Amazon.com (NASDAQ:AMZN) Trading Down 2.1% - What's Next?

Amazon.com, Inc. (NASDAQ:AMZN)'s stock price was down 2.1% on Friday . The stock traded as low as $196.52 and last traded at $196.51. Approximately 13,880,801 shares were traded during trading, a decline of 63% from the average daily volume of 37,221,484 shares. The stock had previously closed at $200.70.

Analysts Set New Price Targets

Several analysts recently weighed in on AMZN shares. Maxim Group lifted their price target on Amazon.com from $260.00 to $280.00 and gave the stock a "buy" rating in a report on Friday, February 7th. Scotiabank raised their price objective on Amazon.com from $246.00 to $306.00 and gave the stock a "sector outperform" rating in a research note on Friday, January 24th. Wells Fargo & Company lowered their price objective on Amazon.com from $207.00 to $203.00 and set an "equal weight" rating on the stock in a research note on Tuesday, February 25th. HSBC raised their price objective on Amazon.com from $225.00 to $270.00 and gave the stock a "buy" rating in a research note on Monday, January 13th. Finally, Citigroup restated a "buy" rating on shares of Amazon.com in a research note on Thursday, February 13th. Two investment analysts have rated the stock with a hold rating, forty-two have assigned a buy rating and one has assigned a strong buy rating to the stock. According to data from MarketBeat, the company has an average rating of "Moderate Buy" and an average price target of $260.65.

Amazon.com Price Performance

The stock has a market capitalization of $2.06 trillion, a price-to-earnings ratio of 35.18, a P/E/G ratio of 1.50 and a beta of 1.19. The company has a fifty day simple moving average of $223.57 and a 200 day simple moving average of $207.12. The company has a debt-to-equity ratio of 0.18, a quick ratio of 0.87 and a current ratio of 1.06.

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Amazon.com (NASDAQ:AMZN - Get Free Report) last announced its quarterly earnings data on Thursday, February 6th. The e-commerce giant reported $1.86 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $1.52 by $0.34. Amazon.com had a return on equity of 24.25% and a net margin of 9.29%. Equities research analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Insider Activity

In related news, VP Shelley Reynolds sold 8,833 shares of the company's stock in a transaction that occurred on Friday, February 21st. The stock was sold at an average price of $222.47, for a total transaction of $1,965,077.51. Following the transaction, the vice president now directly owns 119,780 shares of the company's stock, valued at approximately $26,647,456.60. This represents a 6.87 % decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Douglas J. Herrington sold 5,501 shares of the company's stock in a transaction that occurred on Tuesday, February 18th. The stock was sold at an average price of $228.44, for a total value of $1,256,648.44. Following the transaction, the chief executive officer now directly owns 505,318 shares in the company, valued at approximately $115,434,843.92. This trade represents a 1.08 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders have sold 102,298 shares of company stock valued at $22,871,828 in the last ninety days. 10.80% of the stock is owned by company insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently added to or reduced their stakes in AMZN. Norges Bank acquired a new position in Amazon.com during the 4th quarter worth approximately $27,266,582,000. International Assets Investment Management LLC increased its holdings in Amazon.com by 20,897.2% during the 3rd quarter. International Assets Investment Management LLC now owns 39,135,449 shares of the e-commerce giant's stock worth $72,921,080,000 after purchasing an additional 38,949,065 shares in the last quarter. Capital World Investors increased its holdings in Amazon.com by 36.8% during the 4th quarter. Capital World Investors now owns 65,709,496 shares of the e-commerce giant's stock worth $14,416,078,000 after purchasing an additional 17,681,004 shares in the last quarter. Vanguard Group Inc. increased its holdings in Amazon.com by 2.2% during the 4th quarter. Vanguard Group Inc. now owns 823,360,597 shares of the e-commerce giant's stock worth $180,637,081,000 after purchasing an additional 17,635,391 shares in the last quarter. Finally, Proficio Capital Partners LLC increased its holdings in Amazon.com by 17,054.5% during the 4th quarter. Proficio Capital Partners LLC now owns 12,088,589 shares of the e-commerce giant's stock worth $2,652,116,000 after purchasing an additional 12,018,120 shares in the last quarter. 72.20% of the stock is owned by institutional investors and hedge funds.

About Amazon.com

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.