Horan Securities, Inc. Top Holdings and 13F Report (2025) About Horan Securities, Inc.Investment ActivityHoran Securities, Inc. has $263.57 million in total holdings as of December 31, 2024.Horan Securities, Inc. owns shares of 129 different stocks, but just 19 companies or ETFs make up 80% of its holdings.Approximately 4.68% of the portfolio was purchased this quarter.About 3.01% of the portfolio was sold this quarter.This quarter, Horan Securities, Inc. has purchased 140 new stocks and bought additional shares in 64 stocks.Horan Securities, Inc. sold shares of 54 stocks and completely divested from 14 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $128,320,511iShares Core S&P Small-Cap ETF $25,513,766iShares Core S&P Mid-Cap ETF $21,344,910Procter & Gamble $8,022,866Apple $5,797,864 Largest New Holdings this Quarter iShares iBonds Dec 2028 Term Corporate ETF $948,158 HoldingVictoryShares Short-Term Bond ETF $670,899 HoldingInvesco S&P 500 Equal Weight ETF $509,517 Holding Largest Purchases this Quarter iShares Core S&P 500 ETF 7,441 shares (about $4.38M)iShares Core S&P Mid-Cap ETF 22,932 shares (about $1.43M)Vanguard Total Stock Market ETF 4,583 shares (about $1.33M)iShares iBonds Dec 2028 Term Corporate ETF 38,079 shares (about $948.16K)VictoryShares Short-Term Bond ETF 13,365 shares (about $670.90K) Largest Sales this Quarter iShares Russell Mid-Cap ETF 16,919 shares (about $1.50M)General Electric 1,048 shares (about $174.79K)Broadcom 610 shares (about $141.42K)iShares iBonds Dec 2026 Term Muni Bond ETF 4,233 shares (about $107.77K)Vanguard FTSE All-World ex-US ETF 1,672 shares (about $95.99K) Sector Allocation Over TimeMap of 500 Largest Holdings ofHoran Securities, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$128,320,511$4,380,369 ▲3.5%217,98048.7%ETFIJRiShares Core S&P Small-Cap ETF$25,513,766$572,759 ▲2.3%221,4359.7%ETFIJHiShares Core S&P Mid-Cap ETF$21,344,910$1,428,893 ▲7.2%342,5608.1%ETFPGProcter & Gamble$8,022,866$48,618 ▲0.6%47,8553.0%Consumer StaplesAAPLApple$5,797,864$18,781 ▲0.3%23,1532.2%Computer and TechnologyIWFiShares Russell 1000 Growth ETF$3,252,959$2,008 ▲0.1%8,1001.2%ETFMSFTMicrosoft$2,826,693$43,416 ▲1.6%6,7061.1%Computer and TechnologyVTIVanguard Total Stock Market ETF$2,309,245$1,328,222 ▲135.4%7,9680.9%ETFIWRiShares Russell Mid-Cap ETF$1,805,320$1,495,652 ▼-45.3%20,4220.7%ETFVOOVanguard S&P 500 ETF$1,642,873$28,019 ▲1.7%3,0490.6%ETFMUBiShares National Muni Bond ETF$1,391,345$32,605 ▲2.4%13,0580.5%ETFJPMJPMorgan Chase & Co.$1,241,136$30,681 ▼-2.4%5,1780.5%FinanceSPYSPDR S&P 500 ETF Trust$1,232,264$3,516 ▲0.3%2,1030.5%FinanceLMTLockheed Martin$1,209,9670.0%2,4900.5%AerospaceAVGOBroadcom$1,154,116$141,424 ▼-10.9%4,9780.4%Computer and TechnologyLCNBLCNB$1,133,125$3,071 ▲0.3%74,8930.4%FinanceSPTSSPDR Portfolio Short Term Treasury ETF$1,109,094$155,611 ▲16.3%38,2310.4%ETFIWMiShares Russell 2000 ETF$1,107,190$3,535 ▲0.3%5,0110.4%FinanceRLYSPDR SSgA Multi-Asset Real Return ETF$1,079,101$67,766 ▲6.7%39,9370.4%ETFJNJJohnson & Johnson$1,038,057$13,015 ▲1.3%7,1780.4%MedicalHDHome Depot$1,001,391$17,507 ▼-1.7%2,5740.4%Retail/WholesaleIBDQiShares iBonds Dec 2025 Term Corporate ETF$995,414$47,545 ▼-4.6%39,7370.4%ETFGOOGLAlphabet$990,461$6,436 ▲0.7%5,2320.4%Computer and TechnologyIEIiShares 3-7 Year Treasury Bond ETF$988,467$809 ▼-0.1%8,5540.4%ETFIBDRiShares iBonds Dec 2026 Term Corporate ETF$971,931$70,839 ▼-6.8%40,3790.4%ETFIBDSiShares iBonds Dec 2027 Term Corporate ETF$970,394$74,467 ▼-7.1%40,5010.4%ETFIBDTiShares iBonds Dec 2028 Term Corporate ETF$948,158$948,158 ▲New Holding38,0790.4%ETFUITBVictoryShares Core Intermediate Bond ETF$935,631$404,392 ▲76.1%20,3580.4%ETFCSXCSX$928,6020.0%28,7760.4%TransportationAGGiShares Core U.S. Aggregate Bond ETF$895,853$233,435 ▲35.2%9,2450.3%FinanceQUALiShares MSCI USA Quality Factor ETF$860,248$21,190 ▼-2.4%4,8310.3%ETFWMTWalmart$838,009$24,214 ▼-2.8%9,2750.3%Retail/WholesaleBRK.BBerkshire Hathaway$834,424$11,331 ▼-1.3%1,8410.3%FinanceIEFiShares 7-10 Year Treasury Bond ETF$817,647$555 ▼-0.1%8,8440.3%ETFGEGeneral Electric$797,707$174,785 ▼-18.0%4,7830.3%TransportationEFGiShares MSCI EAFE Growth ETF$776,296$66,233 ▼-7.9%8,0170.3%ETFIXUSiShares Core MSCI Total International Stock ETF$730,939$12,832 ▲1.8%11,0510.3%ManufacturingCTASCintas$709,593$1,096 ▲0.2%3,8840.3%Business ServicesABBVAbbVie$690,031$19,903 ▼-2.8%3,8830.3%MedicalVWOVanguard FTSE Emerging Markets ETF$676,826$9,733 ▼-1.4%15,3680.3%ETFUSTBVictoryShares Short-Term Bond ETF$670,899$670,899 ▲New Holding13,3650.3%ETFRTXRTX$669,974$1,504 ▲0.2%5,7900.3%AerospaceEFViShares MSCI EAFE Value ETF$668,666$88,148 ▼-11.6%12,7440.3%ETFEFAiShares MSCI EAFE ETF$666,513$10,586 ▲1.6%8,8150.3%FinanceIWDiShares Russell 1000 Value ETF$651,817$2,592 ▼-0.4%3,5210.2%ETFMRKMerck & Co., Inc.$640,454$497 ▲0.1%6,4380.2%MedicalHIHillenbrand$634,8990.0%20,6270.2%Industrial ProductsETEnergy Transfer$630,247$3,605 ▲0.6%32,1720.2%Oils/EnergyFNDASchwab Fundamental U.S. Small Company Index ETF$627,141$313,660 ▲100.1%21,1160.2%ETFSCHBSchwab US Broad Market ETF$624,905$350,804 ▲128.0%27,5290.2%ETFVEUVanguard FTSE All-World ex-US ETF$609,224$95,988 ▼-13.6%10,6120.2%ETFCVXChevron$602,387$21,871 ▼-3.5%4,1590.2%Oils/EnergyWMBWilliams Companies$601,473$47,895 ▼-7.4%11,1140.2%Oils/EnergyTTTrane Technologies$553,624$46,535 ▼-7.8%1,4990.2%ConstructionABTAbbott Laboratories$511,355$452 ▼-0.1%4,5210.2%MedicalRSPInvesco S&P 500 Equal Weight ETF$509,517$509,517 ▲New Holding2,9080.2%ETFVEAVanguard FTSE Developed Markets ETF$503,186$17,312 ▲3.6%10,5220.2%ETFQCOMQUALCOMM$499,026$15,364 ▲3.2%3,2480.2%Computer and TechnologyTJXTJX Companies$495,428$4,711 ▼-0.9%4,1010.2%Retail/WholesaleEEMiShares MSCI Emerging Markets ETF$471,859$42 ▼0.0%11,2830.2%FinanceGE VERNOVA INC COM$471,028$1,974 ▲0.4%1,4320.2%StockXOMExxon Mobil$470,475$7,852 ▼-1.6%4,3740.2%Oils/EnergyGOOGAlphabet$459,702$15,044 ▲3.4%2,4140.2%Computer and TechnologyFIFiserv$455,827$2,670 ▼-0.6%2,2190.2%Business ServicesMETAMeta Platforms$453,127$43,908 ▲10.7%7740.2%Computer and TechnologyPEPPepsiCo$448,274$10,036 ▼-2.2%2,9480.2%Consumer StaplesSCHFSchwab International Equity ETF$445,724$220,318 ▲97.7%24,0930.2%ETFVNQVanguard Real Estate ETF$439,981$7,038 ▲1.6%4,9390.2%ETFADPAutomatic Data Processing$421,462$5,268 ▼-1.2%1,4400.2%Business ServicesVUGVanguard Growth ETF$421,1510.0%1,0260.2%ETFVBVanguard Small-Cap ETF$417,647$1,682 ▲0.4%1,7380.2%ETFVVisa$416,612$15,805 ▲3.9%1,3180.2%Business ServicesVZVerizon Communications$411,062$440 ▼-0.1%10,2790.2%Computer and TechnologyBMYBristol-Myers Squibb$405,020$4,808 ▲1.2%7,1610.2%MedicalNSCNorfolk Southern$404,882$28,400 ▲7.5%1,7250.2%TransportationIBMNiShares iBonds Dec 2025 Term Muni Bond ETF$403,487$93,899 ▼-18.9%15,1600.2%ETFAMGNAmgen$385,935$6,254 ▲1.6%1,4810.1%MedicalDUKDuke Energy$380,811$37,704 ▼-9.0%3,5350.1%UtilitiesCARRCarrier Global$377,776$137 ▲0.0%5,5340.1%Computer and TechnologyCLColgate-Palmolive$374,051$182 ▲0.0%4,1150.1%Consumer StaplesIEMGiShares Core MSCI Emerging Markets ETF$367,499$55,767 ▼-13.2%7,0380.1%ETFAFGAmerican Financial Group$355,392$11,093 ▲3.2%2,5950.1%FinanceSCHWCharles Schwab$353,806$4,810 ▲1.4%4,7810.1%FinanceHIGThe Hartford Financial Services Group$350,0800.0%3,2000.1%FinanceACNAccenture$347,389$36,252 ▼-9.4%9870.1%Computer and TechnologyNVDANVIDIA$345,445$122,088 ▲54.7%2,5720.1%Computer and TechnologyIBMInternational Business Machines$340,229$7,693 ▼-2.2%1,5480.1%Computer and TechnologyELVElevance Health$332,3790.0%9010.1%MedicalAMZNAmazon.com$329,383$18,433 ▲5.9%1,5010.1%Retail/WholesaleUCONFirst Trust TCW Unconstrained Plus Bond ETF$325,477$6,680 ▼-2.0%13,2040.1%ETFUSBU.S. Bancorp$325,449$9,997 ▲3.2%6,8040.1%FinanceAPDAir Products and Chemicals$313,043$290 ▼-0.1%1,0790.1%Basic MaterialsVIGVanguard Dividend Appreciation ETF$308,411$392 ▲0.1%1,5750.1%ETFCINFCincinnati Financial$307,359$14,944 ▲5.1%2,1390.1%FinanceTMOThermo Fisher Scientific$303,193$9,361 ▼-3.0%5830.1%MedicalSPLVInvesco S&P 500 Low Volatility ETF$301,517$1,050 ▲0.3%4,3070.1%ETFCMCSAComcast$297,647$6,380 ▼-2.1%7,9310.1%Consumer DiscretionaryNEENextEra Energy$295,558$1,649 ▼-0.6%4,1230.1%UtilitiesRITMRithm Capital$295,248$51,215 ▼-14.8%27,2620.1%FinanceCFGCitizens Financial Group$292,801$3,413 ▼-1.2%6,6910.1%FinanceShowing largest 100 holdings. 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