Baozun Inc. (NASDAQ:BZUN) Short Interest Update

Baozun Inc. (NASDAQ:BZUN - Get Free Report) saw a significant increase in short interest in December. As of December 31st, there was short interest totalling 878,200 shares, an increase of 34.5% from the December 15th total of 652,900 shares. Currently, 1.6% of the shares of the company are sold short. Based on an average daily volume of 655,000 shares, the days-to-cover ratio is presently 1.3 days.

Wall Street Analysts Forecast Growth

BZUN has been the subject of several analyst reports. Citigroup raised their target price on Baozun from $3.90 to $4.20 and gave the stock a "buy" rating in a research note on Tuesday, November 26th. StockNews.com raised shares of Baozun from a "hold" rating to a "buy" rating in a report on Friday.

Baozun Stock Up 4.0 %

Shares of BZUN stock traded up $0.11 on Friday, reaching $2.88. The company's stock had a trading volume of 310,571 shares, compared to its average volume of 385,552. The company has a market capitalization of $177.29 million, a P/E ratio of -5.33 and a beta of 0.31. Baozun has a 12-month low of $1.92 and a 12-month high of $4.38. The stock's 50 day simple moving average is $2.77 and its 200-day simple moving average is $2.76.

Hedge Funds Weigh In On Baozun

A number of institutional investors have recently added to or reduced their stakes in the business. Wolverine Trading LLC grew its holdings in shares of Baozun by 42.5% during the third quarter. Wolverine Trading LLC now owns 15,228 shares of the technology company's stock worth $52,000 after purchasing an additional 4,545 shares in the last quarter. QRG Capital Management Inc. bought a new stake in Baozun during the third quarter valued at approximately $50,000. PEAK6 Investments LLC grew its stake in Baozun by 29.9% in the 3rd quarter. PEAK6 Investments LLC now owns 78,070 shares of the technology company's stock worth $279,000 after buying an additional 17,970 shares in the last quarter. SG Americas Securities LLC bought a new position in shares of Baozun in the 3rd quarter worth $69,000. Finally, Marshall Wace LLP purchased a new stake in shares of Baozun during the 2nd quarter valued at $55,000. 47.29% of the stock is currently owned by institutional investors.

Baozun Company Profile

Baozun Inc, through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.