Direct Line Insurance Group (DLG) Share Price, News & Analysis

Company Overview

Direct Line Insurance Group plc engages in the provision of general insurance products and services in the United Kingdom. The company operates through Motor, Home, Rescue and Other Personal Lines, and Commercial segments. It offers motor, home, van, landlord, rescue, pet, tradesperson, business, creditor and select, and travel insurance products, as well as commercial insurance for small and medium-sized enterprises. The company also provides management, motor accident vehicle repair, insurance intermediary, support and operational, legal, software development, and breakdown recovery services. It sells its insurance products directly, through price comparison websites and phone, and through partners and brokers under the Direct Line, Churchill, Privilege, Darwin, Green Flag, Direct Line for Business, DLG Partnerships, DLG Auto Services, and DLG Legal Services brands. The company was formerly known as RBS Insurance Group Limited and changed its name to Direct Line Insurance Group plc in February 2012. Direct Line Insurance Group plc was founded in 1985 and is based in Bromley, the United Kingdom.

Key Stats

• Today's Range: 277.40 to 280
• 50-Day Range: 259.20 to 283.80
• 52-Week Range: 147.10 to 289.80
• Volume: 3.44 million shs
• Average Volume: 14.91 million shs
• Market Capitalization: £3.63 billion
• P/E Ratio: 14.77
• Dividend Yield: 2.15%
• Price Target: GBX 216.67
• Consensus Rating: Hold

Direct Line Insurance Group Stock Analysis - MarketRank™

Direct Line Insurance Group scored higher than 22% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.2 / 5
• Analyst Rating: Hold

Consensus Rating

Direct Line Insurance Group has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 1 buy rating, 2 hold ratings, and no sell ratings.

Amount of Analyst Coverage

Direct Line Insurance Group has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Direct Line Insurance Group is 14.77, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 21.67.

Price to Earnings Ratio vs. Sector

The P/E ratio of Direct Line Insurance Group is 14.77, which means that it is trading at a more expensive P/E ratio than the Financial Services sector average P/E ratio of about 12.95.

Price to Earnings Growth Ratio

Direct Line Insurance Group has a PEG Ratio of 2.42. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Direct Line Insurance Group has a P/B Ratio of 1.92. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: N/A
• Short Interest Level: N/A

Short Interest

There is no current short interest data available for DLG.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Direct Line Insurance Group pays a meaningful dividend of 2.25%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Direct Line Insurance Group does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Direct Line Insurance Group is 31.70%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Short Interest

There is no current short interest data available for DLG.

News and Social Media

• Score: 2.0 / 5
• News Sentiment: 0.58

News Sentiment

Direct Line Insurance Group has a news sentiment score of 0.58. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.94 average news sentiment score of Financial Services companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Direct Line Insurance Group this week, compared to 2 articles on an average week.

MarketBeat Follows

2 people have added Direct Line Insurance Group to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Direct Line Insurance Group insiders have sold 254,699.32% more of their company's stock than they have bought. Specifically, they have bought £449.76 in company stock and sold £1,145,985.44 in company stock.

Percentage Held by Insiders

Only 0.85% of the stock of Direct Line Insurance Group is held by insiders.

Percentage Held by Institutions

103.36% of the stock of Direct Line Insurance Group is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

DLG Stock Analysis - Frequently Asked Questions

How have DLG shares performed this year?

Direct Line Insurance Group's stock was trading at GBX 254.41 at the start of the year. Since then, DLG stock has increased by 9.9% and is now trading at GBX 279.60.
View the best growth stocks for 2025 here.

How were Direct Line Insurance Group's earnings last quarter?

Direct Line Insurance Group plc (LON:DLG) issued its quarterly earnings results on Wednesday, March, 5th. The company reported $11.20 earnings per share (EPS) for the quarter. Direct Line Insurance Group had a trailing twelve-month return on equity of 12.96% and a net margin of 8.18%.
Read the conference call transcript.

How do I buy shares of Direct Line Insurance Group?

Shares of DLG stock and other U.K. stocks can be purchased through online brokerage accounts that support trading on the London Stock Exchange (LSX). Some U.K. companies can be purchased through major U.S. brokerages in the form of American Depository Receipts (ADRs), which are placeholder equities held in a trust by a bank that represent shares of a foreign stock.

What other stocks do shareholders of Direct Line Insurance Group own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Direct Line Insurance Group investors own include Aviva (AV), Legal & General Group (LGEN), Vodafone Group Public (VOD), Lloyds Banking Group (LLOY), Unilever (ULVR), Barclays (BARC) and HSBC (HSBA).

Company Calendar

• Last Earnings: 3/05/2025
• Today: 4/26/2025

Industry, Sector and Symbol

• Stock Exchange: LON
• Sector: Financial Services
• Industry: Insurance - Property & Casualty
• Sub-Industry: N/A
• Current Symbol: LON:DLG
• CIK: N/A
• Web: www.directlinegroup.com
• Phone: +44-113-2920667
• Fax: N/A
• Employees: 10,131
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: GBX 216.67
• High Stock Price Target: GBX 240
• Low Stock Price Target: GBX 195
• Potential Upside/Downside: -22.5%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Most Recent Fiscal Year): GBX 18.93
• Trailing P/E Ratio: 14.77
• Forward P/E Ratio: 13.10
• P/E Growth: 2.42
• Net Income: £245.33 million
• Net Margins: 8.18%
• Pretax Margin: N/A
• Return on Equity: 12.96%
• Return on Assets: 0.85%

Debt

• Debt-to-Equity Ratio: 10.83
• Current Ratio: 19.57
• Quick Ratio: 0.28

Sales & Book Value

• Annual Sales: £3.00 billion
• Price / Sales: 1.21
• Cash Flow: GBX 77.23 per share
• Price / Cash Flow: 3.62
• Book Value: GBX 145.44 per share
• Price / Book: 1.92

Miscellaneous

• Outstanding Shares: 1,297,649,345
• Free Float: N/A
• Market Cap: £3.63 billion
• Optionable: Not Optionable
• Beta: 0.42