Brokerages Set Harley-Davidson, Inc. (NYSE:HOG) Target Price at $34.57

Harley-Davidson, Inc. (NYSE:HOG - Get Free Report) has been assigned a consensus recommendation of "Hold" from the eight brokerages that are currently covering the stock, Marketbeat reports. Five analysts have rated the stock with a hold recommendation and three have assigned a buy recommendation to the company. The average twelve-month target price among brokerages that have updated their coverage on the stock in the last year is $33.57.

Several research firms have commented on HOG. StockNews.com raised shares of Harley-Davidson from a "sell" rating to a "hold" rating in a research note on Wednesday, November 27th. Robert W. Baird cut their price target on shares of Harley-Davidson from $40.00 to $36.00 and set a "neutral" rating on the stock in a report on Tuesday, December 31st. Morgan Stanley decreased their price objective on shares of Harley-Davidson from $33.00 to $31.00 and set an "equal weight" rating for the company in a research note on Thursday, February 6th. UBS Group reduced their price target on Harley-Davidson from $35.00 to $28.00 and set a "neutral" rating on the stock in a report on Thursday. Finally, DA Davidson dropped their price objective on Harley-Davidson from $39.00 to $31.00 and set a "buy" rating for the company in a report on Tuesday, February 4th.

Insider Buying and Selling

In other Harley-Davidson news, insider Luke Christopher Mansfield sold 3,400 shares of the stock in a transaction on Thursday, February 13th. The stock was sold at an average price of $25.96, for a total transaction of $88,264.00. Following the sale, the insider now owns 23,555 shares of the company's stock, valued at approximately $611,487.80. This trade represents a 12.61 % decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. 0.87% of the stock is owned by insiders.

Hedge Funds Weigh In On Harley-Davidson

A number of institutional investors have recently modified their holdings of HOG. Brickwood Asset Management LLP acquired a new position in shares of Harley-Davidson in the 4th quarter valued at $27,783,000. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC grew its position in shares of Harley-Davidson by 61.6% during the 4th quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 630,990 shares of the company's stock valued at $19,012,000 after acquiring an additional 240,411 shares during the period. Tidal Investments LLC increased its stake in shares of Harley-Davidson by 40.7% in the 4th quarter. Tidal Investments LLC now owns 17,493 shares of the company's stock valued at $527,000 after purchasing an additional 5,059 shares in the last quarter. Sherbrooke Park Advisers LLC purchased a new position in Harley-Davidson during the fourth quarter worth approximately $783,000. Finally, Redwood Investment Management LLC purchased a new position in Harley-Davidson during the fourth quarter worth approximately $3,686,000. Hedge funds and other institutional investors own 85.10% of the company's stock.

Harley-Davidson Price Performance

Harley-Davidson stock traded down $0.48 during mid-day trading on Thursday, reaching $26.47. 1,760,286 shares of the company's stock traded hands, compared to its average volume of 2,622,253. The stock has a 50 day moving average of $28.49 and a two-hundred day moving average of $32.83. Harley-Davidson has a 12-month low of $25.25 and a 12-month high of $44.16. The company has a quick ratio of 1.19, a current ratio of 1.40 and a debt-to-equity ratio of 1.41. The company has a market cap of $3.37 billion, a price-to-earnings ratio of 7.95, a PEG ratio of 0.38 and a beta of 1.46.

Harley-Davidson (NYSE:HOG - Get Free Report) last posted its quarterly earnings data on Wednesday, February 5th. The company reported ($0.93) earnings per share (EPS) for the quarter, missing the consensus estimate of ($0.65) by ($0.28). Harley-Davidson had a net margin of 9.25% and a return on equity of 13.64%. During the same period in the prior year, the business earned $0.18 earnings per share. Equities analysts forecast that Harley-Davidson will post 3.44 earnings per share for the current year.

Harley-Davidson Increases Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Friday, March 14th. Investors of record on Friday, February 28th will be issued a $0.18 dividend. This is an increase from Harley-Davidson's previous quarterly dividend of $0.17. This represents a $0.72 annualized dividend and a dividend yield of 2.72%. The ex-dividend date of this dividend is Friday, February 28th. Harley-Davidson's payout ratio is presently 20.72%.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.