Baozun Inc. (NASDAQ:BZUN) Short Interest Up 34.5% in January

Baozun Inc. (NASDAQ:BZUN - Get Free Report) was the target of a significant increase in short interest in the month of January. As of January 15th, there was short interest totalling 878,200 shares, an increase of 34.5% from the December 31st total of 652,900 shares. Approximately 1.6% of the company's stock are sold short. Based on an average trading volume of 655,000 shares, the short-interest ratio is currently 1.3 days.

Analysts Set New Price Targets

A number of equities analysts recently weighed in on the stock. StockNews.com lowered shares of Baozun from a "buy" rating to a "hold" rating in a research note on Wednesday, January 29th. Citigroup upped their price objective on Baozun from $3.90 to $4.20 and gave the stock a "buy" rating in a research report on Tuesday, November 26th.

Baozun Stock Down 3.6 %

BZUN traded down $0.12 during trading hours on Monday, hitting $3.12. 291,604 shares of the company's stock were exchanged, compared to its average volume of 420,209. The stock has a market cap of $191.76 million, a price-to-earnings ratio of -5.76 and a beta of 0.32. Baozun has a 1-year low of $2.08 and a 1-year high of $4.38. The stock's 50-day moving average is $2.88 and its two-hundred day moving average is $2.79.

Baozun (NASDAQ:BZUN - Get Free Report) last posted its quarterly earnings data on Thursday, November 21st. The technology company reported ($0.21) EPS for the quarter. Baozun had a negative return on equity of 5.58% and a negative net margin of 2.55%.

Institutional Inflows and Outflows

Hedge funds have recently bought and sold shares of the stock. QRG Capital Management Inc. bought a new stake in shares of Baozun during the 3rd quarter worth approximately $50,000. Wolverine Trading LLC increased its stake in shares of Baozun by 42.5% during the 3rd quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company's stock worth $52,000 after purchasing an additional 4,545 shares during the last quarter. Marshall Wace LLP acquired a new position in shares of Baozun during the 2nd quarter worth about $55,000. New York State Common Retirement Fund raised its holdings in shares of Baozun by 95.5% in the 4th quarter. New York State Common Retirement Fund now owns 23,914 shares of the technology company's stock valued at $65,000 after purchasing an additional 11,683 shares during the period. Finally, SG Americas Securities LLC acquired a new stake in Baozun in the 3rd quarter valued at about $69,000. 47.29% of the stock is currently owned by institutional investors.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.