Professional Advisory Services Inc. Has $32.24 Million Stock Position in Booking Holdings Inc. (NASDAQ:BKNG)

Professional Advisory Services Inc. decreased its stake in Booking Holdings Inc. (NASDAQ:BKNG - Free Report) by 20.8% in the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 6,489 shares of the business services provider's stock after selling 1,704 shares during the period. Booking accounts for about 4.4% of Professional Advisory Services Inc.'s holdings, making the stock its 3rd biggest holding. Professional Advisory Services Inc.'s holdings in Booking were worth $32,240,000 as of its most recent filing with the Securities and Exchange Commission.

A number of other hedge funds and other institutional investors also recently made changes to their positions in the stock. Merit Financial Group LLC raised its position in shares of Booking by 38.1% in the 4th quarter. Merit Financial Group LLC now owns 1,000 shares of the business services provider's stock worth $4,970,000 after acquiring an additional 276 shares in the last quarter. Relyea Zuckerberg Hanson LLC bought a new stake in Booking in the fourth quarter worth approximately $248,000. CNB Bank increased its holdings in Booking by 8.3% in the fourth quarter. CNB Bank now owns 234 shares of the business services provider's stock worth $1,163,000 after purchasing an additional 18 shares in the last quarter. Avanza Fonder AB acquired a new position in Booking in the fourth quarter valued at approximately $11,934,000. Finally, Empirical Asset Management LLC bought a new position in shares of Booking during the 4th quarter worth approximately $207,089,000. 92.42% of the stock is owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

Several analysts have recently weighed in on BKNG shares. Cantor Fitzgerald reiterated a "neutral" rating and issued a $3,590.00 price objective on shares of Booking in a research note on Monday, October 7th. Truist Financial upped their price objective on shares of Booking from $4,100.00 to $4,700.00 and gave the company a "hold" rating in a report on Thursday, November 7th. Baird R W upgraded Booking to a "strong-buy" rating in a research note on Wednesday, November 27th. Royal Bank of Canada upped their price target on Booking from $3,900.00 to $5,250.00 and gave the stock an "outperform" rating in a research note on Friday, November 1st. Finally, B. Riley raised their price objective on Booking from $4,650.00 to $5,100.00 and gave the company a "buy" rating in a research note on Thursday, October 31st. Ten equities research analysts have rated the stock with a hold rating, twenty-one have given a buy rating and two have assigned a strong buy rating to the company. According to MarketBeat, the stock presently has a consensus rating of "Moderate Buy" and an average target price of $4,997.64.

Booking Price Performance

Shares of NASDAQ:BKNG traded up $61.80 during trading on Friday, hitting $4,926.80. 260,148 shares of the company were exchanged, compared to its average volume of 176,969. The company has a market cap of $163.08 billion, a PE ratio of 33.43, a P/E/G ratio of 1.60 and a beta of 1.41. Booking Holdings Inc. has a 52-week low of $3,180.00 and a 52-week high of $5,337.24. The stock has a 50 day moving average of $5,052.51 and a 200 day moving average of $4,370.55.

Booking Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Tuesday, December 31st. Shareholders of record on Friday, December 6th were paid a $8.75 dividend. The ex-dividend date of this dividend was Friday, December 6th. This represents a $35.00 annualized dividend and a yield of 0.71%. Booking's dividend payout ratio is currently 23.75%.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.