Mayfair Advisory Group, LLC Top Holdings and 13F Report (2025) About Mayfair Advisory Group, LLCInvestment ActivityMayfair Advisory Group, LLC has $169.81 million in total holdings as of December 31, 2024.Mayfair Advisory Group, LLC owns shares of 158 different stocks, but just 56 companies or ETFs make up 80% of its holdings.Approximately 18.05% of the portfolio was purchased this quarter.About 2.97% of the portfolio was sold this quarter.This quarter, Mayfair Advisory Group, LLC has purchased 154 new stocks and bought additional shares in 82 stocks.Mayfair Advisory Group, LLC sold shares of 29 stocks and completely divested from 11 stocks this quarter.Largest Holdings Schwab US Dividend Equity ETF $12,428,396Vanguard Growth ETF $10,779,189Vanguard Value ETF $9,724,844JPMorgan Equity Premium Income ETF $9,637,189Apple $7,592,910 Largest New Holdings this Quarter J P MORGAN EXCHANGE TRADED F $1,093,832 HoldingPIMCO Multi Sector Bond Active ETF $511,298 HoldingRegions Financial $365,430 HoldingSPDR Portfolio S&P 500 Value ETF $358,901 HoldingSPDR Portfolio S&P 500 Growth ETF $300,490 Holding Largest Purchases this Quarter Schwab US Dividend Equity ETF 309,451 shares (about $8.45M)Schwab U.S. Large-Cap Growth ETF 177,055 shares (about $4.93M)Schwab US Broad Market ETF 76,416 shares (about $1.73M)JPMorgan Nasdaq Equity Premium Income ETF 28,485 shares (about $1.61M)J P MORGAN EXCHANGE TRADED F 17,631 shares (about $1.09M) Largest Sales this Quarter Fidelity Total Bond ETF 32,597 shares (about $1.46M)EMCOR Group 534 shares (about $242.38K)JPMorgan Ultra-Short Income ETF 3,654 shares (about $184.05K)JPMorgan Income ETF 3,186 shares (about $145.35K)Schwab Fundamental International Large Company Index ETF 2,588 shares (about $85.95K) Sector Allocation Over TimeMap of 500 Largest Holdings ofMayfair Advisory Group, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorSCHDSchwab US Dividend Equity ETF$12,428,396$8,454,207 ▲212.7%454,9197.3%ETFVUGVanguard Growth ETF$10,779,189$940,711 ▲9.6%26,2636.3%ETFVTVVanguard Value ETF$9,724,844$960,786 ▲11.0%57,4415.7%ETFJEPIJPMorgan Equity Premium Income ETF$9,637,189$849,142 ▲9.7%167,5165.7%ETFAAPLApple$7,592,910$17,279 ▼-0.2%30,3214.5%Computer and TechnologyFBNDFidelity Total Bond ETF$6,690,202$1,462,626 ▼-17.9%149,1023.9%ETFSCHGSchwab U.S. Large-Cap Growth ETF$6,499,333$4,934,518 ▲315.3%233,2023.8%ETFJPSTJPMorgan Ultra-Short Income ETF$4,818,623$184,051 ▼-3.7%95,6652.8%ETFAVUVAvantis U.S. Small Cap Value ETF$3,745,902$361,308 ▲10.7%38,8062.2%ETFQUALiShares MSCI USA Quality Factor ETF$3,233,180$6,589 ▼-0.2%18,1561.9%ETFVTIVanguard Total Stock Market ETF$3,199,316$19,708 ▲0.6%11,0391.9%ETFJEPQJPMorgan Nasdaq Equity Premium Income ETF$3,118,347$1,605,997 ▲106.2%55,3091.8%ETFVYMIVanguard International High Dividend Yield ETF$2,917,798$28,238 ▼-1.0%42,9851.7%ETFNVDANVIDIA$2,744,227$338,412 ▲14.1%20,4351.6%Computer and TechnologySCHBSchwab US Broad Market ETF$2,415,423$1,734,648 ▲254.8%106,4061.4%ETFXOMExxon Mobil$2,407,410$13,016 ▲0.5%22,3801.4%EnergyCOWZPacer US Cash Cows 100 ETF$2,336,569$277,881 ▲13.5%41,3701.4%ETFIVViShares Core S&P 500 ETF$2,335,294$79,472 ▲3.5%3,9671.4%ETFFIRST TR EXCHNG TRADED FD VI$2,152,441$20,641 ▼-0.9%90,0981.3%FT VEST LADMSFTMicrosoft$1,879,171$80,090 ▲4.5%4,4581.1%Computer and TechnologySOSouthern$1,739,574$85,777 ▲5.2%21,1321.0%UtilitiesSPHQInvesco S&P 500 Quality ETF$1,676,957$23,662 ▲1.4%25,0181.0%ETFAMEAMETEK$1,567,9010.0%8,6980.9%Computer and TechnologyRYRoyal Bank of Canada$1,422,2590.0%11,8020.8%FinanceTSLATesla$1,287,038$4,038 ▲0.3%3,1870.8%Auto/Tires/TrucksCVXChevron$1,255,037$55,474 ▼-4.2%8,6650.7%EnergyDFASDimensional U.S. Small Cap ETF$1,250,225$204,998 ▲19.6%19,2110.7%ETFAMZNAmazon.com$1,249,865$147,430 ▲13.4%5,6970.7%Retail/WholesaleMINTPIMCO Enhanced Short Maturity Exchange-Traded Fund$1,238,882$45,152 ▼-3.5%12,3470.7%ETFVIGVanguard Dividend Appreciation ETF$1,230,518$2,937 ▲0.2%6,2840.7%ETFLLYEli Lilly and Company$1,183,408$49,405 ▲4.4%1,5330.7%MedicalNSCNorfolk Southern$1,173,735$31,215 ▲2.7%5,0010.7%TransportationJ P MORGAN EXCHANGE TRADED F$1,093,832$1,093,832 ▲New Holding17,6310.6%HEDGED EQUITY LAKOCoca-Cola$1,092,235$6,973 ▲0.6%17,5430.6%Consumer StaplesUCBIUnited Community Banks$1,069,3960.0%33,0980.6%FinanceVBKVanguard Small-Cap Growth ETF$1,041,999$244,748 ▲30.7%3,7210.6%ETFWMTWalmart$920,757$4,066 ▼-0.4%10,1910.5%Retail/WholesaleJPMJPMorgan Chase & Co.$900,604$50,340 ▲5.9%3,7570.5%FinancePALANTIR TECHNOLOGIES INC$873,375$293,369 ▲50.6%11,5480.5%CL ASCHXSchwab US Large-Cap ETF$842,792$656,172 ▲351.6%36,3590.5%ETFFDVVFidelity High Dividend ETF$836,0460.0%16,7410.5%ETFMCDMcDonald's$781,254$33,627 ▲4.5%2,6950.5%Retail/WholesaleTFCTruist Financial$763,358$86,760 ▲12.8%17,5970.4%FinanceDGRWWisdomTree U.S. Quality Dividend Growth Fund$758,982$32,049 ▲4.4%9,3780.4%ManufacturingBXBlackstone$747,7860.0%4,3370.4%FinanceLDURPIMCO Low Duration Exchange-Traded Fund$702,546$61,269 ▲9.6%7,3960.4%ETFIMCGiShares Morningstar Mid-Cap Growth ETF$701,743$263,220 ▲60.0%9,2910.4%ETFSGOLabrdn Physical Gold Shares ETF$681,3600.0%27,2000.4%ETFGLDSPDR Gold Shares$679,901$222,275 ▲48.6%2,8080.4%FinanceVBRVanguard Small-Cap Value ETF$664,094$244,353 ▲58.2%3,3510.4%ETFBUFDFT Vest Laddered Deep Buffer ETF$652,878$72,962 ▲12.6%25,5830.4%ETFFNDFSchwab Fundamental International Large Company Index ETF$651,381$85,947 ▼-11.7%19,6140.4%ETFGOOGAlphabet$646,173$76,368 ▲13.4%3,3930.4%Computer and TechnologyVEAVanguard FTSE Developed Markets ETF$635,262$249,724 ▲64.8%13,2840.4%ETFHONHoneywell International$617,587$3,840 ▲0.6%2,7340.4%Multi-Sector ConglomeratesVYMVanguard High Dividend Yield ETF$613,055$1,021 ▲0.2%4,8050.4%ETFCSXCSX$610,0640.0%18,9050.4%TransportationVTVanguard Total World Stock ETF$609,387$98,334 ▲19.2%5,1870.4%ETFBACBank of America$581,678$65,925 ▲12.8%13,2350.3%FinancePMPhilip Morris International$575,956$481 ▲0.1%4,7860.3%Consumer StaplesAVGOBroadcom$556,701$21,331 ▲4.0%2,4010.3%Computer and TechnologyMRKMerck & Co., Inc.$536,098$46,159 ▲9.4%5,3890.3%MedicalVOVanguard Mid-Cap ETF$534,8630.0%2,0250.3%ETFGOOGLAlphabet$532,468$5,679 ▼-1.1%2,8130.3%Computer and TechnologySCHVSchwab U.S. Large-Cap Value ETF$521,582$347,721 ▲200.0%20,0070.3%ETFPIMCO ETF TR$512,862$14,015 ▼-2.7%5,6720.3%ACTIVE BD ETFPYLDPIMCO Multi Sector Bond Active ETF$511,298$511,298 ▲New Holding19,7260.3%ETFLOWLowe's Companies$506,429$1,974 ▼-0.4%2,0520.3%Retail/WholesaleMCOMoody's$497,324$473 ▲0.1%1,0510.3%FinanceBRK.BBerkshire Hathaway$494,0750.0%1,0900.3%FinanceGLGlobe Life$492,539$558 ▲0.1%4,4170.3%FinanceFIDELITY COVINGTON TRUST$461,580$132,082 ▲40.1%14,0170.3%ENHANCED LARGEXLEEnergy Select Sector SPDR Fund$459,728$15,076 ▲3.4%5,3670.3%ETFGPCGenuine Parts$450,4600.0%3,8580.3%Retail/WholesalePGProcter & Gamble$443,770$8,383 ▲1.9%2,6470.3%Consumer StaplesIWMiShares Russell 2000 ETF$442,3620.0%2,0020.3%FinanceCOPConocoPhillips$439,494$176,908 ▲67.4%4,4320.3%EnergyVGTVanguard Information Technology ETF$438,377$16,167 ▲3.8%7050.3%ETFJNJJohnson & Johnson$432,703$18,077 ▼-4.0%2,9920.3%MedicalDUKDuke Energy$407,042$23,811 ▼-5.5%3,7780.2%UtilitiesMAMastercard$392,295$2,633 ▼-0.7%7450.2%Business ServicesVXUSVanguard Total International Stock ETF$392,168$19,800 ▲5.3%6,6550.2%ETFIEFAiShares Core MSCI EAFE ETF$391,9520.0%5,5770.2%ETFQQQInvesco QQQ$387,488$10,735 ▲2.8%7580.2%FinanceCOSTCostco Wholesale$384,0320.0%4190.2%Retail/WholesaleSMMDiShares Russell 2500 ETF$381,238$45,360 ▲13.5%5,6060.2%ETFSPYSPDR S&P 500 ETF Trust$379,543$21,086 ▲5.9%6480.2%FinanceJPIEJPMorgan Income ETF$378,920$145,345 ▼-27.7%8,3060.2%ETFAXPAmerican Express$377,8140.0%1,2730.2%FinanceITOTiShares Core S&P Total U.S. Stock Market ETF$367,2100.0%2,8550.2%ETFRFRegions Financial$365,430$365,430 ▲New Holding15,5370.2%FinanceMOAltria Group$359,376$1,778 ▲0.5%6,8730.2%Consumer StaplesSPYVSPDR Portfolio S&P 500 Value ETF$358,901$358,901 ▲New Holding7,0180.2%ETFMPCMarathon Petroleum$358,237$837 ▲0.2%2,5680.2%EnergyDAUGFT Vest U.S. Equity Deep Buffer ETF - August$352,3590.0%8,8800.2%ETFJIREJPMorgan International Research Enhanced Equity ETF$350,603$30,543 ▲9.5%5,9920.2%ETFIWFiShares Russell 1000 Growth ETF$344,957$49,796 ▲16.9%8590.2%ETFFANGDiamondback Energy$339,477$33,423 ▲10.9%2,0720.2%EnergyCOOPMr. Cooper Group$331,9070.0%3,4570.2%FinanceSCHFSchwab International Equity ETF$326,169$194,691 ▲148.1%17,6310.2%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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