Parthenon LLC Top Holdings and 13F Report (2024) About Parthenon LLCInvestment ActivityParthenon LLC has $837.40 million in total holdings as of September 30, 2024.Parthenon LLC owns shares of 125 different stocks, but just 31 companies or ETFs make up 80% of its holdings.Approximately 0.81% of the portfolio was purchased this quarter.About 0.68% of the portfolio was sold this quarter.This quarter, Parthenon LLC has purchased 121 new stocks and bought additional shares in 31 stocks.Parthenon LLC sold shares of 38 stocks and completely divested from 3 stocks this quarter.Largest Holdings Microsoft $108,002,718Berkshire Hathaway $68,657,905Meta Platforms $43,049,778Paychex $34,781,377Apple $29,449,569 Largest New Holdings this Quarter NIKE $2,339,860 HoldingUnitedHealth Group $284,154 HoldingRTX $268,612 HoldingYum China $243,288 HoldingKroger $209,947 Holding Largest Purchases this Quarter NIKE 26,469 shares (about $2.34M)Exxon Mobil 4,445 shares (about $521.04K)Vanguard S&P 500 ETF 970 shares (about $511.84K)Apple 1,578 shares (about $367.67K)UnitedHealth Group 486 shares (about $284.15K) Largest Sales this Quarter Meta Platforms 1,724 shares (about $986.89K)Berkshire Hathaway 1,483 shares (about $682.57K)Cisco Systems 12,260 shares (about $652.48K)GE VERNOVA INC 1,567 shares (about $399.55K)Home Depot 600 shares (about $243.12K) Sector Allocation Over TimeMap of 500 Largest Holdings ofParthenon LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorMSFTMicrosoft$108,002,718$157,059 ▼-0.1%250,99412.9%Computer and TechnologyBRK.BBerkshire Hathaway$68,657,905$682,566 ▼-1.0%149,1728.2%FinanceMETAMeta Platforms$43,049,778$986,887 ▼-2.2%75,2045.1%Computer and TechnologyPAYXPaychex$34,781,377$31,535 ▼-0.1%259,1954.2%Business ServicesAAPLApple$29,449,569$367,674 ▲1.3%126,3933.5%Computer and TechnologyGOOGLAlphabet$27,904,594$176,962 ▲0.6%168,2523.3%Computer and TechnologyPGProcter & Gamble$25,648,149$201,432 ▼-0.8%148,0843.1%Consumer StaplesGOOGAlphabet$23,297,258$92,122 ▲0.4%139,3462.8%Computer and TechnologyXOMExxon Mobil$22,458,180$521,043 ▲2.4%191,5902.7%Oils/EnergyDOVDover$20,890,073$32,596 ▲0.2%108,9502.5%Industrial ProductsJNJJohnson & Johnson$20,464,165$71,631 ▲0.4%126,2752.4%MedicalFASTFastenal$19,468,949$40,067 ▲0.2%272,5982.3%Retail/WholesaleWMTWalmart$19,054,335$38,356 ▲0.2%235,9672.3%Retail/WholesaleAXPAmerican Express$18,669,408$27,120 ▲0.1%68,8402.2%FinanceMRKMerck & Co., Inc.$18,024,232$45,424 ▼-0.3%158,7202.2%MedicalPEPPepsiCo$17,224,024$69,720 ▼-0.4%101,2882.1%Consumer StaplesBKNGBooking$14,780,329$46,333 ▲0.3%3,5091.8%Retail/WholesaleSYKStryker$14,085,527$16,257 ▲0.1%38,9901.7%MedicalMDLZMondelez International$12,679,196$45,675 ▼-0.4%172,1081.5%Consumer StaplesLSTRLandstar System$12,611,794$14,165 ▲0.1%66,7751.5%TransportationWATWaters$11,581,620$26,992 ▼-0.2%32,1811.4%MedicalGLWCorning$11,441,191$224,531 ▼-1.9%253,4041.4%Computer and TechnologyCSCOCisco Systems$10,978,275$652,477 ▼-5.6%206,2811.3%Computer and TechnologyCHDNChurchill Downs$9,723,222$20,282 ▼-0.2%71,9121.2%Consumer DiscretionaryHDHome Depot$9,660,373$243,120 ▼-2.5%23,8411.2%Retail/WholesaleJPMJPMorgan Chase & Co.$9,398,663$49,341 ▲0.5%44,5731.1%FinanceCVSCVS Health$9,335,228$202,851 ▼-2.1%148,4611.1%Retail/WholesaleSCHWCharles Schwab$9,172,559$50,228 ▲0.6%141,5301.1%FinanceYETIYETI$9,157,281$21,541 ▲0.2%223,1851.1%Consumer DiscretionaryMDTMedtronic$8,198,222$94,081 ▼-1.1%91,0611.0%MedicalVOOVanguard S&P 500 ETF$7,214,832$511,840 ▲7.6%13,6730.9%ETFDISWalt Disney$7,195,493$5,002 ▲0.1%74,8050.9%Consumer DiscretionaryPNCThe PNC Financial Services Group$6,197,096$83,182 ▲1.4%33,5250.7%FinanceIJRiShares Core S&P Small-Cap ETF$5,976,305$87,018 ▲1.5%51,0970.7%ETFVWOVanguard FTSE Emerging Markets ETF$5,410,065$32,107 ▼-0.6%113,0630.6%ETFSJMJ. M. Smucker$5,393,431$4,844 ▼-0.1%44,5370.6%Consumer StaplesBF.BBrown-Forman$5,121,572$17,466 ▼-0.3%104,0970.6%Consumer StaplesLLYEli Lilly and Company$5,020,6220.0%5,6670.6%MedicalBRK.ABerkshire Hathaway$4,838,2600.0%70.6%FinanceKOCoca-Cola$4,755,1920.0%66,1730.6%Consumer StaplesHSYHershey$4,648,747$14,383 ▲0.3%24,2400.6%Consumer StaplesABBVAbbVie$4,638,410$39,496 ▼-0.8%23,4880.6%MedicalGEGeneral Electric$4,372,982$8,298 ▼-0.2%23,1890.5%TransportationMCDMcDonald's$4,358,452$2,132 ▼0.0%14,3130.5%Retail/WholesaleVEAVanguard FTSE Developed Markets ETF$4,331,001$16,371 ▲0.4%82,0110.5%ETFABTAbbott Laboratories$3,655,468$45,604 ▲1.3%32,0630.4%MedicalPMPhilip Morris International$3,537,717$242,800 ▼-6.4%29,1410.4%Consumer StaplesSMGScotts Miracle-Gro$3,535,192$210,247 ▼-5.6%40,7750.4%Basic MaterialsBATRKAtlanta Braves$3,440,3120.0%86,4400.4%Multi-Sector ConglomeratesNVDANVIDIA$3,029,9280.0%24,9500.4%Computer and TechnologyTFXTeleflex$2,963,6360.0%11,9830.4%MedicalKVUEKenvue$2,909,777$68,997 ▼-2.3%125,8010.3%Consumer StaplesCLColgate-Palmolive$2,853,3220.0%27,4860.3%Consumer StaplesPFEPfizer$2,824,602$73,797 ▼-2.5%97,6020.3%MedicalVPLVanguard FTSE Pacific ETF$2,603,0970.0%33,2070.3%ETFMOAltria Group$2,517,6500.0%49,3270.3%Consumer StaplesNKENIKE$2,339,860$2,339,860 ▲New Holding26,4690.3%Consumer DiscretionaryTPBTurning Point Brands$2,233,8750.0%51,7700.3%Consumer StaplesAGXArgan$2,196,6700.0%21,6570.3%ConstructionIBMInternational Business Machines$2,175,869$1,105 ▼-0.1%9,8420.3%Computer and TechnologyZTSZoetis$1,903,587$109,804 ▲6.1%9,7430.2%MedicalIVViShares Core S&P 500 ETF$1,702,196$13,267 ▼-0.8%2,9510.2%ETFCVXChevron$1,701,116$56,110 ▼-3.2%11,5510.2%Oils/EnergyRELLRichardson Electronics$1,657,4590.0%134,3160.2%Computer and TechnologyVGKVanguard FTSE Europe ETF$1,649,520$14,220 ▼-0.9%23,2000.2%ETFUSBU.S. Bancorp$1,568,9050.0%34,3080.2%FinanceVTIVanguard Total Stock Market ETF$1,398,810$1,133 ▲0.1%4,9400.2%ETFADPAutomatic Data Processing$1,300,6310.0%4,7000.2%Business ServicesSPYSPDR S&P 500 ETF Trust$1,300,1400.0%2,2660.2%FinanceVEUVanguard FTSE All-World ex-US ETF$1,197,1890.0%19,0030.1%ETFORCLOracle$1,195,867$2,215 ▼-0.2%7,0180.1%Computer and TechnologyMMM3M$1,119,3000.0%8,1880.1%Multi-Sector ConglomeratesBSXBoston Scientific$1,100,5450.0%13,1330.1%MedicalCOSTCostco Wholesale$1,088,6470.0%1,2280.1%Retail/WholesaleJCTCFJewett-Cameron Trading$1,080,9240.0%217,0530.1%Retail/WholesaleIWMiShares Russell 2000 ETF$1,070,654$27,611 ▼-2.5%4,8470.1%FinanceINTUIntuit$1,040,1750.0%1,6750.1%Computer and TechnologyLOWLowe's Companies$1,021,375$121,882 ▲13.6%3,7710.1%Retail/WholesaleRSSSResearch Solutions$999,9550.0%366,2840.1%Industrial ProductsIWRiShares Russell Mid-Cap ETF$998,0090.0%11,3230.1%ETFGE VERNOVA INC$989,577$399,554 ▼-28.8%3,8810.1%COMMSIMotorola Solutions$963,5570.0%2,1430.1%Computer and TechnologyCLARClarus$848,304$52,434 ▼-5.8%188,5120.1%Consumer DiscretionaryBF.ABrown-Forman$826,9760.0%17,2000.1%Consumer StaplesUGUnited-Guardian$824,315$17,468 ▼-2.1%51,9090.1%MedicalYUMYum! Brands$782,9350.0%5,6040.1%Retail/WholesaleIWBiShares Russell 1000 ETF$647,6430.0%2,0600.1%ETFIVWiShares S&P 500 Growth ETF$623,9070.0%6,5160.1%ETFMAMastercard$613,793$160,485 ▲35.4%1,2430.1%Business ServicesDDDuPont de Nemours$606,7500.0%6,8090.1%Basic MaterialsUSMViShares MSCI USA Min Vol Factor ETF$536,3550.0%5,8740.1%ETFWMWaste Management$519,0000.0%2,5000.1%Business ServicesWBAWalgreens Boots Alliance$497,235$20,518 ▼-4.0%55,4950.1%Retail/WholesaleCOHRCoherent$480,1140.0%5,4000.1%Business ServicesETNEaton$472,302$74,574 ▲18.8%1,4250.1%Industrial ProductsXLKTechnology Select Sector SPDR Fund$451,5200.0%2,0000.1%ETFCINFCincinnati Financial$408,3600.0%3,0000.0%FinanceTFCTruist Financial$391,5590.0%9,1550.0%FinanceTSCOTractor Supply$385,4820.0%1,3250.0%Retail/WholesaleTAT&T$384,945$2,332 ▲0.6%17,4980.0%Computer and TechnologyShowing largest 100 holdings. View all holdings. 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