Parthenon LLC Top Holdings and 13F Report (2025) About Parthenon LLCInvestment ActivityParthenon LLC has $826.73 million in total holdings as of December 31, 2024.Parthenon LLC owns shares of 123 different stocks, but just 29 companies or ETFs make up 80% of its holdings.Approximately 0.70% of the portfolio was purchased this quarter.About 1.50% of the portfolio was sold this quarter.This quarter, Parthenon LLC has purchased 125 new stocks and bought additional shares in 25 stocks.Parthenon LLC sold shares of 53 stocks and completely divested from 4 stocks this quarter.Largest Holdings Microsoft $103,906,072Berkshire Hathaway $66,468,073Meta Platforms $43,283,241Paychex $36,215,320Apple $33,137,828 Largest New Holdings this Quarter Thryv $1,430,760 HoldingEmerson Electric $200,271 Holding Largest Purchases this Quarter Apple 5,936 shares (about $1.49M)Thryv 96,673 shares (about $1.43M)JPMorgan Chase & Co. 1,240 shares (about $297.24K)Tractor Supply 5,300 shares (about $281.22K)Vanguard S&P 500 ETF 490 shares (about $264.02K) Largest Sales this Quarter Microsoft 4,479 shares (about $1.89M)Berkshire Hathaway 2,534 shares (about $1.15M)Meta Platforms 1,280 shares (about $749.45K)Clarus 121,732 shares (about $549.01K)Procter & Gamble 2,591 shares (about $434.38K) Sector Allocation Over TimeMap of 500 Largest Holdings ofParthenon LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMSFTMicrosoft$103,906,072$1,887,898 ▼-1.8%246,51512.6%Computer and TechnologyBRK.BBerkshire Hathaway$66,468,073$1,148,612 ▼-1.7%146,6388.0%FinanceMETAMeta Platforms$43,283,241$749,453 ▼-1.7%73,9245.2%Computer and TechnologyPAYXPaychex$36,215,320$129,002 ▼-0.4%258,2754.4%Business ServicesAAPLApple$33,137,828$1,486,493 ▲4.7%132,3294.0%Computer and TechnologyGOOGLAlphabet$31,804,672$45,432 ▼-0.1%168,0123.8%Computer and TechnologyGOOGAlphabet$26,450,402$86,650 ▼-0.3%138,8913.2%Computer and TechnologyPGProcter & Gamble$24,391,901$434,381 ▼-1.7%145,4933.0%Consumer StaplesWMTWalmart$21,143,436$176,183 ▼-0.8%234,0172.6%Retail/WholesaleAXPAmerican Express$20,666,081$235,058 ▲1.2%69,6322.5%FinanceXOMExxon Mobil$20,547,591$61,745 ▼-0.3%191,0162.5%Oils/EnergyDOVDover$20,058,192$380,828 ▼-1.9%106,9202.4%Industrial ProductsFASTFastenal$19,523,925$78,598 ▼-0.4%271,5052.4%Retail/WholesaleJNJJohnson & Johnson$18,118,461$143,463 ▼-0.8%125,2832.2%MedicalBKNGBooking$17,677,638$243,453 ▲1.4%3,5582.1%Retail/WholesaleMRKMerck & Co., Inc.$15,737,727$51,730 ▼-0.3%158,2001.9%MedicalPEPPepsiCo$15,323,542$78,311 ▼-0.5%100,7731.9%Consumer StaplesSYKStryker$13,818,719$219,631 ▼-1.6%38,3801.7%MedicalWATWaters$12,198,193$259,686 ▲2.2%32,8811.5%MedicalCSCOCisco Systems$12,116,819$95,016 ▼-0.8%204,6761.5%Computer and TechnologyGLWCorning$11,717,434$324,324 ▼-2.7%246,5791.4%Computer and TechnologyLSTRLandstar System$11,685,964$210,013 ▲1.8%67,9971.4%TransportationJPMJPMorgan Chase & Co.$10,981,834$297,240 ▲2.8%45,8131.3%FinanceSCHWCharles Schwab$10,447,622$27,014 ▼-0.3%141,1651.3%FinanceMDLZMondelez International$10,076,929$203,082 ▼-2.0%168,7081.2%Consumer StaplesCHDNChurchill Downs$9,759,904$156,776 ▲1.6%73,0861.2%Consumer DiscretionaryHDHome Depot$9,166,938$106,972 ▼-1.2%23,5661.1%Retail/WholesaleYETIYETI$8,506,281$88,573 ▼-1.0%220,8851.0%Consumer DiscretionaryDISWalt Disney$8,265,510$64,026 ▼-0.8%74,2301.0%Consumer DiscretionaryVOOVanguard S&P 500 ETF$7,631,166$264,017 ▲3.6%14,1630.9%ETFMDTMedtronic$7,204,058$69,895 ▼-1.0%90,1860.9%MedicalPNCThe PNC Financial Services Group$6,465,2960.0%33,5250.8%FinanceCVSCVS Health$6,388,969$275,445 ▼-4.1%142,3250.8%Retail/WholesaleIJRiShares Core S&P Small-Cap ETF$5,936,941$49,545 ▲0.8%51,5270.7%ETFVWOVanguard FTSE Emerging Markets ETF$4,998,232$18,937 ▲0.4%113,4930.6%ETFBRK.ABerkshire Hathaway$4,766,4400.0%70.6%FinanceSJMJ. M. Smucker$4,703,445$200,969 ▼-4.1%42,7120.6%Consumer StaplesMCDMcDonald's$4,197,897$48,702 ▲1.2%14,4810.5%Retail/WholesaleHSYHershey$4,168,550$63,506 ▲1.5%24,6150.5%Consumer StaplesLLYEli Lilly and Company$4,131,744$243,180 ▼-5.6%5,3520.5%MedicalKOCoca-Cola$4,119,9310.0%66,1730.5%Consumer StaplesBF.BBrown-Forman$3,951,249$2,355 ▼-0.1%104,0350.5%Consumer StaplesVEAVanguard FTSE Developed Markets ETF$3,872,272$49,494 ▼-1.3%80,9760.5%ETFABBVAbbVie$3,853,958$319,860 ▼-7.7%21,6880.5%MedicalGEGeneral Electric$3,805,647$62,046 ▼-1.6%22,8170.5%TransportationABTAbbott Laboratories$3,570,057$56,554 ▼-1.6%31,5630.4%MedicalPMPhilip Morris International$3,507,1190.0%29,1410.4%Consumer StaplesBATRKAtlanta Braves$3,307,1940.0%86,4400.4%Multi-Sector ConglomeratesNVDANVIDIA$3,216,245$134,290 ▼-4.0%23,9500.4%Computer and TechnologyTPBTurning Point Brands$3,111,3770.0%51,7700.4%Consumer StaplesSMGScotts Miracle-Gro$2,628,722$76,291 ▼-2.8%39,6250.3%Basic MaterialsMOAltria Group$2,579,3090.0%49,3270.3%Consumer StaplesPFEPfizer$2,549,241$40,140 ▼-1.6%96,0890.3%MedicalCLColgate-Palmolive$2,498,7520.0%27,4860.3%Consumer StaplesKVUEKenvue$2,461,292$224,559 ▼-8.4%115,2830.3%Consumer StaplesVPLVanguard FTSE Pacific ETF$2,358,031$995 ▼0.0%33,1930.3%ETFIBMInternational Business Machines$2,163,5670.0%9,8420.3%Computer and TechnologyTFXTeleflex$2,119,386$13,349 ▼-0.6%11,9080.3%MedicalNKENIKE$1,993,072$9,837 ▼-0.5%26,3390.2%Consumer DiscretionaryRELLRichardson Electronics$1,884,4530.0%134,3160.2%Computer and TechnologyIVViShares Core S&P 500 ETF$1,734,840$2,355 ▼-0.1%2,9470.2%ETFCVXChevron$1,694,773$21,726 ▲1.3%11,7010.2%Oils/EnergyUSBU.S. Bancorp$1,636,551$4,400 ▼-0.3%34,2160.2%FinanceRSSSResearch Solutions$1,627,979$107,900 ▲7.1%392,2840.2%Industrial ProductsZTSZoetis$1,557,285$30,142 ▼-1.9%9,5580.2%MedicalVTIVanguard Total Stock Market ETF$1,475,133$43,472 ▲3.0%5,0900.2%ETFTHRYThryv$1,430,760$1,430,760 ▲New Holding96,6730.2%Computer and TechnologyVGKVanguard FTSE Europe ETF$1,421,728$50,776 ▼-3.4%22,4000.2%ETFADPAutomatic Data Processing$1,375,8310.0%4,7000.2%Business ServicesSPYSPDR S&P 500 ETF Trust$1,328,0570.0%2,2660.2%FinanceGE VERNOVA INC$1,281,840$5,263 ▲0.4%3,8970.2%COMBSXBoston Scientific$1,173,0400.0%13,1330.1%MedicalORCLOracle$1,169,4800.0%7,0180.1%Computer and TechnologyCOSTCostco Wholesale$1,125,1800.0%1,2280.1%Retail/WholesaleVEUVanguard FTSE All-World ex-US ETF$1,090,9620.0%19,0030.1%ETFIWMiShares Russell 2000 ETF$1,070,9930.0%4,8470.1%FinanceINTUIntuit$1,052,7370.0%1,6750.1%Computer and TechnologyMMM3M$1,037,625$19,363 ▼-1.8%8,0380.1%Multi-Sector ConglomeratesJCTCFJewett-Cameron Trading$1,006,2580.0%217,0530.1%Retail/WholesaleMSIMotorola Solutions$990,5590.0%2,1430.1%Computer and TechnologyIWRiShares Russell Mid-Cap ETF$912,553$88,400 ▼-8.8%10,3230.1%ETFYUMYum! Brands$751,8330.0%5,6040.1%Retail/WholesaleLOWLowe's Companies$733,243$197,440 ▼-21.2%2,9710.1%Retail/WholesaleMAMastercard$654,5270.0%1,2430.1%Business ServicesBF.ABrown-Forman$648,2680.0%17,2000.1%Consumer StaplesIWBiShares Russell 1000 ETF$637,877$25,773 ▼-3.9%1,9800.1%ETFUSMViShares MSCI USA Min Vol Factor ETF$521,5520.0%5,8740.1%ETFIVWiShares S&P 500 Growth ETF$521,458$140,111 ▼-21.2%5,1360.1%ETFDDDuPont de Nemours$519,1860.0%6,8090.1%Basic MaterialsVVisa$511,037$83,751 ▲19.6%1,6170.1%Business ServicesWMWaste Management$504,4750.0%2,5000.1%Business ServicesWBAWalgreens Boots Alliance$500,536$17,233 ▼-3.3%53,6480.1%Retail/WholesaleUGUnited-Guardian$496,2500.0%51,9090.1%MedicalCOHRCoherent$483,123$28,419 ▼-5.6%5,1000.1%Business ServicesETNEaton$472,9150.0%1,4250.1%Industrial ProductsAMZNAmazon.com$454,137$21,939 ▲5.1%2,0700.1%Retail/WholesaleXLKTechnology Select Sector SPDR Fund$453,414$11,626 ▼-2.5%1,9500.1%ETFCINFCincinnati Financial$431,1000.0%3,0000.1%FinanceTAT&T$412,080$13,662 ▲3.4%18,0980.0%Computer and TechnologyTFCTruist Financial$397,1440.0%9,1550.0%FinanceShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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