NASDAQ:HEPS D-MARKET Electronic Services & Trading (HEPS) Stock Price, News & Analysis $2.50 -0.19 (-7.06%) Closing price 09/18/2026 04:00 PM EasternExtended Trading$2.56 +0.06 (+2.28%) As of 09/18/2026 07:17 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsNews and TrendsOwnershipSEC FilingsShort Interest About D-MARKET Electronic Services & Trading Stock (NASDAQ:HEPS) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get HEPS alerts:Sign Up Key Stats Today's Range$2.47▼$2.7050-Day Range$2.48▼$2.9652-Week Range$2.15▼$3.33Volume1.15 million shsAverage Volume394,909 shsMarket Capitalization$893.08 millionP/E RatioN/ADividend YieldN/APrice Target$3.07Consensus RatingReduce Company Overview D-MARKET Electronic Services & Trading, operating under the Hepsiburada brand, is a Turkey-based e-commerce company. Its online marketplace connects consumers with merchants offering products across categories such as electronics, home and living, fashion, beauty, groceries and consumer goods. The company also sells selected products directly through its own retail operations. Hepsiburada supports its marketplace with logistics, payment and other digital commerce services. Its HepsiJet business provides delivery and fulfillment capabilities, while HepsiPay offers payment and related financial technology services. The company also provides merchants with tools intended to help them manage listings, orders, payments and deliveries through its platform. Founded in 2000 by Hanzade Doğan Boyner, Hepsiburada has developed primarily to serve consumers and businesses in Turkey. The company began trading on the Nasdaq under the symbol HEPS in 2021. Nilhan Onal Gökçetekin has served as chief executive officer since 2024, while founder Hanzade Doğan Boyner remains associated with the company’s leadership and governance.AI Generated. May Contain Errors. Read More D-MARKET Electronic Services & Trading Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks27th Percentile Overall ScoreHEPS MarketRank™: D-MARKET Electronic Services & Trading scored higher than 27% of companies evaluated by MarketBeat, and ranked 375th out of 475 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.9 / 5Analyst RatingReduce Consensus RatingD-MARKET Electronic Services & Trading has received a consensus rating of Reduce. The company's average rating score is 1.67, and is based on no strong buy ratings, no buy ratings, 2 hold ratings, and 1 sell rating.Upside PotentialD-MARKET Electronic Services & Trading has a consensus price target of $3.07, representing about 22.8% upside from its current price of $2.50.Amount of Analyst CoverageD-MARKET Electronic Services & Trading has only been the subject of 1 research reports in the past 90 days.Read more about D-MARKET Electronic Services & Trading's stock forecast and price target. Earnings and Valuation0.0 / 5Proj. Earnings GrowthN/A Price to Earnings Ratio vs. the MarketThe P/E ratio of D-MARKET Electronic Services & Trading is -4.90, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of D-MARKET Electronic Services & Trading is -4.90, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioD-MARKET Electronic Services & Trading has a P/B Ratio of 17.86. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about D-MARKET Electronic Services & Trading's valuation and earnings. Short Interest2.0 / 5Short Interest LevelBearish Percentage of Shares Shorted0.40% of the float of D-MARKET Electronic Services & Trading has been sold short.Short Interest Ratio / Days to CoverD-MARKET Electronic Services & Trading has a short interest ratio ("days to cover") of 5.45.Change versus previous monthShort interest in D-MARKET Electronic Services & Trading has recently increased by 4.61%, indicating that investor sentiment is decreasing. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldD-MARKET Electronic Services & Trading does not currently pay a dividend.Dividend GrowthD-MARKET Electronic Services & Trading does not have a long track record of dividend growth. News and Social Media1.2 / 5News Sentiment-0.01 News SentimentD-MARKET Electronic Services & Trading has a news sentiment score of -0.01. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.54 average news sentiment score of Consumer Discretionary companies.News Coverage This WeekMarketBeat has tracked 2 news articles for D-MARKET Electronic Services & Trading this week, compared to 1 article on an average week. Company Ownership1.2 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, D-MARKET Electronic Services & Trading insiders have not sold or bought any company stock.Percentage Held by Insiders36.32% of the stock of D-MARKET Electronic Services & Trading is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions40.46% of the stock of D-MARKET Electronic Services & Trading is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about D-MARKET Electronic Services & Trading's insider trading history. 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Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. HEPS Stock News HeadlinesHepsiburada: New Management Fights Macro HeadwindsSeptember 19 at 5:27 AM | seekingalpha.comHepsiburada Announces Second Quarter 2026 Financial ResultsAugust 6, 2026 | globenewswire.comA new kind of civil war is coming after election day?Across America, AI-driven backlash is fueling protests, lawsuits, and moratoria that could reshape the political and investment landscape. Whitney Tilson believes tensions may come to a head at midnight on November 4th, the day after the midterm elections, with major implications for your portfolio. | Stansberry Research (Ad)Hepsiburada to Announce Second Quarter 2026 Results on August 6, 2026July 23, 2026 | finance.yahoo.comHepsiburada Announces Extraordinary General Assembly MeetingJuly 14, 2026 | globenewswire.comD-MARKET Elektronik Hizmetler ve Ticaret AS Sponsored ADRJuly 9, 2026 | cnn.comHepsiburada Announces Completion of Planned CEO Transition and New Leadership StructureJune 30, 2026 | globenewswire.comHepsiburada Files 2025 Annual Report With SECMay 22, 2026 | theglobeandmail.comSee More Headlines HEPS Stock Analysis - Frequently Asked Questions How have HEPS shares performed this year? D-MARKET Electronic Services & Trading's stock was trading at $2.48 at the beginning of the year. Since then, HEPS stock has increased by 0.8% and is now trading at $2.50. How were D-MARKET Electronic Services & Trading's earnings last quarter? D-MARKET Electronic Services & Trading Unsponsored ADR (NASDAQ:HEPS) released its quarterly earnings results on Thursday, August, 6th. The company reported ($0.11) EPS for the quarter. The company had revenue of $483.32 million for the quarter. D-MARKET Electronic Services & Trading had a negative trailing twelve-month return on equity of 776.28% and a negative net margin of 7.78%. When did D-MARKET Electronic Services & Trading IPO? D-MARKET Electronic Services & Trading (HEPS) raised $681 million in an initial public offering (IPO) on Wednesday, June 30th 2021. The company issued 56,740,000 shares at a price of $11.00-$13.00 per share. Who are D-MARKET Electronic Services & Trading's major shareholders? D-MARKET Electronic Services & Trading's top institutional shareholders include AXQ Capital LP. How do I buy shares of D-MARKET Electronic Services & Trading? Shares of HEPS stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of D-MARKET Electronic Services & Trading own? Based on aggregate information from My MarketBeat watchlists, some other companies that D-MARKET Electronic Services & Trading investors own include NVIDIA (NVDA), Broadcom (AVGO), Meta Platforms (META), CrowdStrike (CRWD), Adobe (ADBE), e.l.f. Beauty (ELF) and Arista Networks (ANET). Company Calendar Last Earnings8/06/2026Today9/19/2026Next Earnings (Estimated)12/08/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Yellow Zone (1m+) 1-Year History Sep 25 Dec 25 Mar 26 Jun 26 Sep 26 HEPS's financial health is in the Yellow zone, according to TradeSmith. HEPS has been in this zone for over one month. Industry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Discretionary Industry Broadline Retail Sub-IndustryBroadline Retail Current SymbolNASDAQ:HEPS CIK1850235 Webwww.hepsiburada.com Phone+902123042000FaxN/AEmployees3,611Year FoundedN/APrice Target and Rating Average Price Target for D-MARKET Electronic Services & Trading$3.07 High Price Target$3.07 Low Price Target$3.07 Potential Upside/Downside+22.8%Consensus RatingReduce Rating Score (0-4)1.67 Research Coverage3 Analysts Profitability EPS (Trailing Twelve Months)($0.51) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income-$144.76 million Net Margins-7.78% Pretax Margin-8.30% Return on Equity-776.28% Return on Assets-21.12% Debt Debt-to-Equity Ratio0.50 Current Ratio0.77 Quick Ratio0.49 Sales & Book Value Annual Sales$2.15 billion Price / Sales0.42 Cash FlowN/A Price / Cash FlowN/A Book Value$0.14 per share Price / Book17.86Miscellaneous Outstanding Shares357,230,000Free Float227,481,000Market Cap$893.08 million OptionableNot Optionable Beta2.12 7 Energy Stocks to Buy and Hold ForeverWith the proliferation of data centers and electric vehicles, the electric grid will only get more strained. 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