Lakeshore Financial Planning, Inc. Top Holdings and 13F Report (2024) About Lakeshore Financial Planning, Inc.Investment ActivityLakeshore Financial Planning, Inc. has $227.01 million in total holdings as of September 30, 2024.Lakeshore Financial Planning, Inc. owns shares of 74 different stocks, but just 11 companies or ETFs make up 80% of its holdings.Approximately 7.61% of the portfolio was purchased this quarter.About 3.38% of the portfolio was sold this quarter.This quarter, Lakeshore Financial Planning, Inc. has purchased 68 new stocks and bought additional shares in 35 stocks.Lakeshore Financial Planning, Inc. sold shares of 14 stocks and completely divested from 3 stocks this quarter.Largest Holdings iShares Core S&P 500 ETF $42,384,341Vanguard S&P 500 ETF $18,968,222PGIM Ultra Short Bond ETF $18,649,972Financial Select Sector SPDR Fund $18,527,030Dimensional US Large Cap Value ETF $17,972,366 Largest New Holdings this Quarter iShares S&P 500 Growth ETF $781,895 HoldingEli Lilly and Company $318,938 HoldingInternational Business Machines $228,899 HoldingWalmart $228,038 HoldingStarbucks $222,830 Holding Largest Purchases this Quarter PGIM Ultra Short Bond ETF 133,170 shares (about $6.63M)iShares Core S&P 500 ETF 5,163 shares (about $2.98M)Schwab US Dividend Equity ETF 19,664 shares (about $1.66M)Vanguard S&P 500 ETF 2,416 shares (about $1.27M)iShares S&P 500 Growth ETF 8,166 shares (about $781.90K) Largest Sales this Quarter Dimensional International Value ETF 165,289 shares (about $6.29M)Dimensional U.S. Targeted Value ETF 4,979 shares (about $276.98K)Dimensional US Large Cap Value ETF 8,510 shares (about $262.19K)Rocket Companies 2,000 shares (about $38.38K)Ford Motor 3,263 shares (about $34.46K) Sector Allocation Over TimeMap of 500 Largest Holdings ofLakeshore Financial Planning, Inc. Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIVViShares Core S&P 500 ETF$42,384,341$2,978,378 ▲7.6%73,47318.7%ETFVOOVanguard S&P 500 ETF$18,968,222$1,274,891 ▲7.2%35,9468.4%ETFPULSPGIM Ultra Short Bond ETF$18,649,972$6,629,218 ▲55.1%374,6478.2%ETFXLFFinancial Select Sector SPDR Fund$18,527,030$212,008 ▲1.2%408,8038.2%ETFDFLVDimensional US Large Cap Value ETF$17,972,366$262,193 ▼-1.4%583,3297.9%ETFSCHDSchwab US Dividend Equity ETF$16,424,384$1,662,227 ▲11.3%194,2997.2%ETFDFATDimensional U.S. Targeted Value ETF$15,592,124$276,982 ▼-1.7%280,2826.9%ETFDFIVDimensional International Value ETF$11,456,544$6,294,260 ▼-35.5%300,8525.0%ETFMSFTMicrosoft$9,325,551$297,798 ▲3.3%21,6704.1%Computer and TechnologyRSPInvesco S&P 500 Equal Weight ETF$8,277,992$7,346 ▼-0.1%46,2043.6%ETFAAPLApple$7,779,413$34,253 ▲0.4%33,3863.4%Computer and TechnologyIJRiShares Core S&P Small-Cap ETF$4,474,807$727,984 ▲19.4%38,2582.0%ETFQQQInvesco QQQ$3,492,302$351,915 ▲11.2%7,1551.5%FinanceIWViShares Russell 3000 ETF$3,015,718$16,337 ▼-0.5%9,2301.3%ETFIJHiShares Core S&P Mid-Cap ETF$2,374,9530.0%38,1091.0%ETFJPMJPMorgan Chase & Co.$2,263,469$12,233 ▼-0.5%10,7321.0%FinanceIWMiShares Russell 2000 ETF$2,009,804$3,976 ▲0.2%9,0980.9%FinanceDFUSDimensional U.S. Equity ETF$1,380,902$84,032 ▲6.5%22,2010.6%ETFCCCSCCC Intelligent Solutions$1,285,3360.0%116,3200.6%FinanceKOCoca-Cola$861,032$10,638 ▲1.3%11,9790.4%Consumer StaplesIVWiShares S&P 500 Growth ETF$781,895$781,895 ▲New Holding8,1660.3%ETFMCDMcDonald's$755,185$9,135 ▼-1.2%2,4800.3%Retail/WholesaleSOFISoFi Technologies$729,510$39,300 ▲5.7%92,8130.3%FinanceSOSouthern$722,759$49,429 ▲7.3%8,0130.3%UtilitiesDTEDTE Energy$709,916$7,321 ▲1.0%5,5270.3%UtilitiesGOOGAlphabet$640,776$23,745 ▲3.8%3,8320.3%Computer and TechnologyHDHome Depot$637,194$405 ▲0.1%1,5720.3%Retail/WholesaleCOSTCostco Wholesale$592,3250.0%6680.3%Retail/WholesaleBACBank of America$548,762$3,056 ▲0.6%13,8290.2%FinanceNOCNorthrop Grumman$526,4860.0%9970.2%AerospaceAMZNAmazon.com$517,625$72,296 ▲16.2%2,7780.2%Retail/WholesaleEFAiShares MSCI EAFE ETF$507,4670.0%6,0680.2%FinanceNVDANVIDIA$505,919$15,301 ▲3.1%4,1660.2%Computer and TechnologyPGProcter & Gamble$501,463$173 ▲0.0%2,8940.2%Consumer StaplesJNJJohnson & Johnson$455,916$27,076 ▲6.3%2,8120.2%MedicalMDLZMondelez International$447,1720.0%6,0690.2%Consumer StaplesCMAComerica$440,613$3,056 ▲0.7%7,3530.2%FinanceAFLAflac$425,143$112 ▲0.0%3,8010.2%FinanceMETAMeta Platforms$424,178$16,028 ▲3.9%7410.2%Computer and TechnologyBRK.BBerkshire Hathaway$399,0450.0%8670.2%FinanceCVXChevron$393,0640.0%2,6690.2%Oils/EnergyUNHUnitedHealth Group$386,241$22,238 ▲6.1%6600.2%MedicalWMWaste Management$377,3300.0%1,8170.2%Business ServicesSPYSPDR S&P 500 ETF Trust$349,420$6,311 ▼-1.8%6090.2%FinanceKMBKimberly-Clark$337,415$19,923 ▲6.3%2,3710.1%Consumer StaplesCINFCincinnati Financial$337,3050.0%2,4780.1%FinanceIWFiShares Russell 1000 Growth ETF$331,085$27,027 ▲8.9%8820.1%ETFSRESempra$327,730$8,699 ▼-2.6%3,9180.1%UtilitiesORCLOracle$323,3050.0%1,8970.1%Computer and TechnologyFITBFifth Third Bancorp$323,1010.0%7,5420.1%FinanceLLYEli Lilly and Company$318,938$318,938 ▲New Holding3600.1%MedicalFFord Motor$317,825$34,458 ▼-9.8%30,0960.1%Auto/Tires/TrucksGNTXGentex$299,483$12,262 ▼-3.9%10,0870.1%Auto/Tires/TrucksIYWiShares U.S. Technology ETF$296,606$152 ▲0.1%1,9560.1%ManufacturingMUBiShares National Muni Bond ETF$289,499$10,863 ▼-3.6%2,6650.1%ETFBLKBlackRock$262,6980.0%2760.1%FinanceABBVAbbVie$262,056$198 ▲0.1%1,3260.1%MedicalNEENextEra Energy$253,083$2,198 ▲0.9%2,9940.1%UtilitiesEFXEquifax$248,8990.0%8470.1%Business ServicesVTIPVanguard Short-Term Inflation-Protected Securities ETF$248,341$1,431 ▲0.6%5,0340.1%ManufacturingVVisa$244,980$25,295 ▲11.5%8910.1%Business ServicesPEPPepsiCo$244,418$511 ▲0.2%1,4360.1%Consumer StaplesXOMExxon Mobil$242,582$10,904 ▲4.7%2,0690.1%Oils/EnergyIXUSiShares Core MSCI Total International Stock ETF$232,8520.0%3,2060.1%ManufacturingIBMInternational Business Machines$228,899$228,899 ▲New Holding1,0350.1%Computer and TechnologyWMTWalmart$228,038$228,038 ▲New Holding2,8240.1%Retail/WholesaleSBUXStarbucks$222,830$222,830 ▲New Holding2,2850.1%Retail/WholesaleRKTRocket Companies$220,608$38,380 ▼-14.8%11,4960.1%FinanceDTMDT Midstream$216,539$216,539 ▲New Holding2,7520.1%Oils/EnergyTGTTarget$214,094$214,094 ▲New Holding1,3720.1%Retail/WholesaleRYJInvesco Bloomberg Analyst Rating Improvers ETF$211,981$211,981 ▲New Holding2,9500.1%ETFDISWalt Disney$209,650$5,968 ▼-2.8%2,1780.1%Consumer DiscretionaryPMPhilip Morris International$208,475$208,475 ▲New Holding1,7170.1%Consumer StaplesCNFRConifer$11,1180.0%10,2000.0%FinanceSYMSymbotic$0$236,627 ▼-100.0%00.0%Business ServicesIWDiShares Russell 1000 Value ETF$0$229,966 ▼-100.0%00.0%ETFQCOMQUALCOMM$0$204,962 ▼-100.0%00.0%Computer and TechnologyShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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