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Merit Financial Group, LLC Top Holdings and 13F Report (2025)

About Merit Financial Group, LLC

Investment Activity

  • Merit Financial Group, LLC has $8.97 billion in total holdings as of June 30, 2025.
  • Merit Financial Group, LLC owns shares of 1,694 different stocks, but just 230 companies or ETFs make up 80% of its holdings.
  • Approximately 25.04% of the portfolio was purchased this quarter.
  • About 5.46% of the portfolio was sold this quarter.
  • This quarter, Merit Financial Group, LLC has purchased 1,396 new stocks and bought additional shares in 943 stocks.
  • Merit Financial Group, LLC sold shares of 377 stocks and completely divested from 61 stocks this quarter.

Largest Holdings

Vanguard Growth ETF
$358,371,593
2023 ETF SERIES TRUST II
$233,775,564

Largest New Holdings this Quarter

025072174 - Avantis All International Markets Equity ETF
$111,831,230 Holding
92647X830 - VictoryShares Free Cash Flow ETF
$82,500,600 Holding
09290C806 - BlackRock Future U.S. Themes ETF
$37,557,947 Holding
48662X105 - KAYNE ANDERSON BDC INC
$26,524,535 Holding
09290C780 - BLACKROCK ETF TRUST
$18,999,646 Holding

Largest Purchases this Quarter

Vanguard Growth ETF
347,412 shares (about $152.31M)
Vanguard Value ETF
686,148 shares (about $121.27M)
Avantis All International Markets Equity ETF
1,712,314 shares (about $111.83M)
VictoryShares Free Cash Flow ETF
2,333,822 shares (about $82.50M)
2023 ETF SERIES TRUST II
2,068,669 shares (about $70.87M)

Largest Sales this Quarter

Avantis International Small Cap Value ETF
861,210 shares (about $68.28M)
Avantis Emerging Markets Equity ETF
693,484 shares (about $47.53M)
Invesco S&P 500 Low Volatility ETF
484,075 shares (about $35.25M)
Vanguard S&P 500 ETF
60,373 shares (about $34.29M)
iShares MSCI Emerging Markets ex China ETF
418,513 shares (about $26.42M)

Sector Allocation Over Time

Map of 500 Largest Holdings ofMerit Financial Group, LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$358,371,593$152,305,505 73.9%817,4534.0%ETF
2023 ETF SERIES TRUST II
$233,775,564$70,872,596 43.5%6,823,5722.6%GMO US QUALITY E
iShares Core S&P U.S. Growth ETF stock logo
IUSG
iShares Core S&P U.S. Growth ETF
$231,552,066$62,965,859 37.3%1,539,5752.6%Manufacturing
iShares Core S&P U.S. Value ETF stock logo
IUSV
iShares Core S&P U.S. Value ETF
$216,559,494$11,447,957 -5.0%2,288,4872.4%Manufacturing
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$170,323,834$34,293,683 -16.8%299,8501.9%ETF
iShares MSCI ACWI ex U.S. ETF stock logo
ACWX
iShares MSCI ACWI ex U.S. ETF
$159,147,800$54,775,859 52.5%2,611,5491.8%Manufacturing
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$157,680,929$6,806,317 -4.1%253,9551.8%ETF
Vanguard Value ETF stock logo
VTV
Vanguard Value ETF
$154,819,574$121,269,742 361.5%875,9741.7%ETF
SPDR Portfolio Short Term Treasury ETF stock logo
SPTS
SPDR Portfolio Short Term Treasury ETF
$151,326,081$59,579,902 64.9%5,166,4761.7%ETF
Apple Inc. stock logo
AAPL
Apple
$150,980,668$13,544,089 9.9%735,8811.7%Computer and Technology
Microsoft Corporation stock logo
MSFT
Microsoft
$150,950,453$26,215,985 21.0%303,4731.7%Computer and Technology
SPDR Portfolio Intermediate Term Treasury ETF stock logo
SPTI
SPDR Portfolio Intermediate Term Treasury ETF
$146,419,710$16,971,970 13.1%5,089,3191.6%ETF
Vanguard Mega Cap Growth ETF stock logo
MGK
Vanguard Mega Cap Growth ETF
$131,025,408$736,367 -0.6%357,8271.5%ETF
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$119,593,068$25,936,875 27.7%654,1571.3%ETF
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$112,748,206$9,151,020 8.8%370,9681.3%ETF
AVNM
Avantis All International Markets Equity ETF
$111,831,230$111,831,230 New Holding1,712,3141.2%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$111,027,867$8,360,047 8.1%702,7521.2%Computer and Technology
iShares MSCI EAFE Value ETF stock logo
EFV
iShares MSCI EAFE Value ETF
$108,596,535$41,058,558 60.8%1,710,7201.2%ETF
iShares MBS ETF stock logo
MBB
iShares MBS ETF
$106,999,095$6,158,808 6.1%1,139,6221.2%ETF
iShares U.S. Equity Factor Rotation Active ETF stock logo
DYNF
iShares U.S. Equity Factor Rotation Active ETF
$96,845,788$208,800 -0.2%1,778,2921.1%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$91,608,255$3,491,336 4.0%166,0651.0%Finance
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$87,071,384$3,696,481 4.4%901,2931.0%Transportation
Vanguard Mega Cap Value ETF stock logo
MGV
Vanguard Mega Cap Value ETF
$83,858,797$6,616,544 8.6%639,1680.9%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$83,755,067$15,558,935 22.8%381,7630.9%Retail/Wholesale
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$82,550,433$40,201,370 94.9%1,375,1530.9%ETF
VictoryShares Free Cash Flow ETF stock logo
VFLO
VictoryShares Free Cash Flow ETF
$82,500,600$82,500,600 New Holding2,333,8220.9%ETF
iShares Flexible Income Active ETF stock logo
BINC
iShares Flexible Income Active ETF
$71,245,396$9,420,316 15.2%1,348,3230.8%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$67,067,604$994,374 1.5%910,8730.7%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$62,016,318$11,757,763 23.4%553,7170.7%ETF
iShares Broad USD Investment Grade Corporate Bond ETF stock logo
USIG
iShares Broad USD Investment Grade Corporate Bond ETF
$61,863,653$2,610,529 4.4%1,202,6370.7%Manufacturing
iShares Core MSCI EAFE ETF stock logo
IEFA
iShares Core MSCI EAFE ETF
$58,156,935$18,189,460 -23.8%696,6570.6%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$57,871,703$12,867,185 28.6%78,4070.6%Computer and Technology
Broadcom Inc. stock logo
AVGO
Broadcom
$56,736,819$21,298,118 60.1%205,8290.6%Computer and Technology
Schwab U.S. Large-Cap Growth ETF stock logo
SCHG
Schwab U.S. Large-Cap Growth ETF
$55,985,658$31,862,233 132.1%1,916,6610.6%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$55,136,270$12,057,587 28.0%197,0350.6%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$54,379,215$10,253,181 23.2%111,9440.6%Finance
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$52,882,729$2,441,230 4.8%347,6370.6%Finance
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$52,637,450$23,075,312 78.1%923,3020.6%ETF
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$50,551,090$8,395,717 19.9%213,3140.6%ETF
SPDR Portfolio S&P 500 Growth ETF stock logo
SPYG
SPDR Portfolio S&P 500 Growth ETF
$50,071,700$2,608,718 5.5%525,3010.6%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$46,222,843$9,829,229 27.0%262,2870.5%Computer and Technology
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$43,910,618$11,611,760 36.0%151,4630.5%Finance
Janus Henderson AAA CLO ETF stock logo
JAAA
Janus Henderson AAA CLO ETF
$43,254,197$7,083,739 19.6%852,2990.5%ETF
iShares U.S. Technology ETF stock logo
IYW
iShares U.S. Technology ETF
$41,614,354$5,851,144 16.4%240,1710.5%Manufacturing
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$40,113,709$13,430,686 50.3%1,745,5920.4%ETF
Vanguard Short-Term Treasury ETF stock logo
VGSH
Vanguard Short-Term Treasury ETF
$38,682,332$1,645,428 -4.1%658,0870.4%ETF
BTHM
BlackRock Future U.S. Themes ETF
$37,557,947$37,557,947 New Holding1,055,5920.4%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$34,644,861$5,107,638 17.3%259,8820.4%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$33,070,892$26,705,195 419.5%169,5860.4%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$32,971,873$575,196 -1.7%453,5960.4%ETF
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$31,883,754$10,509,126 49.2%32,2080.4%Retail/Wholesale
PIMCO Enhanced Short Maturity Exchange-Traded Fund stock logo
MINT
PIMCO Enhanced Short Maturity Exchange-Traded Fund
$31,561,985$1,684,767 5.6%313,9400.4%ETF
iShares MSCI USA Momentum Factor ETF stock logo
MTUM
iShares MSCI USA Momentum Factor ETF
$30,274,508$6,688,096 28.4%125,9760.3%ETF
First Trust Institutional Preferred Securities and Income ETF stock logo
FPEI
First Trust Institutional Preferred Securities and Income ETF
$29,557,092$2,141,179 7.8%1,556,4560.3%ETF
Exxon Mobil Corporation stock logo
XOM
Exxon Mobil
$29,426,740$4,922,693 20.1%272,9750.3%Energy
Visa Inc. stock logo
V
Visa
$29,411,869$8,453,352 40.3%82,8390.3%Business Services
Vanguard Mortgage-Backed Securities ETF stock logo
VMBS
Vanguard Mortgage-Backed Securities ETF
$28,993,859$4,531,772 18.5%625,6770.3%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$27,451,843$6,460,425 30.8%179,7170.3%Medical
The Home Depot, Inc. stock logo
HD
Home Depot
$27,297,190$7,108,811 35.2%74,4520.3%Retail/Wholesale
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$26,812,191$20,838,879 348.9%96,8160.3%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$26,785,557$3,753,398 16.3%150,9980.3%Computer and Technology
Schwab Short-Term U.S. Treasury ETF stock logo
SCHO
Schwab Short-Term U.S. Treasury ETF
$26,646,588$4,671,916 21.3%1,092,9690.3%ETF
KAYNE ANDERSON BDC INC
$26,524,535$26,524,535 New Holding1,738,1740.3%COM SHS
Philip Morris International Inc. stock logo
PM
Philip Morris International
$25,818,168$5,025,506 24.2%141,7570.3%Consumer Staples
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$25,666,426$382,581 1.5%968,5440.3%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$25,367,608$859,992 3.5%230,4050.3%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$25,280,543$5,555,795 28.2%32,4300.3%Medical
Walmart Inc. stock logo
WMT
Walmart
$24,747,909$9,168,630 58.9%253,0980.3%Retail/Wholesale
Tesla, Inc. stock logo
TSLA
Tesla
$24,494,416$5,772,193 30.8%77,1090.3%Auto/Tires/Trucks
iShares Core International Aggregate Bond ETF stock logo
IAGG
iShares Core International Aggregate Bond ETF
$23,686,140$19,161,508 423.5%463,6160.3%ETF
Schwab U.S. Large-Cap Value ETF stock logo
SCHV
Schwab U.S. Large-Cap Value ETF
$23,551,541$13,272,551 129.1%851,1580.3%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$21,880,658$7,444,485 51.6%350,8760.2%Finance
Netflix, Inc. stock logo
NFLX
Netflix
$21,703,824$3,934,463 22.1%16,2070.2%Consumer Discretionary
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$21,616,120$3,965,327 22.5%135,6770.2%Consumer Staples
iShares S&P 100 ETF stock logo
OEF
iShares S&P 100 ETF
$21,418,780$4,458,150 -17.2%70,3750.2%ETF
Vanguard S&P 500 Growth ETF stock logo
VOOG
Vanguard S&P 500 Growth ETF
$21,278,975$3,569 0.0%53,6620.2%ETF
iShares Russell Top 200 Growth ETF stock logo
IWY
iShares Russell Top 200 Growth ETF
$21,014,813$1,054,327 -4.8%85,2490.2%ETF
Bank First National Corporation stock logo
BFC
Bank First National
$20,939,022$1,731,457 9.0%177,9770.2%Finance
PALANTIR TECHNOLOGIES INC
$20,914,440$2,226,919 11.9%153,4220.2%CL A
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$20,520,172$7,672,066 59.7%196,4030.2%ETF
BLACKROCK ETF TRUST
$18,999,646$18,999,646 New Holding658,5670.2%ISHARES A I INNO
Dimensional U.S. Core Equity 2 ETF stock logo
DFAC
Dimensional U.S. Core Equity 2 ETF
$18,706,664$360,156 -1.9%521,9490.2%ETF
Invesco NASDAQ 100 ETF stock logo
QQQM
Invesco NASDAQ 100 ETF
$18,301,819$366,086 2.0%80,5890.2%ETF
GE Aerospace stock logo
GE
GE Aerospace
$18,144,403$6,405,133 54.6%70,4940.2%Aerospace
Chevron Corporation stock logo
CVX
Chevron
$18,037,101$4,232,274 30.7%125,9660.2%Energy
Mastercard Incorporated stock logo
MA
Mastercard
$17,487,558$3,192,378 22.3%31,1200.2%Business Services
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$17,375,429$6,869,537 65.4%354,3840.2%ETF
SPDR Portfolio S&P 600 Small Cap ETF stock logo
SPSM
SPDR Portfolio S&P 600 Small Cap ETF
$17,139,309$15,708,119 -47.8%402,3310.2%ETF
Invesco S&P 500 Revenue ETF stock logo
RWL
Invesco S&P 500 Revenue ETF
$17,011,856$1,816,624 -9.6%163,1210.2%ETF
Fastenal Company stock logo
FAST
Fastenal
$16,694,689$10,452,361 167.4%397,4930.2%Retail/Wholesale
Fortinet, Inc. stock logo
FTNT
Fortinet
$16,653,006$117,772 -0.7%157,5200.2%Computer and Technology
iShares Core Total USD Bond Market ETF stock logo
IUSB
iShares Core Total USD Bond Market ETF
$16,385,579$252,555 1.6%354,4360.2%Manufacturing
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$16,288,305$1,394,912 9.4%83,3500.2%ETF
Oracle Corporation stock logo
ORCL
Oracle
$16,150,795$4,184,344 35.0%73,8730.2%Computer and Technology
RTX Corporation stock logo
RTX
RTX
$15,411,938$4,764,330 44.7%105,5470.2%Aerospace
Cisco Systems, Inc. stock logo
CSCO
Cisco Systems
$15,365,371$3,391,917 28.3%221,4670.2%Computer and Technology
Vanguard S&P 500 Value ETF stock logo
VOOV
Vanguard S&P 500 Value ETF
$15,174,394$207,393 -1.3%80,4110.2%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$15,097,943$4,784,985 46.4%114,3440.2%Consumer Staples
BLACKROCK INC
$14,805,311$1,116,432 8.2%14,1100.2%COM
AbbVie Inc. stock logo
ABBV
AbbVie
$14,771,825$3,814,120 34.8%79,5810.2%Medical

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