Ironwood Investment Counsel, LLC Top Holdings and 13F Report (2025) About Ironwood Investment Counsel, LLCInvestment ActivityIronwood Investment Counsel, LLC has $584.43 million in total holdings as of December 31, 2024.Ironwood Investment Counsel, LLC owns shares of 246 different stocks, but just 74 companies or ETFs make up 80% of its holdings.Approximately 4.81% of the portfolio was purchased this quarter.About 3.91% of the portfolio was sold this quarter.This quarter, Ironwood Investment Counsel, LLC has purchased 256 new stocks and bought additional shares in 57 stocks.Ironwood Investment Counsel, LLC sold shares of 150 stocks and completely divested from 17 stocks this quarter.Largest Holdings Microsoft $38,156,698Apple $33,113,198Schwab Fundamental U.S. Small Company Index ETF $29,268,092Alphabet $13,977,346Amazon.com $13,728,916 Largest New Holdings this Quarter Consumer Staples Select Sector SPDR Fund $1,152,851 HoldingGE Vernova Inc $249,328 HoldingPalantir Technologies Inc $228,445 HoldingLamb Weston $223,546 HoldingGarmin $223,173 Holding Largest Purchases this Quarter Schwab Fundamental U.S. Small Company Index ETF 543,077 shares (about $16.13M)Schwab Fundamental U.S. Large Company Index ETF 238,197 shares (about $5.64M)Consumer Staples Select Sector SPDR Fund 14,665 shares (about $1.15M)Schwab US Dividend Equity ETF 34,414 shares (about $940.20K)Schwab US Broad Market ETF 21,212 shares (about $481.51K) Largest Sales this Quarter JPMorgan Ultra-Short Income ETF 50,540 shares (about $2.55M)Starbucks 16,833 shares (about $1.54M)First Trust Preferred Securities and Income ETF 69,970 shares (about $1.24M)Dollar General 13,283 shares (about $1.01M)JPMorgan Ultra-Short Municipal ETF 10,474 shares (about $531.14K) Sector Allocation Over TimeMap of 500 Largest Holdings ofIronwood Investment Counsel, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMSFTMicrosoft$38,156,698$2,951 ▲0.0%90,5256.5%Computer and TechnologyAAPLApple$33,113,198$346,833 ▼-1.0%132,2305.7%Computer and TechnologyFNDASchwab Fundamental U.S. Small Company Index ETF$29,268,092$16,129,397 ▲122.8%985,4575.0%ETFGOOGLAlphabet$13,977,346$281,300 ▼-2.0%73,8372.4%Computer and TechnologyAMZNAmazon.com$13,728,916$82,492 ▼-0.6%62,5772.3%Retail/WholesaleAXPAmerican Express$11,575,545$229,718 ▼-1.9%39,0022.0%FinanceBerkshire Hathaway Inc Class B$11,050,421$277,870 ▼-2.5%24,3781.9%CL B NEWACNAccenture$9,936,674$137,902 ▼-1.4%28,2461.7%Computer and TechnologySCHWCharles Schwab$9,570,294$1,702 ▼0.0%129,3101.6%FinanceMAMastercard$9,277,773$259,603 ▼-2.7%17,6191.6%Business ServicesJNJJohnson & Johnson$8,847,514$127,845 ▼-1.4%61,1771.5%MedicalSYYSysco$8,678,399$93,817 ▼-1.1%113,5021.5%Consumer StaplesFNDXSchwab Fundamental U.S. Large Company Index ETF$8,230,791$5,640,506 ▲217.8%347,5841.4%ETFMETAMeta Platforms$8,155,487$244,173 ▼-2.9%13,9281.4%Computer and TechnologyFIFiserv$8,029,135$226,581 ▼-2.7%39,0861.4%Business ServicesCMICummins$7,836,438$117,482 ▼-1.5%22,4791.3%Auto/Tires/TrucksMerck & Co Inc$7,174,097$185,931 ▼-2.5%72,1151.2%COMUSBU.S. Bancorp$6,992,300$201,509 ▼-2.8%146,1901.2%FinanceLMTLockheed Martin$6,988,160$165,228 ▼-2.3%14,3801.2%AerospaceKLACKLA$6,903,854$56,083 ▼-0.8%10,9561.2%Computer and TechnologyAVGOBroadcom$6,743,364$159,971 ▼-2.3%29,0861.2%Computer and TechnologyIVViShares Core S&P 500 ETF$6,697,445$52,393 ▲0.8%11,3771.1%ETFHDHome Depot$6,455,856$13,615 ▲0.2%16,5961.1%Retail/WholesalePEPPepsiCo$6,445,192$138,529 ▼-2.1%42,3851.1%Consumer StaplesJPMJPMorgan Chase & Co.$6,342,681$31,882 ▼-0.5%26,4591.1%FinanceQCOMQUALCOMM$6,222,358$253,939 ▲4.3%40,5041.1%Computer and TechnologyMedtronic$5,864,188$50,884 ▼-0.9%73,4121.0%COMDISWalt Disney$5,852,548$18,039 ▼-0.3%52,5591.0%Consumer DiscretionaryIBMInternational Business Machines$5,837,671$32,975 ▲0.6%26,5551.0%Computer and TechnologyLOWLowe's Companies$5,676,467$48,620 ▼-0.8%23,0001.0%Retail/WholesaleTERTeradyne$5,557,881$83,737 ▼-1.5%44,1381.0%Computer and TechnologyADBEAdobe$5,470,926$43,579 ▼-0.8%12,3030.9%Computer and TechnologyHYDVanEck High Yield Muni ETF$5,397,176$358,389 ▼-6.2%103,9710.9%ETFUPSUnited Parcel Service$5,164,243$122,193 ▼-2.3%40,9530.9%TransportationPGProcter & Gamble$4,786,587$187,768 ▼-3.8%28,5510.8%Consumer StaplesLHLaboratory Co. of America$4,730,792$37,151 ▲0.8%20,6290.8%MedicalNVDANVIDIA$4,690,349$4,969 ▼-0.1%34,9270.8%Computer and TechnologyWDAYWorkday$4,643,765$473,743 ▲11.4%17,9970.8%Computer and TechnologyCMCSAComcast$4,553,713$205,965 ▼-4.3%121,3350.8%Consumer DiscretionaryMCKMcKesson$4,426,307$43,887 ▼-1.0%7,7660.8%MedicalCAHCardinal Health$4,272,385$111,292 ▼-2.5%36,1240.7%MedicalCOSTCostco Wholesale$4,234,593$4,582 ▲0.1%4,6210.7%Retail/WholesaleSBUXStarbucks$4,212,370$1,536,043 ▼-26.7%46,1620.7%Retail/WholesaleOGEOGE Energy$4,136,9210.0%100,2890.7%UtilitiesBUDAnheuser-Busch InBev SA/NV$4,084,528$297,367 ▼-6.8%81,5760.7%Consumer StaplesTSLATesla$3,807,515$2,827 ▼-0.1%9,4280.7%Auto/Tires/TrucksCTVACorteva$3,681,955$27,740 ▼-0.7%64,6410.6%Consumer StaplesFPEFirst Trust Preferred Securities and Income ETF$3,553,950$1,238,470 ▼-25.8%200,7880.6%ETFXOMExxon Mobil$3,534,457$17,642 ▲0.5%32,8570.6%Oils/EnergyVBVanguard Small-Cap ETF$3,519,894$176,848 ▼-4.8%14,6490.6%ETFSPYSPDR S&P 500 ETF Trust$3,489,036$280,741 ▼-7.4%5,9530.6%FinanceHSYHershey$3,387,701$78,071 ▼-2.3%20,0040.6%Consumer StaplesGOOGAlphabet$3,321,461$101,891 ▼-3.0%17,4400.6%Computer and TechnologyMCDMcDonald's$3,163,388$61,459 ▼-1.9%10,9120.5%Retail/WholesaleVOOVanguard S&P 500 ETF$3,073,137$71,130 ▼-2.3%5,7030.5%ETFWMTWalmart$2,858,747$242,867 ▼-7.8%31,6400.5%Retail/WholesaleAGGiShares Core U.S. Aggregate Bond ETF$2,856,902$149,710 ▼-5.0%29,4830.5%FinanceBROBrown & Brown$2,791,5730.0%27,3630.5%FinanceCSCOCisco Systems$2,785,810$152,916 ▼-5.2%47,0570.5%Computer and TechnologyLLYEli Lilly and Company$2,684,244$3,860 ▲0.1%3,4770.5%MedicalVZVerizon Communications$2,577,752$126,410 ▼-4.7%64,4590.4%Computer and TechnologyCVXChevron$2,507,840$37,949 ▲1.5%17,3140.4%Oils/EnergyTAT&T$2,488,529$28,189 ▼-1.1%109,2890.4%Computer and TechnologyIWDiShares Russell 1000 Value ETF$2,480,742$29,065 ▲1.2%13,4000.4%ETFOMCOmnicom Group$2,364,573$6,711 ▼-0.3%27,4820.4%Business ServicesPAYXPaychex$2,339,270$14,584 ▲0.6%16,6820.4%Business ServicesVCITVanguard Intermediate-Term Corporate Bond ETF$2,319,481$40,697 ▲1.8%28,8960.4%ETFMSMorgan Stanley$2,107,493$48,780 ▲2.4%16,7630.4%FinanceADPAutomatic Data Processing$2,063,069$12,296 ▼-0.6%7,0470.4%Business ServicesEFViShares MSCI EAFE Value ETF$1,939,553$104,940 ▼-5.1%36,9650.3%ETFJPSTJPMorgan Ultra-Short Income ETF$1,926,199$2,545,700 ▼-56.9%38,2410.3%ETFGLWCorning$1,917,891$31,221 ▲1.7%40,3590.3%Computer and TechnologyVVisa$1,853,126$25,602 ▼-1.4%5,8630.3%Business ServicesHUBBHubbell$1,842,278$7,540 ▼-0.4%4,3980.3%Industrial ProductsDGDollar General$1,779,918$1,007,142 ▼-36.1%23,4750.3%Retail/WholesaleVIGVanguard Dividend Appreciation ETF$1,759,186$3,329 ▼-0.2%8,9830.3%ETFABBVAbbVie$1,751,480$7,286 ▼-0.4%9,8560.3%MedicalMDLZMondelez International$1,708,562$47,905 ▼-2.7%28,6040.3%Consumer StaplesVEAVanguard FTSE Developed Markets ETF$1,655,386$55,136 ▼-3.2%34,6170.3%ETFEMREmerson Electric$1,641,866$192,344 ▼-10.5%13,2480.3%Industrial ProductsHYGiShares iBoxx $ High Yield Corporate Bond ETF$1,637,538$64,180 ▼-3.8%20,8200.3%ETFAPDAir Products and Chemicals$1,600,803$63,232 ▲4.1%5,5190.3%Basic MaterialsVCSHVanguard Short-Term Corporate Bond ETF$1,589,572$34,247 ▲2.2%20,3760.3%ETFGISGeneral Mills$1,587,236$80,350 ▼-4.8%24,8900.3%Consumer StaplesISTBiShares Core 1-5 Year USD Bond ETF$1,572,144$17,484 ▲1.1%32,9100.3%ManufacturingWMWaste Management$1,527,570$16,951 ▲1.1%7,5700.3%Business ServicesKOCoca-Cola$1,525,805$15,067 ▼-1.0%24,5070.3%Consumer StaplesTROWT. Rowe Price Group$1,523,976$182,085 ▼-10.7%13,4750.3%FinanceINTUIntuit$1,506,514$138,270 ▼-8.4%2,3970.3%Computer and TechnologyUNHUnitedHealth Group$1,489,277$20,235 ▼-1.3%2,9440.3%MedicalMCOMoody's$1,469,3400.0%3,1040.3%FinanceBLKBlackRock$1,431,407$56,395 ▼-3.8%1,3960.2%FinanceAbbott Laboratories$1,418,429$78,274 ▼-5.2%12,5400.2%COMISRGIntuitive Surgical$1,416,599$90,299 ▼-6.0%2,7140.2%MedicalSCHDSchwab US Dividend Equity ETF$1,404,128$940,202 ▲202.7%51,3950.2%ETFQQQInvesco QQQ$1,385,465$1,534 ▲0.1%2,7100.2%FinanceBRK.ABerkshire Hathaway$1,361,8400.0%20.2%FinanceAMGNAmgen$1,340,387$93,321 ▲7.5%5,1420.2%MedicalBANFBancFirst$1,339,0150.0%11,4270.2%FinanceEFGiShares MSCI EAFE Growth ETF$1,330,040$775 ▲0.1%13,7350.2%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.