Trade Desk, Inc. (NASDAQ: TTD) is a technology company specializing in programmatic digital advertising. Founded in 2009 by Jeff Green and Dave Pickles, the company offers a demand-side platform (DSP) designed to help marketers purchase and manage digital ad campaigns across multiple channels. Through a self-service interface, clients gain access to real-time bidding capabilities, data management tools, and analytics to optimize media spend and audience targeting.
The Trade Desk’s platform supports a wide range of advertising formats, including display, video, mobile, connected television (CTV), audio, native, and digital out-of-home (DOOH). Its proprietary AI-driven engine, known as Koa, enables predictive forecasting and bid automation, helping advertisers deliver personalized content at scale. Additional offerings include identity solutions such as Unified ID 2.0, which aims to address privacy concerns while maintaining precise audience segmentation.
Since its initial public offering in 2016, The Trade Desk has expanded its global footprint with offices in North America, Europe, Asia-Pacific, Latin America, and the Middle East. The company’s API-driven architecture allows seamless integration with data partners, publishers, and ad exchanges worldwide. This interconnected ecosystem helps agencies, brands, and media buyers execute campaigns across thousands of publishers and streaming platforms.
Leadership at The Trade Desk is headed by co-founder and CEO Jeff Green, supported by a seasoned executive team with expertise in technology, media, and analytics. Under this management, the company emphasizes innovation, transparency, and ethical data practices. Its commitment to open standards and cross-industry collaboration has positioned The Trade Desk as a key infrastructure provider in the evolving digital advertising landscape.
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