Bread Financial (NYSE:BFH) Stock Price Down 4% - Time to Sell?

Bread Financial Holdings, Inc. (NYSE:BFH - Get Free Report)'s share price fell 4% during trading on Monday . The company traded as low as $47.47 and last traded at $47.29. 184,384 shares were traded during mid-day trading, a decline of 77% from the average session volume of 791,360 shares. The stock had previously closed at $49.24.

Analyst Upgrades and Downgrades

A number of brokerages have recently weighed in on BFH. Royal Bank of Canada boosted their price target on Bread Financial from $62.00 to $68.00 and gave the stock a "sector perform" rating in a research note on Friday, January 31st. Morgan Stanley raised shares of Bread Financial from an "underweight" rating to an "overweight" rating and boosted their target price for the stock from $35.00 to $76.00 in a research report on Thursday, December 19th. Compass Point raised their price target on shares of Bread Financial from $75.00 to $87.00 and gave the stock a "buy" rating in a report on Tuesday, January 21st. Barclays boosted their price objective on shares of Bread Financial from $51.00 to $53.00 and gave the company an "underweight" rating in a report on Friday, January 31st. Finally, The Goldman Sachs Group reduced their target price on Bread Financial from $68.00 to $58.00 and set a "sell" rating for the company in a research note on Tuesday. Two research analysts have rated the stock with a sell rating, nine have assigned a hold rating and five have issued a buy rating to the stock. According to MarketBeat, Bread Financial currently has an average rating of "Hold" and a consensus target price of $59.69.

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Bread Financial Stock Up 0.5 %

The firm's 50 day moving average is $57.44 and its two-hundred day moving average is $56.31. The stock has a market cap of $2.46 billion, a price-to-earnings ratio of 9.02, a P/E/G ratio of 1.25 and a beta of 1.96. The company has a current ratio of 1.15, a quick ratio of 1.15 and a debt-to-equity ratio of 0.33.

Bread Financial (NYSE:BFH - Get Free Report) last posted its quarterly earnings results on Thursday, January 30th. The company reported $0.41 earnings per share for the quarter, topping analysts' consensus estimates of $0.34 by $0.07. Bread Financial had a net margin of 5.75% and a return on equity of 12.41%. On average, sell-side analysts predict that Bread Financial Holdings, Inc. will post 6.45 EPS for the current year.

Bread Financial Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Friday, March 21st. Shareholders of record on Friday, February 14th will be given a $0.21 dividend. The ex-dividend date is Friday, February 14th. This represents a $0.84 dividend on an annualized basis and a yield of 1.68%. Bread Financial's payout ratio is currently 15.14%.

Bread Financial declared that its board has approved a share buyback program on Wednesday, March 5th that permits the company to repurchase $150.00 million in shares. This repurchase authorization permits the company to repurchase up to 6% of its stock through open market purchases. Stock repurchase programs are typically a sign that the company's board believes its shares are undervalued.

Institutional Investors Weigh In On Bread Financial

Institutional investors have recently modified their holdings of the business. Wealth Enhancement Advisory Services LLC acquired a new stake in Bread Financial in the 4th quarter valued at approximately $338,000. Jefferies Financial Group Inc. purchased a new position in shares of Bread Financial in the fourth quarter worth approximately $1,735,000. Mackenzie Financial Corp lifted its holdings in shares of Bread Financial by 122.6% in the fourth quarter. Mackenzie Financial Corp now owns 40,622 shares of the company's stock valued at $2,480,000 after purchasing an additional 22,373 shares in the last quarter. Castlekeep Investment Advisors LLC purchased a new position in Bread Financial during the 4th quarter valued at about $1,679,000. Finally, Public Employees Retirement System of Ohio acquired a new position in Bread Financial in the 4th quarter valued at approximately $2,861,000. Institutional investors own 99.52% of the company's stock.

Bread Financial Company Profile

Bread Financial Holdings, Inc provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for private label and co-brand credit card programs, as well as through Bread partnerships; and Comenity-branded general purpose cash-back credit.