Holland Advisory Services, Inc. Top Holdings and 13F Report (2025) About Holland Advisory Services, Inc.Investment ActivityHolland Advisory Services, Inc. has $76.59 million in total holdings as of December 31, 2024.Holland Advisory Services, Inc. owns shares of 45 different stocks, but just 9 companies or ETFs make up 80% of its holdings.Approximately 6.17% of the portfolio was purchased this quarter.About 17.15% of the portfolio was sold this quarter.This quarter, Holland Advisory Services, Inc. has purchased 41 new stocks and bought additional shares in 17 stocks.Holland Advisory Services, Inc. sold shares of 20 stocks and completely divested from 0 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $20,533,421iShares Core S&P Mid-Cap ETF $13,152,732Pacer US Cash Cows 100 ETF $10,632,915Pacer US Small Cap Cash Cows 100 ETF $7,184,086Pacer Trendpilot US Large Cap ETF $3,536,125 Largest New Holdings this Quarter Cisco Systems $242,401 HoldingONEOK $224,077 HoldingHome Depot $211,555 HoldingFiserv $208,235 Holding Largest Purchases this Quarter iShares Core S&P Mid-Cap ETF 23,290 shares (about $1.45M)Pacer Trendpilot US Large Cap ETF 24,336 shares (about $1.30M)Pacer US Small Cap Cash Cows 100 ETF 13,826 shares (about $608.48K)Vanguard Total Stock Market ETF 1,287 shares (about $372.99K)Cisco Systems 4,095 shares (about $242.40K) Largest Sales this Quarter Pacer Developed Markets International Cash Cows 100 ETF 321,217 shares (about $9.38M)Pacer US Cash Cows 100 ETF 35,567 shares (about $2.01M)iShares Core S&P 500 ETF 800 shares (about $470.95K)Microsoft 1,022 shares (about $430.72K)iShares Core S&P Small-Cap ETF 2,905 shares (about $334.73K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHolland Advisory Services, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$20,533,421$470,950 ▼-2.2%34,88026.8%ETFIJHiShares Core S&P Mid-Cap ETF$13,152,732$1,451,203 ▲12.4%211,08517.2%ETFCOWZPacer US Cash Cows 100 ETF$10,632,915$2,008,822 ▼-15.9%188,26013.9%ETFCALFPacer US Small Cap Cash Cows 100 ETF$7,184,086$608,481 ▲9.3%163,2389.4%ETFPTLCPacer Trendpilot US Large Cap ETF$3,536,125$1,300,516 ▲58.2%66,1704.6%ETFVTIVanguard Total Stock Market ETF$2,304,864$372,986 ▲19.3%7,9533.0%ETFAAPLApple$1,964,890$56,848 ▼-2.8%7,8462.6%Computer and TechnologyIWPiShares Russell Mid-Cap Growth ETF$1,133,887$3,295 ▼-0.3%8,9461.5%ETFMSFTMicrosoft$1,089,441$430,719 ▼-28.3%2,5851.4%Computer and TechnologyPMPhilip Morris International$993,189$2,166 ▲0.2%8,2531.3%Consumer StaplesJPMJPMorgan Chase & Co.$891,083$29,966 ▲3.5%3,7171.2%FinanceBROBrown & Brown$751,293$1,632 ▲0.2%7,3641.0%FinanceIEFAiShares Core MSCI EAFE ETF$745,910$55,383 ▼-6.9%10,6131.0%ETFMCDMcDonald's$726,709$1,739 ▼-0.2%2,5070.9%Retail/WholesaleWMTWalmart$635,0140.0%7,0280.8%Retail/WholesaleXOMExxon Mobil$628,645$14,630 ▲2.4%5,8440.8%Oils/EnergyPGProcter & Gamble$625,972$503 ▲0.1%3,7340.8%Consumer StaplesVTVVanguard Value ETF$506,323$6,433 ▼-1.3%2,9910.7%ETFQQQInvesco QQQ$498,449$54,190 ▼-9.8%9750.7%FinanceICOWPacer Developed Markets International Cash Cows 100 ETF$457,383$9,376,424 ▼-95.3%15,6690.6%ETFMDLZMondelez International$456,312$72,687 ▼-13.7%7,6400.6%Consumer StaplesIVWiShares S&P 500 Growth ETF$413,337$1,117 ▲0.3%4,0710.5%ETFMOAltria Group$403,1810.0%7,7100.5%Consumer StaplesIWSiShares Russell Mid-Cap Value ETF$402,953$8,150 ▼-2.0%3,1150.5%ETFAMGNAmgen$349,701$1,042 ▲0.3%1,3420.5%MedicalVIGVanguard Dividend Appreciation ETF$348,5770.0%1,7800.5%ETFJNJJohnson & Johnson$339,057$17,069 ▼-4.8%2,3440.4%MedicalCCLCarnival Co. &$336,080$96,817 ▼-22.4%13,4860.4%Consumer DiscretionaryHUBBHubbell$321,175$18,006 ▼-5.3%7670.4%Industrial ProductsCATCaterpillar$313,095$363 ▲0.1%8630.4%Industrial ProductsIJRiShares Core S&P Small-Cap ETF$310,763$334,730 ▼-51.9%2,6970.4%ETFXLFFinancial Select Sector SPDR Fund$307,862$12,082 ▼-3.8%6,3700.4%ETFIWOiShares Russell 2000 Growth ETF$288,174$17,849 ▼-5.8%1,0010.4%ETFIBMInternational Business Machines$283,555$9,232 ▲3.4%1,2900.4%Computer and TechnologyDISWalt Disney$282,949$38,640 ▲15.8%2,5410.4%Consumer DiscretionaryCMCSAComcast$278,011$38 ▲0.0%7,4080.4%Consumer DiscretionaryVBRVanguard Small-Cap Value ETF$276,594$4,359 ▲1.6%1,3960.4%ETFNVDANVIDIA$270,811$91,568 ▼-25.3%2,0170.4%Computer and TechnologyVVisa$260,5490.0%8240.3%Business ServicesDELLDell Technologies$248,161$461 ▼-0.2%2,1530.3%Computer and TechnologyCSCOCisco Systems$242,401$242,401 ▲New Holding4,0950.3%Computer and TechnologyIJJiShares S&P Mid-Cap 400 Value ETF$224,179$2,499 ▲1.1%1,7940.3%ETFOKEONEOK$224,077$224,077 ▲New Holding2,2320.3%Oils/EnergyHDHome Depot$211,555$211,555 ▲New Holding5440.3%Retail/WholesaleFIFiserv$208,235$208,235 ▲New Holding1,0140.3%Business ServicesShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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