Horan Securities, Inc. Top Holdings and 13F Report (2024) About Horan Securities, Inc.Investment ActivityHoran Securities, Inc. has $259.30 million in total holdings as of September 30, 2024.Horan Securities, Inc. owns shares of 140 different stocks, but just 24 companies or ETFs make up 80% of its holdings.Approximately 7.79% of the portfolio was purchased this quarter.About 2.07% of the portfolio was sold this quarter.This quarter, Horan Securities, Inc. has purchased 123 new stocks and bought additional shares in 56 stocks.Horan Securities, Inc. sold shares of 55 stocks and completely divested from 0 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $121,442,995iShares Core S&P Small-Cap ETF $25,317,681iShares Core S&P Mid-Cap ETF $19,919,235Procter & Gamble $8,238,340Apple $5,377,149 Largest New Holdings this Quarter iShares Russell 2000 ETF $1,103,375 HoldingSPDR S&P 500 12/20/24 360 CALL $695,552 HoldingiShares MSCI ACWI ex U.S. ETF $442,646 HoldingColgate-Palmolive $426,950 HoldingiShares Europe ETF $374,560 Holding Largest Purchases this Quarter iShares Core S&P 500 ETF 5,590 shares (about $3.22M)iShares Russell Mid-Cap ETF 34,535 shares (about $3.04M)Procter & Gamble 8,627 shares (about $1.49M)iShares Russell 2000 ETF 4,995 shares (about $1.10M)Broadcom 5,007 shares (about $863.74K) Largest Sales this Quarter iShares MSCI EAFE Value ETF 64,201 shares (about $3.69M)iShares Russell 1000 Growth ETF 1,095 shares (about $411.02K)Berkshire Hathaway 321 shares (about $147.73K)iShares iBonds Dec 2024 Term Corporate ETF 3,960 shares (about $99.83K)Vanguard S&P 500 ETF 126 shares (about $66.48K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHoran Securities, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$121,442,995$3,224,421 ▲2.7%210,53946.8%ETFIJRiShares Core S&P Small-Cap ETF$25,317,681$530,532 ▲2.1%216,4649.8%ETFIJHiShares Core S&P Mid-Cap ETF$19,919,235$860,765 ▲4.5%319,6287.7%ETFPGProcter & Gamble$8,238,340$1,494,211 ▲22.2%47,5653.2%Consumer StaplesAAPLApple$5,377,149$29,591 ▼-0.5%23,0782.1%Computer and TechnologyIWRiShares Russell Mid-Cap ETF$3,291,234$3,043,913 ▲1,230.8%37,3411.3%ETFIWFiShares Russell 1000 Growth ETF$3,038,536$411,019 ▼-11.9%8,0951.2%ETFMSFTMicrosoft$2,841,115$135,107 ▲5.0%6,6031.1%Computer and TechnologyVOOVanguard S&P 500 ETF$1,581,291$66,481 ▼-4.0%2,9970.6%ETFLMTLockheed Martin$1,455,5260.0%2,4900.6%AerospaceMUBiShares National Muni Bond ETF$1,385,211$62,569 ▲4.7%12,7520.5%ETFSPYSPDR S&P 500 ETF Trust$1,203,307$305,274 ▲34.0%2,0970.5%FinanceJNJJohnson & Johnson$1,148,716$108,421 ▲10.4%7,0880.4%MedicalLCNBLCNB$1,125,5780.0%74,6900.4%FinanceJPMJPMorgan Chase & Co.$1,118,833$14,549 ▲1.3%5,3060.4%FinanceIWMiShares Russell 2000 ETF$1,103,375$1,103,375 ▲New Holding4,9950.4%FinanceGEGeneral Electric$1,099,594$22,064 ▼-2.0%5,8310.4%TransportationRLYSPDR SSgA Multi-Asset Real Return ETF$1,075,701$71,045 ▲7.1%37,4290.4%ETFIBDSiShares iBonds Dec 2027 Term Corporate ETF$1,062,744$52,956 ▼-4.7%43,6090.4%ETFHDHome Depot$1,061,100$10,534 ▼-1.0%2,6190.4%Retail/WholesaleIBDRiShares iBonds Dec 2026 Term Corporate ETF$1,052,715$51,175 ▼-4.6%43,3220.4%ETFIBDQiShares iBonds Dec 2025 Term Corporate ETF$1,045,040$49,447 ▼-4.5%41,6350.4%ETFIEIiShares 3-7 Year Treasury Bond ETF$1,023,904$1,076 ▼-0.1%8,5610.4%ETFCSXCSX$993,6360.0%28,7760.4%TransportationSPTSSPDR Portfolio Short Term Treasury ETF$966,630$3,500 ▲0.4%32,8670.4%ETFAVGOBroadcom$963,962$863,736 ▲861.8%5,5880.4%Computer and TechnologyVTIVanguard Total Stock Market ETF$958,502$363,296 ▲61.0%3,3850.4%ETFEFGiShares MSCI EAFE Growth ETF$936,670$2,153 ▲0.2%8,7010.4%ETFIBDPiShares iBonds Dec 2024 Term Corporate ETF$925,096$99,831 ▼-9.7%36,6960.4%ETFQUALiShares MSCI USA Quality Factor ETF$887,623$50,030 ▼-5.3%4,9500.3%ETFIEFiShares 7-10 Year Treasury Bond ETF$868,399$1,668 ▼-0.2%8,8500.3%ETFGOOGLAlphabet$862,049$4,146 ▲0.5%5,1980.3%Computer and TechnologyBRK.BBerkshire Hathaway$858,780$147,732 ▼-14.7%1,8660.3%FinanceEFViShares MSCI EAFE Value ETF$829,824$3,693,534 ▼-81.7%14,4240.3%ETFSCHBSchwab US Broad Market ETF$803,254$45,967 ▼-5.4%12,0750.3%ETFCTASCintas$798,472$712,407 ▲827.8%3,8780.3%Industrial ProductsABBVAbbVie$788,870$27,842 ▲3.7%3,9950.3%MedicalIXUSiShares Core MSCI Total International Stock ETF$788,568$12,057 ▼-1.5%10,8570.3%ManufacturingVEUVanguard FTSE All-World ex-US ETF$773,896$402,446 ▲108.3%12,2840.3%ETFWMTWalmart$770,608$19,300 ▼-2.4%9,5430.3%Retail/WholesaleVWOVanguard FTSE Emerging Markets ETF$745,930$412,130 ▲123.5%15,5890.3%ETFMRKMerck & Co., Inc.$730,526$264,820 ▲56.9%6,4330.3%MedicalEFAiShares MSCI EAFE ETF$725,489$343,886 ▲90.1%8,6750.3%FinanceRTXRTX$699,933$2,908 ▲0.4%5,7770.3%AerospaceSPDR S&P 500 12/20/24 360 CALL$695,552$695,552 ▲New Holding3,2000.3%CALLAGGiShares Core U.S. Aggregate Bond ETF$692,233$293,561 ▲73.6%6,8360.3%FinanceIWDiShares Russell 1000 Value ETF$670,853$33,400 ▼-4.7%3,5350.3%ETFCVXChevron$634,763$24,006 ▼-3.6%4,3100.2%Oils/EnergyTTTrane Technologies$631,583$32,259 ▼-4.9%1,6250.2%ConstructionFNDASchwab Fundamental U.S. Small Company Index ETF$628,789$8,519 ▲1.4%10,5550.2%ETFHIHillenbrand$573,4310.0%20,6270.2%Industrial ProductsUITBVictoryShares Core Intermediate Bond ETF$554,039$27,656 ▲5.3%11,5590.2%ETFWMBWilliams Companies$547,745$17,712 ▼-3.1%11,9990.2%Oils/EnergyVEAVanguard FTSE Developed Markets ETF$536,571$145,920 ▲37.4%10,1600.2%ETFQCOMQUALCOMM$535,296$15,134 ▼-2.7%3,1480.2%Computer and TechnologyXOMExxon Mobil$521,222$1,641 ▲0.3%4,4470.2%Oils/EnergyEEMiShares MSCI Emerging Markets ETF$517,499$246,000 ▲90.6%11,2840.2%FinanceABTAbbott Laboratories$515,840$6,612 ▼-1.3%4,5250.2%MedicalETEnergy Transfer$513,408$15,793 ▲3.2%31,9880.2%Oils/EnergyPEPPepsiCo$512,5320.0%3,0140.2%Consumer StaplesSCHFSchwab International Equity ETF$501,005$237,838 ▲90.4%12,1840.2%ETFIBMNiShares iBonds Dec 2025 Term Muni Bond ETF$498,2250.0%18,6880.2%ETFTJXTJX Companies$486,587$25,152 ▼-4.9%4,1400.2%Retail/WholesaleVNQVanguard Real Estate ETF$473,488$37,996 ▼-7.4%4,8600.2%ETFAMGNAmgen$469,475$1,611 ▲0.3%1,4570.2%MedicalELVElevance Health$468,5200.0%9010.2%MedicalIEMGiShares Core MSCI Emerging Markets ETF$465,369$5,397 ▼-1.1%8,1060.2%ETFVZVerizon Communications$462,109$23,128 ▼-4.8%10,2900.2%Computer and TechnologyDUKDuke Energy$447,945$4,497 ▼-1.0%3,8850.2%UtilitiesCARRCarrier Global$445,294$805 ▲0.2%5,5320.2%Computer and TechnologyACWXiShares MSCI ACWI ex U.S. ETF$442,646$442,646 ▲New Holding7,7360.2%ManufacturingIBMMiShares iBonds Dec 2024 Term Muni Bond ETF$438,9460.0%16,8180.2%ETFCLColgate-Palmolive$426,950$426,950 ▲New Holding4,1130.2%Consumer StaplesVBVanguard Small-Cap ETF$410,581$23,245 ▼-5.4%1,7310.2%ETFADPAutomatic Data Processing$403,340$10,789 ▼-2.6%1,4580.2%Business ServicesFIFiserv$400,979$17,965 ▼-4.3%2,2320.2%Business ServicesMETAMeta Platforms$400,367$46,394 ▲13.1%6990.2%Computer and TechnologyNSCNorfolk Southern$398,690$1,243 ▲0.3%1,6040.2%TransportationVUGVanguard Growth ETF$393,846$45,680 ▼-10.4%1,0260.2%ETFGOOGAlphabet$390,392$4,681 ▲1.2%2,3350.2%Computer and TechnologyACNAccenture$385,400$12,375 ▼-3.1%1,0900.1%Computer and TechnologyHIGThe Hartford Financial Services Group$376,3520.0%3,2000.1%FinanceIEViShares Europe ETF$374,560$374,560 ▲New Holding6,4280.1%ETFTMOThermo Fisher Scientific$371,929$6,189 ▼-1.6%6010.1%MedicalBMYBristol-Myers Squibb$366,099$19,660 ▼-5.1%7,0760.1%MedicalGE VERNOVA INC COM$363,613$13,004 ▲3.7%1,4260.1%StockRITMRithm Capital$363,101$47,727 ▼-11.6%31,9910.1%FinanceNEENextEra Energy$350,440$47,165 ▼-11.9%4,1460.1%UtilitiesIBMInternational Business Machines$349,879$16,356 ▲4.9%1,5830.1%Computer and TechnologyVVisa$348,565$56,903 ▲19.5%1,2680.1%Business ServicesITWIllinois Tool Works$341,259$20,706 ▼-5.7%1,3020.1%Industrial ProductsUCONFirst Trust TCW Unconstrained Plus Bond ETF$338,633$23,673 ▲7.5%13,4750.1%ETFAFGAmerican Financial Group$338,409$1,885 ▲0.6%2,5140.1%FinanceCMCSAComcast$338,370$1,963 ▼-0.6%8,1010.1%Consumer DiscretionaryCCICrown Castle$333,938$2,728 ▼-0.8%2,8150.1%FinanceIBMOiShares iBonds Dec 2026 Term Muni Bond ETF$325,4800.0%12,6870.1%ETFAPDAir Products and Chemicals$321,652$2,978 ▼-0.9%1,0800.1%Basic MaterialsIAGGiShares Core International Aggregate Bond ETF$319,592$13,215 ▲4.3%6,1670.1%ETFNOCNorthrop Grumman$319,122$14,265 ▼-4.3%6040.1%AerospaceVIGVanguard Dividend Appreciation ETF$311,604$21,394 ▼-6.4%1,5730.1%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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