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Sterling Financial Planning, Inc. Top Holdings and 13F Report (2025)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $271.79 million in total holdings as of December 31, 2024.
  • Sterling Financial Planning, Inc. owns shares of 108 different stocks, but just 33 companies or ETFs make up 80% of its holdings.
  • Approximately 6.55% of the portfolio was purchased this quarter.
  • About 2.10% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 108 new stocks and bought additional shares in 52 stocks.
  • Sterling Financial Planning, Inc. sold shares of 41 stocks and completely divested from 4 stocks this quarter.

Largest New Holdings this Quarter

Tesla
$251,592 Holding
Royal Caribbean Cruises
$215,695 Holding
Oracle
$210,966 Holding
NVIDIA
$207,241 Holding

Largest Purchases this Quarter

Vanguard Total International Bond ETF
35,899 shares (about $1.76M)
iShares U.S. Treasury Bond ETF
57,802 shares (about $1.33M)
iShares TIPS Bond ETF
10,345 shares (about $1.10M)
Vanguard Short-Term Bond ETF
12,661 shares (about $978.32K)

Largest Sales this Quarter

iShares Gold Trust
15,475 shares (about $766.17K)
Costco Wholesale
502 shares (about $460.10K)
Meta Platforms
525 shares (about $307.28K)
McDonald's
928 shares (about $268.98K)
Dimensional International Value ETF
6,840 shares (about $242.68K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$16,887,039$199,810 -1.2%135,1406.2%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$15,567,498$766,168 -4.7%314,4315.7%Finance
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$15,561,250$234,026 -1.5%153,2685.7%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$15,212,568$122,103 -0.8%112,3785.6%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$15,115,279$193,772 1.3%166,2305.6%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$10,013,080$242,683 -2.4%282,2183.7%ETF
Schwab Fundamental U.S. Large Company Index ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company Index ETF
$9,411,062$6,195,084 192.6%397,4273.5%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$8,913,806$59,840 0.7%69,8633.3%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$8,794,142$107,741 -1.2%80,9703.2%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$7,435,096$114,794 1.6%12,6302.7%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$7,043,860$76,225 -1.1%94,2572.6%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$6,749,400$149,111 2.3%254,0232.5%ETF
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$6,617,460$228,922 3.6%230,0132.4%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$6,299,967$293,980 4.9%204,6772.3%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$4,926,980$1,328,290 36.9%214,4031.8%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$4,531,939$40,065 0.9%72,7321.7%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,466,419$117,010 -2.6%23,3991.6%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$4,428,240$190,885 4.5%173,3851.6%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$4,371,321$978,316 28.8%56,5721.6%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$4,160,867$118,132 2.9%42,9711.5%ETF
Dimensional Emerging Markets Value ETF stock logo
DFEV
Dimensional Emerging Markets Value ETF
$4,053,076$62,537 1.6%154,6391.5%ETF
Apple Inc. stock logo
AAPL
Apple
$3,994,227$221,122 5.9%15,9501.5%Computer and Technology
Dimensional Inflation-Protected Securities ETF stock logo
DFIP
Dimensional Inflation-Protected Securities ETF
$3,908,470$193,385 -4.7%96,5271.4%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$3,542,120$125,665 -3.4%14,6291.3%Finance
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$3,456,666$1,760,853 103.8%70,4721.3%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$3,396,142$70,551 -2.0%6,6431.2%Finance
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$3,300,397$718,947 27.9%120,5401.2%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$3,183,135$4,368 0.1%19,6771.2%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$3,131,705$576,943 22.6%62,4721.2%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$2,956,832$135,580 4.8%33,1931.1%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$2,663,771$1,102,268 70.6%25,0001.0%ETF
Schwab Fundamental International Small Cap Company Index ETF stock logo
FNDC
Schwab Fundamental International Small Cap Company Index ETF
$2,627,950$322,451 14.0%76,9761.0%ETF
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$2,571,355$487,624 23.4%25,6490.9%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$2,476,126$619,697 33.4%23,2390.9%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$2,327,544$13,194 -0.6%9,1730.9%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,323,555$95,923 -4.0%11,7240.9%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,292,297$12,043 -0.5%8,1850.8%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$2,145,659$46,806 2.2%27,5050.8%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$1,969,375$19,323 1.0%40,2570.7%Finance
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$1,822,350$1,598 0.1%37,6360.7%Manufacturing
Microsoft Co. stock logo
MSFT
Microsoft
$1,565,530$124,770 8.7%3,7140.6%Computer and Technology
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,537,359$52,164 -3.3%2,6230.6%Finance
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,524,557$13,629 -0.9%31,8810.6%ETF
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$1,403,353$74,710 -5.1%34,7880.5%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,289,028$58,990 -4.4%11,1880.5%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,283,414$4,556 0.4%21,1260.5%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,204,540$107,308 -8.2%8,3290.4%Medical
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$1,180,0350.0%12,6180.4%Finance
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$990,8700.0%2,1860.4%Finance
Dimensional US Real Estate ETF stock logo
DFAR
Dimensional US Real Estate ETF
$957,954$1,117 0.1%41,1670.4%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$937,249$52,816 6.0%8,7130.3%Oils/Energy
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$800,969$22,990 -2.8%1,9510.3%ETF
Provident Financial Services, Inc. stock logo
PFS
Provident Financial Services
$718,438$74,744 -9.4%38,0730.3%Finance
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$701,350$2,577 -0.4%16,6000.3%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$691,038$210,613 43.8%25,9500.3%ETF
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$655,735$34,955 5.6%21,8360.2%ETF
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$652,572$460,100 -41.4%7120.2%Retail/Wholesale
Meta Platforms, Inc. stock logo
META
Meta Platforms
$615,739$307,284 -33.3%1,0520.2%Computer and Technology
RTX Co. stock logo
RTX
RTX
$599,892$3,124 0.5%5,1840.2%Aerospace
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$599,718$12,731 -2.1%3,0620.2%ETF
3M stock logo
MMM
3M
$595,044$258 0.0%4,6100.2%Multi-Sector Conglomerates
Invesco FTSE RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco FTSE RAFI US 1500 Small-Mid ETF
$591,642$6,325 -1.1%14,2190.2%Manufacturing
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$591,479$30,114 -4.8%7660.2%Medical
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$580,098$70,688 13.9%8,0670.2%ETF
Becton, Dickinson and Company stock logo
BDX
Becton, Dickinson and Company
$578,791$161,771 -21.8%2,5510.2%Medical
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$576,067$8,734 -1.5%9,0360.2%ETF
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$564,478$1,509 -0.3%3,3670.2%Consumer Staples
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$554,5990.0%3,1650.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$523,793$9,086 1.8%2,7670.2%Computer and Technology
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$522,613$1,444 -0.3%6,5160.2%ETF
Realty Income Co. stock logo
O
Realty Income
$506,3300.0%9,4800.2%Finance
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$495,720$26,848 5.7%2,0680.2%Finance
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$491,293$3,698 -0.7%1,8600.2%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$483,695$75,421 18.5%3,1810.2%Consumer Staples
International Business Machines Co. stock logo
IBM
International Business Machines
$480,143$3,957 0.8%2,1840.2%Computer and Technology
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$471,250$206,885 -30.5%2,1480.2%Retail/Wholesale
Deere & Company stock logo
DE
Deere & Company
$421,158$25,846 -5.8%9940.2%Industrial Products
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$388,358$445 0.1%4,3620.1%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$369,644$9,522 2.6%1,9410.1%Computer and Technology
The Home Depot, Inc. stock logo
HD
Home Depot
$352,822$148,987 -29.7%9070.1%Retail/Wholesale
Carrier Global Co. stock logo
CARR
Carrier Global
$343,143$1,843 0.5%5,0270.1%Computer and Technology
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$321,271$98 0.0%13,0840.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$306,299$96,993 46.3%3,0790.1%Medical
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$299,630$26,883 9.9%1,6830.1%ETF
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$296,7510.0%8,3570.1%ETF
McDonald's Co. stock logo
MCD
McDonald's
$296,518$268,982 -47.6%1,0230.1%Retail/Wholesale
General Dynamics Co. stock logo
GD
General Dynamics
$290,247$1,317 0.5%1,1020.1%Aerospace
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$289,7430.0%1,1740.1%Retail/Wholesale
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$277,8570.0%2,2030.1%Transportation
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$275,220$3,964 1.5%6,2490.1%ETF
Chevron Co. stock logo
CVX
Chevron
$270,229$37,942 16.3%1,8660.1%Oils/Energy
Innovator U.S. Equity Accelerated 9 Buffer ETF - April stock logo
XBAP
Innovator U.S. Equity Accelerated 9 Buffer ETF - April
$264,1500.0%7,7450.1%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$253,874$10,895 -4.1%1,9340.1%ETF
SmartETFs Dividend Builder ETF stock logo
DIVS
SmartETFs Dividend Builder ETF
$252,345$14,215 -5.3%8,8760.1%ETF
Tesla, Inc. stock logo
TSLA
Tesla
$251,592$251,592 New Holding6230.1%Auto/Tires/Trucks
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF
$243,7520.0%2,6660.1%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$240,250$133,275 -35.7%1,3520.1%Medical
CALAMOS ETF TR
$236,4120.0%9,4470.1%S&P 500 STRUCTUR
Otis Worldwide Co. stock logo
OTIS
Otis Worldwide
$232,729$1,204 0.5%2,5130.1%Construction
SPDR S&P 400 Mid CapGrowth ETF stock logo
MDYG
SPDR S&P 400 Mid CapGrowth ETF
$232,542$4,345 1.9%2,6760.1%ETF

Showing largest 100 holdings. View all holdings.
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