Traders Buy Large Volume of Call Options on Groupon (NASDAQ:GRPN)

Groupon, Inc. (NASDAQ:GRPN - Get Free Report) was the recipient of some unusual options trading on Wednesday. Investors acquired 10,209 call options on the stock. This represents an increase of approximately 32% compared to the average daily volume of 7,740 call options.

Institutional Trading of Groupon

A number of institutional investors have recently made changes to their positions in GRPN. Quantbot Technologies LP purchased a new position in Groupon in the 3rd quarter valued at $814,000. FMR LLC raised its position in shares of Groupon by 112.5% in the third quarter. FMR LLC now owns 5,456 shares of the coupon company's stock valued at $53,000 after buying an additional 2,888 shares during the last quarter. MetLife Investment Management LLC lifted its stake in shares of Groupon by 129.1% in the third quarter. MetLife Investment Management LLC now owns 13,340 shares of the coupon company's stock worth $130,000 after buying an additional 7,516 shares in the last quarter. Maverick Capital Ltd. boosted its position in Groupon by 28.7% during the third quarter. Maverick Capital Ltd. now owns 75,051 shares of the coupon company's stock worth $734,000 after acquiring an additional 16,734 shares during the last quarter. Finally, Centiva Capital LP purchased a new stake in Groupon during the 3rd quarter valued at about $442,000. 90.05% of the stock is owned by institutional investors and hedge funds.

Groupon Price Performance

Groupon stock traded down $0.01 during midday trading on Friday, reaching $18.82. The company had a trading volume of 1,439,326 shares, compared to its average volume of 1,351,126. The company has a debt-to-equity ratio of 5.66, a current ratio of 0.93 and a quick ratio of 0.93. Groupon has a 12-month low of $7.75 and a 12-month high of $18.99. The company has a market capitalization of $749.24 million, a P/E ratio of 36.90 and a beta of 1.41. The firm's fifty day simple moving average is $12.72 and its 200-day simple moving average is $11.43.

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Wall Street Analyst Weigh In

A number of equities analysts have issued reports on GRPN shares. The Goldman Sachs Group increased their price target on Groupon from $8.00 to $9.00 and gave the stock a "sell" rating in a research report on Friday, March 14th. Ascendiant Capital Markets increased their target price on Groupon from $14.00 to $19.00 and gave the company a "buy" rating in a research report on Monday, March 17th. One research analyst has rated the stock with a sell rating, three have assigned a buy rating and one has given a strong buy rating to the stock. According to data from MarketBeat, the company currently has an average rating of "Moderate Buy" and an average target price of $17.75.

About Groupon

Groupon, Inc, together with its subsidiaries, operates a marketplace that connects consumers to merchants. It operates in two segments, North America and International. The company sells goods or services on behalf of third-party merchants. It serves customers through its mobile applications and websites.