Northstar Advisory Group, LLC Top Holdings and 13F Report (2024) About Northstar Advisory Group, LLCInvestment ActivityNorthstar Advisory Group, LLC has $192.50 million in total holdings as of September 30, 2024.Northstar Advisory Group, LLC owns shares of 97 different stocks, but just 38 companies or ETFs make up 80% of its holdings.Approximately 29.24% of the portfolio was purchased this quarter.About 24.62% of the portfolio was sold this quarter.This quarter, Northstar Advisory Group, LLC has purchased 95 new stocks and bought additional shares in 39 stocks.Northstar Advisory Group, LLC sold shares of 37 stocks and completely divested from 15 stocks this quarter.Largest Holdings Microsoft $12,145,983iShares Core S&P 500 ETF $11,452,761Financial Select Sector SPDR Fund $10,953,436NVIDIA $9,654,965Apple $7,898,647 Largest New Holdings this Quarter ProShares S&P 500 Aristocrats ETF $6,956,588 HoldingBerkshire Hathaway $4,180,081 HoldingM&T Bank $2,726,661 HoldingJohnson & Johnson $2,418,583 HoldingSherwin-Williams $2,120,687 Holding Largest Purchases this Quarter ProShares S&P 500 Aristocrats ETF 65,161 shares (about $6.96M)iShares Core S&P Mid-Cap ETF 85,482 shares (about $5.33M)Health Care Select Sector SPDR Fund 27,553 shares (about $4.24M)Berkshire Hathaway 9,082 shares (about $4.18M)Invesco QQQ 7,953 shares (about $3.88M) Largest Sales this Quarter iShares Core S&P 500 ETF 12,931 shares (about $7.46M)Consumer Staples Select Sector SPDR Fund 50,652 shares (about $4.20M)Merck & Co., Inc. 25,671 shares (about $2.92M)Energy Select Sector SPDR Fund 30,268 shares (about $2.66M)Amazon.com 11,452 shares (about $2.13M) Sector Allocation Over TimeMap of 500 Largest Holdings ofNorthstar Advisory Group, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMSFTMicrosoft$12,145,983$1,058,099 ▲9.5%28,2276.3%Computer and TechnologyIVViShares Core S&P 500 ETF$11,452,761$7,458,859 ▼-39.4%19,8555.9%ETFXLFFinancial Select Sector SPDR Fund$10,953,436$2,518,432 ▲29.9%241,6915.7%ETFNVDANVIDIA$9,654,965$951,482 ▲10.9%79,5045.0%Computer and TechnologyAAPLApple$7,898,647$1,561,556 ▼-16.5%33,9004.1%Computer and TechnologyIJHiShares Core S&P Mid-Cap ETF$7,548,492$5,327,226 ▲239.8%121,1253.9%ETFNOBLProShares S&P 500 Aristocrats ETF$6,956,588$6,956,588 ▲New Holding65,1613.6%ETFIVWiShares S&P 500 Growth ETF$5,605,588$475,973 ▼-7.8%58,5442.9%ETFXLVHealth Care Select Sector SPDR Fund$5,194,787$4,243,713 ▲446.2%33,7282.7%ETFBRK.BBerkshire Hathaway$4,180,081$4,180,081 ▲New Holding9,0822.2%FinanceQQQInvesco QQQ$4,133,005$3,881,647 ▲1,544.3%8,4682.1%FinanceAMZNAmazon.com$4,016,407$2,133,885 ▼-34.7%21,5552.1%Retail/WholesaleXLUUtilities Select Sector SPDR Fund$3,635,262$1,655,263 ▼-31.3%45,0021.9%ETFVOOVanguard S&P 500 ETF$3,608,848$2,050,590 ▼-36.2%6,8391.9%ETFORCLOracle$3,194,489$220,668 ▲7.4%18,7471.7%Computer and TechnologyNFLXNetflix$3,191,792$883,772 ▼-21.7%4,5001.7%Consumer DiscretionaryKOCoca-Cola$2,997,640$1,275,587 ▲74.1%41,7151.6%Consumer StaplesKDPKeurig Dr Pepper$2,853,128$1,421,467 ▲99.3%76,1241.5%Consumer StaplesSYYSysco$2,839,042$393,891 ▲16.1%36,3701.5%Consumer StaplesAXPAmerican Express$2,761,901$814 ▼0.0%10,1841.4%FinanceGOOGLAlphabet$2,735,311$999,227 ▲57.6%16,4931.4%Computer and TechnologyMTBM&T Bank$2,726,661$2,726,661 ▲New Holding15,3081.4%FinanceMETAMeta Platforms$2,642,383$773,939 ▲41.4%4,6161.4%Computer and TechnologyAGGiShares Core U.S. Aggregate Bond ETF$2,632,311$636,684 ▲31.9%25,9931.4%FinanceCRMSalesforce$2,553,167$319,967 ▼-11.1%9,3281.3%Computer and TechnologyJNJJohnson & Johnson$2,418,583$2,418,583 ▲New Holding14,9241.3%MedicalXOMExxon Mobil$2,333,649$11,957 ▲0.5%19,9081.2%Oils/EnergySYKStryker$2,305,561$95,734 ▼-4.0%6,3821.2%MedicalIGSBiShares 1-5 Year Investment Grade Corporate Bond ETF$2,134,573$63,297 ▲3.1%40,5351.1%ManufacturingSHWSherwin-Williams$2,120,687$2,120,687 ▲New Holding5,5561.1%Basic MaterialsGSThe Goldman Sachs Group$2,096,791$169,328 ▲8.8%4,2351.1%FinanceSOXXiShares Semiconductor ETF$2,077,385$2,042,335 ▼-49.6%9,0091.1%ETFMMM3M$2,022,266$204,646 ▲11.3%14,7931.1%Multi-Sector ConglomeratesXLPConsumer Staples Select Sector SPDR Fund$1,981,874$4,204,116 ▼-68.0%23,8781.0%ETFBRXBrixmor Property Group$1,950,200$1,002,876 ▼-34.0%70,0001.0%FinanceHDHome Depot$1,917,001$1,023,940 ▲114.7%4,7311.0%Retail/WholesaleTSLATesla$1,813,358$876,199 ▼-32.6%6,9310.9%Auto/Tires/TrucksMSIMotorola Solutions$1,783,682$1,533,688 ▼-46.2%3,9670.9%Computer and TechnologyIVEiShares S&P 500 Value ETF$1,676,339$1,676,339 ▲New Holding8,5020.9%ETFPFEPfizer$1,614,881$1,374,361 ▲571.4%55,8010.8%MedicalGLWCorning$1,559,500$1,559,500 ▲New Holding34,5400.8%Computer and TechnologyKMBKimberly-Clark$1,519,035$1,095,737 ▲258.9%10,6760.8%Consumer StaplesTJXTJX Companies$1,447,035$1,966,797 ▼-57.6%12,3110.8%Retail/WholesaleTFCTruist Financial$1,430,485$1,430,485 ▲New Holding33,4460.7%FinanceXLIIndustrial Select Sector SPDR Fund$1,161,804$1,012,007 ▼-46.6%8,5780.6%ETFPWRQuanta Services$1,118,659$738,518 ▲194.3%3,7520.6%ConstructionNEENextEra Energy$1,102,301$183,351 ▲20.0%13,0400.6%UtilitiesPFFiShares Preferred and Income Securities ETF$1,064,257$10,534 ▼-1.0%32,0270.6%ETFVUGVanguard Growth ETF$959,475$92,146 ▼-8.8%2,4990.5%ETFEXGEaton Vance Tax-Managed Global Diversified Equity Income Fund$913,211$13,996 ▲1.6%104,7260.5%Financial ServicesPGProcter & Gamble$877,301$139,086 ▲18.8%5,0650.5%Consumer StaplesVTVVanguard Value ETF$837,718$34,039 ▼-3.9%4,7990.4%ETFXLEEnergy Select Sector SPDR Fund$826,374$2,657,532 ▼-76.3%9,4120.4%ETFSBUXStarbucks$803,123$803,123 ▲New Holding8,2380.4%Retail/WholesaleEBAYeBay$792,714$792,714 ▲New Holding12,1750.4%Retail/WholesaleVEAVanguard FTSE Developed Markets ETF$766,432$2,007 ▲0.3%14,5130.4%ETFIJRiShares Core S&P Small-Cap ETF$731,212$10,877 ▲1.5%6,2520.4%ETFSOSouthern$694,527$13,166 ▲1.9%7,7020.4%UtilitiesVZVerizon Communications$693,168$359 ▼-0.1%15,4350.4%Computer and TechnologyBRK.ABerkshire Hathaway$691,1800.0%10.4%FinanceKMIKinder Morgan$674,938$674,938 ▲New Holding30,5540.4%Oils/EnergyMOAltria Group$624,347$18,374 ▼-2.9%12,2330.3%Consumer StaplesIBMInternational Business Machines$607,661$9,063 ▼-1.5%2,7490.3%Computer and TechnologyBLKBlackRock$595,343$2,849 ▼-0.5%6270.3%FinanceDUKDuke Energy$582,584$3,920 ▲0.7%5,0530.3%UtilitiesFIXComfort Systems USA$566,398$161,215 ▲39.8%1,4510.3%ConstructionVLOValero Energy$561,320$1,215 ▼-0.2%4,1570.3%Oils/EnergyJPMJPMorgan Chase & Co.$510,281$105,219 ▲26.0%2,4200.3%FinancePMPhilip Morris International$460,497$72,723 ▼-13.6%3,7930.2%Consumer StaplesQYLDGlobal X Nasdaq 100 Covered Call ETF$456,2500.0%25,2910.2%ManufacturingWMBWilliams Companies$449,105$449,105 ▲New Holding9,8380.2%Oils/EnergyMHKMohawk Industries$446,690$446,690 ▲New Holding2,7800.2%Consumer DiscretionaryPGXInvesco Preferred ETF$444,217$9,201 ▼-2.0%35,9690.2%ETFPEGPublic Service Enterprise Group$443,470$89 ▲0.0%4,9710.2%UtilitiesGOOGAlphabet$414,9660.0%2,4820.2%Computer and TechnologyOKEONEOK$408,9910.0%4,4880.2%Oils/EnergyLLYEli Lilly and Company$387,156$1,772 ▼-0.5%4370.2%MedicalCVXChevron$383,786$4,713 ▼-1.2%2,6060.2%Oils/EnergyHSYHershey$369,944$815,641 ▼-68.8%1,9290.2%Consumer StaplesCSXCSX$366,570$116,366 ▲46.5%10,6160.2%TransportationCATCaterpillar$361,395$12,516 ▼-3.3%9240.2%Industrial ProductsDDominion Energy$322,988$1,676 ▲0.5%5,5890.2%UtilitiesMRKMerck & Co., Inc.$305,185$2,915,670 ▼-90.5%2,6870.2%MedicalMCDMcDonald's$303,292$7,308 ▲2.5%9960.2%Retail/WholesaleVVisa$283,282$2,750 ▲1.0%1,0300.1%Business ServicesMPCMarathon Petroleum$269,290$2,607 ▲1.0%1,6530.1%Oils/EnergyVBVanguard Small-Cap ETF$247,318$948 ▲0.4%1,0430.1%ETFORealty Income$246,387$246,387 ▲New Holding3,8850.1%FinanceVWOVanguard FTSE Emerging Markets ETF$245,340$144 ▼-0.1%5,1270.1%ETFBSVVanguard Short-Term Bond ETF$238,745$4,800 ▲2.1%3,0340.1%ETFBXBlackstone$238,730$238,730 ▲New Holding1,5590.1%FinanceVDEVanguard Energy ETF$234,897$604,143 ▼-72.0%1,9180.1%ETFDVYiShares Select Dividend ETF$231,738$945 ▲0.4%1,7160.1%ETFEFAiShares MSCI EAFE ETF$225,383$30,943 ▼-12.1%2,6950.1%FinanceECLEcolab$224,435$35,236 ▼-13.6%8790.1%Basic MaterialsNKENIKE$214,282$214,282 ▲New Holding2,4240.1%Consumer DiscretionaryWMTWalmart$202,462$202,462 ▲New Holding2,5070.1%Retail/WholesaleIEMGiShares Core MSCI Emerging Markets ETF$0$1,576,458 ▼-100.0%00.0%ETFTOLToll Brothers$0$1,281,838 ▼-100.0%00.0%ConstructionTTDTrade Desk$0$1,243,241 ▼-100.0%00.0%Computer and TechnologyShowing largest 100 holdings. 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