%Consumer StaplesAAPLApple$2,532,197$255,829 ▲11.2%10,8681.2%Computer and TechnologyQYLDGlobal X Nasdaq 100 Covered Call ETF$2,521,544$70,338 ▲2.9%139,7751.2%ManufacturingORCLOracle$2,507,868$82,130 ▲3.4%14,7181.2%Computer and TechnologySCHWCharles Schwab$2,422,430$476,229 ▲24.5%37,3771.1%FinanceESGUiShares ESG Aware MSCI USA ETF$2,392,110$883 ▲0.0%18,9581.1%ManufacturingTSMTaiwan Semiconductor Manufacturing$2,388,844$852,203 ▲55.5%13,7551.1%Computer and TechnologyWFCWells Fargo & Company$2,197,106$205,458 ▲10.3%38,8931.0%FinanceTAT&T$2,172,769$48,466 ▼-2.2%98,7621.0%Computer and TechnologyXOMExxon Mobil$2,139,940$167,505 ▲8.5%18,2561.0%Oils/EnergyCWBSPDR Bloomberg Convertible Securities ETF$2,090,174$83,711 ▼-3.9%27,2911.0%ETFNINiSource$2,070,242$18,572 ▲0.9%59,7471.0%UtilitiesSOSouthern$2,064,939$36,793 ▲1.8%22,8981.0%UtilitiesLLYEli Lilly and Company$2,045,898$42,531 ▼-2.0%2,3091.0%MedicalNVDANVIDIA$2,041,014$1,943 ▲0.1%16,8070.9%Computer and TechnologyKMXCarMax$1,978,683$57,184 ▲3.0%25,5710.9%Retail/WholesalePAGPPlains GP$1,949,282$53,761 ▲2.8%105,3670.9%Oils/EnergyELVElevance Health$1,939,561$215,738 ▲12.5%3,7310.9%MedicalDONWisdomTree U.S. MidCap Dividend Fund$1,852,981$164,688 ▼-8.2%36,2410.9%FinanceRTXRTX$1,825,109$9,209 ▼-0.5%15,0630.8%AerospaceVGTVanguard Information Technology ETF$1,813,682$151,922 ▲9.1%3,0920.8%ETFIQVIQVIA$1,770,877$122,040 ▼-6.4%7,4730.8%MedicalTXNTexas Instruments$1,754,178$47,511 ▼-2.6%8,4920.8%Computer and TechnologyPMPhilip Morris International$1,752,659$86,194 ▲5.2%14,4370.8%Consumer StaplesSHELShell$1,683,829$131,438 ▲8.5%25,5320.8%Oils/EnergyMAMastercard$1,666,147$10,867 ▼-0.6%3,3730.8%Business ServicesSNYSanofi$1,657,606$85,696 ▲5.5%28,7630.8%MedicalMARMarriott International$1,574,927$3,978 ▲0.3%6,3350.7%Consumer DiscretionaryONEVSPDR Russell 1000 Low Volatility Focus ETF$1,555,126$6,750 ▲0.4%11,9810.7%ETFVODVodafone Group Public$1,539,928$84,990 ▲5.8%153,6850.7%Computer and TechnologyCOPConocoPhillips$1,526,918$468,687 ▲44.3%14,5040.7%Oils/EnergyGILDGilead Sciences$1,501,790$23,223 ▼-1.5%17,9130.7%MedicalCRMSalesforce$1,481,018$498,509 ▲50.7%5,4100.7%Computer and TechnologyMOAltria Group$1,475,976$74,419 ▼-4.8%28,9170.7%Consumer StaplesBTIBritish American Tobacco$1,465,494$47,847 ▼-3.2%40,0620.7%Consumer StaplesADBEAdobe$1,447,713$39,351 ▲2.8%2,7960.7%Computer and TechnologySPHQInvesco S&P 500 Quality ETF$1,416,460$37,872 ▲2.7%21,0570.7%ETFSBUXStarbucks$1,409,468$668,371 ▲90.2%14,4580.7%Retail/WholesaleTSLATesla$1,363,092$19,622 ▼-1.4%5,2100.6%Auto/Tires/TrucksSPYSPDR S&P 500 ETF Trust$1,338,461$473,883 ▲54.8%2,3330.6%FinanceCOWZPacer US Cash Cows 100 ETF$1,335,073$33,542 ▲2.6%23,0860.6%ETFDISWalt Disney$1,288,041$256,050 ▲24.8%13,3910.6%Consumer DiscretionarySILA REALTY TRUST INC$1,246,367$424,493 ▲51.6%49,2830.6%COMMON STOCKVTIVanguard Total Stock Market ETF$1,238,974$1,982 ▼-0.2%4,3750.6%ETFENBEnbridge$1,230,842$29,686 ▼-2.4%30,3090.6%Oils/EnergyCMCSAComcast$1,181,178$82,660 ▼-6.5%28,2790.5%Consumer DiscretionaryVUGVanguard Growth ETF$1,180,602$17,661 ▼-1.5%3,0750.5%ETFUSFRWisdomTree Bloomberg Floating Rate Treasury Fund$1,179,781$78,896 ▲7.2%23,4920.5%FinanceSMMDiShares Russell 2500 ETF$1,175,157$28,514 ▲2.5%17,3510.5%ETFCHKPCheck Point Software Technologies$1,168,621$14,075 ▲1.2%6,0610.5%Computer and TechnologyFISFidelity National Information Services$1,167,005$61,051 ▼-5.0%13,9350.5%Business ServicesSPABSPDR Portfolio Aggregate Bond ETF$1,157,142$48,830 ▲4.4%44,2670.5%ETFFRELFidelity MSCI Real Estate Index ETF$1,123,659$12,882 ▲1.2%38,1170.5%ETFULUnilever$1,093,321$61,841 ▲6.0%16,8310.5%Consumer StaplesKRCKilroy Realty$1,085,845$1,085,845 ▲New Holding28,0580.5%FinanceDEODiageo$1,080,090$158,589 ▲17.2%7,6960.5%Consumer StaplesPDIPIMCO Dynamic Income Fund$1,069,181$20,655 ▲2.0%52,7470.5%Financial ServicesDIVOAmplify YieldShares CWP Dividend & Option Income ETF$1,046,928$881,509 ▼-45.7%25,4170.5%ETFLYGLloyds Banking Group$1,032,004$151,376 ▲17.2%330,7700.5%FinanceMDYVSPDR S&P 400 Mid Cap Value ETF$1,019,795$26,697 ▲2.7%12,8350.5%ETFADIAnalog Devices$1,019,744$100,363 ▲10.9%4,4300.5%Computer and TechnologyLMTLockheed Martin$1,011,704$105,203 ▼-9.4%1,7310.5%AerospaceCORCencora$1,000,048$92,735 ▲10.2%4,4430.5%MedicalTFCTruist Financial$997,717$164,190 ▲19.7%23,3280.5%FinanceNVSNovartis$967,212$86,381 ▲9.8%8,4090.4%MedicalCAHCardinal Health$950,227$73,281 ▲8.4%8,5970.4%MedicalBDXBecton, Dickinson and Company$936,783$106,338 ▲12.8%3,8850.4%MedicalSMLVSPDR SSGA US Small Cap Low Volatility Index ETF$924,487$17,888 ▼-1.9%7,4420.4%ETFIMCGiShares Morningstar Mid-Cap Growth ETF$922,141$203,210 ▲28.3%12,6380.4%ETFCVSCVS Health$894,618$212,729 ▼-19.2%14,2270.4%Retail/WholesaleSHAGWisdomTree Yield Enhanced U.S. Short-Term Aggregate Bond Fund$873,573$35,311 ▲4.2%18,2080.4%FinanceDDWMWisdomTree Dynamic Currency Hedged International Equity Fund$867,950$37,007 ▲4.5%24,2040.4%FinanceESGDiShares ESG Aware MSCI EAFE ETF$865,842$29,291 ▲3.5%10,2870.4%ManufacturingECLEcolab$850,512$10,724 ▼-1.2%3,3310.4%Basic MaterialsAPDAir Products and Chemicals$826,702$53,307 ▲6.9%2,7760.4%Basic MaterialsJNJJohnson & Johnson$814,189$25,443 ▼-3.0%5,0240.4%MedicalWMWaste Management$804,092$8,512 ▼-1.0%3,8730.4%Business ServicesADPAutomatic Data Processing$799,998$4,704 ▲0.6%2,8910.4%Business ServicesFIFiserv$793,694$48,506 ▲6.5%4,4180.4%Business ServicesEBAYeBay$780,067$65,369 ▲9.1%11,9810.4%Retail/WholesaleShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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