Baozun Inc. (NASDAQ:BZUN) Sees Large Decrease in Short Interest

Baozun Inc. (NASDAQ:BZUN - Get Free Report) saw a significant drop in short interest in the month of November. As of November 30th, there was short interest totalling 983,800 shares, a drop of 8.9% from the November 15th total of 1,080,000 shares. Based on an average daily volume of 680,300 shares, the days-to-cover ratio is presently 1.4 days. Currently, 1.8% of the company's stock are sold short.

Institutional Inflows and Outflows

A number of institutional investors and hedge funds have recently bought and sold shares of the business. Barclays PLC raised its holdings in Baozun by 2,153.5% in the third quarter. Barclays PLC now owns 160,000 shares of the technology company's stock valued at $573,000 after acquiring an additional 152,900 shares in the last quarter. Public Employees Retirement System of Ohio bought a new stake in shares of Baozun in the 3rd quarter worth about $149,000. XTX Topco Ltd bought a new stake in shares of Baozun in the 3rd quarter worth about $175,000. Wolverine Trading LLC raised its stake in shares of Baozun by 42.5% in the 3rd quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company's stock valued at $52,000 after purchasing an additional 4,545 shares in the last quarter. Finally, State Street Corp bought a new position in shares of Baozun during the third quarter worth about $170,000. Hedge funds and other institutional investors own 47.29% of the company's stock.

Analyst Upgrades and Downgrades

BZUN has been the subject of a number of recent research reports. Citigroup increased their target price on Baozun from $3.90 to $4.20 and gave the company a "buy" rating in a research note on Tuesday, November 26th. CLSA downgraded shares of Baozun from an "outperform" rating to a "hold" rating and lowered their price objective for the company from $2.80 to $2.20 in a research report on Friday, August 30th.

Baozun Trading Down 2.2 %

NASDAQ:BZUN traded down $0.06 on Friday, reaching $2.72. The stock had a trading volume of 281,208 shares, compared to its average volume of 528,183. Baozun has a 12-month low of $1.90 and a 12-month high of $4.38. The stock has a market cap of $167.44 million, a P/E ratio of -5.04 and a beta of 0.32. The company has a 50-day moving average of $2.94 and a 200 day moving average of $2.67.

About Baozun

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.

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