Willis Investment Counsel Top Holdings and 13F Report (2024) About Willis Investment CounselInvestment ActivityWillis Investment Counsel has $1.54 billion in total holdings as of September 30, 2024.Willis Investment Counsel owns shares of 113 different stocks, but just 45 companies or ETFs make up 80% of its holdings.Approximately 1.79% of the portfolio was purchased this quarter.About 2.46% of the portfolio was sold this quarter.This quarter, Willis Investment Counsel has purchased 107 new stocks and bought additional shares in 67 stocks.Willis Investment Counsel sold shares of 21 stocks and completely divested from 1 stock this quarter.Largest Holdings Texas Instruments $52,029,406Johnson & Johnson $50,059,038Lockheed Martin $48,578,690Cisco Systems $47,376,657Microsoft $46,173,342 Largest New Holdings this Quarter Paycom Software $706,423 HoldingCapital One Financial $455,329 HoldingQXO, Inc $236,550 HoldingiShares Russell 2000 Value ETF $233,548 HoldingVanguard Total Stock Market ETF $229,671 Holding Largest Purchases this Quarter Eaton 18,685 shares (about $6.19M)Kenvue 146,075 shares (about $3.38M)Waters 9,242 shares (about $3.33M)NVIDIA 24,282 shares (about $2.95M)Generac 16,541 shares (about $2.63M) Largest Sales this Quarter Intel 525,996 shares (about $12.34M)Alphabet 25,656 shares (about $4.26M)JPMorgan Chase & Co. 19,780 shares (about $4.17M)American Express 14,861 shares (about $4.03M)Lockheed Martin 6,089 shares (about $3.56M) Sector Allocation Over TimeMap of 500 Largest Holdings ofWillis Investment Counsel Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorTXNTexas Instruments$52,029,406$159,059 ▲0.3%251,8733.4%Computer and TechnologyJNJJohnson & Johnson$50,059,038$139,858 ▲0.3%308,8923.3%MedicalLMTLockheed Martin$48,578,690$3,559,386 ▼-6.8%83,1033.2%AerospaceCSCOCisco Systems$47,376,657$180,043 ▲0.4%890,2043.1%Computer and TechnologyMSFTMicrosoft$46,173,342$243,120 ▲0.5%107,3053.0%Computer and TechnologyCBChubb$42,088,500$237,057 ▲0.6%145,9432.7%FinancePAYXPaychex$41,991,272$138,350 ▲0.3%312,9242.7%Business ServicesACNAccenture$40,654,795$171,791 ▲0.4%115,0132.6%Computer and TechnologyHDHome Depot$39,190,539$71,315 ▲0.2%96,7192.5%Retail/WholesalePFEPfizer$37,541,142$201,596 ▲0.5%1,297,2062.4%MedicalPEPPepsiCo$33,119,958$93,017 ▲0.3%194,7662.2%Consumer StaplesMDTMedtronic$31,677,056$89,130 ▲0.3%351,8502.1%MedicalWMTWalmart$31,100,459$32,300 ▼-0.1%385,1452.0%Retail/WholesaleVZVerizon Communications$30,510,507$142,679 ▲0.5%679,3702.0%Computer and TechnologyAFLAflac$30,198,186$2,962,029 ▼-8.9%270,1092.0%FinanceCLXClorox$30,132,811$97,257 ▲0.3%184,9662.0%Consumer StaplesAMATApplied Materials$29,778,937$161,236 ▲0.5%147,3841.9%Computer and TechnologyCATCaterpillar$28,487,225$165,835 ▲0.6%72,8351.9%Industrial ProductsTSCOTractor Supply$25,849,712$211,797 ▲0.8%88,8521.7%Retail/WholesaleAAPLApple$25,754,422$3,728 ▲0.0%110,5341.7%Computer and TechnologyBHPBHP Group$25,617,021$79,190 ▲0.3%412,4461.7%Basic MaterialsXOMExxon Mobil$24,311,194$209,003 ▲0.9%207,3981.6%Oils/EnergyTROWT. Rowe Price Group$24,057,626$55,554 ▲0.2%220,8541.6%FinanceKMBKimberly-Clark$23,396,5230.0%164,4401.5%Consumer StaplesCOPConocoPhillips$23,387,320$109,596 ▲0.5%222,1441.5%Oils/EnergyUPSUnited Parcel Service$23,150,668$183,105 ▲0.8%169,8011.5%TransportationSHELShell$22,183,865$102,552 ▲0.5%336,3741.4%Oils/EnergyTAT&T$21,965,0200.0%998,4101.4%Computer and TechnologyMRKMerck & Co., Inc.$21,326,000$17,034 ▲0.1%187,7951.4%MedicalKVUEKenvue$20,441,184$3,378,715 ▲19.8%883,7521.3%Consumer StaplesETNEaton$20,425,321$6,192,956 ▲43.5%61,6261.3%Industrial ProductsGOOGLAlphabet$19,847,601$4,255,048 ▼-17.7%119,6721.3%Computer and TechnologyMCDMcDonald's$19,732,2480.0%64,8001.3%Retail/WholesaleADPAutomatic Data Processing$19,300,257$10,516 ▼-0.1%69,7441.3%Business ServicesFDSFactSet Research Systems$19,267,7150.0%41,9001.3%Business ServicesDGXQuest Diagnostics$18,645,525$2,515,050 ▼-11.9%120,1001.2%MedicalLOWLowe's Companies$18,542,120$4,063 ▼0.0%68,4591.2%Retail/WholesaleHSYHershey$18,439,263$119,095 ▲0.7%96,1481.2%Consumer StaplesAOSA. O. Smith$18,321,008$44,915 ▲0.2%203,9521.2%Industrial ProductsNVDANVIDIA$17,996,436$2,948,806 ▲19.6%148,1921.2%Computer and TechnologyGPCGenuine Parts$17,005,0620.0%121,7431.1%Retail/WholesaleGNRCGenerac$16,683,512$2,628,034 ▲18.7%105,0071.1%Industrial ProductsMMM3M$16,459,364$107,173 ▲0.7%120,4051.1%Multi-Sector ConglomeratesAEPAmerican Electric Power$15,964,560$1,334 ▼0.0%155,6001.0%UtilitiesPGProcter & Gamble$15,341,536$2,598 ▼0.0%88,5771.0%Consumer StaplesLab Corp Of Amer$14,526,870$216,999 ▲1.5%65,0030.9%COMAXPAmerican Express$14,271,086$4,030,303 ▼-22.0%52,6220.9%FinanceTGTTarget$13,791,1160.0%88,4840.9%Retail/WholesaleDRIDarden Restaurants$13,622,790$985 ▼0.0%83,0000.9%Retail/WholesaleSNYSanofi$13,583,3910.0%235,7000.9%MedicalEMREmerson Electric$13,463,4470.0%123,1000.9%Industrial ProductsGDGeneral Dynamics$12,873,720$3,415,767 ▼-21.0%42,6000.8%AerospaceDUKDuke Energy$12,845,227$16,949 ▲0.1%111,4070.8%UtilitiesJPMJPMorgan Chase & Co.$12,735,944$4,170,811 ▼-24.7%60,4000.8%FinanceDEDeere & Company$12,561,633$7,095 ▼-0.1%30,1000.8%Industrial ProductsKEYSKeysight Technologies$11,679,130$183,087 ▲1.6%73,4860.8%Computer and TechnologyRGAReinsurance Group of America$11,287,191$164,274 ▲1.5%51,8070.7%FinanceWATWaters$11,074,175$3,326,103 ▲42.9%30,7710.7%MedicalCVXChevron$10,546,299$19,734 ▼-0.2%71,6120.7%Oils/EnergyFTNTFortinet$9,855,597$88,329 ▲0.9%127,0870.6%Computer and TechnologyMAMastercard$8,331,394$267,146 ▲3.3%16,8720.5%Business ServicesMURMurphy Oil$8,269,640$82,258 ▲1.0%245,0990.5%Oils/EnergyADBEAdobe$8,234,255$215,396 ▲2.7%15,9030.5%Computer and TechnologyVLOValero Energy$7,980,273$2,296 ▼0.0%59,1000.5%Oils/EnergyMSMMSC Industrial Direct$7,527,582$104,993 ▲1.4%87,4690.5%Industrial ProductsROSTRoss Stores$7,512,707$113,936 ▲1.5%49,9150.5%Retail/WholesaleINTCIntel$7,001,989$12,339,866 ▼-63.8%298,4650.5%Computer and TechnologyTTETotalEnergies$6,619,8670.0%102,4430.4%Oils/EnergyVBRVanguard Small-Cap Value ETF$4,924,933$321,248 ▲7.0%24,5290.3%ETFMOSMosaic$3,870,862$65,665 ▲1.7%144,5430.3%Basic MaterialsFTREFortrea$3,686,700$45,040 ▲1.2%184,3350.2%MedicalAAPAdvance Auto Parts$2,850,754$76,498 ▲2.8%73,1150.2%Retail/WholesaleMEDPMedpace$2,671,068$100,140 ▲3.9%8,0020.2%MedicalFTDRFrontdoor$2,234,798$94,540 ▲4.4%46,5680.1%ConstructionGILGildan Activewear$1,627,415$61,055 ▲3.9%34,5450.1%Consumer DiscretionaryMXCTMaxCyte$1,577,282$129,455 ▼-7.6%405,4710.1%MedicalLOGILogitech International$1,435,052$58,773 ▲4.3%15,9930.1%Computer and TechnologyDCIDonaldson$1,351,953$65,298 ▲5.1%18,3440.1%Industrial ProductsQLYSQualys$1,306,695$37,896 ▲3.0%10,1720.1%Computer and TechnologyNRCNational Research$1,283,658$490,370 ▲61.8%56,1530.1%Business ServicesLQDTLiquidity Services$1,174,656$63,726 ▲5.7%51,5200.1%Business ServicesSTRLSterling Infrastructure$1,078,079$55,108 ▲5.4%7,4340.1%ConstructionHXLHexcel$1,019,453$37,098 ▲3.8%16,4880.1%AerospaceEVTCEVERTEC$851,317$310,704 ▼-26.7%25,1200.1%Business ServicesKOCoca-Cola$793,334$46,206 ▲6.2%11,0400.1%Consumer StaplesCSGSCSG Systems International$759,329$103,041 ▼-11.9%15,6080.0%Computer and TechnologyJBTJohn Bean Technologies$740,500$9,752 ▲1.3%7,5170.0%Industrial ProductsUIUbiquiti$720,590$41,018 ▲6.0%3,2500.0%Computer and TechnologyPAYCPaycom Software$706,423$706,423 ▲New Holding4,2410.0%Computer and TechnologyBRK.ABerkshire Hathaway$691,1800.0%10.0%FinanceJKHYJack Henry & Associates$632,366$23,833 ▲3.9%3,5820.0%Computer and TechnologyVOVanguard Mid-Cap ETF$600,4770.0%2,2760.0%ETFPARPAR Technology$520,8000.0%10,0000.0%Computer and TechnologyOEFiShares S&P 100 ETF$509,5150.0%1,8410.0%ETFDLBDolby Laboratories$455,430$25,255 ▲5.9%5,9510.0%Consumer DiscretionaryCOFCapital One Financial$455,329$455,329 ▲New Holding3,0410.0%FinanceATKRAtkore$438,868$5,932 ▲1.4%5,1790.0%Industrial ProductsDTDWisdomTree Total U.S. Dividend Fund$409,5400.0%5,3410.0%FinanceVRSNVeriSign$372,512$27,544 ▲8.0%1,9610.0%Computer and TechnologyTTCToro$355,853$24,111 ▲7.3%4,1030.0%Consumer DiscretionaryShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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