Howe & Rusling Inc Top Holdings and 13F Report (2024) About Howe & Rusling IncInvestment ActivityHowe & Rusling Inc has $1.16 billion in total holdings as of September 30, 2024.Howe & Rusling Inc owns shares of 411 different stocks, but just 61 companies or ETFs make up 80% of its holdings.Approximately 7.24% of the portfolio was purchased this quarter.About 2.76% of the portfolio was sold this quarter.This quarter, Howe & Rusling Inc has purchased 362 new stocks and bought additional shares in 137 stocks.Howe & Rusling Inc sold shares of 120 stocks and completely divested from 15 stocks this quarter.Largest Holdings JPMorgan Chase & Co. $42,775,269Vanguard Total Stock Market ETF $39,828,737Vanguard Intermediate-Term Corporate Bond ETF $39,126,705iShares Intermediate Government/Credit Bond ETF $36,868,999Apple $36,192,106 Largest New Holdings this Quarter Lamb Weston $4,450,747 HoldingPublic Service Enterprise Group $488,336 HoldingTexas Instruments $475,525 HoldingGRAYSCALE BITCOIN MINI TR BT $459,133 HoldingMethode Electronics $325,265 Holding Largest Purchases this Quarter Broadcom 185,816 shares (about $32.05M)Lamb Weston 68,748 shares (about $4.45M)Vanguard Intermediate-Term Corporate Bond ETF 32,900 shares (about $2.76M)Vanguard Total Stock Market ETF 9,282 shares (about $2.63M)MicroStrategy 13,402 shares (about $2.26M) Largest Sales this Quarter GRAYSCALE BITCOIN TR BTC 76,678 shares (about $3.87M)U.S. Bancorp 83,592 shares (about $3.82M)Amphenol 53,087 shares (about $3.46M)AstraZeneca 29,784 shares (about $2.32M)Constellation Brands 8,215 shares (about $2.12M) Sector Allocation Over TimeMap of 500 Largest Holdings ofHowe & Rusling Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorJPMJPMorgan Chase & Co.$42,775,269$1,836,380 ▲4.5%202,8613.7%FinanceVTIVanguard Total Stock Market ETF$39,828,737$2,628,292 ▲7.1%140,6583.4%ETFVCITVanguard Intermediate-Term Corporate Bond ETF$39,126,705$2,755,372 ▲7.6%467,1853.4%ETFGVIiShares Intermediate Government/Credit Bond ETF$36,868,999$255,755 ▲0.7%344,2483.2%ETFAAPLApple$36,192,106$753,988 ▲2.1%155,3313.1%Computer and TechnologyAVGOBroadcom$35,576,235$32,053,267 ▲909.8%206,2393.1%Computer and TechnologyIVViShares Core S&P 500 ETF$33,862,886$302,831 ▲0.9%58,7062.9%ETFMSFTMicrosoft$33,309,632$1,756,490 ▲5.6%77,4102.9%Computer and TechnologyIUSGiShares Core S&P U.S. Growth ETF$31,652,414$1,599,142 ▲5.3%239,9552.7%ManufacturingXOMExxon Mobil$29,452,600$1,004,576 ▲3.5%251,2592.5%Oils/EnergyAMZNAmazon.com$23,942,400$1,310,455 ▲5.8%128,4952.1%Retail/WholesaleMETAMeta Platforms$23,261,981$784,806 ▲3.5%40,6372.0%Computer and TechnologyIUSViShares Core S&P U.S. Value ETF$20,869,061$1,673,845 ▲8.7%218,5471.8%ManufacturingNVDANVIDIA$19,505,705$1,080,452 ▲5.9%160,6201.7%Computer and TechnologyHONHoneywell International$19,147,693$442,151 ▲2.4%92,6311.6%Multi-Sector ConglomeratesUNHUnitedHealth Group$17,774,936$18,125 ▼-0.1%30,4011.5%MedicalICEIntercontinental Exchange$17,177,683$1,524,310 ▼-8.2%106,9331.5%FinancePMPhilip Morris International$16,890,133$46,496 ▲0.3%139,1281.5%Consumer StaplesVCSHVanguard Short-Term Corporate Bond ETF$15,009,490$234,686 ▲1.6%188,9891.3%ETFSTZConstellation Brands$14,484,264$2,116,927 ▼-12.8%56,2081.2%Consumer StaplesABBVAbbVie$14,470,716$2,015,280 ▲16.2%73,2771.2%MedicalDTEDTE Energy$14,308,341$134,188 ▲0.9%111,4271.2%UtilitiesTJXTJX Companies$14,128,499$433,721 ▲3.2%120,2021.2%Retail/WholesaleKOCoca-Cola$12,715,986$1,067,193 ▲9.2%176,9551.1%Consumer StaplesJNJJohnson & Johnson$12,693,972$28,847 ▲0.2%78,3291.1%MedicalPEPPepsiCo$12,591,066$310,853 ▼-2.4%74,0431.1%Consumer StaplesSYKStryker$12,543,091$214,591 ▲1.7%34,7201.1%MedicalUNPUnion Pacific$12,305,258$52,500 ▲0.4%49,9241.1%TransportationGDGeneral Dynamics$12,234,112$60,743 ▼-0.5%40,4831.1%AerospaceGOOGAlphabet$12,014,265$473,482 ▲4.1%71,8601.0%Computer and TechnologyMUMicron Technology$10,782,472$84,627 ▲0.8%103,9680.9%Computer and TechnologyGSThe Goldman Sachs Group$10,371,724$2,971 ▼0.0%20,9480.9%FinanceMSMorgan Stanley$10,001,005$163,865 ▲1.7%95,9420.9%FinanceVGSHVanguard Short-Term Treasury Index ETF$9,873,133$502,672 ▲5.4%167,2850.8%ETFCCKCrown$9,389,312$2,397 ▲0.0%97,9280.8%Industrial ProductsAZNAstraZeneca$9,334,582$2,320,479 ▼-19.9%119,8120.8%MedicalDOXAmdocs$9,145,401$1,088,861 ▲13.5%104,5430.8%Computer and TechnologyCMSCMS Energy$9,077,566$19,847 ▲0.2%128,5230.8%UtilitiesRRCRange Resources$8,464,938$51,000 ▼-0.6%275,1930.7%Oils/EnergyNEENextEra Energy$8,423,286$50,211 ▲0.6%99,6480.7%UtilitiesAPHAmphenol$8,384,823$3,459,136 ▼-29.2%128,6810.7%Computer and TechnologyVYMVanguard High Dividend Yield ETF$8,381,919$1,018,799 ▲13.8%65,3820.7%ETFMAMastercard$8,367,211$268,126 ▲3.3%16,9450.7%Business ServicesCOSTCostco Wholesale$8,313,866$278,370 ▲3.5%9,3780.7%Retail/WholesaleCATCaterpillar$8,291,641$933,201 ▼-10.1%21,2000.7%Industrial ProductsBACBank of America$8,132,622$79,241 ▼-1.0%204,9550.7%FinanceFIFiserv$8,104,580$280,435 ▲3.6%45,1130.7%Business ServicesMDLZMondelez International$7,983,640$22,690 ▼-0.3%108,3700.7%Consumer StaplesVVisa$7,937,080$884,250 ▲12.5%28,8670.7%Business ServicesIJRiShares Core S&P Small-Cap ETF$7,897,985$31,111 ▼-0.4%67,5270.7%ETFCMECME Group$7,678,990$138,126 ▼-1.8%34,8020.7%FinanceVOVanguard Mid-Cap ETF$7,640,796$800,726 ▲11.7%28,9610.7%ETFBDXBecton, Dickinson and Company$7,422,277$2,164,118 ▲41.2%30,7850.6%MedicalVWOVanguard FTSE Emerging Markets ETF$7,382,017$407,060 ▼-5.2%154,2740.6%ETFCVXChevron$7,331,845$53,312 ▼-0.7%49,7850.6%Oils/EnergyLOWLowe's Companies$7,159,532$884,311 ▼-11.0%26,4340.6%Retail/WholesaleUSHYiShares Broad USD High Yield Corporate Bond ETF$7,124,365$35,353 ▼-0.5%189,2260.6%ETFEOGEOG Resources$7,033,801$365,962 ▼-4.9%57,2180.6%Oils/EnergyINTUIntuit$6,741,908$501,746 ▲8.0%10,8570.6%Computer and TechnologyBAXBaxter International$6,618,822$512,406 ▼-7.2%174,3170.6%MedicalGPCGenuine Parts$6,474,784$39,530 ▼-0.6%46,3540.6%Retail/WholesaleQCOMQUALCOMM$6,226,892$87,066 ▼-1.4%36,6180.5%Computer and TechnologyEWEdwards Lifesciences$6,045,872$1,230,582 ▲25.6%91,6180.5%MedicalLHXL3Harris Technologies$5,627,618$285,211 ▲5.3%23,6580.5%AerospaceBKNGBooking$5,568,583$240,098 ▲4.5%1,3220.5%Retail/WholesaleSPYSPDR S&P 500 ETF Trust$5,565,964$593,833 ▼-9.6%9,7010.5%FinanceCRWDCrowdStrike$5,552,395$295,051 ▲5.6%19,7970.5%Computer and TechnologyNSCNorfolk Southern$5,445,677$87,224 ▲1.6%21,9140.5%TransportationKLACKLA$5,225,650$13,165 ▼-0.3%6,7480.4%Computer and TechnologyMGVVanguard Mega Cap Value ETF$4,579,852$520,560 ▲12.8%35,7020.4%ETFCORCencora$4,537,953$14,855 ▲0.3%20,1620.4%MedicalMCKMcKesson$4,461,703$8,405 ▲0.2%9,0240.4%MedicalLWLamb Weston$4,450,747$4,450,747 ▲New Holding68,7480.4%Consumer StaplesASMLASML$4,385,653$264,156 ▲6.4%5,2630.4%Computer and TechnologyPINSPinterest$4,305,599$136,828 ▲3.3%133,0120.4%Computer and TechnologyDISWalt Disney$4,292,878$119,468 ▼-2.7%44,6290.4%Consumer DiscretionaryVRTXVertex Pharmaceuticals$4,228,508$146,500 ▲3.6%9,0920.4%MedicalUSBU.S. Bancorp$4,216,409$3,822,673 ▼-47.6%92,2020.4%FinanceMNSTMonster Beverage$4,083,346$155,519 ▼-3.7%78,2700.4%Consumer StaplesACNAccenture$3,691,189$90,848 ▼-2.4%10,4420.3%Computer and TechnologyZSZscaler$3,635,809$277,429 ▲8.3%21,2700.3%Computer and TechnologyBMRNBioMarin Pharmaceutical$3,490,051$1,755,218 ▲101.2%49,6520.3%MedicalAMATApplied Materials$3,403,331$3,031 ▼-0.1%16,8440.3%Computer and TechnologyIQLTiShares MSCI Intl Quality Factor ETF$3,389,619$81,943 ▲2.5%81,6970.3%ETFDGROiShares Core Dividend Growth ETF$3,250,617$109,395 ▼-3.3%51,8520.3%ETFRTXRTX$3,052,263$26,655 ▼-0.9%25,1920.3%AerospaceIEFAiShares Core MSCI EAFE ETF$2,933,877$116,294 ▼-3.8%37,5900.3%ETFVEUVanguard FTSE All-World ex-US ETF$2,814,966$58,275 ▲2.1%44,6820.2%ETFMSTRMicroStrategy$2,587,720$2,259,618 ▲688.7%15,3480.2%Computer and TechnologyVYMIVanguard International High Dividend Yield ETF$2,512,706$53,596 ▼-2.1%34,2240.2%ETFSWKSSkyworks Solutions$2,512,413$449,601 ▼-15.2%25,4370.2%Computer and TechnologyCTVACorteva$2,354,246$179,897 ▼-7.1%40,0450.2%Consumer StaplesOEFiShares S&P 100 ETF$2,312,3300.0%8,3550.2%ETFALNTAllient$2,297,335$192,236 ▼-7.7%120,9760.2%Computer and TechnologyMRKMerck & Co., Inc.$2,283,351$101,409 ▲4.6%20,1070.2%MedicalPBJInvesco Food & Beverage ETF$2,283,177$10,734 ▲0.5%47,2220.2%ETFADBEAdobe$2,255,450$64,723 ▲3.0%4,3560.2%Computer and TechnologyPAYXPaychex$1,891,871$439,084 ▼-18.8%14,0980.2%Business ServicesSCHBSchwab US Broad Market ETF$1,876,186$2,661 ▲0.1%28,2050.2%ETFMCDMcDonald's$1,824,249$83,128 ▼-4.4%5,9910.2%Retail/WholesaleShowing largest 100 holdings. 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