Howe & Rusling Inc Top Holdings and 13F Report (2025) About Howe & Rusling IncInvestment ActivityHowe & Rusling Inc has $1.16 billion in total holdings as of December 31, 2024.Howe & Rusling Inc owns shares of 410 different stocks, but just 59 companies or ETFs make up 80% of its holdings.Approximately 4.50% of the portfolio was purchased this quarter.About 5.07% of the portfolio was sold this quarter.This quarter, Howe & Rusling Inc has purchased 411 new stocks and bought additional shares in 149 stocks.Howe & Rusling Inc sold shares of 138 stocks and completely divested from 61 stocks this quarter.Largest Holdings JPMorgan Chase & Co. $47,967,555Broadcom $46,496,366Vanguard Total Stock Market ETF $42,114,691Vanguard Intermediate-Term Corporate Bond ETF $39,178,397Apple $39,101,030 Largest New Holdings this Quarter Danaher $3,518,772 HoldingIDEXX Laboratories $2,865,553 HoldingFidelity Total Bond ETF $480,520 HoldingPALANTIR TECHNOLOGIES INC $435,402 HoldingAutomatic Data Processing $431,485 Holding Largest Purchases this Quarter McDonald's 28,006 shares (about $8.12M)Danaher 15,329 shares (about $3.52M)IDEXX Laboratories 6,931 shares (about $2.87M)AstraZeneca 36,653 shares (about $2.40M)AbbVie 10,370 shares (about $1.84M) Largest Sales this Quarter Johnson & Johnson 54,388 shares (about $7.87M)McKesson 6,993 shares (about $3.99M)General Dynamics 9,748 shares (about $2.57M)UnitedHealth Group 3,848 shares (about $1.95M)Becton, Dickinson and Company 6,583 shares (about $1.49M) Sector Allocation Over TimeMap of 500 Largest Holdings ofHowe & Rusling Inc Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorJPMJPMorgan Chase & Co.$47,967,555$660,160 ▼-1.4%200,1074.1%FinanceAVGOBroadcom$46,496,366$1,318,008 ▼-2.8%200,5544.0%Computer and TechnologyVTIVanguard Total Stock Market ETF$42,114,691$1,350,517 ▲3.3%145,3183.6%ETFVCITVanguard Intermediate-Term Corporate Bond ETF$39,178,397$1,677,481 ▲4.5%488,0833.4%ETFAAPLApple$39,101,030$203,090 ▲0.5%156,1423.4%Computer and TechnologyGVIiShares Intermediate Government/Credit Bond ETF$35,847,581$33,354 ▼-0.1%343,9283.1%ETFIUSGiShares Core S&P U.S. Growth ETF$35,097,975$1,660,217 ▲5.0%251,8693.0%ManufacturingIVViShares Core S&P 500 ETF$35,057,627$498,611 ▲1.4%59,5533.0%ETFMSFTMicrosoft$33,569,303$940,794 ▲2.9%79,6422.9%Computer and TechnologyAMZNAmazon.com$28,493,715$303,197 ▲1.1%129,8772.5%Retail/WholesaleXOMExxon Mobil$25,926,619$1,101,301 ▼-4.1%241,0212.2%Oils/EnergyMETAMeta Platforms$23,856,070$62,650 ▲0.3%40,7442.1%Computer and TechnologyNVDANVIDIA$22,188,660$618,944 ▲2.9%165,2291.9%Computer and TechnologyIUSViShares Core S&P U.S. Value ETF$21,987,251$1,751,988 ▲8.7%237,4691.9%ManufacturingHONHoneywell International$19,975,818$948,508 ▼-4.5%88,4321.7%Multi-Sector ConglomeratesICEIntercontinental Exchange$16,381,353$447,326 ▲2.8%109,9351.4%FinancePMPhilip Morris International$16,252,149$491,869 ▼-2.9%135,0411.4%Consumer StaplesVCSHVanguard Short-Term Corporate Bond ETF$14,979,623$236,604 ▲1.6%192,0221.3%ETFABBVAbbVie$14,864,025$1,842,743 ▲14.2%83,6471.3%MedicalTJXTJX Companies$14,645,357$123,710 ▲0.9%121,2261.3%Retail/WholesaleGOOGAlphabet$13,987,334$302,230 ▲2.2%73,4471.2%Computer and TechnologyUNHUnitedHealth Group$13,431,943$1,946,526 ▼-12.7%26,5531.2%MedicalDTEDTE Energy$13,268,957$185,834 ▼-1.4%109,8881.1%UtilitiesSTZConstellation Brands$12,290,783$131,275 ▼-1.1%55,6141.1%Consumer StaplesMSMorgan Stanley$11,752,648$309,145 ▼-2.6%93,4831.0%FinancePEPPepsiCo$11,666,363$407,369 ▲3.6%76,7221.0%Consumer StaplesGSThe Goldman Sachs Group$11,628,639$366,473 ▼-3.1%20,3081.0%FinanceUNPUnion Pacific$11,292,001$92,584 ▼-0.8%49,5181.0%TransportationKOCoca-Cola$11,191,088$173,892 ▲1.6%179,7481.0%Consumer StaplesSYKStryker$11,078,909$1,422,219 ▼-11.4%30,7701.0%MedicalAZNAstraZeneca$10,251,616$2,401,511 ▲30.6%156,4650.9%MedicalVGSHVanguard Short-Term Treasury Index ETF$10,219,274$486,618 ▲5.0%175,6490.9%ETFVVisa$9,884,957$761,961 ▲8.4%31,2780.9%Business ServicesMCDMcDonald's$9,855,285$8,118,573 ▲467.5%33,9970.8%Retail/WholesaleVYMVanguard High Dividend Yield ETF$9,560,414$1,218,353 ▲14.6%74,9310.8%ETFMAMastercard$9,558,500$635,583 ▲7.1%18,1520.8%Business ServicesRRCRange Resources$9,335,883$565,570 ▼-5.7%259,4740.8%Oils/EnergyMUMicron Technology$8,793,416$43,511 ▲0.5%104,4850.8%Computer and TechnologyAPHAmphenol$8,746,076$190,849 ▼-2.1%125,9330.8%Computer and TechnologyBACBank of America$8,650,309$357,445 ▼-4.0%196,8220.7%FinanceCOSTCostco Wholesale$8,538,815$54,061 ▼-0.6%9,3190.7%Retail/WholesaleFIFiserv$8,490,864$776,285 ▼-8.4%41,3340.7%Business ServicesCMSCMS Energy$8,399,742$166,291 ▼-1.9%126,0280.7%UtilitiesDOXAmdocs$8,334,137$566,694 ▼-6.4%97,8870.7%Computer and TechnologyGDGeneral Dynamics$8,098,333$2,568,490 ▼-24.1%30,7350.7%AerospaceCCKCrown$8,017,155$80,540 ▼-1.0%96,9540.7%Industrial ProductsCMECME Group$7,903,000$179,049 ▼-2.2%34,0310.7%FinanceVOVanguard Mid-Cap ETF$7,871,539$222,132 ▲2.9%29,8020.7%ETFIJRiShares Core S&P Small-Cap ETF$7,834,762$54,269 ▲0.7%67,9980.7%ETFCATCaterpillar$7,647,882$42,807 ▼-0.6%21,0820.7%Industrial ProductsNEENextEra Energy$7,281,839$138,075 ▲1.9%101,5740.6%UtilitiesVWOVanguard FTSE Emerging Markets ETF$7,007,034$212,801 ▲3.1%159,1060.6%ETFUSHYiShares Broad USD High Yield Corporate Bond ETF$6,955,750$5,886 ▼-0.1%189,0660.6%ETFSPYSPDR S&P 500 ETF Trust$6,902,126$1,216,678 ▲21.4%11,7770.6%FinanceCVXChevron$6,893,741$317,052 ▼-4.4%47,5960.6%Oils/EnergyINTUIntuit$6,829,639$6,285 ▲0.1%10,8670.6%Computer and TechnologyCRWDCrowdStrike$6,802,141$28,399 ▲0.4%19,8800.6%Computer and TechnologyBKNGBooking$6,742,415$173,902 ▲2.6%1,3570.6%Retail/WholesaleEOGEOG Resources$6,736,735$277,030 ▼-3.9%54,9580.6%Oils/EnergyLOWLowe's Companies$6,263,634$260,378 ▼-4.0%25,3790.5%Retail/WholesaleLWLamb Weston$6,012,059$1,417,606 ▲30.9%89,9600.5%Consumer StaplesEWEdwards Lifesciences$5,741,989$1,040,492 ▼-15.3%77,5630.5%MedicalQCOMQUALCOMM$5,559,683$65,596 ▼-1.2%36,1910.5%Computer and TechnologyBDXBecton, Dickinson and Company$5,490,725$1,493,490 ▼-21.4%24,2020.5%MedicalMDLZMondelez International$5,485,065$987,874 ▼-15.3%91,8310.5%Consumer StaplesGPCGenuine Parts$4,912,977$499,261 ▼-9.2%42,0780.4%Retail/WholesaleNSCNorfolk Southern$4,822,328$320,831 ▼-6.2%20,5470.4%TransportationPINSPinterest$4,757,537$900,189 ▲23.3%164,0530.4%Computer and TechnologyDISWalt Disney$4,754,216$215,240 ▼-4.3%42,6960.4%Consumer DiscretionaryMGVVanguard Mega Cap Value ETF$4,525,810$66,326 ▲1.5%36,2330.4%ETFCORCencora$4,421,320$108,747 ▼-2.4%19,6780.4%MedicalUSBU.S. Bancorp$4,286,529$123,497 ▼-2.8%89,6200.4%FinanceKLACKLA$4,134,238$117,833 ▼-2.8%6,5610.4%Computer and TechnologyLHXL3Harris Technologies$3,971,002$1,003,896 ▼-20.2%18,8840.3%AerospaceZSZscaler$3,799,525$37,705 ▼-1.0%21,0610.3%Computer and TechnologyVRTXVertex Pharmaceuticals$3,581,614$79,735 ▼-2.2%8,8940.3%MedicalACNAccenture$3,563,554$109,756 ▼-3.0%10,1300.3%Computer and TechnologyDHRDanaher$3,518,772$3,518,772 ▲New Holding15,3290.3%MedicalASMLASML$3,512,070$135,853 ▼-3.7%5,0670.3%Computer and TechnologyJNJJohnson & Johnson$3,462,353$7,865,605 ▼-69.4%23,9410.3%MedicalRTXRTX$2,989,627$74,408 ▲2.6%25,8350.3%AerospaceDGROiShares Core Dividend Growth ETF$2,960,589$220,028 ▼-6.9%48,2650.3%ETFIDXXIDEXX Laboratories$2,865,553$2,865,553 ▲New Holding6,9310.2%MedicalAMATApplied Materials$2,842,122$102,782 ▲3.8%17,4760.2%Computer and TechnologyALNTAllient$2,742,711$194,579 ▼-6.6%112,9620.2%Computer and TechnologyIEFAiShares Core MSCI EAFE ETF$2,677,355$35,561 ▲1.3%38,0960.2%ETFIQLTiShares MSCI Intl Quality Factor ETF$2,649,534$383,039 ▼-12.6%71,3780.2%ETFBMRNBioMarin Pharmaceutical$2,586,815$676,825 ▼-20.7%39,3550.2%MedicalVEUVanguard FTSE All-World ex-US ETF$2,540,651$24,514 ▼-1.0%44,2550.2%ETFOEFiShares S&P 100 ETF$2,413,3420.0%8,3550.2%ETFVYMIVanguard International High Dividend Yield ETF$2,301,337$21,789 ▼-0.9%33,9030.2%ETFSWKSSkyworks Solutions$2,255,7540.0%25,4370.2%Computer and TechnologyCTVACorteva$2,245,136$35,828 ▼-1.6%39,4160.2%Consumer StaplesPBJInvesco Food & Beverage ETF$2,123,086$71,620 ▼-3.3%45,6810.2%ETFSCHBSchwab US Broad Market ETF$1,948,228$1,307,974 ▲204.3%85,8250.2%ETFADBEAdobe$1,943,697$6,670 ▲0.3%4,3710.2%Computer and TechnologyMRKMerck & Co., Inc.$1,896,288$103,957 ▼-5.2%19,0620.2%MedicalPAYXPaychex$1,647,843$328,952 ▼-16.6%11,7520.1%Business ServicesLMTLockheed Martin$1,623,040$147,240 ▲10.0%3,3400.1%AerospaceSHELShell$1,533,6020.0%24,4790.1%Oils/EnergyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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