Harley-Davidson (NYSE:HOG) Given "Buy" Rating at DA Davidson

Harley-Davidson (NYSE:HOG - Get Free Report)'s stock had its "buy" rating reissued by equities research analysts at DA Davidson in a research report issued on Wednesday,Benzinga reports. They currently have a $31.00 target price on the stock. DA Davidson's price objective points to a potential upside of 39.01% from the stock's current price. DA Davidson also issued estimates for Harley-Davidson's Q1 2025 earnings at $0.95 EPS, FY2025 earnings at $3.30 EPS and FY2026 earnings at $4.45 EPS.

HOG has been the topic of several other reports. Robert W. Baird reduced their price target on Harley-Davidson from $32.00 to $26.00 and set a "neutral" rating on the stock in a report on Friday, April 4th. Citigroup reduced their target price on shares of Harley-Davidson from $29.00 to $28.00 and set a "neutral" rating on the stock in a report on Wednesday, April 2nd. Morgan Stanley dropped their price target on shares of Harley-Davidson from $33.00 to $31.00 and set an "equal weight" rating for the company in a research note on Thursday, February 6th. Bank of America reduced their price objective on shares of Harley-Davidson from $40.00 to $35.00 and set a "buy" rating on the stock in a research note on Thursday, January 30th. Finally, UBS Group lowered their target price on Harley-Davidson from $35.00 to $28.00 and set a "neutral" rating for the company in a research report on Thursday, February 20th. Six investment analysts have rated the stock with a hold rating, two have assigned a buy rating and one has assigned a strong buy rating to the company's stock. Based on data from MarketBeat, the stock has a consensus rating of "Hold" and a consensus price target of $32.00.

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Harley-Davidson Price Performance

Shares of HOG stock traded down $0.24 on Wednesday, hitting $22.30. 568,001 shares of the company's stock were exchanged, compared to its average volume of 1,919,251. The company has a 50 day moving average of $25.15 and a 200 day moving average of $29.61. The stock has a market cap of $2.76 billion, a P/E ratio of 6.70, a price-to-earnings-growth ratio of 0.38 and a beta of 1.28. The company has a debt-to-equity ratio of 1.41, a current ratio of 1.40 and a quick ratio of 1.19. Harley-Davidson has a 12 month low of $20.45 and a 12 month high of $40.50.

Harley-Davidson (NYSE:HOG - Get Free Report) last announced its quarterly earnings results on Wednesday, February 5th. The company reported ($0.93) EPS for the quarter, missing analysts' consensus estimates of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period in the prior year, the firm earned $0.18 earnings per share. On average, equities research analysts predict that Harley-Davidson will post 3.44 EPS for the current year.

Insider Activity at Harley-Davidson

In other news, insider Luke Christopher Mansfield sold 3,400 shares of Harley-Davidson stock in a transaction on Thursday, February 13th. The shares were sold at an average price of $25.96, for a total value of $88,264.00. Following the completion of the sale, the insider now owns 23,555 shares in the company, valued at $611,487.80. The trade was a 12.61 % decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. 0.87% of the stock is owned by corporate insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently bought and sold shares of HOG. UMB Bank n.a. raised its holdings in shares of Harley-Davidson by 153.6% during the first quarter. UMB Bank n.a. now owns 1,306 shares of the company's stock valued at $33,000 after purchasing an additional 791 shares during the period. Matrix Trust Co raised its stake in Harley-Davidson by 61.5% during the 1st quarter. Matrix Trust Co now owns 9,187 shares of the company's stock worth $232,000 after buying an additional 3,498 shares during the period. Parallel Advisors LLC boosted its holdings in Harley-Davidson by 35.6% in the first quarter. Parallel Advisors LLC now owns 3,578 shares of the company's stock worth $90,000 after acquiring an additional 939 shares in the last quarter. GAMMA Investing LLC grew its stake in Harley-Davidson by 2,561.6% in the first quarter. GAMMA Investing LLC now owns 58,555 shares of the company's stock valued at $14,790,000 after acquiring an additional 56,355 shares during the period. Finally, Versant Capital Management Inc increased its holdings in shares of Harley-Davidson by 3,514.8% during the first quarter. Versant Capital Management Inc now owns 976 shares of the company's stock valued at $25,000 after acquiring an additional 949 shares in the last quarter. 85.10% of the stock is owned by institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.