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Sterling Financial Planning, Inc. Top Holdings and 13F Report (2024)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $271.22 million in total holdings as of September 30, 2024.
  • Sterling Financial Planning, Inc. owns shares of 108 different stocks, but just 33 companies or ETFs make up 80% of its holdings.
  • Approximately 3.40% of the portfolio was purchased this quarter.
  • About 0.78% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 106 new stocks and bought additional shares in 35 stocks.
  • Sterling Financial Planning, Inc. sold shares of 48 stocks and completely divested from 1 stock this quarter.

Largest New Holdings this Quarter

Eversource Energy
$234,909 Holding
CALAMOS ETF TR
$233,494 Holding

Largest Purchases this Quarter

Dimensional International Value ETF
30,760 shares (about $1.17M)
Dimensional International Small Cap Value ETF
27,727 shares (about $805.75K)
Dimensional US Small Cap Value ETF
23,359 shares (about $719.46K)
Dimensional Inflation-Protected Securities ETF
14,625 shares (about $618.35K)
iShares S&P Mid-Cap 400 Value ETF
4,938 shares (about $610.43K)

Largest Sales this Quarter

iShares International Select Dividend ETF
7,902 shares (about $238.88K)
iShares S&P 500 Growth ETF
1,968 shares (about $188.44K)
Becton, Dickinson and Company
683 shares (about $164.65K)
iShares S&P Small-Cap 600 Value ETF
1,251 shares (about $134.68K)
Vanguard FTSE Developed Markets ETF
1,794 shares (about $94.74K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$16,903,620$610,434 3.7%136,7396.2%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$16,396,348$27,037 0.2%329,9066.0%Finance
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$15,801,471$469,385 3.1%113,2805.8%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$15,085,620$399,160 2.7%164,0995.6%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$14,896,110$188,436 -1.2%155,5735.5%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$11,007,328$1,171,341 11.9%289,0584.1%ETF
Schwab Fundamental U.S. Large Company Index ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company Index ETF
$9,745,713$22,030 -0.2%135,8103.6%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$8,896,276$126,918 1.4%69,3943.3%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$8,824,064$134,683 -1.5%81,9623.3%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$7,466,871$367,086 5.2%95,2772.8%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$7,218,837$805,748 12.6%248,4112.7%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$7,172,746$41,531 -0.6%12,4352.6%ETF
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$6,293,053$370,091 6.2%222,0562.3%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$6,009,871$719,456 13.6%195,1262.2%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$4,788,197$422,338 9.7%165,9111.8%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,734,355$25,040 -0.5%24,0121.7%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$4,494,539$149,850 3.4%41,7511.7%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$4,492,597$73,912 -1.6%72,0891.7%ETF
DFEV
Dimensional Emerging Markets Value ETF
$4,333,114$525,655 13.8%152,2531.6%ETF
DFIP
Dimensional Inflation-Protected Securities ETF
$4,283,097$618,346 16.9%101,3031.6%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$3,681,873$66,112 -1.8%15,1481.4%Finance
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$3,672,282$188,889 5.4%156,6011.4%ETF
Apple Inc. stock logo
AAPL
Apple
$3,510,621$55,221 -1.5%15,0671.3%Computer and Technology
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$3,455,340$194,127 6.0%43,9111.3%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$3,309,394$30,258 -0.9%6,7811.2%Finance
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$3,294,685$5,198 0.2%19,6501.2%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$3,085,398$17,146 -0.6%31,6711.1%ETF
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$2,850,141$238,877 -7.7%94,2821.1%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$2,605,222$147,839 6.0%50,9631.0%ETF
Schwab Fundamental International Small Cap Company Index ETF stock logo
FNDC
Schwab Fundamental International Small Cap Company Index ETF
$2,576,301$68,212 -2.6%67,5310.9%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,451,024$23,892 -1.0%12,2080.9%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$2,245,925$20,451 -0.9%9,2250.8%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,199,793$20,052 -0.9%8,2280.8%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$2,140,566$39,684 1.9%39,8620.8%Finance
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$2,136,764$209,189 10.9%26,9050.8%ETF
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$2,108,045$173,938 9.0%20,7850.8%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,892,645$21,183 -1.1%17,4230.7%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$1,854,222$121,008 7.0%37,6030.7%Manufacturing
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$1,738,342$214,697 14.1%34,5730.6%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,698,698$94,742 -5.3%32,1660.6%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,618,971$3,646 -0.2%14,6550.6%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,556,027$4,590 -0.3%2,7120.6%Finance
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$1,488,664$122 0.0%36,6400.5%ETF
Microsoft Co. stock logo
MSFT
Microsoft
$1,470,851$45,614 3.2%3,4180.5%Computer and Technology
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,470,046$24,633 -1.6%9,0710.5%Medical
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,425,152$15,300 -1.1%21,0510.5%ETF
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,368,473$43,510 -3.1%11,7000.5%ETF
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$1,177,2590.0%12,6180.4%Finance
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$1,076,3710.0%1,2140.4%Retail/Wholesale
Dimensional US Real Estate ETF stock logo
DFAR
Dimensional US Real Estate ETF
$1,054,291$23,409 -2.2%41,1190.4%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,006,128$50,629 -4.8%2,1860.4%Finance
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$963,825$53,103 -5.2%8,2220.4%Oils/Energy
Meta Platforms, Inc. stock logo
META
Meta Platforms
$903,021$11,452 1.3%1,5770.3%Computer and Technology
Becton, Dickinson and Company stock logo
BDX
Becton, Dickinson and Company
$786,843$164,649 -17.3%3,2640.3%Medical
Provident Financial Services, Inc. stock logo
PFS
Provident Financial Services
$780,151$37 0.0%42,0340.3%Finance
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$770,732$7,680 1.0%2,0070.3%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$713,299$34,557 -4.6%8050.3%Medical
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$688,4330.0%16,6610.3%ETF
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$636,904$325,107 104.3%20,6720.2%ETF
3M stock logo
MMM
3M
$630,523$5,058 -0.8%4,6120.2%Multi-Sector Conglomerates
RTX Co. stock logo
RTX
RTX
$624,8220.0%5,1570.2%Aerospace
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$619,362$23,372 -3.6%3,1270.2%ETF
Realty Income Co. stock logo
O
Realty Income
$601,2250.0%9,4800.2%Finance
Invesco FTSE RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco FTSE RAFI US 1500 Small-Mid ETF
$597,135$11,967 -2.0%14,3710.2%Manufacturing
McDonald's Co. stock logo
MCD
McDonald's
$594,0520.0%1,9510.2%Retail/Wholesale
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$584,723$25,287 -4.1%3,3760.2%Consumer Staples
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$575,946$11,739 2.1%3,0910.2%Retail/Wholesale
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$570,561$46,837 8.9%9,1730.2%ETF
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$567,037$9,137 -1.6%3,1650.2%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$532,0790.0%7,0840.2%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$526,442$32,624 -5.8%18,0410.2%ETF
The Home Depot, Inc. stock logo
HD
Home Depot
$522,744$33,229 -6.0%1,2900.2%Retail/Wholesale
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$519,217$795 0.2%6,5340.2%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$494,358$7,914 -1.6%1,8740.2%ETF
International Business Machines Co. stock logo
IBM
International Business Machines
$478,965$7,518 -1.5%2,1660.2%Computer and Technology
PepsiCo, Inc. stock logo
PEP
PepsiCo
$456,575$23,977 -5.0%2,6850.2%Consumer Staples
Alphabet Inc. stock logo
GOOGL
Alphabet
$450,9460.0%2,7190.2%Computer and Technology
Deere & Company stock logo
DE
Deere & Company
$440,2830.0%1,0550.2%Industrial Products
AbbVie Inc. stock logo
ABBV
AbbVie
$415,1030.0%2,1020.2%Medical
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$412,4420.0%1,9560.2%Finance
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$407,774$936 0.2%4,3570.2%ETF
Carrier Global Co. stock logo
CARR
Carrier Global
$402,4500.0%5,0000.1%Computer and Technology
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$350,950$966 -0.3%13,0800.1%ETF
General Dynamics Co. stock logo
GD
General Dynamics
$331,620$1,209 0.4%1,0970.1%Aerospace
Caterpillar Inc. stock logo
CAT
Caterpillar
$328,9320.0%8410.1%Industrial Products
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$317,9780.0%1,1740.1%Retail/Wholesale
Alphabet Inc. stock logo
GOOG
Alphabet
$316,1560.0%1,8910.1%Computer and Technology
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$300,420$54,002 -15.2%2,2030.1%Transportation
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$294,704$526 0.2%6,1590.1%ETF
iShares U.S. Medical Devices ETF stock logo
IHI
iShares U.S. Medical Devices ETF
$293,021$178 0.1%4,9480.1%ETF
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$292,746$3,118 -1.1%8,3570.1%ETF
SmartETFs Dividend Builder ETF stock logo
DIVS
SmartETFs Dividend Builder ETF
$282,6400.0%9,3760.1%ETF
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$274,686$2,331 -0.8%1,5320.1%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$272,394$19,987 -6.8%2,0170.1%ETF
Visa Inc. stock logo
V
Visa
$266,152$16,222 -5.7%9680.1%Business Services
Otis Worldwide Co. stock logo
OTIS
Otis Worldwide
$259,8500.0%2,5000.1%Construction
Innovator U.S. Equity Accelerated 9 Buffer ETF - April stock logo
XBAP
Innovator U.S. Equity Accelerated 9 Buffer ETF - April
$258,478$8,777 -3.3%7,7450.1%ETF
IDHQ
Invesco S&P International Developed Quality ETF
$245,3960.0%7,7270.1%ETF
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF
$244,765$6,059 -2.4%2,6660.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$238,9300.0%2,1040.1%Medical

Showing largest 100 holdings. View all holdings.
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