Herc Holdings Inc. (NYSE:HRI) Shares Sold by D.A. Davidson & CO.

D.A. Davidson & CO. lessened its position in Herc Holdings Inc. (NYSE:HRI - Free Report) by 19.5% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 35,811 shares of the transportation company's stock after selling 8,699 shares during the quarter. D.A. Davidson & CO. owned about 0.13% of Herc worth $6,780,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Sanctuary Advisors LLC acquired a new stake in shares of Herc in the fourth quarter valued at $946,000. Principal Financial Group Inc. lifted its holdings in shares of Herc by 1,067.0% in the 4th quarter. Principal Financial Group Inc. now owns 30,482 shares of the transportation company's stock valued at $5,771,000 after purchasing an additional 27,870 shares during the last quarter. Vista Finance LLC purchased a new stake in shares of Herc in the 4th quarter valued at about $279,000. Rhumbline Advisers lifted its holdings in shares of Herc by 0.5% in the 4th quarter. Rhumbline Advisers now owns 41,381 shares of the transportation company's stock valued at $7,835,000 after purchasing an additional 189 shares during the last quarter. Finally, Empowered Funds LLC purchased a new stake in shares of Herc in the 4th quarter valued at about $5,523,000. Hedge funds and other institutional investors own 93.11% of the company's stock.

Herc Price Performance

Shares of HRI traded down $15.31 on Friday, reaching $163.58. The stock had a trading volume of 842,800 shares, compared to its average volume of 450,851. The firm has a market capitalization of $4.65 billion, a PE ratio of 22.08, a PEG ratio of 1.61 and a beta of 2.04. The company has a quick ratio of 1.38, a current ratio of 1.38 and a debt-to-equity ratio of 2.99. The firm has a 50-day moving average of $195.97 and a 200 day moving average of $183.70. Herc Holdings Inc. has a twelve month low of $124.70 and a twelve month high of $246.88.

Herc (NYSE:HRI - Get Free Report) last announced its earnings results on Thursday, February 13th. The transportation company reported $3.58 EPS for the quarter, missing analysts' consensus estimates of $3.98 by ($0.40). The company had revenue of $934.00 million for the quarter, compared to analyst estimates of $919.84 million. Herc had a net margin of 5.91% and a return on equity of 26.48%. Sell-side analysts expect that Herc Holdings Inc. will post 12.84 EPS for the current year.

Herc Increases Dividend

The firm also recently declared a quarterly dividend, which will be paid on Tuesday, March 4th. Shareholders of record on Tuesday, February 18th will be paid a dividend of $0.70 per share. This represents a $2.80 dividend on an annualized basis and a dividend yield of 1.71%. The ex-dividend date is Tuesday, February 18th. This is a positive change from Herc's previous quarterly dividend of $0.67. Herc's dividend payout ratio is currently 37.79%.

Wall Street Analysts Forecast Growth

Separately, The Goldman Sachs Group boosted their target price on Herc from $204.00 to $234.00 and gave the company a "buy" rating in a report on Thursday, December 12th. Three research analysts have rated the stock with a hold rating and two have given a buy rating to the company's stock. According to MarketBeat.com, the company presently has an average rating of "Hold" and a consensus price target of $219.75.

Herc Profile

Herc Holdings Inc, together with its subsidiaries, operates as an equipment rental supplier. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment, as well as generators, and safety supplies and expendables; and provides ProSolutions, an industry specific solution based services, such as pumping solutions, power generation, climate control, remediation and restoration, and studio and production equipment.