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What Is Inflation?

photo of money on a scale that reads "inflation"

Key Points

  • Inflation is the rate at which prices for goods and services rise, reducing the purchasing power of money over time.
  • Inflation arises from three primary factors: demand-pull (high consumer demand outpaces supply), cost-push (rising production costs), and built-in inflation (expectations of future price increases drive current price and wage adjustments).
  • You can mitigate inflation's impact by investing in inflation-resistant assets like real estate and commodities, diversifying your portfolios, and staying informed about economic trends to make better financial decisions.
  • MarketBeat previews top five stocks to own in March.

If you’ve explored how the price of household goods and the federal minimum wage have changed over time, you know that the prices for things like housing and bread have risen dramatically over time. For example, the average cost of a gallon of gas in 1970 was about $0.35 per gallon. By 1980, the cost of a gallon of gas had risen to $0.86 per gallon.

This steady rise in prices over time is a result of inflation, which reflects the decline in purchasing power of money. In other words, it means that the same amount of money will be able to purchase fewer goods and services than before.

Inflation occurs for various reasons, including increased demand for goods and services, rising production costs and expansionary monetary policies that increase the currency supply. While a certain amount of inflation is normal and even desirable in a healthy economy, rapid inflation can make it difficult for wages to keep up with the rising cost of living. Keep reading to learn more about inflation, what causes it, and its effects on the economy.

How Is Inflation Measured?

Economists measure inflation by tracking the changes in the prices of goods and services over time using the Consumer Price Index (CPI) and the Producer Price Index (PPI). The CPI focuses on the cost of a basket of commonly purchased consumer goods and services, including essentials like food, housing, and healthcare, while the PPI examines the average change in selling prices received by domestic producers for their goods. These indexes provide crucial information about how prices are changing for both importers and consumers. 

For example, if a loaf of bread was $2 one year and $2.10 the next year, that would represent a 5% increase.

A moderate level of inflation, usually around 2% annually, is considered a sign of a growing economy because it encourages spending and investment rather than hoarding cash. However, if inflation rises too quickly, it can erode purchasing power, making everyday expenses like groceries and rent prohibitively expensive.

What Causes Inflation?

Inflation occurs due to several factors, often categorized into three main types:

1. Demand-Pull Inflation 

Demand-pull inflation occurs when the demand for goods and services surpasses the available supply, driving up prices. This usually happens during periods of economic growth or when consumer confidence is high, leading to increased spending. For example, during an economic boom, people might buy more cars or electronics, driving up prices as companies struggle to keep up with demand. In this scenario, the higher demand effectively "pulls" prices upward.

2. Cost-Push Inflation

Cost-push inflation happens when rising production costs force businesses to increase their prices to maintain profitability. Factors like rising raw material costs and wages are usually behind cases of this type of inflation. A classic example of cost-push inflation is an oil price spike, which raises transportation costs across industries. These increased costs ripple through the economy, causing the prices of many goods and services to rise in tandem.

3. Built-In Inflation

Built-in inflation stems from expectations of future inflation. When businesses anticipate that costs will rise, they often preemptively increase wages or prices to stay ahead. Similarly, workers may demand higher wages to maintain their purchasing power as living costs rise. This creates a self-perpetuating cycle where wages and prices keep climbing, embedding inflation into the economy.

What Are the Effects of Inflation?

The effects of inflation can be seen in multiple areas of the economy but are most obviously seen in reduced consumer purchasing power. As prices rise, the same amount of money buys fewer goods and services. For example, your $50 grocery budget that once covered a week’s worth of items may, over time, only buy a few essentials. This decline in purchasing power can strain household finances, especially for those with fixed incomes like senior citizens.

Controlled levels of inflation can be healthy for the economy, but when inflation gets too high or remains uncontrolled for long periods of time, it erodes consumer and business confidence. Uncontrolled inflation increases uncertainty, making it harder for businesses to plan for the future or for individuals to save for long-term goals like retirement. This results in add-on effects of rising prices and reduced spending, both of which can lead to economic decline.

To combat rising inflation, central banks often raise interest rates, making borrowing more expensive. While this can help cool the economy and reduce inflationary pressures, it may also slow economic growth and impact asset valuations. In this balance of interest and inflation rates, it’s crucial that lawmakers make conservative, carefully considered adjustments, as overly aggressive measures can tip the economy into a recession.

How Does Inflation Affect the Market?

High inflation pressures corporate profits, as rising costs for materials and production can outpace companies’ ability to increase prices. This can lead to declining stock prices, particularly in sectors sensitive to input costs like manufacturing and retail. Certain sectors, like energy and consumer staples, tend to perform better during inflationary periods because they usually have more pricing power, allowing them to pass higher costs on to consumers without significantly impacting demand.

You can also see the effect of inflation within the bond market. Inflation erodes the purchasing power of fixed-income returns, making bonds less attractive to investors. As a result, bond prices typically fall during inflationary periods while yields adjust upwards to compensate for the increased inflation risk.

But not every sector of the market suffers when inflation rates rise. Commodities like gold and oil often benefit during inflationary periods as they serve as traditional hedges against rising prices. Gold, in particular, is seen as a store of value when the purchasing power of fiat currencies declines. Similarly, real estate also tends to perform well during periods of high inflation and is traditionally used as a defensive hedge like gold.

How to Protect Against Inflation

Here are a few investing strategies you can use to limit the effect the periods of high inflation may have on your portfolio.

  • Invest in Inflation-Resistant Assets: Real estate, commodities, and inflation-indexed bonds often perform well during inflationary periods.
  • Diversify Your Portfolio: Spread investments across various asset classes to reduce risk.
  • Monitor Spending: Budget to prioritize essential expenses and reduce discretionary spending. Even small changes can help you make it through periods when inflation makes it harder to afford things like groceries.
  • Understand Economic Trends: Stay informed about economic indicators and consult financial advisors for tailored advice.

Understanding Inflation and Its Impacts

Inflation is a natural part of the economic cycle, but understanding its causes and effects can help you better manage its impact on your finances. By learning how to adapt to inflationary pressures, you can safeguard your purchasing power and make informed investment decisions. Remember to diversify your portfolio across multiple assets and invest in inflation-resistant assets if you’re concerned about the immediate effects of inflation on your portfolio.

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Sarah Horvath
About The Author

Sarah Horvath

Contributing Author

Retail, Healthcare, and Real Estate stocks

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