Keystone Financial Planning, Inc. Top Holdings and 13F Report (2025)

About Keystone Financial Planning, Inc.

Investment Activity

Keystone Financial Planning, Inc. has $322.38 million in total holdings as of December 31, 2024.
Keystone Financial Planning, Inc. owns shares of 46 different stocks, but just 15 companies or ETFs make up 80% of its holdings.
Approximately 32.50% of the portfolio was purchased this quarter.
About 0.28% of the portfolio was sold this quarter.
This quarter, Keystone Financial Planning, Inc. has purchased 47 new stocks and bought additional shares in 10 stocks.
Keystone Financial Planning, Inc. sold shares of 25 stocks and completely divested from 1 stock this quarter.

Largest Holdings

Schwab US Dividend Equity ETF: $146,588,919
Microsoft: $11,682,926
Philip Morris International: $9,944,761
Verizon Communications: $9,787,868
Bristol-Myers Squibb: $8,999,092

Largest Purchases this Quarter

Schwab US Dividend Equity ETF: 3,506,729 shares (about $95.80M)
GSK: 221,853 shares (about $7.50M)
U.S. Bancorp: 16,552 shares (about $791.68K)
Toronto-Dominion Bank: 4,534 shares (about $241.39K)
CME Group: 777 shares (about $180.44K)

Largest Sales this Quarter

Vanguard High Dividend Yield ETF: 1,244 shares (about $158.73K)
Public Service Enterprise Group: 1,021 shares (about $86.26K)
Haleon: 6,322 shares (about $60.31K)
iShares Core High Dividend ETF: 310 shares (about $34.80K)
Warner Bros. Discovery: 2,946 shares (about $31.14K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
SCHD Schwab US Dividend Equity ETF	$146,588,919	$95,803,829 ▲	188.6%	5,365,627	45.5%	ETF
MSFT Microsoft	$11,682,926		0.0%	27,718	3.6%	Computer and Technology
PM Philip Morris International	$9,944,761	$27,079 ▼	-0.3%	82,632	3.1%	Consumer Staples
VZ Verizon Communications	$9,787,868	$29,753 ▲	0.3%	244,758	3.0%	Computer and Technology
BMY Bristol-Myers Squibb	$8,999,092	$10,350 ▲	0.1%	159,107	2.8%	Medical
SPYD SPDR Portfolio S&P 500 High Dividend ETF	$8,402,468	$108,273 ▲	1.3%	194,322	2.6%	ETF
CME CME Group	$8,363,067	$180,443 ▲	2.2%	36,012	2.6%	Finance
TROW T. Rowe Price Group	$8,010,323	$111,394 ▲	1.4%	70,831	2.5%	Finance
GSK GSK	$7,708,018	$7,503,069 ▲	3,660.9%	227,913	2.4%	Medical
BNS Bank of Nova Scotia	$7,166,463	$3,062 ▼	0.0%	133,404	2.2%	Finance
PNW Pinnacle West Capital	$7,000,866	$13,055 ▼	-0.2%	82,587	2.2%	Utilities
PFE Pfizer	$6,796,653	$13,583 ▼	-0.2%	256,187	2.1%	Medical
BTI British American Tobacco	$6,277,625	$15,545 ▼	-0.2%	172,842	1.9%	Consumer Staples
T AT&T	$6,275,695	$17,783 ▼	-0.3%	275,612	1.9%	Computer and Technology
TD Toronto-Dominion Bank	$6,267,040	$241,390 ▲	4.0%	117,713	1.9%	Finance
UPS United Parcel Service	$5,958,679	$10,214 ▼	-0.2%	47,254	1.8%	Transportation
MO Altria Group	$5,735,884	$19,922 ▼	-0.3%	109,694	1.8%	Consumer Staples
XOM Exxon Mobil	$5,361,899	$10,542 ▼	-0.2%	49,846	1.7%	Oils/Energy
QCOM QUALCOMM	$4,107,952		0.0%	26,741	1.3%	Computer and Technology
CVX Chevron	$3,672,882	$12,456 ▼	-0.3%	25,358	1.1%	Oils/Energy
HDV iShares Core High Dividend ETF	$3,560,045	$34,801 ▼	-1.0%	31,712	1.1%	ETF
USB U.S. Bancorp	$3,473,104	$791,677 ▲	29.5%	72,614	1.1%	Finance
CSCO Cisco Systems	$3,043,265	$5,210 ▼	-0.2%	51,406	0.9%	Computer and Technology
VYM Vanguard High Dividend Yield ETF	$2,792,875	$158,725 ▼	-5.4%	21,889	0.9%	ETF
GPC Genuine Parts	$2,612,739	$12,143 ▼	-0.5%	22,377	0.8%	Retail/Wholesale
MCD McDonald's	$2,481,603		0.0%	8,560	0.8%	Retail/Wholesale
KO Coca-Cola	$2,308,443	$14,943 ▼	-0.6%	37,077	0.7%	Consumer Staples
BEN Franklin Resources	$2,191,188	$5,925 ▼	-0.3%	107,994	0.7%	Finance
IBM International Business Machines	$2,156,312	$29,018 ▼	-1.3%	9,809	0.7%	Computer and Technology
HLN Haleon	$2,145,731	$60,312 ▼	-2.7%	224,919	0.7%	Medical
PG Procter & Gamble	$1,512,371		0.0%	9,021	0.5%	Consumer Staples
JNJ Johnson & Johnson	$1,446,188		0.0%	10,000	0.4%	Medical
SOLVENTUM CORP	$1,114,102	$22,460 ▼	-2.0%	16,865	0.3%	COM SHS
SNY Sanofi	$1,099,282	$8,296 ▼	-0.7%	22,792	0.3%	Medical
LMT Lockheed Martin	$940,780		0.0%	1,936	0.3%	Aerospace
CL Colgate-Palmolive	$806,826		0.0%	8,875	0.3%	Consumer Staples
K Kellanova	$708,973	$2,672 ▼	-0.4%	8,756	0.2%	Consumer Discretionary
WBD Warner Bros. Discovery	$677,981	$31,139 ▼	-4.4%	64,142	0.2%	Consumer Discretionary
EMR Emerson Electric	$617,543	$19,457 ▼	-3.1%	4,983	0.2%	Industrial Products
TJX TJX Companies	$504,618	$1,450 ▲	0.3%	4,177	0.2%	Retail/Wholesale
PEG Public Service Enterprise Group	$473,060	$86,264 ▼	-15.4%	5,599	0.1%	Utilities
VNQ Vanguard Real Estate ETF	$440,233		0.0%	4,942	0.1%	ETF
ACN Accenture	$381,604		0.0%	1,085	0.1%	Computer and Technology
VTRS Viatris	$325,318	$747 ▼	-0.2%	26,130	0.1%	Medical
BAC Bank of America	$258,455		0.0%	5,881	0.1%	Finance
CVS CVS Health	$202,948		0.0%	4,521	0.1%	Retail/Wholesale
JPM JPMorgan Chase & Co.	$0	$267,370 ▼	-100.0%	0	0.0%	Finance

Showing largest 100 holdings. View all holdings.

More Institutional Buying and Selling Information

SEC Filings and Trading Data

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Keystone Financial Planning, Inc. Top Holdings and 13F Report (2025)

About Keystone Financial Planning, Inc.

Investment Activity

Largest Holdings

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

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Keystone Financial Planning, Inc. Top Holdings and 13F Report (2025)

About Keystone Financial Planning, Inc.

Investment Activity

Largest Holdings

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofKeystone Financial Planning, Inc.

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

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