Willis Investment Counsel Top Holdings and 13F Report (2024)

About Willis Investment Counsel

Investment Activity

Willis Investment Counsel has $1.54 billion in total holdings as of September 30, 2024.
Willis Investment Counsel owns shares of 113 different stocks, but just 45 companies or ETFs make up 80% of its holdings.
Approximately 1.79% of the portfolio was purchased this quarter.
About 2.46% of the portfolio was sold this quarter.
This quarter, Willis Investment Counsel has purchased 107 new stocks and bought additional shares in 67 stocks.
Willis Investment Counsel sold shares of 21 stocks and completely divested from 1 stock this quarter.

Largest Holdings

Texas Instruments: $52,029,406
Johnson & Johnson: $50,059,038
Lockheed Martin: $48,578,690
Cisco Systems: $47,376,657
Microsoft: $46,173,342

Largest New Holdings this Quarter

Paycom Software: $706,423 Holding
Capital One Financial: $455,329 Holding
QXO, Inc: $236,550 Holding
iShares Russell 2000 Value ETF: $233,548 Holding
Vanguard Total Stock Market ETF: $229,671 Holding

Largest Purchases this Quarter

Eaton: 18,685 shares (about $6.19M)
Kenvue: 146,075 shares (about $3.38M)
Waters: 9,242 shares (about $3.33M)
NVIDIA: 24,282 shares (about $2.95M)
Generac: 16,541 shares (about $2.63M)

Largest Sales this Quarter

Intel: 525,996 shares (about $12.34M)
Alphabet: 25,656 shares (about $4.26M)
JPMorgan Chase & Co.: 19,780 shares (about $4.17M)
American Express: 14,861 shares (about $4.03M)
Lockheed Martin: 6,089 shares (about $3.56M)

Sector Allocation Over Time

Selling

Neutral

Buying

Latest 13F Holdings and Changes Since Previous Quarterly Filing

Issuer Name	Holdings Value	Approximate Purchase/Sale	Change in Shares	Shares Held	% of Portfolio	Sector
TXN Texas Instruments	$52,029,406	$159,059 ▲	0.3%	251,873	3.4%	Computer and Technology
JNJ Johnson & Johnson	$50,059,038	$139,858 ▲	0.3%	308,892	3.3%	Medical
LMT Lockheed Martin	$48,578,690	$3,559,386 ▼	-6.8%	83,103	3.2%	Aerospace
CSCO Cisco Systems	$47,376,657	$180,043 ▲	0.4%	890,204	3.1%	Computer and Technology
MSFT Microsoft	$46,173,342	$243,120 ▲	0.5%	107,305	3.0%	Computer and Technology
CB Chubb	$42,088,500	$237,057 ▲	0.6%	145,943	2.7%	Finance
PAYX Paychex	$41,991,272	$138,350 ▲	0.3%	312,924	2.7%	Business Services
ACN Accenture	$40,654,795	$171,791 ▲	0.4%	115,013	2.6%	Computer and Technology
HD Home Depot	$39,190,539	$71,315 ▲	0.2%	96,719	2.5%	Retail/Wholesale
PFE Pfizer	$37,541,142	$201,596 ▲	0.5%	1,297,206	2.4%	Medical
PEP PepsiCo	$33,119,958	$93,017 ▲	0.3%	194,766	2.2%	Consumer Staples
MDT Medtronic	$31,677,056	$89,130 ▲	0.3%	351,850	2.1%	Medical
WMT Walmart	$31,100,459	$32,300 ▼	-0.1%	385,145	2.0%	Retail/Wholesale
VZ Verizon Communications	$30,510,507	$142,679 ▲	0.5%	679,370	2.0%	Computer and Technology
AFL Aflac	$30,198,186	$2,962,029 ▼	-8.9%	270,109	2.0%	Finance
CLX Clorox	$30,132,811	$97,257 ▲	0.3%	184,966	2.0%	Consumer Staples
AMAT Applied Materials	$29,778,937	$161,236 ▲	0.5%	147,384	1.9%	Computer and Technology
CAT Caterpillar	$28,487,225	$165,835 ▲	0.6%	72,835	1.9%	Industrial Products
TSCO Tractor Supply	$25,849,712	$211,797 ▲	0.8%	88,852	1.7%	Retail/Wholesale
AAPL Apple	$25,754,422	$3,728 ▲	0.0%	110,534	1.7%	Computer and Technology
BHP BHP Group	$25,617,021	$79,190 ▲	0.3%	412,446	1.7%	Basic Materials
XOM Exxon Mobil	$24,311,194	$209,003 ▲	0.9%	207,398	1.6%	Oils/Energy
TROW T. Rowe Price Group	$24,057,626	$55,554 ▲	0.2%	220,854	1.6%	Finance
KMB Kimberly-Clark	$23,396,523		0.0%	164,440	1.5%	Consumer Staples
COP ConocoPhillips	$23,387,320	$109,596 ▲	0.5%	222,144	1.5%	Oils/Energy
UPS United Parcel Service	$23,150,668	$183,105 ▲	0.8%	169,801	1.5%	Transportation
SHEL Shell	$22,183,865	$102,552 ▲	0.5%	336,374	1.4%	Oils/Energy
T AT&T	$21,965,020		0.0%	998,410	1.4%	Computer and Technology
MRK Merck & Co., Inc.	$21,326,000	$17,034 ▲	0.1%	187,795	1.4%	Medical
KVUE Kenvue	$20,441,184	$3,378,715 ▲	19.8%	883,752	1.3%	Consumer Staples
ETN Eaton	$20,425,321	$6,192,956 ▲	43.5%	61,626	1.3%	Industrial Products
GOOGL Alphabet	$19,847,601	$4,255,048 ▼	-17.7%	119,672	1.3%	Computer and Technology
MCD McDonald's	$19,732,248		0.0%	64,800	1.3%	Retail/Wholesale
ADP Automatic Data Processing	$19,300,257	$10,516 ▼	-0.1%	69,744	1.3%	Business Services
FDS FactSet Research Systems	$19,267,715		0.0%	41,900	1.3%	Business Services
DGX Quest Diagnostics	$18,645,525	$2,515,050 ▼	-11.9%	120,100	1.2%	Medical
LOW Lowe's Companies	$18,542,120	$4,063 ▼	0.0%	68,459	1.2%	Retail/Wholesale
HSY Hershey	$18,439,263	$119,095 ▲	0.7%	96,148	1.2%	Consumer Staples
AOS A. O. Smith	$18,321,008	$44,915 ▲	0.2%	203,952	1.2%	Industrial Products
NVDA NVIDIA	$17,996,436	$2,948,806 ▲	19.6%	148,192	1.2%	Computer and Technology
GPC Genuine Parts	$17,005,062		0.0%	121,743	1.1%	Retail/Wholesale
GNRC Generac	$16,683,512	$2,628,034 ▲	18.7%	105,007	1.1%	Industrial Products
MMM 3M	$16,459,364	$107,173 ▲	0.7%	120,405	1.1%	Multi-Sector Conglomerates
AEP American Electric Power	$15,964,560	$1,334 ▼	0.0%	155,600	1.0%	Utilities
PG Procter & Gamble	$15,341,536	$2,598 ▼	0.0%	88,577	1.0%	Consumer Staples
Lab Corp Of Amer	$14,526,870	$216,999 ▲	1.5%	65,003	0.9%	COM
AXP American Express	$14,271,086	$4,030,303 ▼	-22.0%	52,622	0.9%	Finance
TGT Target	$13,791,116		0.0%	88,484	0.9%	Retail/Wholesale
DRI Darden Restaurants	$13,622,790	$985 ▼	0.0%	83,000	0.9%	Retail/Wholesale
SNY Sanofi	$13,583,391		0.0%	235,700	0.9%	Medical
EMR Emerson Electric	$13,463,447		0.0%	123,100	0.9%	Industrial Products
GD General Dynamics	$12,873,720	$3,415,767 ▼	-21.0%	42,600	0.8%	Aerospace
DUK Duke Energy	$12,845,227	$16,949 ▲	0.1%	111,407	0.8%	Utilities
JPM JPMorgan Chase & Co.	$12,735,944	$4,170,811 ▼	-24.7%	60,400	0.8%	Finance
DE Deere & Company	$12,561,633	$7,095 ▼	-0.1%	30,100	0.8%	Industrial Products
KEYS Keysight Technologies	$11,679,130	$183,087 ▲	1.6%	73,486	0.8%	Computer and Technology
RGA Reinsurance Group of America	$11,287,191	$164,274 ▲	1.5%	51,807	0.7%	Finance
WAT Waters	$11,074,175	$3,326,103 ▲	42.9%	30,771	0.7%	Medical
CVX Chevron	$10,546,299	$19,734 ▼	-0.2%	71,612	0.7%	Oils/Energy
FTNT Fortinet	$9,855,597	$88,329 ▲	0.9%	127,087	0.6%	Computer and Technology
MA Mastercard	$8,331,394	$267,146 ▲	3.3%	16,872	0.5%	Business Services
MUR Murphy Oil	$8,269,640	$82,258 ▲	1.0%	245,099	0.5%	Oils/Energy
ADBE Adobe	$8,234,255	$215,396 ▲	2.7%	15,903	0.5%	Computer and Technology
VLO Valero Energy	$7,980,273	$2,296 ▼	0.0%	59,100	0.5%	Oils/Energy
MSM MSC Industrial Direct	$7,527,582	$104,993 ▲	1.4%	87,469	0.5%	Industrial Products
ROST Ross Stores	$7,512,707	$113,936 ▲	1.5%	49,915	0.5%	Retail/Wholesale
INTC Intel	$7,001,989	$12,339,866 ▼	-63.8%	298,465	0.5%	Computer and Technology
TTE TotalEnergies	$6,619,867		0.0%	102,443	0.4%	Oils/Energy
VBR Vanguard Small-Cap Value ETF	$4,924,933	$321,248 ▲	7.0%	24,529	0.3%	ETF
MOS Mosaic	$3,870,862	$65,665 ▲	1.7%	144,543	0.3%	Basic Materials
FTRE Fortrea	$3,686,700	$45,040 ▲	1.2%	184,335	0.2%	Medical
AAP Advance Auto Parts	$2,850,754	$76,498 ▲	2.8%	73,115	0.2%	Retail/Wholesale
MEDP Medpace	$2,671,068	$100,140 ▲	3.9%	8,002	0.2%	Medical
FTDR Frontdoor	$2,234,798	$94,540 ▲	4.4%	46,568	0.1%	Construction
GIL Gildan Activewear	$1,627,415	$61,055 ▲	3.9%	34,545	0.1%	Consumer Discretionary
MXCT MaxCyte	$1,577,282	$129,455 ▼	-7.6%	405,471	0.1%	Medical
LOGI Logitech International	$1,435,052	$58,773 ▲	4.3%	15,993	0.1%	Computer and Technology
DCI Donaldson	$1,351,953	$65,298 ▲	5.1%	18,344	0.1%	Industrial Products
QLYS Qualys	$1,306,695	$37,896 ▲	3.0%	10,172	0.1%	Computer and Technology
NRC National Research	$1,283,658	$490,370 ▲	61.8%	56,153	0.1%	Business Services
LQDT Liquidity Services	$1,174,656	$63,726 ▲	5.7%	51,520	0.1%	Business Services
STRL Sterling Infrastructure	$1,078,079	$55,108 ▲	5.4%	7,434	0.1%	Construction
HXL Hexcel	$1,019,453	$37,098 ▲	3.8%	16,488	0.1%	Aerospace
EVTC EVERTEC	$851,317	$310,704 ▼	-26.7%	25,120	0.1%	Business Services
KO Coca-Cola	$793,334	$46,206 ▲	6.2%	11,040	0.1%	Consumer Staples
CSGS CSG Systems International	$759,329	$103,041 ▼	-11.9%	15,608	0.0%	Computer and Technology
JBT John Bean Technologies	$740,500	$9,752 ▲	1.3%	7,517	0.0%	Industrial Products
UI Ubiquiti	$720,590	$41,018 ▲	6.0%	3,250	0.0%	Computer and Technology
PAYC Paycom Software	$706,423	$706,423 ▲	New Holding	4,241	0.0%	Computer and Technology
BRK.A Berkshire Hathaway	$691,180		0.0%	1	0.0%	Finance
JKHY Jack Henry & Associates	$632,366	$23,833 ▲	3.9%	3,582	0.0%	Computer and Technology
VO Vanguard Mid-Cap ETF	$600,477		0.0%	2,276	0.0%	ETF
PAR PAR Technology	$520,800		0.0%	10,000	0.0%	Computer and Technology
OEF iShares S&P 100 ETF	$509,515		0.0%	1,841	0.0%	ETF
DLB Dolby Laboratories	$455,430	$25,255 ▲	5.9%	5,951	0.0%	Consumer Discretionary
COF Capital One Financial	$455,329	$455,329 ▲	New Holding	3,041	0.0%	Finance
ATKR Atkore	$438,868	$5,932 ▲	1.4%	5,179	0.0%	Industrial Products
DTD WisdomTree Total U.S. Dividend Fund	$409,540		0.0%	5,341	0.0%	Finance
VRSN VeriSign	$372,512	$27,544 ▲	8.0%	1,961	0.0%	Computer and Technology
TTC Toro	$355,853	$24,111 ▲	7.3%	4,103	0.0%	Consumer Discretionary

Showing largest 100 holdings. View all holdings.

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Willis Investment Counsel Top Holdings and 13F Report (2024)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

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Willis Investment Counsel Top Holdings and 13F Report (2024)

About Willis Investment Counsel

Investment Activity

Largest Holdings

Largest New Holdings this Quarter

Largest Purchases this Quarter

Largest Sales this Quarter

Sector Allocation Over Time

Map of 500 Largest Holdings ofWillis Investment Counsel

Latest 13F Holdings and Changes Since Previous Quarterly Filing

More Institutional Buying and Selling Information

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools