Marc Bitzer
Chief Executive Officer, Chairman, Board of Directors, Executive Committee at Whirlpool
Thanks, Korey, and good morning, everyone.
Turning to our agenda on Slide 4, I will preview what we will discuss today. Two weeks ago, we announced the conclusion of a strategic review of EMEA alongside preliminary 2022 results and a preview of our '23 expectations. This morning, we will provide additional context on each, starting with our '22 results. During the second half of 2022, we were in the midst of an unfavorable macro cycle as short-term consumer sentiment and demand continued to reflect recessionary concerns. At the same time, inflationary pressures remained stubbornly high. While the combination of demand down, cost up is historically rather unusual or at best temporary, it did impact our results negatively during Q4. In addition, our supply chain execution was not where we expected it to be in the fourth quarter. This was due to a one-off supply issue that has since been resolved but negatively impacted a number of our North American factories. Jim will provide more information on 2022 later in the call.
Looking ahead into 2023, we do expect the tail end of this negative macro cycle to be felt during the first few months of the year. We foresee macro headwinds to slowly turn into tailwinds as the year progresses. Needless to say that it is difficult to predict the exact timing of the shift in the macro cycle, but we would expect this to happen towards late Q2 or early Q3. Given this volatility, we remain relentlessly focused on the business levers, which we can control, and we are fully confident that the medium-term demand drivers of our business will remain intact. Our operational priorities in 2023 will be flawless execution of our supply chain and the delivery of very significant cost targets. After two years of inflationary cost increases, we will deliver $800 million to $900 million of total cost takeout. We have a high degree of confidence in delivering this target.
Looking back on our history, Whirlpool has a strong record of successfully managing through challenging cycles and delivering substantial cost reductions. In 2007, we expected $400 million of raw material inflation as we entered the year. We responded to this high level of cost inflation with early and decisive actions, delivering record results. In 2011 and 2012, we reduced our fixed costs in North America by more than $400 million. More importantly, we're not just starting this new cost initiative in January 2023. As mentioned in our prior earnings calls, we have initiated this during the second half of 2022. As a result, the maturity of the underlying actions has advanced significantly, thus giving us a high degree of confidence in the delivery of cost targets.
Now turning to Slide 5, I will provide an update on our strategic review of EMEA and our portfolio transformation. I am very happy with the EMEA transaction, its value creation and how it fits into the broader context of Whirlpool's portfolio transformation that we have been discussing. In April of 2022, we outlined how we would continue our multi-year journey of transforming Whirlpool into a high-growth, high-margin business. Let me first remind you why we are transforming our portfolio. As we sit here today, we are operating in a very different world than we were just 10 or 20 years ago. It is a less global world; global scale was significant in the past, but we're now experiencing diminishing advantages of that. The benefits from regional and local scale have become even more apparent and compelling. At the same time, Whirlpool has raised the bar for long-term value creation. It is with this mindset that we critically assessed ourselves and we are focused on transforming our portfolio into a high-margin, high-growth business. Recent actions include adding InSinkErator to our already strong brand portfolio and agreeing to contribute our European major domestic appliance business into a newly formed entity with Arcelik. As you can see, the portfolio transformation is ongoing, and we have made significant progress. I'm confident these actions have us well-positioned to delivering growing shareholder value over time. As a reminder, as a result of our transactions we executed in 2022, we will see an increase in free cash flow of approximately $350 million in 2024.
Now turning to Slide 6, I will share more about the strategic review of our EMEA business. We assessed a range of options with the goal of maximizing value for our shareholders, employees and consumers. We are pleased with the outcome of an agreement to contribute our European major domestic appliance business to a newly formed European appliance entity with Arcelik. Arcelik is a company that we know well, having executed a number of transactions with them. Our consumers will benefit from broad product and service offerings as we bring together the best of the best innovation, attractive brands and sustainable manufacturing. We will own approximately 25% of the new company and we expect the transaction to close during the second half of 2023, subject to regulatory approvals. The new company is expected to have over EUR6 billion of annual sales with over EUR200 million of cost synergies. It is important to note that we are retaining our ownership of our EMEA KitchenAid business. Our global KitchenAid small appliance business is one of the three strong pillars of our value-creating business model with a structurally attractive margin profile.
Turning to Slide 7, I will discuss our value creation expectations from the actions we have taken in the EMEA region. We expect to participate in the significant efficiency the new company will generate, including sustained productivity building upon already established purchasing capabilities and continued commitment to product design, innovation and sustainability. We have a potential to unlock long-term value creation through our ability to monetize our minority interest at an estimated net present value of $500 million. Even though we envision a long-term profitable relationship with Arcelik, the shareholder agreement includes a number of exit options at predetermined parameters after five years. Our 40-year Whirlpool brand licensing agreement will generate predictable cash flows of more than $20 million per year. Overall, we expect $750 million net present value of future cash flows. Separately, through the previously executed divestiture of our Russia business, we continue to expect up to $260 million of deferred payments.
Now, I'll turn it over to Jim to review our fourth quarter results.