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Compare stocks with our powerful stock comparison tool. Analyze fundamentals, price performance, and key financial indicators to make informed investment decisions. Our tool lets you compare up to ten stocks side by side based on Performance Charts, Price & Volume, MarketRank™, Analyst Ratings, Sales & Book Value, Profitability & Earnings, Dividends, Debt, Ownership, Headlines, and more. Simply enter up to ten stock symbols (e.g., BAC, JPM, WFC, C, GS) to get started and uncover top investment opportunities.

CompanyCurrent Price50-Day Moving Average52-Week RangeMarket CapBetaAvg. VolumeToday's Volume
Apple Inc. stock logo
AAPL
Apple
$209.68
-3.4%
$235.12
$164.08
$260.10
$3.15T1.1853.39 million shs61.20 million shs
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$193.89
-2.5%
$222.18
$151.61
$242.52
$2.05T1.1939.37 million shs41.09 million shs
Fitbit, Inc. stock logo
FIT
Fitbit
$6.93
$6.92
$5.85
$7.34
$1.70BN/AN/A1,751 shs
Alphabet Inc. stock logo
GOOG
Alphabet
$164.73
-2.5%
$187.92
$141.13
$208.70
$2.01T1.0319.10 million shs15.18 million shs
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Compare Price Performance

Company1-Day Performance7-Day Performance30-Day Performance90-Day Performance1-Year Performance
Apple Inc. stock logo
AAPL
Apple
-1.75%-7.96%-4.69%-12.49%+25.26%
Amazon.com, Inc. stock logo
AMZN
Amazon.com
+1.17%-4.55%-14.69%-13.14%+13.40%
Fitbit, Inc. stock logo
FIT
Fitbit
0.00%0.00%0.00%0.00%0.00%
Alphabet Inc. stock logo
GOOG
Alphabet
+1.82%-3.42%-10.20%-12.72%+21.04%
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CompanyOverall ScoreAnalyst's OpinionShort Interest ScoreDividend StrengthESG ScoreNews and Social Media SentimentCompany OwnershipEarnings & Valuation
Apple Inc. stock logo
AAPL
Apple
4.7003 of 5 stars
3.33.03.32.82.72.51.9
Amazon.com, Inc. stock logo
AMZN
Amazon.com
4.8948 of 5 stars
4.53.01.73.02.73.31.9
Fitbit, Inc. stock logo
FIT
Fitbit
N/AN/AN/AN/AN/AN/AN/AN/A
Alphabet Inc. stock logo
GOOG
Alphabet
4.9769 of 5 stars
4.45.01.72.93.41.73.1
CompanyConsensus Rating ScoreConsensus RatingConsensus Price Target% Upside from Current Price
Apple Inc. stock logo
AAPL
Apple
2.58
Moderate Buy$243.2216.00% Upside
Amazon.com, Inc. stock logo
AMZN
Amazon.com
2.98
Moderate Buy$260.6534.43% Upside
Fitbit, Inc. stock logo
FIT
Fitbit
0.00
N/AN/AN/A
Alphabet Inc. stock logo
GOOG
Alphabet
2.79
Moderate Buy$209.1326.96% Upside

Current Analyst Ratings Breakdown

Latest AAPL, FIT, AMZN, and GOOG Analyst Ratings

DateCompanyBrokerageActionRatingPrice TargetDetails
3/12/2025
Apple Inc. stock logo
AAPL
Apple
Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower Price TargetOverweight ➝ Overweight$275.00 ➝ $252.00
3/3/2025
Apple Inc. stock logo
AAPL
Apple
Wedbush
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingOutperform ➝ Outperform$325.00 ➝ $325.00
2/25/2025
Apple Inc. stock logo
AAPL
Apple
UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetHold$236.00
2/25/2025
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Wells Fargo & Company
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Lower Price TargetEqual Weight ➝ Equal Weight$207.00 ➝ $203.00
2/21/2025
Apple Inc. stock logo
AAPL
Apple
Maxim Group
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Boost Price TargetHold$215.00
2/20/2025
Apple Inc. stock logo
AAPL
Apple
Evercore ISI
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Boost Price TargetBuy$260.00
2/19/2025
Apple Inc. stock logo
AAPL
Apple
The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy
2/19/2025
Apple Inc. stock logo
AAPL
Apple
Jefferies Financial Group
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Reiterated RatingUnderperform ➝ Underperform
2/13/2025
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Citigroup
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Reiterated RatingBuy ➝ Buy
2/13/2025
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Canaccord Genuity Group
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Reiterated RatingBuy ➝ Buy
2/12/2025
Amazon.com, Inc. stock logo
AMZN
Amazon.com
Loop Capital
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost Price TargetBuy ➝ Buy$275.00 ➝ $285.00
(Data available from 3/13/2022 forward. View 10+ years of historical ratings with our analyst ratings screener.)
CompanyAnnual RevenuePrice/SalesCashflowPrice/CashBook ValuePrice/Book
Apple Inc. stock logo
AAPL
Apple
$395.76B7.96$6.52 per share32.16$3.77 per share55.62
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$637.96B3.22$9.46 per share20.49$26.98 per share7.19
Fitbit, Inc. stock logo
FIT
Fitbit
$1.43B1.18N/AN/A$2.13 per share3.25
Alphabet Inc. stock logo
GOOG
Alphabet
$350.02B5.74$8.36 per share19.71$26.67 per share6.18
CompanyNet IncomeEPSTrailing P/E RatioForward P/E RatioP/E GrowthNet MarginsReturn on Equity (ROE)Return on Assets (ROA)Next Earnings Date
Apple Inc. stock logo
AAPL
Apple
$93.74B$6.3033.2825.572.4424.30%160.83%30.88%5/1/2025 (Estimated)
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$59.25B$5.5335.0626.061.509.29%24.25%10.55%4/29/2025 (Estimated)
Fitbit, Inc. stock logo
FIT
Fitbit
-$320.71M-$0.98N/AN/AN/AN/AN/AN/A
Alphabet Inc. stock logo
GOOG
Alphabet
$100.12B$8.0520.4616.101.3428.60%32.49%23.52%4/24/2025 (Estimated)

Latest AAPL, FIT, AMZN, and GOOG Earnings

DateQuarterCompanyConsensus EstimateReported EPSBeat/MissGap EPSRevenue EstimateActual RevenueDetails
2/6/2025Q4 2024
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$1.52$1.86+$0.34$1.86$187.25 billionN/A
2/4/2025Q4 2024
Alphabet Inc. stock logo
GOOG
Alphabet
$2.12$2.15+$0.03$2.15$96.67 billionN/A
1/30/2025Q1 2025
Apple Inc. stock logo
AAPL
Apple
$2.36$2.40+$0.04$2.40$124.04 billionN/A
CompanyAnnual PayoutDividend Yield3-Year Dividend GrowthPayout RatioYears of Consecutive Growth
Apple Inc. stock logo
AAPL
Apple
$1.000.48%+4.60%15.87%13 Years
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$0.200.10%N/A3.62%N/A
Fitbit, Inc. stock logo
FIT
Fitbit
N/AN/AN/AN/AN/A
Alphabet Inc. stock logo
GOOG
Alphabet
$0.800.49%N/A9.94%N/A

Latest AAPL, FIT, AMZN, and GOOG Dividends

AnnouncementCompanyPeriodAmountYieldEx-Dividend DateRecord DatePayable Date
2/4/2025
Alphabet Inc. stock logo
GOOG
Alphabet
quarterly$0.200.4%3/10/20253/10/20253/17/2025
1/30/2025
Apple Inc. stock logo
AAPL
Apple
quarterly$0.250.42%2/10/20252/10/20252/13/2025
(Data available from 1/1/2013 forward)
CompanyDebt-to-Equity RatioCurrent RatioQuick Ratio
Apple Inc. stock logo
AAPL
Apple
1.26
0.92
0.88
Amazon.com, Inc. stock logo
AMZN
Amazon.com
0.18
1.06
0.87
Fitbit, Inc. stock logo
FIT
Fitbit
N/AN/AN/A
Alphabet Inc. stock logo
GOOG
Alphabet
0.03
1.84
1.84

Institutional Ownership

CompanyInstitutional Ownership
Apple Inc. stock logo
AAPL
Apple
67.73%
Amazon.com, Inc. stock logo
AMZN
Amazon.com
72.20%
Fitbit, Inc. stock logo
FIT
Fitbit
N/A
Alphabet Inc. stock logo
GOOG
Alphabet
27.26%

Insider Ownership

CompanyInsider Ownership
Apple Inc. stock logo
AAPL
Apple
0.06%
Amazon.com, Inc. stock logo
AMZN
Amazon.com
10.80%
Fitbit, Inc. stock logo
FIT
Fitbit
18.60%
Alphabet Inc. stock logo
GOOG
Alphabet
12.99%
CompanyEmployeesShares OutstandingFree FloatOptionable
Apple Inc. stock logo
AAPL
Apple
164,00015.02 billion15.01 billionOptionable
Amazon.com, Inc. stock logo
AMZN
Amazon.com
1,556,00010.60 billion9.45 billionOptionable
Fitbit, Inc. stock logo
FIT
Fitbit
1,684244.87 million199.32 millionOptionable
Alphabet Inc. stock logo
GOOG
Alphabet
190,20012.19 billion10.61 billionOptionable

Recent News About These Companies

Insider Sale: Director at $GOOGL Sells 10 Shares

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

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Apple stock logo

Apple NASDAQ:AAPL

$209.68 -7.30 (-3.36%)
Closing price 04:00 PM Eastern
Extended Trading
$210.22 +0.54 (+0.26%)
As of 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Amazon.com stock logo

Amazon.com NASDAQ:AMZN

$193.89 -5.00 (-2.51%)
Closing price 04:00 PM Eastern
Extended Trading
$195.05 +1.16 (+0.60%)
As of 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.

Fitbit stock logo

Fitbit NYSE:FIT

Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Inspire, Fitbit Inspire HR, and Fitbit Ace 2 activity trackers; Fitbit Ionic and Fitbit Versa family of smartwatches, as well as Fitbit Flyer wireless headphones and the Fitbit Aria family of connected scales; and accessories, such as bands and frames for its devices. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; and Fitbit Care, a connected health platform for health plans, employers, and health systems. In addition, the company provides Fitbit Premium, a paid subscription service that uses the data of users to deliver actionable guidance and coaching to help users achieve their health and fitness goals, as well as includes Fitbit Coach that offers exercise programs through personal trainer and yoga apps. It sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributors; and Fitbit.com, an online store, as well as directly to consumers. Fitbit, Inc. has a collaboration with The Scripps Research Institute and Stanford Medicine to study the role of wearables to detect, track, and contain infectious diseases, such as COVID-19.; and partnership with Solera Health to reduce risk of type 2 diabetes. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.

Alphabet stock logo

Alphabet NASDAQ:GOOG

$164.73 -4.27 (-2.53%)
Closing price 04:00 PM Eastern
Extended Trading
$165.70 +0.97 (+0.59%)
As of 08:00 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.