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My Personal Cfo, LLC Top Holdings and 13F Report (2024)

About My Personal Cfo, LLC

Investment Activity

  • My Personal Cfo, LLC has $182.40 million in total holdings as of September 30, 2024.
  • My Personal Cfo, LLC owns shares of 88 different stocks, but just 30 companies or ETFs make up 80% of its holdings.
  • Approximately 3.57% of the portfolio was purchased this quarter.
  • About 9.33% of the portfolio was sold this quarter.
  • This quarter, My Personal Cfo, LLC has purchased 101 new stocks and bought additional shares in 26 stocks.
  • My Personal Cfo, LLC sold shares of 46 stocks and completely divested from 14 stocks this quarter.

Largest Holdings

Microsoft
$16,508,466
Okta
$8,892,179
Invesco QQQ
$7,661,791

Largest New Holdings this Quarter

Largest Purchases this Quarter

Avantis U.S. Equity ETF
18,830 shares (about $1.79M)
Vanguard S&P 500 ETF
3,177 shares (about $1.68M)
Vanguard Total Stock Market ETF
4,757 shares (about $1.35M)
Innovator U.S. Equity Buffer ETF - July
11,100 shares (about $484.85K)
iShares MSCI EAFE Small-Cap ETF
5,669 shares (about $383.79K)

Largest Sales this Quarter

Stagwell
782,000 shares (about $5.49M)
Dimensional US Core Equity Market ETF
19,340 shares (about $767.60K)
Apple
3,284 shares (about $765.16K)
Microsoft
1,452 shares (about $624.80K)
Vanguard Utilities ETF
3,189 shares (about $555.04K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofMy Personal Cfo, LLC

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
Vanguard Total Stock Market ETF stock logo
VTI
Vanguard Total Stock Market ETF
$26,423,997$1,346,996 5.4%93,31814.5%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$16,508,466$624,796 -3.6%38,3659.1%Computer and Technology
Avantis U.S. Equity ETF stock logo
AVUS
Avantis U.S. Equity ETF
$12,194,349$1,791,677 17.2%128,1596.7%ETF
Okta, Inc. stock logo
OKTA
Okta
$8,892,179$892 0.0%119,6154.9%Computer and Technology
Invesco QQQ stock logo
QQQ
Invesco QQQ
$7,661,791$21,475 0.3%15,6984.2%Finance
Apple Inc. stock logo
AAPL
Apple
$5,759,182$765,157 -11.7%24,7183.2%Computer and Technology
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$5,109,825$110,160 2.2%8,9062.8%Finance
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$5,022,493$383,794 8.3%74,1872.8%ETF
Stagwell Inc. stock logo
STGW
Stagwell
$3,983,429$5,489,640 -57.9%567,4402.2%Business Services
Dimensional US Core Equity Market ETF stock logo
DFAU
Dimensional US Core Equity Market ETF
$3,980,308$767,604 -16.2%100,2852.2%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$3,899,323$104,019 -2.6%8,4722.1%Finance
BAPR
Innovator U.S. Equity Buffer ETF - April
$3,583,229$34,696 -1.0%82,6202.0%ETF
BFEB
Innovator U.S. Equity Buffer ETF - February
$3,110,285$29,372 -0.9%74,1251.7%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$3,053,750$249,840 -7.6%11,5751.7%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$2,930,499$214,519 -6.8%30,0811.6%ETF
BDEC
Innovator U.S. Equity Buffer ETF - December
$2,885,438$64,619 -2.2%66,9801.6%ETF
Vanguard S&P 500 ETF stock logo
VOO
Vanguard S&P 500 ETF
$2,883,184$1,676,405 138.9%5,4641.6%ETF
Vanguard ESG US Stock ETF stock logo
ESGV
Vanguard ESG US Stock ETF
$2,800,642$17,890 -0.6%27,5521.5%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$2,652,759$23,907 -0.9%19,6401.5%ETF
BJUL
Innovator U.S. Equity Buffer ETF - July
$2,534,314$484,848 23.7%58,0201.4%ETF
BMAR
Innovator U.S. Equity Buffer ETF - March
$2,285,378$69,786 -3.0%50,7601.3%ETF
NVIDIA Co. stock logo
NVDA
NVIDIA
$2,253,612$428,814 -16.0%18,5571.2%Computer and Technology
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$2,200,5530.0%17,1651.2%ETF
BJAN
Innovator U.S. Equity Buffer ETF - January
$2,189,018$17,460 -0.8%47,0151.2%ETF
SPDR Portfolio S&P 500 ETF stock logo
SPLG
SPDR Portfolio S&P 500 ETF
$2,086,464$10,667 0.5%30,9061.1%ETF
Vanguard Energy ETF stock logo
VDE
Vanguard Energy ETF
$2,015,208$21,187 1.1%16,4551.1%ETF
IJAN
Innovator MSCI EAFE Power Buffer ETF - January
$1,974,519$8,903 -0.4%59,8801.1%ETF
BNOV
Innovator U.S. Equity Buffer ETF - November
$1,942,6270.0%50,9501.1%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$1,934,603$91,135 4.9%3,3541.1%ETF
iShares MSCI Intl Quality Factor ETF stock logo
IQLT
iShares MSCI Intl Quality Factor ETF
$1,905,547$4,896 0.3%45,9281.0%ETF
NJAN
Innovator Growth-100 Power Buffer ETF - January
$1,811,7960.0%39,0001.0%ETF
iShares U.S. Healthcare ETF stock logo
IYH
iShares U.S. Healthcare ETF
$1,608,7500.0%24,7500.9%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$1,541,228$64,122 -4.0%2,6920.8%Computer and Technology
iShares Core S&P Total U.S. Stock Market ETF stock logo
ITOT
iShares Core S&P Total U.S. Stock Market ETF
$1,503,2950.0%11,9670.8%ETF
Applied Materials, Inc. stock logo
AMAT
Applied Materials
$1,426,287$7,880 -0.5%7,0590.8%Computer and Technology
Wayfair Inc. stock logo
W
Wayfair
$1,180,117$99,607 -7.8%21,0060.6%Retail/Wholesale
NIKE, Inc. stock logo
NKE
NIKE
$1,140,378$275,989 -19.5%12,9000.6%Consumer Discretionary
Advanced Micro Devices, Inc. stock logo
AMD
Advanced Micro Devices
$1,104,422$10,993 -1.0%6,7310.6%Computer and Technology
UnitedHealth Group Incorporated stock logo
UNH
UnitedHealth Group
$1,065,287$35,081 -3.2%1,8220.6%Medical
iShares Biotechnology ETF stock logo
IBB
iShares Biotechnology ETF
$966,7840.0%6,6400.5%Finance
BSEP
Innovator U.S. Equity Buffer ETF - September
$934,295$166,387 21.7%22,1800.5%ETF
EJAN
Innovator MSCI Emerging Markets Power Buffer ETF - January
$883,4630.0%28,1900.5%ETF
BJUN
Innovator U.S. Equity Buffer ETF - June
$830,278$61,050 -6.8%20,4000.5%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$807,215$48,627 -5.7%1,9920.4%Retail/Wholesale
Dimensional International Core Equity Market ETF stock logo
DFAI
Dimensional International Core Equity Market ETF
$805,623$154,197 -16.1%25,3500.4%ETF
Schwab US Dividend Equity ETF stock logo
SCHD
Schwab US Dividend Equity ETF
$787,503$9,045 1.2%9,3160.4%ETF
BOCT
Innovator U.S. Equity Buffer ETF - October
$776,8350.0%18,3000.4%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$775,253$376,736 -32.7%10,3220.4%ETF
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$762,267$17,179 2.3%15,9300.4%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$759,378$49,326 6.9%14,3790.4%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$684,704$23,661 -3.3%4,2250.4%Medical
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$671,720$358,499 -34.8%3,6050.4%Retail/Wholesale
Vanguard Small-Cap ETF stock logo
VB
Vanguard Small-Cap ETF
$635,122$1,424 0.2%2,6770.3%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$623,213$3,162 0.5%2,9560.3%Finance
Schwab International Equity ETF stock logo
SCHF
Schwab International Equity ETF
$601,801$3,906 -0.6%14,6350.3%ETF
Schwab US Broad Market ETF stock logo
SCHB
Schwab US Broad Market ETF
$557,965$865 0.2%8,3880.3%ETF
Agilent Technologies, Inc. stock logo
A
Agilent Technologies
$520,125$1,633 -0.3%3,5030.3%Computer and Technology
Health Care Select Sector SPDR Fund stock logo
XLV
Health Care Select Sector SPDR Fund
$518,007$924 0.2%3,3630.3%ETF
iShares Russell Mid-Cap ETF stock logo
IWR
iShares Russell Mid-Cap ETF
$503,146$130,546 -20.6%5,7080.3%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$455,312$98,444 -17.8%5,7860.2%ETF
Vanguard Information Technology ETF stock logo
VGT
Vanguard Information Technology ETF
$454,363$586 0.1%7750.2%ETF
KAPR
Innovator U.S. Small Cap Power Buffer ETF - April
$445,7080.0%13,7310.2%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$444,965$2,493 -0.6%7,1400.2%ETF
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$424,356$301,388 -41.5%10,2700.2%ETF
SPDR S&P Dividend ETF stock logo
SDY
SPDR S&P Dividend ETF
$397,7120.0%2,8000.2%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$384,828$24,073 -5.9%2,3020.2%Computer and Technology
Vanguard Large-Cap ETF stock logo
VV
Vanguard Large-Cap ETF
$364,950$263 0.1%1,3860.2%ETF
The Walt Disney Company stock logo
DIS
Walt Disney
$363,978$43,189 -10.6%3,7840.2%Consumer Discretionary
Vanguard Russell 1000 Growth ETF stock logo
VONG
Vanguard Russell 1000 Growth ETF
$352,493$483 0.1%3,6520.2%ETF
Technology Select Sector SPDR Fund stock logo
XLK
Technology Select Sector SPDR Fund
$326,499$3,839 -1.2%1,4460.2%ETF
iShares Core MSCI Emerging Markets ETF stock logo
IEMG
iShares Core MSCI Emerging Markets ETF
$323,981$16,535 -4.9%5,6430.2%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$320,8880.0%1,6200.2%ETF
Vanguard Short-Term Treasury Index ETF stock logo
VGSH
Vanguard Short-Term Treasury Index ETF
$309,029$309,029 New Holding5,2360.2%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$306,605$143,163 -31.8%1,5270.2%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$301,692$18,167 -5.7%2,5740.2%Oils/Energy
Consumer Staples Select Sector SPDR Fund stock logo
XLP
Consumer Staples Select Sector SPDR Fund
$286,893$1,162 0.4%3,4570.2%ETF
Bank of America Co. stock logo
BAC
Bank of America
$275,469$4,881 1.8%6,9420.2%Finance
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$263,4200.0%2,4470.1%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$258,487$7,298 -2.7%6730.1%ETF
iShares 3-7 Year Treasury Bond ETF stock logo
IEI
iShares 3-7 Year Treasury Bond ETF
$250,6920.0%2,0960.1%ETF
Energy Select Sector SPDR Fund stock logo
XLE
Energy Select Sector SPDR Fund
$234,831$702 0.3%2,6750.1%ETF
Vanguard S&P 500 Growth ETF stock logo
VOOG
Vanguard S&P 500 Growth ETF
$234,187$345 0.1%6780.1%ETF
Vanguard Utilities ETF stock logo
VPU
Vanguard Utilities ETF
$231,312$555,044 -70.6%1,3290.1%ETF
Salesforce, Inc. stock logo
CRM
Salesforce
$227,844$29,302 -11.4%8320.1%Computer and Technology
SPDR Portfolio S&P 400 Mid Cap ETF stock logo
SPMD
SPDR Portfolio S&P 400 Mid Cap ETF
$224,2430.0%4,1010.1%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$219,343$23,874 -9.8%1,3230.1%Computer and Technology
Vanguard Total International Stock ETF stock logo
VXUS
Vanguard Total International Stock ETF
$205,324$138,717 -40.3%3,1720.1%ETF
Manitex International, Inc. stock logo
MNTX
Manitex International
$63,3000.0%10,0000.0%Industrial Products
Avantis U.S. Small Cap Value ETF stock logo
AVUV
Avantis U.S. Small Cap Value ETF
$0$644,010 -100.0%00.0%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$0$470,025 -100.0%00.0%ETF
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$0$411,534 -100.0%00.0%ETF
Avantis U.S. Large Cap Value ETF stock logo
AVLV
Avantis U.S. Large Cap Value ETF
$0$409,968 -100.0%00.0%ETF
Alpha Architect 1-3 Month Box ETF stock logo
BOXX
Alpha Architect 1-3 Month Box ETF
$0$387,164 -100.0%00.0%ETF
Intel Co. stock logo
INTC
Intel
$0$364,247 -100.0%00.0%Computer and Technology
Innovator U.S. Equity Power Buffer ETF - October stock logo
POCT
Innovator U.S. Equity Power Buffer ETF - October
$0$341,355 -100.0%00.0%ETF
AMERICAN CENTY ETF TR
$0$327,813 -100.0%00.0%AVANTIS US MID C
Innovator U.S. Equity Power Buffer ETF - July stock logo
PJUL
Innovator U.S. Equity Power Buffer ETF - July
$0$306,255 -100.0%00.0%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$0$304,142 -100.0%00.0%Auto/Tires/Trucks
Innovator U.S. Equity Power Buffer ETF - April stock logo
PAPR
Innovator U.S. Equity Power Buffer ETF - April
$0$296,447 -100.0%00.0%ETF
Dimensional U.S. Small Cap ETF stock logo
DFAS
Dimensional U.S. Small Cap ETF
$0$282,917 -100.0%00.0%ETF

Showing largest 100 holdings. View all holdings.
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