Mayfair Advisory Group, LLC Top Holdings and 13F Report (2024)

About Mayfair Advisory Group, LLC

Investment Activity

Mayfair Advisory Group, LLC has $158.56 million in total holdings as of September 30, 2024.
Mayfair Advisory Group, LLC owns shares of 154 different stocks, but just 55 companies or ETFs make up 80% of its holdings.
Approximately 7.67% of the portfolio was purchased this quarter.
About 3.40% of the portfolio was sold this quarter.
This quarter, Mayfair Advisory Group, LLC has purchased 142 new stocks and bought additional shares in 65 stocks.
Mayfair Advisory Group, LLC sold shares of 34 stocks and completely divested from 11 stocks this quarter.

Largest Holdings

Schwab US Dividend Equity ETF: $12,313,828
Vanguard Growth ETF: $9,189,943
Vanguard Value ETF: $9,039,372
JPMorgan Equity Premium Income ETF: $9,035,528
Fidelity Total Bond ETF: $8,409,008

Largest New Holdings this Quarter

JPMorgan International Research Enhanced Equity ETF: $356,808 Holding
FT Vest U.S. Equity Deep Buffer ETF - August: $346,687 Holding
FIDELITY COVINGTON TRUST: $321,493 Holding
FIRST TR EXCHNG TRADED FD VI: $316,296 Holding
Mr. Cooper Group: $315,901 Holding

Largest Purchases this Quarter

Avantis U.S. Small Cap Value ETF: 8,945 shares (about $857.19K)
Schwab US Dividend Equity ETF: 6,812 shares (about $576.63K)
Fidelity Total Bond ETF: 12,055 shares (about $557.90K)
Schwab US Broad Market ETF: 7,553 shares (about $501.52K)
Fidelity High Dividend ETF: 9,343 shares (about $472.01K)

Largest Sales this Quarter

FT Cboe Vest U.S. Equity Moderate Buffer ETF - February: 17,599 shares (about $642.18K)
JPMorgan Ultra-Short Income ETF: 12,651 shares (about $638.62K)
abrdn Physical Gold Shares ETF: 10,300 shares (about $260.90K)
JPMorgan Nasdaq Equity Premium Income ETF: 2,643 shares (about $143.70K)
United Community Banks: 3,600 shares (about $102.28K)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
SCHD Schwab US Dividend Equity ETF	$12,313,828	$576,634 ▲	4.9%	145,468	7.8%	ETF
VUG Vanguard Growth ETF	$9,189,943	$155,651 ▲	1.7%	23,971	5.8%	ETF
VTV Vanguard Value ETF	$9,039,372	$380,147 ▲	4.4%	51,766	5.7%	ETF
JEPI JPMorgan Equity Premium Income ETF	$9,035,528	$97,598 ▲	1.1%	152,756	5.7%	ETF
FBND Fidelity Total Bond ETF	$8,409,008	$557,904 ▲	7.1%	181,699	5.3%	ETF
AAPL Apple	$6,892,495	$65,546 ▲	1.0%	30,390	4.3%	Computer and Technology
SCHG Schwab U.S. Large-Cap Growth ETF	$5,843,259	$45,999 ▲	0.8%	56,147	3.7%	ETF
JPST JPMorgan Ultra-Short Income ETF	$5,013,613	$638,621 ▼	-11.3%	99,319	3.2%	ETF
AVUV Avantis U.S. Small Cap Value ETF	$3,360,060	$857,192 ▲	34.2%	35,063	2.1%	ETF
QUAL iShares MSCI USA Quality Factor ETF	$3,260,394	$110,036 ▲	3.5%	18,193	2.1%	ETF
VYMI Vanguard International High Dividend Yield ETF	$3,178,246	$330,413 ▲	11.6%	43,401	2.0%	ETF
VTI Vanguard Total Stock Market ETF	$3,101,940	$13,006 ▲	0.4%	10,971	2.0%	ETF
XOM Exxon Mobil	$2,778,651	$18,725 ▲	0.7%	22,259	1.8%	Oils/Energy
NVDA NVIDIA	$2,237,946	$8,495 ▲	0.4%	17,915	1.4%	Computer and Technology
IVV iShares Core S&P 500 ETF	$2,206,044	$113,987 ▲	5.4%	3,832	1.4%	ETF
FIRST TR EXCHNG TRADED FD VI	$2,133,969	$133,136 ▲	6.7%	90,962	1.3%	FT VEST LAD
COWZ Pacer US Cash Cows 100 ETF	$2,127,577	$24,807 ▲	1.2%	36,450	1.3%	ETF
SCHB Schwab US Broad Market ETF	$1,991,337	$501,519 ▲	33.7%	29,990	1.3%	ETF
SO Southern	$1,814,365	$1,355 ▲	0.1%	20,090	1.1%	Utilities
MSFT Microsoft	$1,775,805	$6,657 ▲	0.4%	4,268	1.1%	Computer and Technology
SPHQ Invesco S&P 500 Quality ETF	$1,650,828	$8,567 ▲	0.5%	24,665	1.0%	ETF
AME AMETEK	$1,479,617	$22,625 ▲	1.6%	8,698	0.9%	Computer and Technology
JEPQ JPMorgan Nasdaq Equity Premium Income ETF	$1,458,446	$143,702 ▼	-9.0%	26,824	0.9%	ETF
RY Royal Bank of Canada	$1,444,801		0.0%	11,802	0.9%	Finance
CVX Chevron	$1,363,918	$40,700 ▼	-2.9%	9,048	0.9%	Oils/Energy
LLY Eli Lilly and Company	$1,303,308	$5,323 ▲	0.4%	1,469	0.8%	Medical
MINT PIMCO Enhanced Short Maturity Exchange-Traded Fund	$1,283,745	$58,585 ▼	-4.4%	12,797	0.8%	ETF
VIG Vanguard Dividend Appreciation ETF	$1,236,443	$789 ▲	0.1%	6,269	0.8%	ETF
KO Coca-Cola	$1,223,164	$70 ▲	0.0%	17,431	0.8%	Consumer Staples
NSC Norfolk Southern	$1,206,875	$2,231 ▼	-0.2%	4,868	0.8%	Transportation
DFAS Dimensional U.S. Small Cap ETF	$1,033,993	$31,546 ▲	3.1%	16,061	0.7%	ETF
UCBI United Community Banks	$940,314	$102,276 ▼	-9.8%	33,098	0.6%	Finance
AMZN Amazon.com	$937,213	$165,807 ▲	21.5%	5,025	0.6%	Retail/Wholesale
FDVV Fidelity High Dividend ETF	$845,755	$472,008 ▲	126.3%	16,741	0.5%	ETF
WMT Walmart	$828,502		0.0%	10,236	0.5%	Retail/Wholesale
FNDF Schwab Fundamental International Large Company Index ETF	$822,362		0.0%	22,202	0.5%	ETF
TSLA Tesla	$794,504	$3,751 ▲	0.5%	3,177	0.5%	Auto/Tires/Trucks
MCD McDonald's	$783,397	$7,594 ▼	-1.0%	2,579	0.5%	Retail/Wholesale
VBK Vanguard Small-Cap Growth ETF	$762,370	$79,798 ▲	11.7%	2,847	0.5%	ETF
JPM JPMorgan Chase & Co.	$749,197		0.0%	3,547	0.5%	Finance
DGRW WisdomTree U.S. Quality Dividend Growth Fund	$744,971	$498 ▲	0.1%	8,982	0.5%	Manufacturing
SGOL abrdn Physical Gold Shares ETF	$688,976	$260,899 ▼	-27.5%	27,200	0.4%	ETF
TFC Truist Financial	$661,157	$8,266 ▼	-1.2%	15,597	0.4%	Finance
BX Blackstone	$658,877	$28,561 ▲	4.5%	4,337	0.4%	Finance
CSX CSX	$652,033	$2,587 ▼	-0.4%	18,905	0.4%	Transportation
LDUR PIMCO Low Duration Exchange-Traded Fund	$643,168	$40,013 ▲	6.6%	6,751	0.4%	ETF
VYM Vanguard High Dividend Yield ETF	$617,272	$11,838 ▲	2.0%	4,797	0.4%	ETF
BUFD FT Vest Laddered Deep Buffer ETF	$569,691	$336,540 ▲	144.3%	22,724	0.4%	ETF
PM Philip Morris International	$569,529		0.0%	4,782	0.4%	Consumer Staples
HON Honeywell International	$553,732	$4,891 ▼	-0.9%	2,717	0.3%	Multi-Sector Conglomerates
LOW Lowe's Companies	$551,571	$4,552 ▲	0.8%	2,060	0.3%	Retail/Wholesale
SCHX Schwab US Large-Cap ETF	$545,750	$1,830 ▲	0.3%	8,051	0.3%	ETF
PIMCO ETF TR	$544,457	$14,950 ▲	2.8%	5,827	0.3%	ACTIVE BD ETF
MRK Merck & Co., Inc.	$540,617	$2,744 ▲	0.5%	4,925	0.3%	Medical
SCHV Schwab U.S. Large-Cap Value ETF	$534,987		0.0%	6,669	0.3%	ETF
VO Vanguard Mid-Cap ETF	$534,175		0.0%	2,025	0.3%	ETF
JPIE JPMorgan Income ETF	$528,977		0.0%	11,492	0.3%	ETF
GPC Genuine Parts	$527,389		0.0%	3,858	0.3%	Retail/Wholesale
VT Vanguard Total World Stock ETF	$519,912	$1,315 ▲	0.3%	4,350	0.3%	ETF
GOOG Alphabet	$504,405	$69,120 ▲	15.9%	2,992	0.3%	Computer and Technology
BRK.B Berkshire Hathaway	$503,547		0.0%	1,090	0.3%	Finance
JNJ Johnson & Johnson	$499,624	$10,739 ▼	-2.1%	3,117	0.3%	Medical
XLE Energy Select Sector SPDR Fund	$483,662	$13,790 ▼	-2.8%	5,191	0.3%	ETF
MCO Moody's	$483,557	$2,303 ▼	-0.5%	1,050	0.3%	Finance
GOOGL Alphabet	$474,881	$48,440 ▲	11.4%	2,843	0.3%	Computer and Technology
BAC Bank of America	$470,691	$76,650 ▲	19.5%	11,735	0.3%	Finance
GL Globe Life	$469,966	$43,460 ▼	-8.5%	4,412	0.3%	Finance
GLD SPDR Gold Shares	$463,050	$41,160 ▲	9.8%	1,890	0.3%	Finance
DUK Duke Energy	$456,086	$5,132 ▼	-1.1%	3,999	0.3%	Utilities
MPC Marathon Petroleum	$440,613	$3,784 ▼	-0.9%	2,562	0.3%	Oils/Energy
IWM iShares Russell 2000 ETF	$438,738		0.0%	2,002	0.3%	Finance
PG Procter & Gamble	$438,581		0.0%	2,597	0.3%	Consumer Staples
EME EMCOR Group	$432,825	$2,175 ▼	-0.5%	995	0.3%	Construction
IEFA iShares Core MSCI EAFE ETF	$429,652		0.0%	5,577	0.3%	ETF
IMCG iShares Morningstar Mid-Cap Growth ETF	$423,317	$10,499 ▲	2.5%	5,806	0.3%	ETF
VBR Vanguard Small-Cap Value ETF	$422,710	$80,630 ▲	23.6%	2,118	0.3%	ETF
VEA Vanguard FTSE Developed Markets ETF	$420,592	$116,338 ▲	38.2%	8,062	0.3%	ETF
VXUS Vanguard Total International Stock ETF	$408,266	$5,427 ▲	1.3%	6,319	0.3%	ETF
AVGO Broadcom	$407,787	$366,991 ▲	899.6%	2,309	0.3%	Computer and Technology
VGT Vanguard Information Technology ETF	$397,248	$2,925 ▲	0.7%	679	0.3%	ETF
MA Mastercard	$373,275	$58,729 ▲	18.7%	750	0.2%	Business Services
COST Costco Wholesale	$369,895	$15,008 ▲	4.2%	419	0.2%	Retail/Wholesale
FANG Diamondback Energy	$363,529	$89,325 ▲	32.6%	1,868	0.2%	Oils/Energy
QQQ Invesco QQQ	$359,245		0.0%	737	0.2%	Finance
ITOT iShares Core S&P Total U.S. Stock Market ETF	$358,188		0.0%	2,855	0.2%	ETF
JIRE JPMorgan International Research Enhanced Equity ETF	$356,808	$356,808 ▲	New Holding	5,470	0.2%	ETF
AXP American Express	$351,310	$13,799 ▼	-3.8%	1,273	0.2%	Finance
SPY SPDR S&P 500 ETF Trust	$350,432	$40,082 ▼	-10.3%	612	0.2%	Finance
DAUG FT Vest U.S. Equity Deep Buffer ETF - August	$346,687	$346,687 ▲	New Holding	8,880	0.2%	ETF
CAT Caterpillar	$346,626	$397 ▲	0.1%	873	0.2%	Industrial Products
VZ Verizon Communications	$344,430	$5,125 ▼	-1.5%	7,796	0.2%	Computer and Technology
MO Altria Group	$342,644	$2,505 ▼	-0.7%	6,839	0.2%	Consumer Staples
SMMD iShares Russell 2500 ETF	$333,459	$13,166 ▲	4.1%	4,939	0.2%	ETF
ALL Allstate	$332,735	$60,982 ▲	22.4%	1,746	0.2%	Finance
FIDELITY COVINGTON TRUST	$321,493	$321,493 ▲	New Holding	10,006	0.2%	ENHANCED LARGE
FIRST TR EXCHNG TRADED FD VI	$316,296	$316,296 ▲	New Holding	9,123	0.2%	FT VEST US EQT
COOP Mr. Cooper Group	$315,901	$315,901 ▲	New Holding	3,457	0.2%	Finance
ABBV AbbVie	$314,750		0.0%	1,620	0.2%	Medical
VTEB Vanguard Tax-Exempt Bond ETF	$314,547		0.0%	6,187	0.2%	ETF
SSD Simpson Manufacturing	$309,533	$1,918 ▼	-0.6%	1,614	0.2%	Construction

Showing largest 100 holdings. View all holdings.

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Mayfair Advisory Group, LLC Top Holdings and 13F Report (2024)

About Mayfair Advisory Group, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Mayfair Advisory Group, LLC Top Holdings and 13F Report (2024)

About Mayfair Advisory Group, LLC

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofMayfair Advisory Group, LLC

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools