Willis Investment Counsel Top Holdings and 13F Report (2025)

About Willis Investment Counsel

Investment Activity

Willis Investment Counsel has $1.49 billion in total holdings as of March 31, 2025.
Willis Investment Counsel owns shares of 117 different stocks, but just 45 companies or ETFs make up 80% of its holdings.
Approximately 4.21% of the portfolio was purchased this quarter.
About 6.28% of the portfolio was sold this quarter.
This quarter, Willis Investment Counsel has purchased 116 new stocks and bought additional shares in 48 stocks.
Willis Investment Counsel sold shares of 47 stocks and completely divested from 1 stock this quarter.

Largest Holdings

Johnson & Johnson: $55,073,971
Cisco Systems: $45,903,601
Chubb: $44,677,909
Paychex: $43,938,635
Texas Instruments: $41,247,260

Largest New Holdings this Quarter

384802104 - W.W. Grainger: $7,538,131 Holding
92333E104 - Venu Holding Corporation: $298,831 Holding

Largest Purchases this Quarter

Procter & Gamble: 68,750 shares (about $11.72M)
W.W. Grainger: 7,631 shares (about $7.54M)
United Parcel Service: 68,209 shares (about $7.50M)
Sanofi: 84,900 shares (about $4.71M)
Valero Energy: 32,900 shares (about $4.35M)

Largest Sales this Quarter

FactSet Research Systems: 41,724 shares (about $18.97M)
A. O. Smith: 186,110 shares (about $12.16M)
Alphabet: 70,438 shares (about $10.89M)
Cisco Systems: 146,982 shares (about $9.07M)
Walmart: 83,000 shares (about $7.29M)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
JNJ Johnson & Johnson	$55,073,971	$19,237 ▲	0.0%	332,091	3.7%	Medical
CSCO Cisco Systems	$45,903,601	$9,070,259 ▼	-16.5%	743,860	3.1%	Computer and Technology
CB Chubb	$44,677,909	$174,550 ▲	0.4%	147,945	3.0%	Finance
PAYX Paychex	$43,938,635	$4,608,806 ▼	-9.5%	284,798	3.0%	Business Services
TXN Texas Instruments	$41,247,260	$4,197,972 ▼	-9.2%	229,534	2.8%	Computer and Technology
MSFT Microsoft	$39,137,411	$2,263,602 ▼	-5.5%	104,258	2.6%	Computer and Technology
LMT Lockheed Martin	$38,977,681	$77,281 ▲	0.2%	87,255	2.6%	Aerospace
PFE Pfizer	$38,578,326	$2,624,971 ▲	7.3%	1,522,428	2.6%	Medical
ACN Accenture	$36,048,733	$42,125 ▼	-0.1%	115,526	2.4%	Computer and Technology
HD Home Depot	$35,603,771	$57,172 ▼	-0.2%	97,148	2.4%	Retail/Wholesale
MDT Medtronic	$31,679,065	$103,249 ▼	-0.3%	352,538	2.1%	Medical
VZ Verizon Communications	$31,465,007	$1,436,551 ▼	-4.4%	693,673	2.1%	Computer and Technology
AFL Aflac	$30,502,753	$96,068 ▲	0.3%	274,330	2.1%	Finance
CLX Clorox	$29,844,336	$2,487,494 ▲	9.1%	202,678	2.0%	Consumer Staples
PEP PepsiCo	$29,417,628	$12,895 ▼	0.0%	196,196	2.0%	Consumer Staples
HSY Hershey	$27,820,766	$3,777,540 ▲	15.7%	162,666	1.9%	Consumer Staples
T AT&T	$27,528,035	$707,000 ▼	-2.5%	973,410	1.9%	Computer and Technology
PG Procter & Gamble	$26,805,362	$11,716,375 ▲	77.6%	157,290	1.8%	Consumer Staples
WMT Walmart	$26,529,699	$7,286,570 ▼	-21.5%	302,195	1.8%	Retail/Wholesale
UPS United Parcel Service	$26,368,013	$7,502,308 ▲	39.8%	239,731	1.8%	Transportation
XOM Exxon Mobil	$25,039,879	$148,781 ▲	0.6%	210,543	1.7%	Energy
SHEL Shell	$24,815,686	$35,174 ▼	-0.1%	338,642	1.7%	Energy
TSCO Tractor Supply	$24,552,395	$97,031 ▼	-0.4%	445,597	1.7%	Retail/Wholesale
CAT Caterpillar	$24,331,984	$1,319 ▲	0.0%	73,778	1.6%	Industrials
COP ConocoPhillips	$23,388,479	$102,289 ▼	-0.4%	222,705	1.6%	Energy
KMB Kimberly-Clark	$23,386,657		0.0%	164,440	1.6%	Consumer Staples
DRI Darden Restaurants	$21,752,472	$2,472,344 ▲	12.8%	104,700	1.5%	Retail/Wholesale
AAPL Apple	$21,637,905	$2,925,452 ▼	-11.9%	97,411	1.5%	Computer and Technology
ADP Automatic Data Processing	$21,306,746	$2,139 ▼	0.0%	69,737	1.4%	Business Services
KVUE Kenvue	$21,297,765	$20,047 ▼	-0.1%	888,147	1.4%	Consumer Staples
DGX Quest Diagnostics	$20,320,920		0.0%	120,100	1.4%	Medical
MCD McDonald's	$20,241,576		0.0%	64,800	1.4%	Retail/Wholesale
BHP BHP Group	$19,956,250	$379,389 ▲	1.9%	411,130	1.3%	Basic Materials
AEP American Electric Power	$19,548,403	$2,545,991 ▲	15.0%	178,900	1.3%	Utilities
MMM 3M	$17,935,571	$26,729 ▲	0.1%	122,127	1.2%	Multi-Sector Conglomerates
SNY Sanofi	$17,780,476	$4,708,554 ▲	36.0%	320,600	1.2%	Medical
MRK Merck & Co., Inc.	$16,846,336	$12,118 ▼	-0.1%	187,682	1.1%	Medical
ETN Eaton	$16,755,601		0.0%	61,640	1.1%	Industrials
TROW T. Rowe Price Group	$16,525,024	$3,817,382 ▼	-18.8%	179,874	1.1%	Finance
DUK Duke Energy	$16,128,337	$2,537,220 ▲	18.7%	132,232	1.1%	Utilities
LOW Lowe's Companies	$15,969,491		0.0%	68,471	1.1%	Retail/Wholesale
Lab Corp Of Amer	$15,329,653	$6,749 ▲	0.0%	65,866	1.0%	COM
AMAT Applied Materials	$15,195,805	$6,326,071 ▼	-29.4%	104,712	1.0%	Computer and Technology
JPM JPMorgan Chase & Co.	$14,600,256	$201,391 ▼	-1.4%	59,520	1.0%	Finance
GPC Genuine Parts	$14,503,031	$1,430 ▼	0.0%	121,731	1.0%	Retail/Wholesale
AXP American Express	$14,446,371	$77,755 ▼	-0.5%	53,694	1.0%	Finance
DE Deere & Company	$14,127,435		0.0%	30,100	1.0%	Industrials
EMR Emerson Electric	$13,496,684		0.0%	123,100	0.9%	Industrials
GNRC Generac	$13,462,768	$210,366 ▼	-1.5%	106,299	0.9%	Industrials
FTNT Fortinet	$12,442,664	$35,616 ▲	0.3%	129,261	0.8%	Computer and Technology
VLO Valero Energy	$12,150,440	$4,345,103 ▲	55.7%	92,000	0.8%	Energy
TGT Target	$12,010,166	$731 ▼	0.0%	115,084	0.8%	Retail/Wholesale
CVX Chevron	$11,959,060	$20,911 ▼	-0.2%	71,487	0.8%	Energy
WAT Waters	$11,740,429	$46,808 ▲	0.4%	31,854	0.8%	Medical
GD General Dynamics	$11,611,908		0.0%	42,600	0.8%	Aerospace
NVDA NVIDIA	$11,584,196	$4,717,565 ▼	-28.9%	106,885	0.8%	Computer and Technology
KEYS Keysight Technologies	$11,391,956	$67,696 ▲	0.6%	76,063	0.8%	Computer and Technology
RGA Reinsurance Group of America	$10,567,229	$65,961 ▲	0.6%	53,668	0.7%	Finance
ZTS Zoetis	$10,120,542	$2,509,266 ▲	33.0%	61,467	0.7%	Medical
MA Mastercard	$9,438,626	$37,272 ▲	0.4%	17,220	0.6%	Business Services
GOOGL Alphabet	$7,772,052	$10,892,533 ▼	-58.4%	50,259	0.5%	Computer and Technology
GWW W.W. Grainger	$7,538,131	$7,538,131 ▲	New Holding	7,631	0.5%	Industrials
FDS FactSet Research Systems	$7,495,195	$18,969,399 ▼	-71.7%	16,486	0.5%	Business Services
MSM MSC Industrial Direct	$7,119,155	$171,495 ▲	2.5%	91,659	0.5%	Industrials
MUR Murphy Oil	$6,820,658	$190,706 ▼	-2.7%	240,164	0.5%	Energy
INTC Intel	$6,791,607	$39,266 ▼	-0.6%	299,058	0.5%	Computer and Technology
TTE TotalEnergies	$6,607,243		0.0%	102,137	0.4%	Energy
ROST Ross Stores	$6,528,663	$36,676 ▲	0.6%	51,089	0.4%	Retail/Wholesale
ADBE Adobe	$6,365,831	$15,341 ▲	0.2%	16,598	0.4%	Computer and Technology
VBR Vanguard Small-Cap Value ETF	$5,355,465	$461,813 ▲	9.4%	28,748	0.4%	ETF
MOS Mosaic	$3,650,077	$198,794 ▲	5.8%	135,138	0.2%	Basic Materials
AAP Advance Auto Parts	$2,829,903	$1,164,341 ▲	69.9%	72,173	0.2%	Retail/Wholesale
RSP Invesco S&P 500 Equal Weight ETF	$2,442,023	$1,594,755 ▲	188.2%	14,097	0.2%	ETF
MEDP Medpace	$2,391,207	$88,665 ▼	-3.6%	7,848	0.2%	Medical
QLYS Qualys	$1,761,131	$422,621 ▲	31.6%	13,985	0.1%	Computer and Technology
LOGI Logitech International	$1,531,535	$147,127 ▲	10.6%	18,144	0.1%	Computer and Technology
EVTC EVERTEC	$1,398,069	$125,753 ▲	9.9%	38,022	0.1%	Business Services
FTRE Fortrea	$1,391,518	$8,803 ▼	-0.6%	184,307	0.1%	Medical
LQDT Liquidity Services	$1,341,741	$280,703 ▼	-17.3%	43,268	0.1%	Business Services
FTDR Frontdoor	$1,252,530	$543,720 ▼	-30.3%	32,601	0.1%	Construction
GIL Gildan Activewear	$1,251,559	$303,526 ▼	-19.5%	28,303	0.1%	Consumer Discretionary
DCI Donaldson	$1,228,405	$37,285 ▼	-2.9%	18,318	0.1%	Industrials
VRSN VeriSign	$1,214,260	$652,192 ▲	116.0%	4,783	0.1%	Computer and Technology
AOS A. O. Smith	$1,200,010	$12,164,154 ▼	-91.0%	18,360	0.1%	Industrials
CSGS CSG Systems International	$1,117,425	$133,215 ▲	13.5%	18,479	0.1%	Computer and Technology
PAYC Paycom Software	$1,089,560	$129,122 ▲	13.4%	4,987	0.1%	Computer and Technology
MXCT MaxCyte	$1,038,686	$68,250 ▼	-6.2%	380,471	0.1%	Medical
HXL Hexcel	$970,895	$48,189 ▲	5.2%	17,730	0.1%	Aerospace
PAR PAR Technology	$926,479	$311,055 ▲	50.5%	15,104	0.1%	Business Services
JBT John Bean Technologies	$910,023	$24,929 ▼	-2.7%	7,447	0.1%	Industrials
NRC National Research	$841,958	$134,797 ▲	19.1%	65,778	0.1%	Business Services
UI Ubiquiti	$806,984	$236,327 ▼	-22.7%	2,602	0.1%	Computer and Technology
KO Coca-Cola	$788,321	$2,363 ▼	-0.3%	11,007	0.1%	Consumer Staples
JKHY Jack Henry & Associates	$675,620	$9,130 ▲	1.4%	3,700	0.0%	Computer and Technology
STRL Sterling Infrastructure	$664,429	$188,608 ▼	-22.1%	5,869	0.0%	Construction
VO Vanguard Mid-Cap ETF	$663,878		0.0%	2,567	0.0%	ETF
TTC Toro	$643,328	$312,461 ▲	94.4%	8,843	0.0%	Consumer Discretionary
DLB Dolby Laboratories	$541,530	$47,062 ▲	9.5%	6,743	0.0%	Consumer Discretionary
SO Southern	$493,496	$165,510 ▲	50.5%	5,367	0.0%	Utilities
OEF iShares S&P 100 ETF	$482,348		0.0%	1,781	0.0%	ETF

Showing largest 100 holdings. View all holdings.

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Willis Investment Counsel Top Holdings and 13F Report (2025)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

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Terms & Info

Willis Investment Counsel Top Holdings and 13F Report (2025)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofWillis Investment Counsel

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools