Jason Liberty
President and Chief Executive Officer at Royal Caribbean Cruises
Thank you, Michael, and good morning, everyone. I'm proud to share our robust first quarter results and the continued upward trajectory of our business. When we turn the page from an incredible 2023, with a record booked position for 2024 and numerous tailwinds related to the consumers' desire to vacation with us, we expect that this would be another great year. Well, as you saw in the press release this morning, what transpired over the past three months was even better than our already elevated expectations. Our brands are stronger than ever and demand for our vacation experiences continues to accelerate. We are leading the way in delivering a lifetime of incredible vacations for our guests with our exceptional and leading portfolio of brands, innovative and differentiated ships, exciting and exclusive destination experiences and leading commercial capabilities.
The opportunity is very large and very exciting as we seek to take share from the rapidly growing $1.9 trillion vacation market. Our formula for success remains unchanged. Moderate capacity growth, moderate yield growth and strong cost controls lead to robust financial performance and long-term shareholder value. Before getting into the details, I want to recognize our incredible teams that are working together day in and day out delivering the best vacation experiences to our guests and doing so while driving exceptional results. Our business is propelled by our people, and they are the driving force behind our strategic vision for success. I'm so grateful for their commitment and passion. Now moving on to our results. As highlighted on slide four, the first quarter was tremendous, setting us well on our path to a year that is significantly better than we expected just a few months back.
WAVE season combined with a record-breaking introduction of the revolutionary icon of the Seas resulted in consistently robust bookings at much higher prices than 2023. This strong booking and pricing environment across all key itineraries, coupled with continued strength in onboard spend led to higher revenue in the first quarter and a further improvement in full year yield expectations. In the first quarter, we delivered two million memorable vacations and achieved a 107% load factor at exceptional guest satisfaction scores. Yields grew 19.3% compared to the first quarter of 2023, almost 400 basis points above our initial guidance. Adjusted earnings per share in the first quarter was considerably higher than our guidance. Strong ticket and onboard revenue and favorable timing of expenses contributed to the better-than-expected earnings performance.
The acceleration of demand is also translating into higher revenue and earnings expectations for the balance of the year. As you can see on Page five, we are increasing full year yield growth expectations by 50% compared to our initial guidance in early February, and we now expect adjusted earnings per share to grow 60% year-over-year. The increased outlook for the year is expected to further accelerate our trajectory towards our Trifecta goals as we continue to expect to achieve all three goals in 2024, one year earlier than initially expected. Now I'll provide some insight into the robust demand environment and our incredible WAVE season. Bookings consistently outpaced last year throughout the entire first quarter and through April, even though we have significantly fewer staterooms left to sell, leading to higher pricing for all of our key products.
Booking strength has been prevalent on both our existing hardware as well as on our industry-leading new ships. We see strong demand across all products and markets. North America continues to be extremely robust where approximately 80% of this year's guests are sourced. This strength in combination with the incredible Perfect Day at CocoCay, has resulted in strong yield growth for our Caribbean Sailings. European bookings are outpacing last year's levels at higher prices, and Alaska has been performing particularly well with the year-over-year yield growth. We are also pleased to return to the high-yielding China market this month with Spectrum of the Seas and to add Ovation of the Seas to Tianjin in 2025 as we rebuild our China business. With our return to China, we are now finally back in all of our key markets, which enables us to capture quality, global demand and source from new consumer bases.
Customer sentiment remains very positive bolstered by resilient labor markets, wage growth, stabilizing inflation and record high household net worth. Consumer preferences continue to shift towards spend on experiences, particularly priority for travel. This is evident as the year-over-year growth and spend on experience is double that of spend on goods. Despite our ability to narrow the gap to land-based vacations in the last 12 months, cruising still remains an exceptional value proposition. We continue to see excellent engagement from customers who are booking their dream vacations with us across all our products. Guests are buying 10% more onboard experiences per booking than in the first quarter of last year and they continue to book these onboard activities earlier and at meaningfully higher APDs, translating into higher onboard spend.
Looking to the rest of 2024, the year is shaping up to be exceptional, with strong yield and earnings growth. We expect to achieve all Trifecta targets in 2024, allowing us to focus on a new era of growth to drive long-term shareholder returns. As I mentioned previously, Trifecta creates the pathway back to what we internally describe as base camp, but our ambitions go well beyond it. As highlighted on slide seven, we now expect to deliver net yields that are 9% to 10% higher than 2023. Our yield outlook is driven by the performance of new and existing ships combined with our leading private destinations, a strong pricing environment, continued growth from onboard revenue and our accelerating commercial apparatus. In the second half of 2024, we expect to deliver mid-single-digit yield growth above our typical moderate yield growth expectations and on top of an approximately 17% yield increase in the back half of 2023.
We also continue to expect the business to deliver higher margins and earnings in 2024, with adjusted earnings per share expected to grow 60% year-over-year. As we look ahead, we remain focused on executing our proven formula for success, moderate capacity growth, moderate yield growth and strong cost controls that lead to enhanced margins, profitability and superior financial performance. Our operating platform remains a key differentiator and is bigger and stronger than ever. We remain intensely focused on attracting and keeping guests within our unique portfolio of brands and providing experiences for all of life's moments while delivering long-term value for our shareholders. Our addressable market is expanding and new-to-cruise continues to grow, increasing 16% year-over-year.
These guests are discovering our differentiated vacation experiences and are increasingly returning to us, as we see repeat rates over 30% higher compared to 2019. Our brands also continue to attract new and younger customers. Millennials and younger generations have gained 11 percentage points share compared to 2019. And today, almost one in two guests are millennials or younger. New hardware has been a great differentiator for us, with Icon of the Seas joining the fleet a few months ago. It is already exceeding our lofty expectations in both guest satisfaction and financial performance. We are also excited for the arrival later this year of Utopia of the Seas, a ship that is positioned to be another game changer for our short Caribbean product, and Silver Ray, which continues to reimagine the ultra-luxury and expedition segments.
Demand and pricing for those new ships has been incredibly strong. Also this quarter, we announced an order for a seventh ship in our hugely successful Oasis Class that will join the fleet in 2028. Our brands continue to lead their segments and generate quality demand and we see a very large opportunity to take greater share of the rapidly growing $1.9 trillion vacation market, as we continue to grow our fleet and vacation experiences. We are leading the vacation industry in creating exciting new product and experiences, which include private destinations. The newest addition to our growing portfolio of private destinations is the Royal Beach Club in Cozumel, Mexico, that is set to welcome guests in 2026. With the combination of activities for every type of vacationer, Royal Beach Club Cozumel will further enhance our guest experience, giving guests the ultimate beach day.
Earlier this week, we also celebrated another important milestone when we officially broke ground on Royal Beach Club Paradise Island in Nassau, which is scheduled to open next year. Our journey to deepen the relationship with the customer continues this year. We are further enhancing our commerce platform through new technology and AI to continue improving the experience for our different distribution channels, build even more customer loyalty and lowering our cost to acquire the guests. We are removing friction and unlocking travel planning by investing in a modern digital travel platform, making it easier than ever for guests to book their dream vacations while allowing us to expand wallet share. Our digital experiences delight guests. Our mobile app is consistently adopted by 94% of our guests on board and we continue to enhance its capabilities.
Among other features, we introduced cruise booking capabilities in the app last year and recently added the ability to book flights. We also created a loyalty hub, so customers can quickly enroll and track their loyalty tiers and benefits. We will continue to enhance those capabilities in 2024 and beyond. Our sustainability ambitions help support our mission to deliver the best vacation experiences responsibly. We recently released our 16th annual sustainability report which outlines the progress we are making on see the future, our vision to sustain the planet, energize communities and accelerate innovation. We are actively making progress towards our journey to net zero emissions, including double-digit carbon intensity reductions and we are now beyond the halfway mark. Alongside the sustainability report, we published our first Community Impact report, which delves into how we energize the communities we visit.
It highlights long-term projects that inspire future generations and our dedication to empowering local entrepreneurs through business development and micro grant programs like the Royal Caribbean Kickstarter in the Bahamas. As we make progress, we also know achieving net zero can't be done alone. We'll need strong collaboration across the full marine ecosystem, including operators, suppliers, ports and technology providers. Our business continues to perform exceptionally well. I'm incredibly thankful and proud of the teams at the Royal Caribbean Group for showing up each and every day to dream and create the best vacation experiences for our guests, allowing us to perform while we transform. The future of the Royal Caribbean Group is exceptionally bright, and I couldn't be more excited about what's ahead.
And with that, I'm happy to turn the call over to Naftali. Naf?