Asset Planning Inc Takes $14.40 Million Position in Amazon.com, Inc. (NASDAQ:AMZN)

Asset Planning Inc acquired a new stake in shares of Amazon.com, Inc. (NASDAQ:AMZN - Free Report) during the 4th quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm acquired 65,626 shares of the e-commerce giant's stock, valued at approximately $14,398,000. Amazon.com comprises about 11.0% of Asset Planning Inc's holdings, making the stock its largest holding.

Other large investors also recently bought and sold shares of the company. Vicus Capital lifted its stake in Amazon.com by 45.6% during the 4th quarter. Vicus Capital now owns 28,249 shares of the e-commerce giant's stock valued at $6,197,000 after acquiring an additional 8,845 shares during the period. Pictet North America Advisors SA raised its holdings in shares of Amazon.com by 0.5% during the fourth quarter. Pictet North America Advisors SA now owns 157,328 shares of the e-commerce giant's stock valued at $34,516,000 after purchasing an additional 836 shares during the last quarter. DT Investment Partners LLC boosted its holdings in Amazon.com by 0.7% in the fourth quarter. DT Investment Partners LLC now owns 24,886 shares of the e-commerce giant's stock worth $5,460,000 after purchasing an additional 183 shares during the last quarter. CFC Planning Co LLC purchased a new stake in Amazon.com in the fourth quarter worth approximately $750,000. Finally, First Merchants Corp grew its position in Amazon.com by 0.6% in the 4th quarter. First Merchants Corp now owns 129,203 shares of the e-commerce giant's stock worth $28,346,000 after purchasing an additional 733 shares during the period. 72.20% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

A number of equities analysts have recently issued reports on AMZN shares. HSBC raised their price target on Amazon.com from $225.00 to $270.00 and gave the stock a "buy" rating in a research note on Monday, January 13th. Cantor Fitzgerald reaffirmed an "overweight" rating and issued a $270.00 target price on shares of Amazon.com in a report on Friday, February 7th. Morgan Stanley lifted their price target on shares of Amazon.com from $230.00 to $280.00 and gave the company an "overweight" rating in a report on Monday, January 13th. Stifel Nicolaus upped their price objective on Amazon.com from $245.00 to $275.00 and gave the stock a "buy" rating in a research note on Friday, February 7th. Finally, Needham & Company LLC restated a "buy" rating and set a $250.00 target price on shares of Amazon.com in a research report on Friday, February 7th. Two investment analysts have rated the stock with a hold rating, forty-two have issued a buy rating and one has given a strong buy rating to the company's stock. According to MarketBeat.com, the company currently has an average rating of "Moderate Buy" and a consensus price target of $260.65.

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Insider Activity at Amazon.com

In other news, CFO Brian T. Olsavsky sold 14,620 shares of the firm's stock in a transaction dated Friday, February 21st. The shares were sold at an average price of $223.14, for a total value of $3,262,306.80. Following the sale, the chief financial officer now directly owns 49,000 shares in the company, valued at approximately $10,933,860. This trade represents a 22.98 % decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, CEO Douglas J. Herrington sold 5,501 shares of Amazon.com stock in a transaction that occurred on Tuesday, February 18th. The stock was sold at an average price of $228.44, for a total transaction of $1,256,648.44. Following the completion of the transaction, the chief executive officer now directly owns 505,318 shares in the company, valued at approximately $115,434,843.92. The trade was a 1.08 % decrease in their position. The disclosure for this sale can be found here. Insiders have sold a total of 102,298 shares of company stock valued at $22,871,828 over the last ninety days. 10.80% of the stock is owned by company insiders.

Amazon.com Trading Down 2.5 %

AMZN stock opened at $193.89 on Friday. The firm's 50-day moving average is $222.18 and its 200 day moving average is $207.10. The company has a debt-to-equity ratio of 0.18, a current ratio of 1.06 and a quick ratio of 0.87. Amazon.com, Inc. has a 12 month low of $151.61 and a 12 month high of $242.52. The company has a market capitalization of $2.05 trillion, a PE ratio of 35.06, a P/E/G ratio of 1.50 and a beta of 1.19.

Amazon.com (NASDAQ:AMZN - Get Free Report) last released its quarterly earnings data on Thursday, February 6th. The e-commerce giant reported $1.86 earnings per share for the quarter, beating the consensus estimate of $1.52 by $0.34. Amazon.com had a return on equity of 24.25% and a net margin of 9.29%. On average, research analysts anticipate that Amazon.com, Inc. will post 6.31 EPS for the current year.

About Amazon.com

Amazon.com, Inc engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content.

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